Towards a Structured Design of Electronic Negotiations

Global communication networks and advances in information technology enable the design of information systems facilitating effective formulation and efficient resolution of negotiation problems. Increasingly, these systems guide negotiators in clarifying the relevant issues, provide media for offer formulation and exchange, and help in achieving an agreement. In practice, the task of analysing, modelling, designing and implementing electronic negotiation media demands a systematic, traceable and reproducible approach. An engineering approach to media specification and construction has these characteristics. In this paper, we provide a rationale for the engineering approach that allows pragmatic adoption of economic and social sciences perspectives on negotiated decisions for the purpose of supporting and undertaking electronic negotiations. Similarities and differences of different theories that underlie on-going studies of electronic negotiations are identified. This provides a basis for integration of different theories and approaches for the specific purpose of the design of effective electronic negotiations. Drawing on diverse streams of literature in different fields such as economics, management, computer, and behavioural sciences, we present an example of an integration of three significant streams of theoretical and applied research involving negotiations, traditional auctions and on-line auctions.     

Traders’ Subjective Appraisals: Comparison of Negotiations and Auctions

ABSTRACT

The assessments of business trade often involve economic and relational concerns. They may become more challenging when our understanding of the impacts of trading mechanisms is still limited. The current experimental study compares two generic trading mechanisms, namely, multibilateral multi-issue negotiations and multicriteria auctions. By examining economic measures and subjective appraisals in controlled exchange episodes, the study shows some subtle relationships between mechanism use, substantive outcomes, and subjective appraisals. While use of negotiations versus auctions did not reveal significant differences on economic measures, traders are strongly influenced by the gain-or-loss contingency. When they win a contract, their subjective appraisals are heavily influenced by their achieved substantive outcomes. When they do not win a contract, they feel auctions are better than negotiations. The results confirm the assessments of business trade that rely solely on substantive measures are not sufficient.     

Social Embeddedness in Electronic Negotiations

This study contributes to electronic negotiation research by analyzing the role of social embeddedness of actors in a controlled laboratory experiment. In particular, we analyze the effect of prior negotiator relationship in different conflict levels in web-based negotiations. We hypothesize that with increasing intensity of conflicts, negotiators who have a personal relationship use more value creating strategies compared to anonymous negotiators. As a consequence, we also hypothesize to find fewer impasses in electronic negotiations involving subjects who are socially embedded. Our results confirm that, in fact, in severe conflicts socially embedded actors reach significantly more agreements than subjects of the control group while such an effect is not found in weak conflict situations. These findings are related to more yielding between embedded actors but not to more value creating behavior. From these results, we can conclude that socially embedded negotiators better manage to reach agreements in difficult situations. Furthermore, an institutionalized pre-negotiation phase which allows negotiators to establish a personal relationship can counteract the threat of impasses.     

Supporting Interactive Multi-Attribute Electronic Negotiations with ebXML

The inter-organizational character of electronic negotiations raises social, legal, organizational and technical research questions. One of the main weaknesses of electronic negotiation applications today is that they do not sufficiently take into consideration the integration requirements that stem from the latter two of these aspects. Our objective is to design and build an electronic negotiation application that complies with these requirements. A major task within this work is the modeling and specification of the negotiation process and negotiation objects. To meet the integration requirements, the use of standards is essential. In our paper, we apply the ebXML framework to the task of modeling interactive bilateral multi-attribute electronic negotiations. For this purpose, we introduce the negotiation process flow underlying our application scenario. We explain the significance of ebXML for standardized business transaction modeling. We develop ebXML process and object definitions and suggest modifications of and additions to the current ebXML standard. Finally, we discuss the scope and the limitations of our concept and prototype.     

Comparative Analysis of Text Data in Successful Face-to-Face and Electronic Negotiations

Various combination of Natural Language Processing and Machine Learning methods offer ample opportunities wherever texts are an important element of an application or a research area. Such methods discover patterns and regularities in the data, seek generalization and in effect learn new knowledge. We have employed such methods in learning from a large amount of textual data. Our application is electronic negotiations. The genre of texts found in electronic negotiations may seem limited. It is an important research question whether our methods and findings apply equally well to texts that come from face-to-face negotiations. In order to confirm such more general applicability, we have analyzed comparable collections of texts from electronic and face-to-face negotiations. We present our findings on the extent of similarity between these two related but distinct genres. In this study we have analyzed similarities in the text data of electronic and face-to-face negotiations. The results show that – in certain conditions – vocabulary richness, language complexity and text predictability are similar.This is an expanded version of a paper published in the Proceedings of FINEXIN 2005 (Workshop on the Analysis of Formal and Informal Information Exchange during Negotiations), 31–42, Ottawa, Canada, May 2005.     

On Creating and Claiming Value in Negotiations

This paper presents a negotiation model that includes value creation. It shows that creative negotiation efforts tend to intensify toward the deadline, and that the deadline is determined endogenously by the tension between two motives, creating more value and claiming from existing value. When the parties can present misleading offers in order to claim rather than create value, the outcome in early negotiation rounds may display an impasse where any proposal is rejected without inspection, while negotiation activities such as value creation through sincere offers and inspection of clauses intensify toward the deadline.     

Why Agents for Automated Negotiations Should Be Adaptive

We show that adaptive agents on the Internet can learn to exploit bidding agents who use a (limited) number of fixed strategies. These learning agents can be generated by adapting a special kind of finite automata with evolutionary algorithms (EAs). Our approach is especially powerful if the adaptive agent participates in frequently occurring micro-transactions, where there is sufficient opportunity for the agent to learn online from past negotiations. More in general, results presented in this paper provide a solid basis for the further development of adaptive agents for Internet applications.     

Culture's Influence on Business Negotiations in Four Countries

The usefulness of a theoretical model of the determinants of business negotiation outcomes is tested in a simulation with business people from four countries (the United States, Japan, Brazil and Spain). The article is an extension of Graham, Mintu, and Rodgers (1994), and also directly tests Hofstede's and Hall's theories of culture. A problem-solving approach results in higher negotiation outcomes for Americans when their partners reciprocate. Role (buyer or seller) is the key determinant of profits for Japanese negotiations; that is, buyers do better than sellers. For the Spanish negotiators, a problem-solving approach actually yielded lower profits. For the Brazilians, interpersonal attractiveness lead to higher partner satisfaction.     

Business-to-Business Negotiations: The Role of Relativism,Deceit, and Opportunism

Purpose: Studies examining the impact of relativism and deceitful tendencies on unethical negotiation tactics have yielded inconsistent results; some studies report a positive relationship, some negative, while some others report a nonexistent relationship between these constructs. These inconsistencies suggest that there may be intervening variables mediating the effects of these factors on unethical negotiation tactics. We propose that opportunism plays an important role in determining the effects of these two antecedents on business managers' perceptions of unethical negotiation tactics.

Method: An Internet-based survey was administered to a sample of managers at U.S. firms engaged in business-to-business marketing. Structural equation modeling techniques were used to evaluate the mediating role of opportunism between deceitful tendencies and relativism on questionable negotiation tactics.

Findings: The analysis supports the hypothesized role of opportunism as a mediating variable. Opportunism was found to play a significant role in mediating the relationships of both relativism and deceitful tendencies on attitudes toward unethical negotiation tactics.

Contribution: In addition to the theoretical contributions suggested here, this article includes suggestions for minimizing the likelihood that a negotiation partner's relativism and deceitful tendencies will negatively impact business negotiation.     

文化差异对国际商务谈判的影响及对策探析

分析了国际商务谈判的文化因素,探讨了文化差异对谈判方式、沟通方式、民族性格等方面的影响,重点分析了与美国人和日本人谈判的应对技巧,以促进谈判的有效进行和高效沟通。     

An Experimental Investigation of Virtual Negotiations with Dynamic Plots

Advanced information and communications technologies provide the basis for virtual negotiations where competitors continuously alter their assignments in real-time in response to market changes. Dynamic plots, which depict the competitors' possible profits and hints for how to improve them, provide a way to support these types of negotiation settings. This research reports on an experimental assessment of dynamic plots for visual interactive negotiations. Dynamic plots are compared to an alternative dynamic method of real-time negotiation support using selected conflict situations to test five hypotheses. The results of the laboratory assessment provide evidence for the hypotheses that dynamic plots stimulate negotiations, provide effective support to reach efficient, system optimal, and equitable solutions, and are well received as negotiation tools in real-time settings.     

Western Hemispheric Trade Integration: An Update of FTAA Negotiations

ABSTRACT

The Free Trade Area of the Americas (FTAA) is a comprehensive trade negotiation process embracing the 34 democratic nations of the Western Hemisphere. The FTAA is premised on enabling prosperity through increased economic integration and free trade (where barriers to trade in goods and services and investment are progressively eliminated) among the countries of the Western Hemisphere with a view to raising standards of living. Leaders of these hemispheric partner nations officially launched trade negotiations at the second Summit of the Americas. The FTAA process has again reached an important milestone as far-reaching negotiations are set to begin in earnest come May 15, 2002. This article seeks to examine briefly and provide an update of the process and also offer insight into how it could be affected by a March decision by the Bush Administration to severely restrict the U.S. market to steel imports from the rest of the world. This latter analysis is specific to and especially relevant for the “small economies” of the Caribbean.

RESUMEN. Un proceso de negociación comprensible que engloba a 34 naciones democráticas del Hemisferio Occidental. Su concepto se basa en la premisa de fomentar la prosperidad a través de una mayor integración económica y el libre comercio (donde las barreras contra los bienes, servicios e inversiones se eliminarían paulatinamente) entre los países del Hemisferio Occidental, con miras a aumentar los patrones de vida de la región. Los líderes de estos Estados Partes lanzaron oficialmente las negociaciones durante la segunda Cumbre de las Américas. El proceso del ALCA nuevamente enfrenta una gran posibilidad de avance, ya que las negociaciones se han programado para el 14 de Mayo de 2002. El propósito de este artículo es hacer un breve examen y actualizar el proceso, ofreciendo una visión un poco más profunda del efecto que las discusiones programadas para Mayo podrían sentir por el efecto de una decisión tomada por la Administración Bush de restringir, rigurosamente, las imploraciones de acero al Mercado norteamericano provenientes de cualquier parte del mundo. Este último análisis afecta específicamente a las “pequeñas economías” del Caribe.

RESUMO. A Área de Livre Comércio das Américas (ALCA) é um processo abrangente de negociação comercial, envolvendo as trinta e quatro naç[otilde]es democráticas do Hemisfério Ocidental. A ALCA se fundamenta na possibilidade de promover a prosperidade, através de uma crescente integração econômica e da livre negociação (em que as barreiras para o comércio de bens e serviços e de investimento são eliminadas progressivamente) entre os países do Hemisfério Ocidental, objetivando a melhoria do padrão de vida. Os líderes das naç[otilde]es associadas deste hemisfério criaram, oficialmente, tais negociaç[otilde]es comerciais, na segunda Conferência das Américas. O processo da ALCA conseguiu, novamente, atingir um marco importante, ao estabelecer que estas negociaç[otilde]es, de grande alcance, tenham início, impreterivelmente, no próximo dia 15 de maio de 2002. Este artigo tenta examinar, sinteticamente, este processo, atualizá-lo e, também, mostrar a dimensão das conseqüências da decisão da Administração Bush, de março, impondo ao mercado americano severas restriç[otilde]es às importaç[otilde]es de aço do resto do mundo. Esta última análise é especialmente relevante para “as pequenas economias” do Caribe, a que se refere especificamente.     

Experts and Amateurs: The Role of Experience in Internet Auctions

The use of auctions as a pricing mechanism has grown dramatically over the last few years. The introduction of electronic auctions has significantly widened the pool of consumers who participate in auctions and increased the number of companies attempting to sell their products in an auction format. Previous empirical research on auctions has focused almost exclusively on the behavior of professional bidders in high stakes common value auctions or the behavior of students in laboratory experiments. We collect data on a large number of electronic auctions, across four product categories, to explore the behavior of consumers bidding in a real marketplace. In particular, we focus on the role experience plays in their bidding behavior to uncover whether consumer learning drives the bidding process towards outcomes described in the theoretical literature on auctions. We find that experience does indeed lead to behavior which is more consistent with theory although the proportion of experienced bidders who behave in a manner inconsistent with theory remains quite large.     

Hot Versus Cool Behavioural Styles in Electronic Negotiations: The Impact of Communication Mode

In this paper, we study the effects of synchronous and asynchronous communication mode on electronic negotiations. By applying content analysis, we compare the negotiation processes of two e-negotiation simulations conducted in a synchronous and an asynchronous setting. Our results show significant differences in communication behaviour of subjects. Synchronous negotiation mode leads to less friendly, more affective, and more competitive negotiation behaviour. In the asynchronous communication mode, negotiators exchange more private and task-oriented information and are friendlier. These results suggest that negotiators in the asynchronous mode, who have more time to reflect, cool down and control emotions better while negotiators, who communicate synchronously engage more in emotional and competitive “hot” debates. In addition, negotiators in the asynchronous mode are more satisfied with the process and outcome of the negotiation. We conclude that de-individuation and escalating effects might be caused by communication mode rather than by the ability of the media to transmit social cues.     

我国在铁矿石贸易谈判丧失“话语权”原因和对策

我国是国际铁矿石的需求和进口大国,可以说是市场需方的一个大寡头,但是在每次的国际铁矿石贸易价格谈判中处于几乎"失语"的尴尬处境。本文分析了其原因并为改善这种不利处境为我国钢铁企业提供参考对策。     

文化差异对国际商务谈判的影响及对策研究

在全球经济一体化的总框架内,国家间的贸易活动更加频繁,商业关系日益复杂,国际商务谈判成为跨国贸易交往中不可或缺的重要环节。如何能更好地融合不同文化背景的人进行国际商务谈判,解决文化差异将是谈判的一个关键部分。本文首先对关于文化差异对国际商务谈判影响的相关文献进行简单搜集和整理,然后从文化差异产生的原因及类型、文化差异如何影响商务谈判以及相应的应对策略这三个方面进行分析和阐述。     

Emerging Powers in WTO Negotiations: The Domestic Sources of Trade Policy Preferences

In the current round of multilateral trade liberalization, emerging powers such as Brazil and India created the G-20 coalition and refused to accept further tariff rate reductions for industrial products before the United States and the European Union made reciprocal concessions in agriculture. This article examines how and why Brazil and India have taken a more offensive and proactive position at the World Trade Organization (WTO). Following Putnam's two-level games approach, I focus on domestic factors and specifically on interest groups to explain actors' policy preferences in WTO negotiations. From a theoretical perspective, the case studies Brazil and India lend credit to the literature discussing the impact of powerful, sector-specific interest groups on governments' trade policy preferences. From an empirical perspective, the findings show how these two countries translated these demands into government positions and influenced WTO outcomes as agenda-setters and coalition builders.     

A Taxonomy of Cause-Related Marketing Research: Current Findings and Future Research Directions

ABSTRACT

Cause-related marketing is an increasingly popular method of improving marketing relationships with customers, both for the sponsoring company and for the participating cause. This paper outlines the rewards and risks for the company and the cause as they consider this type of partnership, as well as the benefits and drawbacks for the customers asked to participate in these programs through the purchase of the sponsored product or service. Future directions for research are recommended in order to (1) expand the findings within this domain, and (2) to maximize sales results from cause-related marketing initiatives for businesses and causes.     

Design and Implementation of Business Objects for Automated Business Negotiations

In recent years, there has been increasing interest in the specification, generation and exchange of business objects in the context of electronic commerce. Common business objects have been defined for product catalogs, purchase orders and other business entities. However, no business objects have been defined and implemented for supporting automated business negotiations even though business negotiation is very much an integral part of business activities. In this work, we have designed and implemented a set of business negotiation objects for supporting the bargaining type of business negotiations. These objects define the operations and information contents needed for negotiation parties to express their requirements and constraints during a bargaining process. They correspond to a set of negotiation primitives, which is a superset of the negotiation-related primitives defined in two popular languages: ACL and COOL. The implementation of these objects is patterned after the business object documents in the XML format proposed by the Open Applications Group, thus conforming to the established standard. The incorporation of several types of constraint specifications in these business negotiation objects provides the negotiation parties and the negotiation servers that represent them much expressive power in specifying callforproposals and proposals. Two synchronization problems and their solutions associated with the withdrawal and modification of negotiation proposals are addressed and presented in this paper. The use of these business negotiation objects in a bilateral bargaining protocol is also presented. We have validated the utility of these objects in an integrated network environment, which consists of two replicated negotiation servers, two commercial products, and some other university research systems that form a supply chain.