Successful Shanghai Promotion Conference of EU-China Partenariat 2006

In February 2006, Executive Committee of EU-China Partenariat 2006 held the promotion conference in Shanghai Everbright International Hotel. The conference gained support from CCPIT Shanghai Branch and other relevant departments. There were over 100 enterprises＇ representatives attending the conference. Chen Jianhua, Vice Chairman of CCPIT Shanghai Branch, Gu Zhe, Vice Secretary-General of CCPIT Shanghai Branch and Liu Shuhua, Vice Chairman of CCPIT Chengdu Branch and other leaders attended the conference. The conference was presided by Gu Zhe, Vice SecretaryGeneral of CCPIT Shanghai Branch.     

2006 EU-CHINA PARTENARIAT Successful Shanghai Promotion Conference of EU-China Partenariat 2006

In February 2006, Executive Committee of EU-China Partenariat 2006 held the promotion conference in Shanghai Everbright International Hotel. The conference gained support from CCPIT Shanghai Branch and other relevant departments. There were over100 enterprises' representatives attending the conference. Chen Jianhua, Vice Chairman of CCPIT Shanghai Branch,Gu Zhe, Vice Secretary-General of CCPIT Shanghai Branch and Liu Shuhua, Vice Chairman of CCPIT Chengdu Branch and other leaders attended the conference. The conference was presided by Gu Zhe, Vice SecretaryGeneral of CCPIT Shanghai Branch.     

2006 EU-CHINA PARTENARIAT Successful Shanghai Promotion Conference of EU-China Partenariat 2006

In February 2006, Executive Committee of EU-China Partenariat 2006 held the promotion conference in Shanghai Everbright International Hotel. The conference gained support from CCPIT Shanghai Branch and other relevant departments. There were over100 enterprises‘ representatives attending the conference. Chen Jianhua, Vice Chairman of CCPIT Shanghai Branch,Gu Zhe, Vice Secretary-General of CCPIT Shanghai Branch and Liu Shuhua, Vice Chairman of CCPIT Chengdu Branch and other leaders attended the conference. The conference was presided by Gu Zhe, Vice SecretaryGeneral of CCPIT Shanghai Branch.……     

创建集群品牌：慈溪家电集群品牌突围的路径选择

浙江慈溪小家电产业群由中小民营企业组成,规模不大,单体品牌影响力小,因而共同打造集群品牌是理性选择.集群品牌具有市场推广效应、资产增值效应和优化产业价值链效应.集群品牌定位应体现家电产业特性和慈溪区域特性,注意集群品牌的注册与使用,加强集群品牌形象宣传和传播,做好集群品牌的维护,提升集群品牌价值.     

First-Phase Construction of the New CIEC to Be Put into Use Next March

On the morning of September 28,the topping-out ceremony of the China International Exhibition Center (New) was held at the Seventh Pavilion of the New CIEC in Tianzhu Konggang Development Zone, Shunyi District,Beijing.Vice-Chairwoman Gu Xiulian of     

关于我国品牌折扣店发展若干问题的探讨

随着收入的稳步提高,国内消费者日益关注商品的品牌,市场环境越来越适合品牌折扣店的发展.但品牌折扣店在我国的发展中遇到诸如概念的定义不清晰、货源不足、折扣力度小等问题.本文对此进行了探讨,并提出相应建议.     

基于品牌生态位的小微企业品牌战略研究

小微企业在经济发展中有不可替代的作用,它是大企业产生和经济发展的坚实基础。小微企业的品牌建设状况决定了企业的发展状况。但在激烈的市场竞争环境中,小微企业的品牌建设举步维艰。从品牌生态位的视角看,可以从品牌定位差异化、品牌创新动态化、利基市场专业化和品牌成长集群化四个方面建设小微企业的品牌。本文的创新点在于,小微企业品牌战略创新应注意品牌的"态"即地位,又要注意品牌的"势"即潜力,"态势"关系需关注。     

小企业自主品牌营销策略的研究

我国经济与世界经济高度接轨的今天,由于不同企业的产品之间的差异越来越小,自主品牌已成为企业竞争的焦点.但我国很多中小企业还没有树立真正的自主品牌观念,市场竞争力不高,市场寿命短,所以制定和实施品牌营销策略对与中小企业有非常重要的意义.本文将从自主品牌和品牌营销的内涵、中小企业自主品牌营销存在的问题、中小企业自主品牌营销策略方面来阐述中小企业自主品牌营销策略研究的相关内容.     

小品牌更要找大经销商

小经销商才会把手中的资源往小品牌倾斜，才会真正重视小品牌，所以小品牌应该选择小经销商。真是这样吗？[编者按]     

Delicious and Nutritious Food—Pleurotus Nebrodensis Mushroom

Our objective is to provide musbroom products with superior quality to benefit the human beings! Mr. Zhao Bing, General Manager of Beijing Ruizhi Mushroom Industry Co., Ltd is the patentee of the manual domesticating cultivation of Bai Ling Gu(PIeurotus nebrodensis). The technical force of the company is strong. Vounting on the experts of the Chinese Academy of Agricul-     

地方品牌生存秘笈

不管大品牌还是小品牌,也不管是大战场还是小战场,若能独一无二,就有机会成为赢家生存秘笈一:做小池塘里的大鱼不管大品牌还是小品牌,也不管是大战场还是小战场,若能独一无二,则一定会成为赢家。乡谣牛奶是沧州的一个地方性品牌,但它面临     

农产品区域公用品牌的经济学解析:一个基于声誉的信号传递模型

虽然当前农产品区域公用品牌建设在我国开展得如火如荼,但理论界对此尚存在争议.文章通过构建一个基于声誉的信号传递模型,对农产品市场引入区域公用品牌的价值进行解析.模型分析结果表明农产品生产者主要以户为单位,经营规模小、注重短期收益,同时消费者对品牌农产品的支付意愿不商,导致我国农产品市场品牌农产品供给不足,农产品市场由于信息不对称而陷入低质量均衡.因此,为保障农产品市场品牌的有效供给,需要政府对农产品品牌建设给予扶持.与对新注册农产品商标进行补贴相比,扶持农产品区域公用品牌建设是一种更优的制度安排.     

Lifestyle

ON STAGE Gateway to Music-Summer Festival 2008ⅡVenue:Forbidden City Concert Hall, Zhongshan Park,100031 Beijing Ticket:RMB 20/40/60/80/100 Tel:86-10-65598285/65598306 Duration:2.00pm,Saturday,July 26,2008 Gu Qin & Xiao Concert Gu Qin:Li Fengyun Xiao:Wang Jianxin Duration:7.30pm,Saturday July 26,2008 Li Biao Percussion Group Duration:2:00pm,Sunday,July 27,2008 Brass Concert of World's Famous Pieces Beijing Children's Palace Brass Ensemble Conductor:Li Meizhu,Nick Smith     

汽车企业海外渠道开发的核心技巧

1.弱势品牌如何启动渠道建设工程 汽车弱势品牌在国际市场中较难为打开局面,其原因在于品牌知名度小,经销商独立运营承担风险较大,包括涉及诸多不确定因素,如产品、服务质量是否能够得到保障,产品推广是否能得到厂家的良好的支持,产品是否能够适销对路等等,最重要的是如果弱势品牌市场操作失误,为经销商带来负面的口碑具有极大的破坏性.     

烧鸡店的营销大招

相比大中型超市、美容美发、健身房等项目来说,熟食店因为投资小、门槛低、容易加盟等因素更适合创业资金少的初创者.在各个城市,熟食店比比皆是,但无论是自创品牌,还是加盟品牌,小熟食店想要在众多同类店铺中占据一席之地、赢得顾客青睐并非易事.除了食品安全卫生、口味好,还要靠别出心裁的营销手段提升店铺的知名度和销售额,文中A烧鸡店的做法或值得借鉴一二.     

船歌鱼水饺的全国营销战

区域品牌承载着当地浓厚的地域历史、人文等文化内涵,在其所在地区有很高的品牌忠诚度,可谓“一方霸主”.但区域品牌如何突破地域限制,走向全国,用小支点撬动大市场?笔者认为,坚不可摧的地方基础是品牌成功突围的关键,青岛船歌鱼水饺正是在坚实的地方基础上一步步地从地方市场走向了全国市场.     

互联网时代中小微企业的品牌建设

互联网时代信息技术的进步改变了传统品牌塑造的环境,使品牌建设的过程和实施方法实现了根本性的变革。中小微企业因受限于资金实力和管理水平等因素,在传统形式的品牌建设中一直处于弱势,而互联网技术和思维的运用使得中小微企业的品牌发展有了新的突破。在稳定产品质量、整合社会化媒体、建设专业品牌团队、塑造网络品牌等方面将有助于中小微企业的品牌建设和发展,并逐渐建立起自己的品牌影响力和竞争优势。     

Armed with New Thinking, Dancing with New Economy

This is a legend about a textile en-terprise with over 50 years of history.Without any special advantage what-soever, just by overcoming numerousdifficulties, the company has managedto become one of China's 50 Top Enterprises with an average 10 percent an-nual growth rate performance. This isthe Yinfeng Textile Co. Ltd., under theYnfeng Group of East China's JiangsuProvince. Gu Bin is the Chairman andGeneral Manager of the company.Reform the Company with NewThinkingIn June, 1996, the …     

地方品牌生存秘笈

<正> 全国性的强势品牌知名度高,覆盖力强,资本雄厚,具有很强的市场侵略能力。面对这样的全国性强势品牌,地方品牌该如何生存呢?生存秘笈一:做小池塘里的大鱼不管大品牌,还是小品牌,也不管是大战场,还是小战场,若能独一无二,则一定会成为赢家。     

小品牌的生存之道——里美之成功

在激烈的商业环境中,化妆品行业被众多国内外大品牌占领着,而小品牌的生存状况却是令人担忧,但仍有很多小品牌前仆后继,永不放弃,而里美就是其中最为耀眼的新星。文章通过对里美的过去、现在和未来的分析,剖析里美的成功之道,最终提出切实可行的意见和方法,进而间接地反映小品牌的生存之道,为小品牌的生存提供重要的现实和理论依据。