光鲜

又是一年寒冬，不用上班的日子里，习惯蜷缩在沙发上，裹上夸张的厚冬衣，在咖啡暖香中，眯起眼睛，满足的听那首古老的曲子……若不是妈妈提醒我到时间给小狗打针，我想我不会意识到已是年末岁初时节，时光如水，想来，06年该是生命中吸取的一年吧。吸取，而后消化，然后等待绽放瞬间的光鲜。     

粮食文化展示空间设计刍议

粮食文化是人类文明的重要组成部分,可以说新石器人类文明的进步就是围绕着粮食和粮食文化的发展展开的,传播粮食文化就是对人类文明的传承。如何展示好粮食文化,进行粮食文化的科普宣传教育是人类文明的必需。展示粮食文化的形式和手段多种多样,本文重点论述利用展示空间形式和现代展示手段对粮食文化进行系统的、全面的展示设计研究和探讨。     

关于企业文化与国情的思考

企业文化既是企业发展的底蕴和灵魂,又是社会文化与企业管理实践相融合的产物,分析国外企业文化与国情、社会文化的关系及对我国的借鉴和启示,有助于思考建设有中国特色的现代企业文化问题,企业文化将成为未来企业的第一竞争力。     

非洲的精彩

2002年11月，由广东省外经贸厅、中国贸促会机械行业分会、中国贸促会广州市分会联合举办的“2002中国(尼日利亚)机械、轻工产品展览会”在尼日利亚拉各斯开展。本刊社长在参加此次展览会之余，用文字记录下了这次让人感到新奇的“非洲之旅”。     

National Culture and Default on Mortgages

In this paper, we investigate the relationship between national cultural characteristics and default on mortgages (DOM). Using Hofstede's constructs and controlling for other relevant determinants of DOM, our regression analyses show that borrowers from countries with high individualism may default more on their mortgages in both a relatively stable economic period and during a period of crisis. Moreover, we find that borrowers from societies showing lower level of pragmatism and higher level of indulgence default more on their mortgages in a stable economic period. Our findings suggest important implications for multinational financial institutions that provide mortgages across countries.     

以创意之名复兴民族文化——“中国元素”创意大赛有感

“民族的就是世界的”，或者不如说“民族的才是世界的”。希腊人留下了卫城山，埃及人留下了金字塔，中美洲的印第安人留下了“马丘比丘”古城，我们中国人留下了四大发明……正因为这些民族性的东西，才让这些民族或者国家在世界拥有自己的身份与地位。     

Culture and National Conditions Facilitating Entrepreneurial Start-ups

Culture shapes institutional practices and policies facilitating or constraining the formation of new start-ups. This study assesses the extent to which cultural parameters and economic conditions support the development of new business start-ups in 44 nations. Cultural and economic variables provided unique contributions in predicting a profile of environmental conditions (ease of obtaining financing for new ventures, administrative burdens, legal infrastructure, and labor flexibility) favoring entrepreneurship in different nations.     

Thailand Pavilion almost completed

The Thailand Pavilion, almost finished, will be open during the five trial operations of the 2010 World Expo.     

The Effect of National Culture on Whistle-Blowing Perceptions

Society continues to be concerned about the impact of ethics on decision making. While many researchers have focused on this issue, the increased globalization of today's business suggests that more emphasis should be given to the potential impact of culture on ethical decisions. The current study is based, in part, on the work of Hofstede (1980, 1991) who identified multiple dimensions on which countries differ in terms of culture. As such, it gives consideration to the impact of national culture on ethical decision making. The study focuses on ethical decisions made by U.S. and Taiwanese accounting students and examines cross-cultural differences in business-related ethical perceptions. Results indicated significant differences between the ethical perspectives and judgments of U.S. and Taiwanese accounting students in a whistle-blowing scenario, particularly with respect to Hofstede's individualism dimension. These findings enhance our understanding of cross-cultural ethical differences. The implications of these results are discussed and suggested areas for future research are proposed.     

Symbolic wall of faces at Joint-Africa Pavilion USA Pavilion appoints director of communications

The USA Pavilion organizers continue to expand their talented team with the approach of the 2010 Expo, as Martin Alintuck has been appointed as the pavilion＇s director of communications and main spokesman.     

The Impact of National Culture on Software Piracy

This paper examines the impact of the level of economic development, income inequality, and five cultural variables on the rate of software piracy at the country level. The study finds that software piracy is significantly correlated to GNP per capita, income inequality, and individualism. Implications for anti-piracy programs and suggestions for future research are developed.     

Switzerland＇s cities to dazzle visitors

A spectacular movie about the landscape and water protection practices of Basel, Geneva and Zurich, Switzerland, will be shown at the Urban Best Practices Area of Expo 2010.     

Swedish Pavilion promotion in Stockholm

Swedish Pavilion for Expo 2010＇s promotion was staged in Swedish Prime Minister＇s Palace on local time of February 4 in Stockholm, the Nordic Country＇s Capital.     

Expo：EU unveils brainstorm

You will walk through a gigantic colorchanging ＂brain cell＂ and then be dazzled by a spiral array of screens at the European Union Belgian Pavilion for the 2010 Shanghai World Expo.     

USA Pavilion spotlights core values

The much-anticipated USA Pavilion for the upcoming World Expo will feature a show entitledThe Garden- the story of a 10-year-old girl who envisages turning a vacant city lot into an urban oa-     

弘扬民族品牌文化底蕴的移情手法

民族品牌没有正式的定义,但是却有深厚的文化底蕴。弘扬这些文化底蕴,是宣传民族品牌的捷径。移情作用在传达人的情感时有重要意义,因此,品牌宣传中,使用移情手法,传播速度最快,影响最深刻。古典诗词的韵味对民族品牌的文化底蕴有特殊的影响,在广告标识语中运用文化移情方法,可以产生绵长的韵味,加深民族品牌的文化底蕴。     

Austrian federal president visits Austria Pavilion

Austrian Federal President Heinz Fischer on January 22 .unveiled the Chinese characters ＂奥地利＂ （Austria）representing the Austria Pavilion during his visit to the pavilion. He also left his handprint together with Hannes Androsch, the commissioner general of Austria for Expo 2010, Wu Ken, Chinese Ambassador to Austria, and Huang Jianzhi, deputy director general of the Bureau of Shanghai World Expo Coordination.     

四月物语：邂逅广告的日子

从稿件中抬头的时候，蓦然已经四月天，又是樱花浪漫时。再多杯咖啡也抵挡不住午后暖洋洋的困意。在这个春暖花开理应沐浴阳光的日子里，忙着创意和比稿的广告人们，职业倦怠了么？[编者按]     

The Effect of National Culture on the Adoption of Innovations

Studies on the adoption of innovations by companies generally include micro-level and meso-level variables. This study adds to the literature by investigating the role of national culture (i.e. a macro-level variable) to explain differences in adoption rates across countries. In particular, we investigate the effects of the five Hofstede culture dimensions and the culture dimensions proposed by Hall on country adoption rates. Hypothesized effects were tested using a large-scale empirical study concerning the adoption of Enterprise Resource Planning (ERP) software by mid-size companies covering ten European countries. Results indicate that variables describing national culture have a significant influence on the country adoption rates.     

US Pavilion position paper on sponsorship released

Exhibition plan has been decided for the Southwest China＇s Guizhou Province. The province＇s top team to participate the Expo 2010 picked the final plan out of 13 applicants. Officials with the team said that the outset of the exhibition will start from this October and will be put to trial next March.