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1.
Even though a large amount of research has investigated how different factors impact new product performance in different contexts, little attention has been paid to exploring the drivers of new product success for businesses in Asia. This study therefore focuses on this issue by using a meta-analytic approach to aggregate the empirical findings of studies published before 2011. By controlling several contextual factors (product type, unit of analysis and time), the results from generalized least-squared analyses show that the predictor–performance relationships are stronger for Asian firms when the predictors are market orientation, marketing synergy, technological synergy, product advantage, product innovativeness, cross-functional integration, top management support, pre-development proficiency, technological proficiency, market potential and technological turbulence. In addition, the results also reveal that most of the performance effects of the predictors are different between low-technology and high-technology products. 相似文献
2.
Chih-Wei Chao Mike Reid Po-Hsin Lai Vaughan Reimers 《Journal of Strategic Marketing》2020,28(2):176-188
ABSTRACTThis study extended current understandings of the relationships among domain specific innovativeness (DSI), the desire for unique consumer products (DUCPs), perceived new product characteristics (PNPCs), and Chinese consumers’ new product adoption behavior. It also investigated the indirect effect of vicarious learning behavior on Chinese consumers’ acceptance of new products. Data was collected in Shanghai, China. The results demonstrated that DSI and PNPCs were the primary drivers of new product adoption. The study also showed that PNPCs played a mediating role in the relationship between vicarious learning and the adoption of new products by Chinese consumers. The results confirmed the predictive power of DSI and how PNPCs affect Chinese innovative buying behavior. The results also suggest that PNPCs facilitate Chinese consumers’ new product learning behavior. 相似文献
3.
Understanding how consumers adopt a state of the art product is important for the development and marketing of innovative products. The purpose of this study is to examine factors that affect consumer intentions to use a revolutionary technology-driven product (RTP). The research integrates two innovation adoption models, the Unified Technology Acceptance and Utilization Theory (UTAUT) and the Task-Technology Fit (TTF) model with two antecedents of consumer characteristics: consumer innovativeness and perceived value of a new product. The study examines consumer responses to an unfamiliar product, the TEASER which is a conceptual digital cookbook that offers taste sampling, thereby providing an online food-tasting experience. Consumers who are prone to innovativeness and who perceive value in a RTP’s aesthetics are able to discern the conditions that support their intent to use such a product. The resulting model expands the UTAUT and TTF theories by showing that UTAUT variables mediate between the variables of TTF and adoption intentions. These results support the need for nonlinear industrial development processes involving consumers. 相似文献
4.
Håvard Hansen 《食品市场学杂志》2013,19(4):237-246
This study examines the degree to which consumers' price consciousness affects their purchase intentions for a newly introduced product when the price of the product is unknown. Based on data from 186 consumers exposed to a new product offering, the results show that price consciousness indeed has a negative effect on purchase intentions, but only for consumers with a high level of product category knowledge. Although perceived risk and perceived value are significantly related to purchase intentions in general, price consciousness seems to affect only those consumers who make inferences about price based on their knowledge of the product category. Both theoretical and managerial implications of the findings are offered. 相似文献
5.
Warranty as a Signal of Quality: The Moderating Effect of Consumer Knowledge on Quality Evaluations 总被引:1,自引:0,他引:1
Prior research has shown that consumers use warranties as a signal of quality. This article explores whether prior knowledge moderates consumers' utilization of warranty information in evaluating product quality. In particular, we examine how prior knowledge impacts the relative use of warranty information when consumers are already aware of firm reputation. Indeed, we find that the extent to which warranty information is used in quality evaluations varies with prior knowledge. We report the results of two experiments, which somewhat surprisingly suggest that, for experts, a better warranty leads to perceptions of higher quality, regardless of firm reputation. Novices on the other hand, tend to perceive a better warranty as a signal of higher quality only when the firm is reputable but not when its reputation is low. 相似文献
6.
《Journal of Strategic Marketing》2012,20(3):199-218
Our study of 116 new product development projects in Taiwanese Information Technology (IT) firms show that horizontal linkages more strongly impact on new product innovativeness than vertical linkages. The firm's learning ability or absorptive capacity increases new product innovativeness. It also moderates the impacts of corporate and research institute linkages on new product innovativeness. Moreover, we confirm that knowledge gains mediate the positive impacts of absorptive capacity and external linkages on new product innovativeness. 相似文献
7.
Fabian L. Sepulveda 《The Service Industries Journal》2013,33(7):604-629
Service firms face a unique set of challenges in their internationalization and foreign market growth. Their services' characteristics, particularly intangibility, constrain the options available to them for growth. When such firms are services International New Ventures (INVs), their challenges are combined with those related to rapid internationalization and growth. This research investigates how service intangibility and the typical challenges of INVs relate to the firms' Entrepreneurial Orientation and their foreign market growth. The findings show that indeed service intangibility has a relationship with firm proactiveness, risk-taking, and innovativeness; and that not all elements of Entrepreneurial Orientation have a positive impact on growth. 相似文献
8.
This paper examines the influence of product attributes in high-tech products on consumers' actualized innovativeness. In Stage 1, product attributes are identified based on interviews with consumers. In Stage 2, a survey is conducted with a different set of consumers in order to classify the product attributes into primary, secondary or tertiary attributes and to test the hypotheses. The results reveal that primary, secondary and tertiary attributes have a reverse hierarchical influence on actualized innovativeness. That is, tertiary attributes influence the actualized innovativeness most, followed by secondary, and then by primary attributes. However, only primary attributes positively moderate the relationship between inherent and actualized innovativeness. These results can help marketing researchers and practitioners understand the influence of product attributes on behavioral aspects of consumer innovativeness. 相似文献
9.
《Journal of Global Marketing》2013,26(2-3):31-42
Abstract This study examines the effects of product innovativeness and trade show strategy on trade show performance. Based on a sample from the information technology industry in Taiwan, the results show that companies marketing innovative products focus on the trust and relationship building toward visitors and trade show organizers. In addition, information communication and relationship building strategies toward visitors affect perceived trade show performance. Finally, product innovativeness has a direct effect on perceived trade show performance in addition to the effect through trade show strategies. 相似文献
10.
消费者创新性的结构测量及对创新性行为的影响 总被引:1,自引:0,他引:1
现有文献比较全面地揭示了消费者创新性与新产品创新性行为之间的多重关系,并探讨了这些关系产生的条件和机制。但绝大多数的理论和经验研究都将消费者创新性视为一个单维构念来进行操作性界定和测量,很少有研究去探索其内在结构并在此基础上检验每个维度与新产品创新性行为之间的关系。文章旨在探讨消费者创新性的结构维度并在此基础上观察不同类型的消费者创新性对创新性行为的影响。结论表明,消费者创新性是一个包括感知创新性和认知创新性的双维构念;作为整体的消费者创新性与新产品采用行为并没有显著的相关性,只有认知创新性才与新产品的采用行为正向相关,而感知创新性只与新产品的创新性信息搜寻正向相关。上述结论为消费者创新性提供了一个新的认识,也为今后学者从该角度来研究有关消费者创新性的其他问题提供了变量测量的工具,而且还为新产品的营销实践提供了新的管理启示。 相似文献
11.
企业创新悖论与两栖组织模式——基于海尔空调产品开发团队案例的研究 总被引:1,自引:0,他引:1
While knowledge exploration and exploitation represent two distinct activities requiring corresponding organizational arrangements, new product development calls for a dynamic combination of the two. Based on a systematic review of the paradox between knowledge exploration and exploitation and various resolving strategies, this research extends the construct of organizational ambidexterity from dual structure to ambidextrous capabilities, and suggests a dialectical method for reconciling this paradox at lower organizational levels. Based on a case study on the development teams of air conditioner in Haier, we find that ambidexterity is a multi-level construct existing not only at the organization level but also at lower levels such as teams and individuals like model managers. Translated and revised from Jingji Guanli 经济管理 (Economic Management), 2008, (11): 44–49 and Jingji Lilun yu Jingji Guanli 经济理论与经济管理 (Economic Theory and Business Management), 2008, (2): 51–57 相似文献
12.
Kuen‐Hung Tsai Chi‐Tsun Huang 《Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de lu0027Administration》2012,29(4):336-347
The associations of technology synergy, product characteristics, and new product performance are widely spread in the marketing and innovation management literatures. However, little research integrates these associations. This study adopts a meta‐analytic approach to aggregate prior findings across studies published before 2010 to review the relationships between technology synergy, product characteristics, and new product performance. Structural equation analysis reveals that technology synergy has: (a) a positive medium effect on new product performance; (b) a positive and strong impact on product advantage, which then affects new product performance; and (c) an indirect effect on new product performance through product innovativeness and product advantage. These findings suggest that product innovation and advantage are important intermediaries between technology synergy and new product performance—as yet unrevealed in extant literature. Copyright © 2012 ASAC. Published by John Wiley & Sons, Ltd. 相似文献
13.
Julie V. Stanton 《食品市场学杂志》2019,25(4):378-403
As incomes in emerging markets grow, consumers’ ability to break from former food consumption patterns and introduce new foods or conveniences grows as well. While this general principle is widely accepted, the path of such introductions is not identical worldwide. In this study, we explore how consumers in an advanced emerging market have identified with their current food options, including open-air markets v. supermarkets, and simple v. processed alternatives. Using focus groups, we find that Mexican consumers have strong ties to traditions in food preparation while also showing interest in modern food conveniences. Using product adoption theory, we show that consumers exhibit expected traits of innovation resistance, social contagion influence, and consumption innovativeness, but with specific local variation, including problems with trust, expectations of government action (paternalismo), and considerable definitional confusion. Foreign marketers wishing to access the growing Mexican market should account for these differences from broader product adoption theory. 相似文献
14.
《Journal of Strategic Marketing》2012,20(3):249-265
Prior research has considered antecedents of perceived quality and loyalty without consideration of information cues. This study investigates the effect of information cues in the female cosmetics market. Data collected from 193 female cosmetics users identifies significant antecedents and outcomes concluding that product packaging and brand innovativeness are major contributors to consumer evaluations of perceived quality, loyalty and word-of-mouth intentions. Frequency of use and of purchase moderates the effects of product packaging and brand innovativeness. The paper discusses the implications for brand owners and suggests that product packaging evaluations and brand innovativeness require closer attention as information cues to match consumer profiles in target markets. The study is the first of its kind within the cosmetics market. 相似文献
15.
This article summarizes the results of a systematic review of the literature on consumer innovativeness and its correlates and provides a propositional inventory for future research. The authors identified seventy-nine relevant empirical articles from international journals through a search of multiple databases using specific search terms, a manual search of marketing and consumer behavior journals and a cross-reference search. The results show that innovativeness consists of different levels of conceptualization and operational processes. Based on these different conceptualizations, the authors offer propositions for further empirical exploration on consumer innovativeness. 相似文献
16.
A survey of new product development (NPD) managers finds both a linear, positive relationship between managerial guanxi and new product speed to market and an inverted U-shaped relationship between managerial guanxi and new product innovativeness. In addition, both transaction-specific investments (TSIs) and relationship commitment have a positive moderating impact on the relationship between managerial guanxi and new product speed to market. However, TSIs increase the damaging effect of managerial guanxi on new product innovativeness, whereas relationship commitment reduces such an effect. The results from this study can help business practitioners use guanxi to improve NPD performance under different contexts of inter-firm relationships. 相似文献
17.
文章聚焦于新产品投入市场初期,视频广告呈现的快慢速度与不同新产品类型交互对消费者新产品评价的影响及其中介机制的探究。研究结果表明,视频广告呈现速度(快与慢)与新产品类型(颠覆型与渐进型)交互对消费者新产品评价的作用显著,整体信息认知与细节信息认知发挥了中介作用。具体而言,对于颠覆型新产品,采用快速呈现的视频广告使消费者更好地认知整体信息,理解新产品的利益,进而提高对新产品的评价;对于渐进型新产品,采用慢速呈现的视频广告使消费者更好地认知细节信息,理解新产品的利益,进而提高对新产品的评价。文章是对视觉营销和新产品营销传播理论的丰富和补充,也为企业进行有效的新产品传播提供了有益的指导。 相似文献
18.
根据已有研究成果,文章首先分析了跨期知识整合的内涵和机制,并根据理论分析建立了结构方程模型,设计了"跨期知识整合对新产品开发绩效影响的调研问卷",在珠三角和长三角地区选择了上海、广州、杭州、深圳等地的多家企业进行调研,并回收了245份问卷,根据分析结果发现跨期知识整合对新产品开发绩效之间有正向影响。 相似文献
19.
Prior research on the impact of organizational memory on new product success has divergent perspectives. Such inconsistency has accrued mainly from not considering memory's multifaceted aspects, which interact with specific project characteristics. This paper tries to sort out this paradox by proposing that project innovativeness moderates the relationship among variables of organizational memory and new product success. An empirical study of 169 NPD projects of Korean manufacturing firms finds that memory sharing and the use of external information and formal procedures enhance new product success, whereas organizational memory has no effect. Project innovativeness is found to moderate memory's effect, despite some tradeoffs. As innovativeness increases, the effect of organizational memory and use of external information become stronger whereas the effect of memory sharing and use of formal procedures weaken. This suggests that firms must activate organizational memory more carefully according to project characteristics and the memory level to maximize its positive effects. 相似文献
20.
《Journal of Strategic Marketing》2012,20(5):401-411
The article draws on product life cycle (PLC) and new product development (NPD) literature to demonstrate the strategic significance of the intersection of the two streams. This paper makes a unique contribution by illustrating when to employ NPD strategies and demonstrates the resulting interaction with the product life cycle. NPD strategies often fail when assumptions about the nature of the PLC curve are incorrectly perceived. NPD strategies also impact the PLC in a reflexive manner, opening up opportunities to alter the competitive landscape. 相似文献