基于城市旅游形象的公示语翻译错误实证研究

英文公示语是城市旅游的一张不可忽视的名片.文章旨在为翻译、教学研究机构提供公示语翻译与使用方面的建议,促进公示语的引进、翻译与使用,探讨公示语翻译的研究方法和翻译理论在公示语翻译中的运用.     

基于文本类型理论的旅游城市公示语翻译——以苏州市为例

旅游城市英语公示语有助于对外文化交流和提升城市的国际形象。根据文本类型理论,公示语主要属于信息型文本和感召型文本,翻译时应该按照准确、统一规范、国际标准、简明通俗、委婉礼貌和译语读者可接受的原则,采用不同的翻译方法,实现文本功能。     

基于国际交流的我国城市形象公示语及其策略研究

功能翻译理论认为,为实现交际目的和功能,对原文做适当的增删以及改动都是可行的。目前我国城市公示语在翻译中存在着许多错误,已不能适应时代发展的要求。因此,应以功能翻译理论为指导,在公示语翻译中采取套译、仿译、简译、不译、创译等策略。     

公示语的英译策略

随着我国对外开放的日渐深入,公示语作为外宣的重要组成部分受到更高的重视。城市公示语的翻译是城市面貌的重要体现,要重视公示语翻译的标准性和规范性。为此,通过城市公示语错译分析,探讨目前公示语翻译存在的问题,同时提出公示语翻译的英译策略。     

基于功能对等理论北京市旅游景点公示语的翻译探讨——以玉渊潭公园为例

随着我国对外开放程度地不断加深,旅游业迎来了蓬勃发展的新时期,旅游景点的公示语翻译是中国向外国友人介绍中国文化的重要途径,但由于公示语翻译仍缺乏规范性与系统性,使得景区内公示语翻译仍然存在诸多问题。以功能对等理论为依据,通过对北京市玉渊潭公园公示语翻译的分析,指出了其景区内公示语的英译问题,并对其中的典型错误事例进行说明,从而提出改进公示语英译质量的方法与策略,以便让外国游客更好地了解中国文化,从而更好地实现文化之间的传递。     

客家城市赣州公示语的翻译现状

随着全球化时代的到来以及我国对外开放的日渐深入,公示语翻译的重要性日益显露。但是公示语翻译的现状却不容乐观。《客家旅游资源的英语译介》课题组对客家城市赣州公示语的翻译现状做了一项调查,本文为这次调查的调查报告。     

无所不在无奇不有的公示语翻译失误——以南京市为例

当前我国公示语翻译存在的问题可谓是五花八门，遍地开花，无所不在，无奇不有。本文在总结南京市公示语翻译调查研究的基础上，对最新发现的散落在该市街头巷尾、车站码头、旅游景点、商业场所等地区的各类错误公示语译文进行了分析，同时再次呼吁有关部门重视并完善城市公示语，以改善城市形象，落实科学发展观，促进和谐社会建设。     

商业场所公示语的特点及翻译

随着对外经济和文化交流的日益增加,我们的商业场所需要更多的简洁、达意和贴切的英文公示语。本文分析了商业场所公示语的语言特点及应用功能特色,提出了翻译策略。     

公示语翻译问题实例举隅

公示语的翻译问题已经引起了广泛的关注，笔者根据近期对上海南京路、淮海路及陆家嘴和徐家汇商业区公示语翻译情况的调查，分类列举和分析了存在的主要问题，并提出了参考改进意见，以期促进公示语翻译质量的进一步提高，提升大城市的国际形象。     

再谈南京市商业场所的公示语垃圾译文

公示语翻译是当前我国许多大城市追求国际化建设过程中的一个不可忽视的组成部分，公示语翻译也体现了一座城市的建设风貌以及当地的人文素质和文化教育水平。 公示语具有鲜明的中国特色，但是，公示语翻译应该避免用中式英语进行表达，而要尽量用地道的英语进行表达，当前各类商业场所店堂内的公示语译文却存在着中式英语痕迹明显，词不达意，用词不当，说法不一甚至不知所云等错误，严重妨碍了交际，从而使公示语翻译的目的大打折扣，无论是从纽马克的交际翻译策略还是德国功能派主张的目的论翻译原则出发，商业场所公示语翻译错误百出的主要原因就是显然没有遵循最基本的翻译原则，本文依据大量实例再次对南京市商业场所让堂内公示语翻译错误现象进行分析。     

Brown＇s Blossom in Britain-China

The overall strategic relationship between U.K. and China is ＂better than ever＂, China- Britain relations have maintained good momentum, with increased high-level exchanges and the reinforcement of strategic mutual trust, with more room for growth in the future.     

Challenge and Opportunity Go Hand in Hand——What Global Economic Agitation Brings to the China's Economy?

Domino effects of the global finance agitation As the origin of the subprime crisis,US financial institutions lost USS45 billion last year,accounted for over half of the total US,EU & Japan loss.Since January 15th,Chtigroup released its financial statement of the 4th quarter,showing a net deficit of USS9.83 billion,which marked the hisoric high of its quarterly deficit.     

Sinosteel：Extraordinary Moves in Industry Chess

Among the Fortune 500 firms,more and more images from China emerge out.On the 2008 list,Sinosteel Corporation,a landmark group of China industries quietly squeezes into the candidate line.As the largest steel service ＆ trade enterprise,its sales reached at RMB 111.24 billion,with a year-on-year increase of 83.03 percent,and the profit grew by 180.03 percent.On the Sinosteel 2008 Work Meeting,the president Huang Tianwen uttered,＂In the coming year,we will work for US$20 billion sales,and look forward to getting a position in Fortune 500 firms for ourselves.＂     

Walk Through Unusual Five Years—— An Exhibitor＇s Canton Fair Course

When the 103rd Canton Fair is approaching, an old friend of Canton Fair, Li Ying from Jiangsu prov-ince recollected his past five years＇ experiences to the grand trade meeting. Each year is special, with some unforgettable memories colored by the year.     

Jean-Pierre Duprieu： Willing to Be A Legate of Sino-French Business

Estaing, former French president, Valery Giscard d＇Estaing attended Sino-French Economic Seminar held in Shanghai in early April and said that the world center has shifted from the west to the east with many European and US companies entering into Asia, and China has the ability to play an important role in the world stage. Estaing, naming himself＂French Confucian＂, then said in Chinese that a cook-group includes 10 people in ancient Chinese soldier system and the cook is in charge of cooking for them. And people who belong to the same cook are actually ＂Partners＂.     

China''''s Stock Market Wave

The annual meeting of the World Economy Forum was held in Davos,a little town in Switzerland,on January 23rd to the 27th this year,with the theme"the Power fo Collaborative Innovation",over 2500 celebrates from ture political and cconomic circles of more than 80 countries and challengred logether to talk about the future of the global economy in 2008,A Forum for the problems and challenges that face whole world,some of the keywords which drew attention during the event were:the U.S.subprime mortgage crisis,soaring energy prices,the economic slowdown in the U.S.ermerging economic bodies,authority funds and the general unpredictable nature of the global economy.     

Trade Promotion from Neighborhood

If you are considering to trade with companies in Japan or expanding your .business to Japan, we are ready to help from the very beginning.＂ You will find this greeting at the first sight on the Chinese website of Japan External Trade Organization （JETRO）. JETRO has committed itself in delivering highly efficient and quality services to meet the demand of internal and external customs including Japanese companies, hence winning a good reputation in the international trade arena. In recent years, with its priority in advancing business cooperation in South and East Asia, JETRO has made great achievement in promoting trade between China and Japan. Therefore, China＇s Foreign Trade interviewed Mr. Yoichi Maine, Deputy Director General of JETRO BEIJING.     

Auto Parts Market Potential Coming into Surface

Looking at the increasingly fierce competition in the world auto market. global automobile manufacturing industry, taking Europe, the U.S. and Japan as representatives, is gradually forming a new type of relationship, mutual cooperation between whole vehicle and parts manufacturers. We can clearly see that auto parts manufacturers have become independent from the whole vehicle manufacturing companies, which means that the former structure of auto industry has greatly changed, and a new relationship,     

China's Auto Industry Steps Forward

Last year,the volume of China's auto trade reached US$66.878 bil- lion,of which imports accounted for US$25.982 billion,a year-on- year increase of 24.45 percent;while ex- ports totaled US$40.896 billion,growing by 45.31 percent.The China Association of Automobile Manufacturers(CAAM) predicts that the number of autos sold in 2008 will break the 1 million barrier for the first time in history,representing an increase of about 20 percent.     

Domino Effect on Electricity and Coal Prices

In the middle of last December, the key purchase contracts for coal used in power generation in 2008 were signed, reflecting a demand for more than 1.085 billion tons. It is important to note that the country＇s five biggest power producers, China Huaneng Group, China Guodian Corporation, China Power Investment Corporation, China Huadian Corporation and China Datang Corporation, had settled on the prices on their purchase contracts, and they are expected to consume 290 million tons of coal for generating electricity,