Nonverbal cues in computer‐mediated communication,and the effect of chronemics on relational communication

Computer‐mediated communication (CMC) has been described as lacking nonverbal cues, which affects the nature of interpersonal interaction via the medium. Yet much CMC conveys nonverbal cues in terms of chronemics, or time‐related messages. Different uses of time signals in electronic mail were hypothesized to affect interpersonal perceptions of CMC senders and respondents. An experiment altered the time stamps in replicated e‐mail messages in order to assess two time variations: (a) the time of day a message was sent and (b) the time lag until a reply was received. Results revealed significant interactions among these variables, and the task‐orientation or socioemotional orientation of the verbal messages, which affected perceptions of communicators’ intimacy/liking or dominance/submissiveness. Findings extend recent theories regarding social attributions and the adaptation of social cues in CMC behavior.     

“Women Home and Away”: Transnational Managerial Work and Gender Relations

This article addresses the intersections, even blurrings, of two “homes” and two “aways” – the personal, ‹private’ home and the corporate ‹public’ ‹away’, and the national home country and corporate base and the transnational work away. Drawing on 40 semi-structured interviews with women and men top and middle managers in seven multinational corporations located in Finland, we examine the complex relations among transnational managerial work, corporate careers and personal, marriage and family-type relations, and their differences for women and men managers. This shows the very different personal and social worlds inhabited by senior women and men managers, and how transnational processes can make those differences even greater.

独生子女家庭养老的现状与问题——对青岛市部分城市青年独生子女的调查

对青岛市20世纪70年代政府实行“晚婚晚育,计划生育”政策后出生的部分城市青年独生子女家庭进行了调查。独生子女家庭养老负担很重,问题很多,会直接影响社会发展。全社会应及早重视独生子女家庭养老问题。     

模式变迁与性别平等—社会性别视角中的中国城镇女性就业

计划经济时代我国城镇女性的就业模式是“去性别化”的,该模式导致女性对社会性别角色的偏识;市场机制迫切呼唤更加灵活、弹性和多样化的女性就业模式与之适应。“性别化”的就业模式满足机会均等原则,对促进我国女性就业具有积极作用。我国政府应建立一系列与新的就业模式配套的,包括劳动就业、社会保障、继续教育等引导性而非约束性的公平与效率统一的社会政策,积极帮助女性转换就业观念,调整就业模式,保障女性的合法权益。     

Gender identity and brand incongruence: when in doubt,pursue masculinity

Gender identity is the extent to which an individual identifies with masculine or feminine personality traits. Sex roles in Western societies continue to evolve, so this research examines the developing relationship between gender identity and consumer responses to gendered branding. Grounded in self-congruency theory [Sirgy, M. J. (1982). Self-concept in consumer behavior: A critical review. Journal of Consumer Research, 9, 287–300], the present research reports an experiment that supports a congruence relationship between gender identity and brand response. Masculine consumers prefer masculine brands. The results also show incongruent brand rejection where masculine consumers react negatively to feminine brands although feminine consumers are more accepting of masculine brands. Further, the results suggest that gender identity is a more effective dimension for customer segmentation than biological sex. Overall, the results suggest that masculine brands are more effective than other gendered brand profiles for masculine, feminine, and androgynous consumers.