Concepts and practices of digital virtual consumption

Despite the popularity of online spaces that simulate aspects of consumption‐like experiences (online virtual worlds, video games and interactive functions on online retailers) conceptual tools that aim to comprehend such consumer practices are yet to emerge. In an effort to better understand them this paper puts forward a taxonomy that may help us capture emerging consumer behavior in the digital virtual terrain in relation to virtual and material consumption. This may be read as a fluid template that considers the movement between what resides in consumer imaginations as ideal or virtual, its actualization in material and now also digital virtual spaces. We then offer examples of the practices that are emerging, specifically the increase in imaginative resources that interactive media provide; practices that actualize probable, everyday commodities and experiences in the digital virtual and practices that actualize fantastic commodities and experiences in the digital virtual. Finally, we discuss the potential for these to produce new consumer subjectivities and new markets, and as a result we conclude with a discussion of the implications of such developments for consumer cultures, noting the potential for both liberatory/celebratory and critical discourse as well as avenues for future research.     

What is digital possession and how to study it: a conversation with Russell Belk,Rebecca Mardon,Giana M. Eckhardt,Varala Maraj,Will Odom,Massimo Airoldi,Alessandro Caliandro,Mike Molesworth and Alessandro Gandini

ABSTRACT

The platformisation of digital consumption, means that increasingly many of the things that we call ours – our messages, photos, music, achievements – are entangled in complex socio-technical arrangements which require ongoing market mediation. In this context, refining our understanding of what digital possessions are and how to study them is vital. This requires refocusing research away from existing comparative analyses between digital and material possessions. To do so, we organised an interdisciplinary roundtable discussion with critical marketers and digital media scholars, consumer researchers, digital sociologists and researchers in Human Computer Interaction (HCI) at the 11^th Interpretive Consumer Research Conference held in Lyon in May 2019. The result of that discussion is this curation of comments which deal with theoretical, methodological and critical issues and a bold agenda for future research.     

Understanding consumption in social virtual worlds: A sensemaking perspective on the consumption of virtual goods

Virtual consumption involves consuming virtual goods in cyberspace. Virtual consumption activities are evolving into an essential activity in social virtual worlds. Despite the growing importance of this activity, little research examines this phenomenon. The current study investigates the fundamental question of how users understand the consumption of virtual goods. Using the theory of social representations and core-periphery analysis, this study elicits and analyzes the social representation of virtual consumption. Study participants are 154 Second Life users. Results identify 32 concepts and relationships representing the collective perceptions of virtual consumption in this social virtual world. Social representation map interpretations point to several key themes that provide a foundation for future investigations of virtual economy consumption behavior.     

The effect of income growth on the mix of purchases between disposable goods and reusable goods

With each passing year consumers find more and more disposable goods for sale in the market place. Even goods that were considered to be reusable goods just a few years back are now disposable goods. As a result the American economy has been labelled a ‘throwaway society’. This paper examines a main underlying cause for this trend by linking growth in consumer income with the purchases of disposable goods. More specifically, the model proposes that as incomes rise, consumers will purchase more of both reusable goods and disposable goods. However, as incomes rise, consumers will naturally substitute purchases away from reusable goods and into disposable goods. The shift towards disposable goods occurs because it becomes too costly for consumers to spend their time repairing and maintaining products. Their time is better spent in more productive endeavours. It is simply cheaper (in terms of opportunity cost of time) to dispose of old products and replace them with new products.     

Financial intermediaries,ownership structure and the provision of venture capital to SMEs: evidence from Japan

This paper examines how the provision of venture capital to small- and medium-sized businesses (SMEs) is influenced by the ownership structure of the venture capital provider. We introduce a new and unique dataset from the Japanese venture capital market, comprising data on investment and venture capital activities of 127 Japanese venture capital funds. The data allow us to provide a direct comparison of the behaviour of individual owner-manager venture capitalists versus financial intermediation (e.g., bank’s venture capital divisions). The data indicate owner-manager venture capitalists (financial disintermediation) give rise to much smaller portfolios of SMEs and more advice to entrepreneurs. Across the scope of different financial intermediation structures, including banks, life insurance companies, securities firms, corporations and government bodies, there are further differences in the provision of governance and value-added advice provided to SMEs. Also, the data indicate US-affiliated funds in Japan are more likely to have smaller portfolios and tend to provide more advice to SMEs.

The virtual takeover: The influence of virtual reality on consumption

Looking to current trends, this paper explores the influence of Virtual Reality (VR) on consumption. Specifically, we focus on the influence that VR has on consumer spending by suggesting that identities created in VR will influence consumption behaviour in the real world. While other forms of technology allow consumers to create alternative identities, we suggest that the unique aspects of VR, bolstered by forthcoming advances, will make identities created in VR relatively more self-important and more salient in real world consumption. We also propose implications for marketing research and practice.     

Risk-taking behaviour and ownership in the banking industry: The Spanish evidence

This paper analyses the determinants of risk-taking in Spanish financial intermediaries, with special emphasis on the ownership structure and size of the different entities. On the one hand, the specific legal configuration of Spanish Savings banks may lead them to differ from Commercial banks in their risk behaviour. In particular, they may invest in riskier projects. Nevertheless, other theories indicate that greater stockholder control in Commercial banks may induce them towards greater risk-taking in certain situations. In this paper we test these hypotheses with a dynamic panel data model (1993–2000) for Spanish Commercial banks and Savings banks. We analyse whether differences in risk behaviour are related to different ownership structures or to other factors such as the size of the entity.     

The crossing of physical boundaries: de-materialization and the move towards de-collecting

ABSTRACT

The tension between materiality and liquidity in society provides a promising opportunity to elucidate how de-materialization influences the iconic transfer of meaning from a singularized physical object into alternative formats of experiential consumption. We conducted in-depth unstructured existential-phenomenological interviews with physical book de-collectors. We investigated the role of imagination in maintaining a connection to the de-materialized collection and its impact on the person–object relationship. When consumers de-materialize a collection of physical books, they confront their values related to materiality and emotional physical attachment while opening the possibility of sharing and undergoing new experiences that can transform their relationship with singularized objects and with other human beings. De-collecting represents a way in which consumers can maintain indexical connections to singularized objects’ meaning while letting the physical item go.     

Externalised vs. internalised consumption of luxury goods: propositions and implications for luxury retail marketing

This study conceptualises the dichotomy of luxury goods consumption (‘externalised luxury’ vs. ‘internalised luxury’) in terms of six dimensions: on the one hand ostentation, materialism and superfluousness (which refer to luxury as a social statement) and, on the other hand individual lifestyle, emotions/hedonism and culture (which refer to luxury as individual style). Through this literary framework, it presents a series of propositions that might be tested in future research, one for each dimension, about retail strategies and operations for fashion luxury brands. Implications for retail managers of luxury companies are discussed for each proposition, considering the main aspects of retailing strategies and tools (e.g. assortment, sales force, in-store experience and atmospherics) together with possible theoretical developments.     

Young consumers in the digital era: The selfie effect

This article investigates a mechanism named the selfie effect. By their frequent sharing of selfies on social media, perhaps displaying their cool new fashions or newly acquired tattoos, young people—unintentionally—help providers to promote their products and services, and thereby contribute to the commercial pressure. The existence of a selfie effect builds on hypotheses originating from a pilot interview study concerning how young adults master the consumer role. In this article, the existence of a selfie effect is investigated in a nationally representative web survey with 1,707 respondents aged 16–60, living in Norway. While 59% of the teenagers said they were posting selfies weekly or more often, only 2% among those in their fifties did. The multivariate quantitative analyses support the idea that teenagers and young adults, frequently online, become vulnerable in the consumer role. Particularly posting selfies and following bloggers increase consumer detriment and overconsumption.     

The Stakeholder Model: The Influence of the Ownership and Governance Structures

This paper addresses the possibilities to introduce the stakeholder model in the firm, especially the possibility to give property or decision rights to stakeholders. This paper argues that it is not practical to give full property rights to more than one group of stakeholders. Decision rights to employees and creditors are already in place in some countries, but the possibility to introduce them more generally to other stakeholder groups depends very much on the governance and ownership structure of the firm and the legal environment. The future of the stakeholder model in a globalised economy is also analysed.Eva Jansson is currently associate professor of managerial economics at the Universitat Autònoma of Barcelona. She holds a BA in statistics from the University of Stockholm and graduated in economics from Universitat of Barcelona. She holds a Ph.D. from Universitat Autònoma of Barcelona. Her research interests have been in fiscal policy, regulations of service sectors and recently topics in corporate governance. Special interest has been given to international comparison of ownership structures, changes in ownership structure of Spanish firms and to the evolution of ownership structures of privatized Spanish firms. Recent works include topics on the stakeholder model.     

国内商品贸易与居民消费水平——最终消费品及中间品流通的支撑作用

构建商品自由流通的国内统一市场能够增进消费者福祉。在地区间市场开放的条件下，对于有大量商品销往外地的地区而言，其中相应产业应具有较强的竞争力，且该商品在当地的消费市场应更为发达；而当一个地区特定产业的生产规模较小时，外地商品流入将对当地的居民消费产生支撑作用。进一步地，以中间品流通为基础的国内价值链分工能够提升产品竞争力,表现为大量商品外销的地区中交通运输、批发零售等流通行业活动的中间投入需求较大。以全国31个省2007、2012年投入产出表及经济运行数据为基础构建计量模型进行实证分析，结果印证了上述地区间商品贸易与居民消费水平间的关系机制。由此可以说明，促进地区间最终商品和中间品市场整合对于提升居民消费具有积极意义。     

Ad avoidance in the digital context: A systematic literature review and research agenda

The recent growth in digital marketing investments and revenues has attracted the attention of both marketing practitioners and scholars. However, this growth has dramatically increased users' exposure to ad messages, encouraging consumers to avoid them. Therefore, ad avoidance has become a major problem for marketing practitioners. Although researchers have become much more interested in this subject over the past two decades, the body of knowledge on ad avoidance in the digital environment remains fragmented due to the lack of a comprehensive review. Therefore, a holistic overview study is needed that focuses on the big picture and can help researchers to understand the literature comprehensively. This study aims to provide a comprehensive understanding of the topic using a systematic literature review approach on digital ad avoidance. To this end, we provide an in-depth content analysis of 56 relevant articles published in 31 peer-reviewed scientific journals up to December 31, 2021. Based on a theories, contexts, characteristics, and methods (TCCM) framework, the study results shed light on ‘what do we know, how do we know, and where should research about digital ad avoidance research be heading?’ Additionally, drawing on the content analysis, we have presented an integrative framework that considers antecedents, outcomes, mediators, and moderators, which can help develop the field systematically and guide future research. By doing so, we think this review meets the need to give an overview of the state-of-the-art scientific body of knowledge on digital ad avoidance and makes important and solid contributions to the literature, practical implications, and future research directions based on the findings.     

Firm-specific intangible assets and subsidiary profitability: The moderating role of distance,ownership strategy and subsidiary experience

How does distance attenuate the value of MNC parent intangible assets on affiliate profitability? Beyond the basic assumption of internalization theory about the positive relationship between parent intangibles and foreign affiliate performance, we test how this relationship, is contingent on ownership strategy, subsidiary experience, and is moderated by the distance between home and host economies, in terms of differences in technological capacity, intellectual property regimes, economic development, language and geography. Based on newly-available accounting data on intangible assets, we test hypotheses on a sample of over 2000 multinationals and 5000 of their overseas affiliates in 45 home and host economies.     

Host country risk and foreign ownership strategy: Meta-analysis and theory on the moderating role of home country institutions

Empirical evidence for the relationship between host country risk and a firm’s ownership level in its foreign entry strategy is inconclusive. We revisit this relationship by integrating the internalisation logic with an institution-based view to examine the moderating effects of formal and informal institutions in the home country. By meta-analysing 64 empirical studies involving 52,229 ownership decisions on foreign market entry, this study gives support to theoretical arguments that the focal relationship is positively moderated by institutional constraints on policymakers and risk-taking tendencies in the home country but is negatively moderated by the joint effect of these two institutional factors. These findings shed new light on the literature of host country risk and foreign ownership strategy. Besides describing the implications of the findings for theory and practice, we discuss the agenda for future theory development in international business.     

相关和自主的立体企业剩余产权--主体性的视角和观点

经济学的企业产权理论所揭示的是相关性企业产权,是关于产权的一般规定和共性,是不完整的。企业产权必定具有特殊性,具有共性之上的个性和相关性基础上的自主性,尤其是从管理学和主体性的视角观察,必定会得出这样的认识和结论。企业产权的本质是相关与自主统一的主体性剩余产权,而且是一种立体结构,有企业契约、团队生产和管理、企业和企业家创新等层面的相关和自主统一的主体性剩余产权。     

从中美知识产权博弈看我国的知识产权立法

中关之间的知识产权博弈由来已久，本首先总结了我国改革开放以来中关知识产权博彝的过程．然后通过对中关知识产权博弈原因的分析提出了对我国知识产权立法现状的看法。     

Bring institutions into FDI spillover research: Exploring the impact of ownership restructuring and institutional development in emerging economies

Extant studies exploring the influences of foreign direct investment (FDI) spillovers on the productivity of local firms have provided conflicting evidence. In particular, they have largely overlooked the important role of institutional mechanisms in the host market in understanding the sources of the variation in FDI spillover effects on the productivity of local firms, especially in the context of emerging markets. Using a comprehensive panel data set of manufacturing firms in China during 1998–2007, our paper presents an integrative framework of how FDI spillovers affect the productivity of local firms in emerging markets. We identify an inverted U-shaped relationship between FDI spillovers and the productivity of local firms in China. This result suggests the coexistence of and the interplay between the opposing mechanisms of FDI spillover learning opportunity and adverse competition. Drawing on the institution-based view, this study also develops contingency frameworks and arguments to explore the question of if FDI spillover effects are contingent on, or independent of, a local institutional context especially in emerging markets. We find that institutional mechanisms, such as the institutionally determined ownership restructuring and the different levels of subnational institutional development within the host emerging market, significantly shape the variation of FDI spillover effects on the productivity of local firms. This research highlights the importance of incorporating institutional effects in understanding the FDI spillover effects in emerging markets.     

我国进出口商品结构与对外直接投资的相关性研究──基于VAR模型的分析框架

本文以我国1982-2007年的相关数据为样本,基于VAR模型的分析框架实证研究了我国进出口商品结构与对外直接投资的相关性。结果表明:进出口商品结构与对外直接投资存在长期均衡关系,其中初级产品出口、工业制成品出口分别与对外直接投资存在相互替代效应,初级产品进口、工业制成品出口分别与对外直接投资存在相互补充效应;进出口商品结构中各变量与对外直接投资均不存在短期因果关系,但共同构成了影响对外直接投资变化的短期因素。     

Digital buying behavior: The role of regulatory fit and self-construal in online luxury goods purchase intentions

Drawing on regulatory focus theory, this study examines how consumers’ promotion and prevention focus influences luxury purchase intentions in an online domain. The research further investigates the interactive effects of regulatory focus, goal orientation, and self-construal through four studies. Study 1 shows that promotion-focused versus prevention-focused consumers have a greater tendency to purchase luxury goods online and in-store. Contrary to extant research regarding the compatibility between message frame and consumers’ regulatory focus, using varying manipulations, Studies 2 and 3 find the primacy of prevention-framed messages in influencing online luxury purchase intentions for promotion- and prevention-focused consumers. Further, unlike prior studies, Study 4 shows no significant interaction effect between regulatory focus, goal orientation, and self-construal and adds a possible boundary condition by demonstrating how regulatory focus and self-construal effects differ for luxury purchase online. Overall, the studies offer important contributions to theory and practice relating to luxury consumption in cyberspace.