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《北方旅游》2004,(2):108-109
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国际会展旅游是当今世界旅游业发展的一个重要方向,是都市旅游不可缺少的一部分,也是增加外汇收入、开发城市相关产业的一种模式.  相似文献   

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This study aims to investigate how conventions and exhibitions attract exhibitors and the effects of exhibition attendance on business performance. For this purpose, this study constructed a theoretical model to discuss the relationships of the latent variables. According to the conceptual framework of this study, exhibition marketing included five facets: selling activity, information gathering, relationship building, exhibition image, and extension service. This study then conducted confirmatory factor analysis to test the inner quality of the measuring model, and applied structural equation modeling to test the research hypotheses. The subjects were 350 Taiwanese companies that had previously attended exhibitions. The empirical results showed that selling activity, information gathering, exhibition image, and extension service have positive significant effects on exhibition attendance, while the exhibition attendance also positively influences the business performance. Moreover, exhibition attendance has a partially moderating effect on exhibition marketing and business performance.  相似文献   

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When departures from rational behavior can potentially be expected, modeling should allow for their identification and their quantification. In this regard, prices in tourism might have effects that may not be as apparent as economic theory predicts. This article incorporates the sticker shock formulation into the mixed logit model without imposing consistency with consumer theory to accommodate any possible positive or negative price effects. By allowing the parameters of “price” and “sticker shock term” to take any value – negative or positive – we detect abnormal behaviors in the tourist demand: not only is the negative relationship between price and demand inverted for some people but also some tourists might be willing to accept higher-than-expected prices. The “non-well-behaved” groups' shares are estimated.  相似文献   

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While studies have examined people's understanding of climate change and its relationship to tourism, these focus largely on developed country populations. Much future tourism growth will come from developing countries following economic development; often countries where climate change will be strongly felt. Do tourists from developing countries have the same knowledge gaps about travel, tourism, and climate change as in the developed world? Will behavioral change policies be successful in encouraging more environmentally friendly approaches to climate change and tourism in developing countries? This paper presents findings from 20 in-depth interviews with active Nigerian tourists, analyzing their understanding of climate change, the links known, or not, between their travel and climate change, and their willingness to change their tourism patterns. Understanding of climate change was limited and there was conceptual confusion. Participants did not view their own travel as a cause of climate change and many were embedded in air travel practice. Participants were unwilling to change their tourism patterns to reduce their contribution to climate change. Significant structural barriers limit low carbon tourism travel in Nigeria (and other developing countries), including reliability, availability safety, and speed. Behavioral change will be difficult to achieve.  相似文献   

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是的,怀旧     
在北京居住十好几年了,惭愧,不敢说已经明白了这座城市。友人从外地来,提出什么地方特别值得一游的问题时,惭愧,推荐的地方自己都觉得不够特别,北京的模样顿时陌生。 甲从上海到北京公干,只剩下最后一个晚上可以游玩一下,哪儿去呢?一起到了当时最酷的一家酒吧,还是觉得不够特别。乙说,去什刹海,去划船吧。丙乙将信将疑,几条汉子连夜划船,觉得矫情了一些。去了,租了条船,漂了一个多小时,果然有趣。正是盛夏,别处热浪滚滚,这里却天自一方,别是一派清爽世界。出了胡同的大人孩子在湖里游泳,上了船的游客饮茶闲聊,观景纳凉;每条船上都有  相似文献   

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