Can message framings influence air passengers’ perceived credibility of aviation voluntary carbon offsetting messages?

Abstract

Past literature has identified low purchase rates of aviation voluntary carbon offsetting (VCO) schemes. A lack of credibility of such schemes has been identified as a key obstacle, yet little attention has been given on how to enhance perceived credibility. Using communication theory, this study examines effects of message framing on consumers’ perceived credibility of aviation VCO messages. Data were drawn from a representative sample of 1680 Australians. The results revealed that spatial distance framing influences air passengers’ perceived credibility of aviation VCO messages. Messages focusing on the influence of VCO programs on the environment of a local community obtain higher perceived credibility than those located in other countries. The study also found the interaction of spatial and temporal distance framing effects were different based on consumers’ past purchase experience. The findings suggest how airlines should design messages and refine them based on consumers’ past experience of aviation VCOs.     

First-class airline travelers’ tendency to seek uniqueness: how does it influence their purchase of expensive tickets?

This study explored first-class airline travelers’ need for uniqueness and its impact on their ticket purchase intentions. More specifically, the study investigated the roles of the three subdimensions of the need for uniqueness (i.e. creative choice, unpopular choice, and similarity avoidance) in the formation of travelers’ attitudes toward first-class flights. Consumer attitudes toward first-class flights are hypothesized to increase status value, first-class attachment, and willingness to pay a premium. Based on theoretical relationships between conceptual constructs, the study proposed and tested a model using data from 202 first-class passengers in the United States. The results indicated that all three dimensions of the need for uniqueness positively affect airline travelers’ attitudes toward first-class flights and thus enhanced outcome variables. Furthermore, it was found that materialism moderated the relationship between status value and first-class attachment.     

Willingness to pay: Who are the cheap talkers?

The purpose of this paper is to determine who is willing to pay (WTP) for a greener event by applying a Contingent Valuation (CV) approach together with an experimental design. To identify the cheap talkers a survey was conducted at the Wacky Wine Festival in South Africa, were 474 respondents participated. Using a Heckman two-step approach, the results confirmed that the decision to contribute depends on behavioural and motivational factors, while the amount is income-dependent. The extent of cheap talking is significant, with a 50% deviation in stated and revealed behaviour. Besides cheap talkers, another category is identified, namely “ethicals”, who contribute their voucher to the tree planting project without indicating that they are willing to pay.     

What does it mean to follow? An exploration of a followership profile in hospitality and tourism

Although leadership has received considerable attention from many scholars, much less research has focused on those who follow leaders; yet, followers contribute much to the success of an organization. This study explored the followership profiles of stakeholders in hospitality and tourism education. The findings summarize the followership dimensions of a sample of hospitality students, educators, and industry professionals. For each of the five followership dimensions the mean scores for industry professionals were rated higher when compared with students and educators, with courage to participate in transformation being the highest rated among all three groups. Implications for hospitality education are presented.     

Explaining regional economic multipliers of tourism: does cross-regional heterogeneity exist?

This study investigates the determinants of tourism-related economic multipliers, which are calibrated from regional input–output tables of 30 Chinese provinces. Several latent class regression models are applied to capture cross-regional heterogeneity and investigate the determinants of output, income, and employment multipliers. Results indicate that the level of economic development is positively associated with output multiplier, and it is also positively associated with employment multiplier when the multiplier is large. Moreover, the size of tourism economy is negatively associated with employment multiplier when the multiplier is small. Some policy implications are presented based on empirical results.     

Environment management in the hotel industry: does institutional environment matter?

Limited theoretical attention has been paid to understand the underlying drivers of hotels’ engagement in environment management (EM). By using institutional theory, this study provides an integrated model that captures various social drivers of hotels’ engagement in EM. The associations between the three dimensions of institutional environment and hotel environmental practices were empirically tested, as well as the moderating role of hotel characteristics. A total of 414 usable surveys representing 414 hotels were collected from hotel managers in China. The results demonstrate positive associations of hotel EM practices with supportive state regulations, shared industry standards, competitors’ EM practices and expectations from various stakeholders such as employees, local community, and investors. Particularity, the strength of positive relationships between specific institutional pressures vary across hotel sizes and scales. Theoretical and practical implications are discussed     

The sustainability–profitability trade-off in tourism: can it be overcome?

This paper answers key questions about personal and industry decision-making in implementing sustainable tourism. Being environmentally friendly is typically associated with sacrifice, including sacrifice of comfort (e.g. walking rather than driving), sacrifice of time (e.g. recycling garbage) or sacrifice of money (e.g. buying more expensive locally grown vegetables). Consequently, the tourism industry perceives sustainable tourism as a sacrificial touristic niche, one that is associated with additional cost but appears to attract customers who do not spend enough money to compensate for the extra effort. This paper explores a perceived trade-off between minimising environmental damage and maximising revenue, by finding market segments that are environmentally friendly and have high expenditures. An online survey was made of 1003 Australian domestic tourists. Results indicate that tourist segments vary significantly in terms of their environmental impacts and vacation expenditure. Six segments were identified. Two market segments, containing 40% of the total market, that leave small environmental footprints while maintaining high expenditure were found, indicating that market segmentation when coupled with marketing/demarketing policies can be used as a strategy complementary to the development of destination-based initiatives to reduce the environmental impact of tourism.     

New or repeat customers: How does physical environment influence their restaurant experience?

This study proposed a conceptual model to examine how customers’ perceptions of the physical environment influenced disconfirmation, customer satisfaction, and customer loyalty for first-time and repeat customers in upscale restaurants. Using a structural equation modeling analysis, this study showed that facility aesthetics, lighting, layout, and service staff had significant effects on disconfirmation. Moreover, disconfirmation exerted a direct influence on customer satisfaction and customer loyalty. Customer satisfaction also positively influenced customer loyalty. Finally, the impacts of facility aesthetics, lighting, table settings, and service staff on disconfirmation significantly differed between first-time customers and repeat customers. More specifically, facility aesthetics, lighting, and service staff were significant predictors of both first timers’ and repeaters’ perceived disconfirmation, while layout and table settings were significant determinants of only repeat visitors’ perceived disconfirmation. The implications for academic researchers and marketing practitioners are discussed.     

Social responsibility and total quality in the hospitality industry: does gender matter?

This empirical study examines the role of gender diversity in top management teams (TMTs) and their impact on corporate social responsibility (CSR), which is an underexplored topic within the hotel sector. Based on stakeholder theory, we argue that the relationship between gender diversity and hotel performance is indirect and mediated by CSR. Our study also analyses how the implementation of total quality management (TQM) and CSR influences hotel stakeholder results, and hence business performance. Using a sample of Spanish hotels, we provide evidence that gender diversity in TMTs increases the level of implementation of CSR within the hotel industry. The results show that the impact of gender diversity on hotel performance is mediated by CSR. The findings also suggest that the adoption of TQM and CSR management philosophies improves the capacity of hotels to benefit their stakeholders, and that this improvement has a positive effect on hotel performance.     

The antecedents of tourists’ gaming spend: does the brand prestige matter?

This study endeavors to empirically analyse the influential effect among brand prestige, service quality, casino visitor satisfaction and spend. Data from 304 tourists who had travelled to Macau and had participated in gambling activities were used and structural equation modelling and multi-group analysis were employed in hypotheses testing. The findings demonstrated that both brand prestige and perceived service quality are determinants of satisfaction and gaming spend, and that brand prestige also affects service quality positively. Furthermore, past experience moderates the service quality and visitors’ satisfaction relationship, also service quality and visitors’ gaming spend relationship.     

Aviation carbon emissions,route choice and tourist destinations: Are non-stop routes a remedy?

Air travel emissions comprise 20% of tourism's global carbon footprint. The purpose of this study was to determine whether non-stop routes to tourist destinations can mitigate air travel carbon emissions relative to routes that connect through airline hubs. Based on International Civil Aviation Organization data, we analyzed carbon emissions for both direct and connecting routes between the ten most populated metropolitan areas located in the Northeastern United States and 13 different tourist destinations located in the Sunbelt and Western regions of the US. Direct routes generally outperformed connecting routes regarding carbon emissions, although there were several exceptions. On average, non-stop routes reduced carbon emissions by roughly 100 kg/person relative to the next best connecting option.     

Who benefits more from trade shows: Independent,franchised or chain-owned/managed hotels?

Large-scale events are opportunities for hotels to generate revenue. The literature has attested positive effects of events on hotel performance. However, while large-demand events are associated with room rate increases, hotel operation types may play a critical role in this “event-hotel performance” relationship. Drawing on the resource-based view theory, the chain value model and the theory of strategic groups, we hypothesize that independent and franchised hotels outperform chain-owned/managed hotels when events are held. The empirical application on over 950,000 observations between 2014 and 2019 shows that while chain-owned/managed hotels generally outperform independent and franchised hotels, this situation reverses in the presence of events. This result extends the resource-based view theory and the value chain model by including the short/long-term and corporate/property paradigm in the hotel industry.     

Defining an emerging tourism industry sub-sector: Who are the strata titled tourism accommodation stakeholders?

This study represents the first providing a definition of the strata titled tourism accommodation (STTA) sub-sector of the tourism industry. This definition is achieved by identifying the stakeholders that collectively comprise the sub-sector. There is a paucity of prior research concerned with this increasingly significant form of tourism accommodation (Pizam, 2006). This is despite the significance of accommodation to the tourism economy (Cooper et al., 1998) and STTA's rapid growth (Guilding et al., 2005). Stakeholder theory has been drawn upon to explore, identify and classify the key players involved in the Australian STTA sector. The study also provides a commentary on the different STTA roles played by the stakeholders and the nature and extent of their perceived engagement with the tourism industry.     

Community participation in heritage tourism planning: is it too much to ask?

Considering the complications of collecting empirical data on community participation, this study proposes a new methodological approach that departs from the current literature. For the first time, an experimental procedure is adopted to conduct a direct comparison between participatory and non-participatory decision-making in the context of heritage tourism planning. Contrary to previous work, this is the first ex-ante assessment of community participation at a destination with no such prior experience. The analysis relies on behavioural data on choices, deliberation and conflict studied in the context of a controlled collaborative environment. The findings suggest that choices and deliberation between participatory and non-participatory groups exhibit no statistically significant differences although participatory groups were more susceptible to conflict. However, interestingly, conflict was constructive as it increased provisions for heritage goods. Furthermore, intra-group heterogeneity did not always affect collective decisions negatively whereas trust and institutional credibility played a major role in influencing both individual and collective preferences. These findings have important implications for research and policy, opening a novel avenue for the systematic study of participation dynamics to inform the instigation of participatory endeavours.     

Toward an understanding of online information processing in e-tourism: does national culture matter?

Tourism is undoubtedly among the industries that better reflect the effects of globalization, technological advances (i.e. the Internet) being one of the most relevant drivers. Given the current market saturation of this sector, a better understanding of how tourists from different cultures process online information and forge their attitudes and behavioral intentions is called for. Nevertheless, national culture may have a major influence on the effectiveness of online tourist marketing activities. This study contributes to the extant body of knowledge via the analysis of the influence of perceived risk on how tourists process the information while browsing a tourist destination website, form their attitudes and behavioral intentions toward the destination. The effect of national culture on such antecedents is examined via a cross-cultural research to compare Spanish and British cultures. A theoretical model is proposed to integrate the effect of perceived risk and variables regarding technology acceptance on tourist responses.     

The power of design: How does design affect consumers’ online hotel booking?

Emphasizing experiential appeals to consumers through design is most notable in the emerging lifestyle hotel segment of the lodging industry. This study identifies which lodging design mechanisms evoke consumer responses and provides a novel understanding of the relationships among consumer perception of hotel product/service design and booking intention by incorporating consumer emotional arousal and quality expectations in a theoretical model. The findings of this study suggest that aesthetics and symbolism in hotel design shape booking intention through emotional arousal and quality expectation. The functional dimension of design affects booking intention only through quality expectation. The findings will be particularly meaningful to the lodging industry because online booking requires both emotional and cognitive responses on the part of consumers.     

Halal tourism,is it really Halal?

The study of religion has attracted interest and considerable attention from researchers and practitioners as a result of wanting to know more about religions (such as Islam) and religiosity. However, regardless of the importance of religious studies, religious tourism is still very much under-represented in the literature. In fact, it is distressing to find that little is known about religious tourism in many developed and developing economies. Meanwhile, Islamic tourism (or Halal tourism) is deeply rooted within the Islamic Shari'ah as every Muslim is required to travel for many reasons, some directly related to Islamic Shari'ah itself (e.g. Hajj and Umrah) while many travel for education, medical treatment, and knowledge acquisition, etc. This paper examines the concept of Halal tourism (as a subcategory of religious tourism), its roots, principles and most importantly answers the questions: is Halal tourism really Halal? Is Halal tourism only for Muslim families who abide by Islamic Shari'ah rules? Should it be Halal tourism or Islamic tourism? Is Halal tourism only about Islamic countries or it is also important for other countries? What are the impacts of non-compliance to Halal principles on hotels (and other tourism organisations) performance?