The carnivalesque and event evolution: a study of the Beltane Fire Festival

This paper centres on the Beltane Fire Festival in Edinburgh, Scotland. The objectives are to: first, identify the stages of the festival’s evolution and their respective characteristics; second, distinguish features corresponding to the carnivalesque; and, finally, examine the changes in event evolution, particularly regulatory interventions, and their effect. A qualitative approach comprising interviews with internal and external festival stakeholders was utilised. It is argued that there are three stages in the festival’s evolution: revival and early development; development and regulation; and, maturation. The characteristics of these evolutionary stages are identified. As the festival has developed and been subject to increasing regulation, features of the carnivalesque have been reduced.     

彝族“都则”(火把节)的仪式性与旅游开发

少数民族地区旅游开发中大都会把当地的节庆作为重要的旅游资源来打造,以此作为展示当地少数民族传统文化的重要组成部分,在开发过程中,我们看到众多少数民族节庆跨越其本来的时空特质,出现了只要有游客来,就以表演节庆取悦游客的局面.东道主、旅游开发方、政府大都对此做出积极评价.本着对传统文化负责的态度,本文将以彝族火把节为例,分析这种"度日如年"[1]的旅游开发之利弊,提出节庆资源开发需要遵循的原则.     

Transformation,meaning-making and identity creation through folklore tourism: the case of the Robin Hood Festival

Folklore tourism is often regarded as a subset of heritage tourism, although it has received less attention than comparable heritage events based on documented historic events such as civil war re-enactments and living history sites. Although the ‘theming’ of landscapes and the journeying to places based on their literary association enjoys a long tradition, this paper focuses on the relationship between tourism and folklorism. It explores how folklore events appropriate contemporary and social interpretations of stories to entertain whilst also outlining how legendary historical personalities can play a role in generating tourism. In 2013, a constructivist methodology was employed using 20 in-depth interviews and participant observations to generate qualitative data at the Robin Hood Festival in Nottinghamshire, UK. Numerous themes emerged after coding including the way folklore events blend historic fact and fiction, the power of the imagination to create spaces, and the importance of natural settings and spaces to transform people and places. However, three dominant themes emerged which are specifically presented in this paper, these are: (a) a sense of freedom and escape felt by participants, (b) camaraderie and inter-personal social authenticity and (c) the transformation of self and creation of alternative (additional) social identities.     

Examining the Differential Impact of Human Crowding Versus Spatial Crowding on Visitor Satisfaction at a Festival

Human crowding at a festival can affect visitor satisfaction differently to spatial crowding. Festival visitors perceive human crowding as a situation in which the festival is full of people. Spatial crowding, on the other hand, is perceived as restricting movement. We hypothesized that human crowding affects visitor satisfaction in a positive way (by increasing positive affect and decreasing negative affect), whereas spatial crowding affects visitor satisfaction in a negative way (by decreasing positive affect and increasing negative affect). We tested these hypotheses using data collected through an on-site survey at the 2012 Seoul Lantern Festival in South Korea: 423 visitors attending the festival completed the survey. The survey results supported the hypotheses. Managerial implications of the findings are also discussed.     

The influence of volunteer motivation on satisfaction,attitudes, and support for a mega-event

Although there are numerous studies on volunteering in tourism, little research has been done on volunteer support for mega-events. This study develops a theoretical model investigating the relationship between volunteer motivation and support for the Expo 2012 Yeosu Korea through mediating effects of satisfaction and attitudes toward volunteering and the Expo venue. An onsite survey of 489 volunteers at the Yeosu Expo was conducted. The structural equation model reveals that patriotism and intrinsic motivations significantly influence volunteer satisfaction, which in turn exerts a significant effect on attitudes toward volunteering and the Expo venue. Also, volunteer attitudes toward volunteering significantly influence volunteer attitudes toward the Expo venue, which in turn have a significant effect on support for the Expo. The study suggests that patriotism and intrinsic motivations can leverage support for mega-events through enhancing mediators of satisfaction and attitudes.     

Modelling perceived quality,visitor satisfaction and behavioural intentions at the destination level

Visitor perceptions of the quality of a tourist destination, satisfaction with their experience and the resulting behavioural intentions are vital for successful destination management and marketing. The purpose of our research is to explore the complex relationships between these constructs using structural equation modelling, whereby both formative and reflective constructs are included. The structural model was tested on a sample of 1056 visitors at four tourist destinations in Slovenia. The empirical validation of the conceptual model supports the research hypotheses. Destination attributes affect the perceived quality of tourist offerings, which positively relates to satisfaction as well as visitors' behavioural intentions. The link between satisfaction and behavioural intentions was also confirmed. These research findings contribute to a better understanding of which behavioural mechanisms and factors represent a viable basis for increasing customer retention at the level of individual providers as well as a destination as a whole.     

Tourism development and the tourism area life-cycle model: A case study of Zhangjiajie National Forest Park, China

The conceptual framework of the Tourism Area Life Cycle (TALC) has been frequently examined since it was first proposed by Butler in 1980. However, few studies have applied the concept to national parks and other protected areas. This paper examines the applicability of the model to China's Zhangjiajie National Forest Park. In addition, both external and internal factors affecting the park's tourism development as well as the environmental, social, and economic changes of the area are also discussed. Results indicate that the park has experienced the first four stages as described in Butler's 1980 seminal paper [The concept of a tourist area cycle of evolution: Implications for management of resources. Canadian Geographer, 24, 5–12]. Currently, the park is in the consolidation stage. Both governments and the private sector are major players as catalysts for the park's tourism development from one stage to the next. While the local or even regional economy has become increasingly dependent on tourism, the park has also been experiencing noticeable transformation and loss of traditional cultures since its inception in 1982. Finally limitations to the current paper are outlined.     

Green events,value perceptions,and the role of consumer involvement in festival design and performance

This study explores the dimensionality of event attendees’ “green” involvement in festival settings. Given growing interest in environmental issues, it explores relationships between eco-friendly services, and visitor perceptions, intentions, or choices, using the theory of involvement, and involvement–value relationship studies. Special attention is given to comparative advantages attained by events having green policies and practices, and to assessing how much attendees will pay for those practices through event spending. A green involvement scale was developed, tested, validated and refined, before being used at the major Macau Food Festival, obtaining a 406 person data set, which was analyzed by factor analysis and structural equation modeling. Results had both theoretical and managerial implications. There is a strong linkage between green involvement and perceived value. To obtain maximum comparative advantage, however, marketing efforts must focus on promoting green initiatives. For example, attendees who take an interest in and feel connected to environmental issues in their life will spend significantly more. Green design and waste management were the most important drivers of perceived green value, followed by green food and green environment and activities. Our findings show that festival attendees will pay 28% more for green food if they perceive the event offers them green values.     

Suitable Festival Activities for Taiwan's Tourism and Nation Branding with the Application of the PR AHP Program

Taiwan's tourism industry can be further developed to establish country branding from the perspective of tourism. Combining festival activities with tourism is a good approach. This study is aimed at identifying the festival activities that are suitable for Taiwan's tourism campaign. It has adopted the preference relation analytic hierarchy process (PR AHP) method which currently has no related program. This study has made two major contributions. It has determined suitable festival activities for Taiwan's tourism campaign and has constructed an easy-to-use PR AHP program for researchers.     

Spiritual retreat tourism development in the Asia Pacific region: investigating the impact of tourist satisfaction and intention to revisit: a Chiang Mai,Thailand case study

The aim of this research is to investigate how spiritual retreat tourism influences tourist satisfaction and intention to revisit a destination. A quantitative approach was employed and a self-administered survey was used to collect data. A multiple regression analysis was used to analyze data. The results revealed that push factors including novelty, relaxation, transcendence, self-esteem, physical appearance and escape influence spiritual retreat tourist satisfaction; while pull factors, especially authentic experiences, natural settings, peaceful atmosphere, far from the usual places and historical significance, influence spiritual retreat tourist satisfaction, in turn leading to intention to revisit the same destination.     

Tourism, peace, politics and ideology: impacts of the Mt. Gumgang tour project in the Korean Peninsula

A number of researchers have postulated that tourism between nations that have been divided or remain hostile to each other may be a means of reducing tension and promoting peace. The Korean Peninsula has remained divided since the Korean War and tensions between the North and South remain high. In the first tangible attempt to develop meaningful relations between the North and South outside of the UN structure, the Hyundai Corporation of South Korea was given permission to build and operate a resort destination at Mt. Gumgang in North Korea. The project has not been well supported by South Korean tourists and has required significant financial assistance from the South Korean Government. The paper examines the background of the project, the issues that were the primary cause for low demand and the role of the project as a vehicle for promoting peace. The paper finds that while tourism may be a method of reducing political tension as suggested by Butler and Mao (Asia Pacific J. Tourism Res. 1(1) (1996) 25) and Yu (Asia Pacific J. Tourism Res. 2(1) (1997) 19), it may also have a darker side and inadvertently become a vehicle for inhibiting peace. Further the paper suggests that in the case of Mt. Gumgang, tourism is the consequence of a political process aimed at rapprochement, not the genesis of the process.     

What goes up must come down: an evaluation of a zoo conservation-education program for balloon litter on visitor understanding,attitudes, and behaviour

Abstract

Balloons used outdoors can fly away, posing ingestion and entanglement hazards to wildlife. “When Balloons Fly” (WBF) conservation-education program seeks to educate zoo visitors about these threats and encourage the use of wildlife-friendly bubbles at outdoor events. We examined the effect of WBF on visitor knowledge, attitudes, and behaviours (intentions and actions) over 6?months (N?=?624). We compared outcomes among visitors who viewed a presentation and exhibit, to viewing the exhibit-only, and investigated the priming influence of completing a survey before entering the exhibit (pre-survey). Visitors had greater depth of understanding about the impact of balloons immediately following the visit, but post-visit message recall was low. General Linear Models revealed that over 6?months WBF significantly (p < .05) influenced positive attitudes concerning balloon use, increased likelihood to use bubbles, and reduced likelihood to use balloons. Completion of a pre-survey significantly influenced positive attitudes and reduced likelihood to use balloons. WBF is promoting conservation behaviour, with two-thirds of the follow-up sample reporting that behaviours they changed while hosting or attending an outdoor event since their visit were influenced by the zoo experience. Future work can investigate materials that might mimic a priming effect (e.g., worksheets).     

Impact of distance on the arrivals,behaviours and attitudes of international tourists in Hong Kong: A longitudinal approach

This study revisits the impact of distance on international tourist behaviours in Hong Kong. This work divides and cross-validates the concept of distance into physical and cultural distance. This work also proposes an alternative cultural distance measure by introducing optimal weight amongst Hofstede's dimensions and then compares the proposed measure with the traditional Kogut and Singh's and Kandogan's measures. By using data from the Visitor Profile Report of the Hong Kong Tourism Board and the World Trade Organisation from 2002 to 2017, along with latent growth curve modelling, multivariate regression and panel data analysis, findings confirmed the significant role of physical and cultural distance. In addition, quadratic relationships are detected using cross-validation methods. The effect of physical distance on tourist demands clearly dominates that of cultural distance in the overall market. The problem of spurious correlation and the results of three cultural distance measures are also discussed.     

On the empirical relationship between tourism and economic growth

This paper studies the dynamics of economic growth and tourism evolution for 80 countries during the period 1995–2016. The variables representing economic and tourism growth are growth rates of per capita GDP and international tourist arrivals per inhabitant respectively. Using the concept of economic regime, the paper introduces a notion of distance between the dynamical paths of different countries. Then, a Minimal Spanning Tree and a Hierarchical Tree are constructed to detect groups of countries sharing similar performance. The two main clusters we find can be interpreted as two groups of countries with high and low performance in the tourism sector and are coherent with the business cycle. The evolution of such clusters shows three main stylized facts: certain countries move across clusters; the low performance cluster tends to span, while the high performance one tends to be (more) compact; the distance between the two groups increases in time.     

Ecological footprint analysis on tourism carrying capacity at the Zhoushan Archipelago,China

Tourism has been a dynamic and potential industry in China in the recent two decades. However, the rapid development of tourism has caused tremendous ecological pressure. Evaluation of tourism carrying capacity is imperative to have a comprehensive understanding of tourism’s development and sustainability. Ecological footprint (EF) analysis was applied to quantitatively assess the ecological carrying capacity of tourism in the Zhoushan Municipality during the years 2010–2014, and geospatial technologies were used for regional analysis. Results showed that the tourism EF (TEF) and local EF slowly increased between 2010 and 2014. TEF accounted for a remarkable proportion over this five-year period and reached 20–30% of the regional EF. Amongst the four sub-regions, Dinghai appeared to have a relatively large deficit, whereas Shengsi presented a great ecological carrying capacity surplus, thereby revealing a remarkable local imbalance of development. Although the TEF of Zhoushan was slightly over its carrying capacity, the per capital EF of residents remained below average national and global levels. Proper planning and development of tourism at the regional level are suggested as a sound strategy for sustainable development of the Zhoushan Municipality.     

Policy,Support and Promotion for Food-Related Tourism Initiatives

Summary

Increasingly, regional tourism development initiatives are utilizing locally-produced foodstuffs and beverages to: strengthen areas' tourism products; enhance visitors' experiences; and help maintain and enhance the viability of local food production and processing sectors. This paper examines the ways in which food and tourism are being drawn together at a theoretical level by academics, at a strategic level by policy makers, and at an applied level by developers and practitioners. While the marketing philosophy provides a useful framework for the planning and management of food-related tourism initiatives, adopting such an approach is problematic owing to a shortfall in our understanding of consumer behavior with regard to food in the context of leisure and tourism. In the absence of such knowledge, and in the light of the positive economic and social benefits which such initiatives can create, this paper examines the ways in which food-related tourism initiatives are being promoted using the World Wide Web. The research highlights inadequacies in the web-based promotion of food-related tourism initiatives in the UK and suggests that, while this type of tourism is at an early stage in the product life-cycle (in the UK), these shortcomings are also due in part to the fragmented infrastructure for regional tourism development and promotion in the UK. Additionally, practical recommendations are made as regards design factors for the provision of web-based tourism information.     

Changes on traditional livelihood activities and lifestyles caused by tourism development in the Okavango Delta,Botswana

The Community-Based Natural Resource Management (CBNRM) program in Botswana aims at achieving conservation and rural development. In the Okavango Delta, some communities are involved in tourism through CBNRM to improve their livelihoods. However, research has not adequately analyzed changes caused by CBNRM on traditional livelihood activities and lifestyles. This study, therefore, uses modernization theory to analyze changes on traditional livelihood activities and lifestyles caused by CBNRM at Sankoyo, Mababe and Khwai villages in the Okavango Delta. Using primary and secondary data sources, results indicate that CBNRM is causing a decline in traditional livelihood activities like subsistence hunting, gathering, crop and livestock farming. As a result, a modern cash economy has emerged. New livelihood activities done by communities include: employment in CBNRM projects, the sale of crafts to tourists and thatching grass to tourism lodges. Income derived from CBNRM affords households to build modern houses, buy foreign foods and household equipment like: four-burner gas stoves, kitchen utensils, and satellite televisions. Conversely, this causes a decline in the consumption of traditional foods and the use of huts and household utensils. CBNRM is thus a modernization tool since it is causing a transformation of traditional livelihood activities and lifestyles. However, even though changes in livelihood activities and lifestyles may be an indication of the dynamism of culture in study villages, sudden change and modernization may increase livelihood insecurity. As such, tourism planning should ensure that modernization is sensitive to traditional economic systems and the need for rural livelihood sustainability.     

Heritage protection and tourism development priorities in Hangzhou, China: A political economy and governance perspective

Government interventions can be important for determining priorities between heritage protection and tourism-related development at heritage sites. This paper uses a political economy approach to examine the government’s role in determining these priorities in China, for two heritage schemes at West Lake in the city of Hangzhou. The study considers policy making for heritage protection and tourism development in the context of broad economic and political circumstances, the power and influence of different actors in the schemes’ governance, strategic selectivity in the policy choices, and whether views about the policies exhibited a uniform hegemony among powerful and less influential groups. Consideration is given to how the relative priority for heritage protection and tourism development in policies reflected the state’s regulation of the economy and maintenance of its political legitimacy. A powerful policy community was found that was beginning to consider other actors’ views, but tourism development remained a prominent driver.