Deconstructing symbolic consumption: exploring the anti-synthetic space between meaning and meaninglessness

Meaning is a fundamental aspect of symbolic consumption and lies at the heart of consumer culture theory (CCT). Although consumption meanings are considered dynamic, heterogeneous, and contextual, meaning itself is considered an inherent aspect of consumer culture and a constitutive force of consumer experiences. Utilizing deconstruction as a critical strategy, this paper interrogates the concept of meaning in the CCT literature and contends that meaning is not only present in consumption practices, but it is also absent. As meaning circulates in the infinite possibilities of language, meaninglessness emerges as an important aspect of this process. The dialectical tension between meaning and meaninglessness, though, does not converge within a particular consumption practice, but continuously diverges in the anti-synthetic space between them. We empirically explore the consumption of this anti-synthetic space in three popular culture exemplars. We conclude by discussing the broader implications of the deconstruction of symbolic consumption for CCT.     

Shared consumption and its determinants: A systematic literature review and future research agenda

Shared consumption is rapidly evolving as a potential alternative consumption paradigm and hence gaining increased scholarly attention. In the last 5 years, there has been an exponential increase in research focusing on the adoption of shared consumption. There is a pressing need to consolidate and reconcile the resultant insights, which calls for an appropriate review study. Accordingly, this study aims to systematically review the extant literature on the adoption of shared consumption, synthesize the body of knowledge and provide a comprehensive understanding of this emerging consumption mode. Following the SPAR-4-SLR review protocol, this systematic review draws upon the theoretical guidance provided by the theory of consumption values, innovation resistance theory and value-attitude-behaviour hierarchy to synthesize 331 research articles. Bibliometric analysis was employed to reveal the research trend, most prominent journals, authors, articles and countries of research. A thematic analysis was carried out to synthesize the knowledge of the literature corpus. The results suggest that while economic incentives commonly drive individuals to participate in shared consumption, social incentives significantly influence participation in a peer-to-peer setting. Perceived risks (physical, privacy, safety and security) deter participation, while trust plays a vital role in adoption. It has also unveiled some inconclusive relationships in the literature, such as the effect of environmental considerations and materialism on sharing intention. The analysis shows that the providers' perspective has received less attention than the consumers. Further, it is important to empirically validate the findings in domains that transcend the extant industry specificity of studies. The salient observations were structured in an integrated model capturing the drivers and inhibitors of the adoption of the phenomenon. Finally, based on the TCCM framework, pertinent future research directions have been elaborated.     

International student mobility: A systematic review and research agenda

This study aimed to synthesize fragmented knowledge about international student mobility (ISM) in higher education to provide an understanding of existing studies and directions for future research. To this end, the authors conducted a systematic literature review using a hybrid approach that integrated bibliometric analysis with the theory, context, and method (TCM) framework (Paul et al., Journal of World Business, 2017;52(3):327–342). Applying bibliometric analysis, this study found publication trends, prolific journals, influential articles, and major themes in the field, whereas the TCM framework helped identify widely used theories (motivation theory, immigration theory, acculturation theory, learning theory, and capital theory), research contexts (destination country or region, population, and others), and methods in research and provided future study directions. The identified gaps in the existing literature suggest that future research should develop theoretical foundations and research designs to analyse new processes, patterns, and issues in ISM in higher education within the context of today's changing international environment. In addition to identifying the key research themes and research foundations of ISM in higher education, this review can help add value to the ISM literature from a marketing perspective. This is the first comprehensive literature review of this topic using a hybrid approach.     

The effects of scent on consumer behaviour

This article presents a systematic review of extant research on the effects of scent on consumer behaviour for readers of the International Journal of Consumer Studies. Although many articles have been published on this topic in recent years, there is a need for a comprehensive summary of up‐to‐date findings in this area of research. A systematic literature review is conducted with selected Chartered Association of Business Schools‐ranked journals in the fields of marketing and psychology, covering the period between 1980 and 2015. Thematic areas include the impact of scent on consumers’ cognitive and affective responses, attitudes and perceptions, as well as memory and behaviours. Relevant mediators and moderators of the effects of scent on these variables include affect, cognition, awareness and individual or environmental stimuli. Gaps for future research are identified and include the role of consumer awareness of scent and its influence on behaviour. Although this article provides a systematic review of the literature within the fields of psychology and marketing, it acknowledges that a large body of research regarding human responses to odours exists within other disciplinary fields such as neuroscience. The potential for, as well as the ethical caveats of, using scent stimuli for marketing purposes are also considered. This article makes a significant contribution to the consumer behaviour literature given its systematic article selection and review process, encompassing the most up‐to‐date research and focusing on all key thematic areas related to scent and consumption.     

Happy Festivus! Parody as playful consumer resistance

Drawing upon literary theory, play and consumer resistance literature, we conceptualize consumer parodic resistance – a resistant form of play that critically refunctions dominant consumption discourses and marketplace ideologies. We explore parodic resistance empirically by analyzing Festivus, a parody of Christmas. Festivus is found to be primarily constructed as a playful rejection of the established grand narratives and conventions of Christmas. In contrast to dominant Christmas ideology, Festivus promotes a grand narrative of “meaningful nothingness,” wherein Festivus celebration is presented a viable means of circumventing the oppressiveness of Christmas (i.e. “meaningful”) through erasing the higher goals and conventions if Christmas (i.e. “nothingness”). Our contribution is threefold: (i) we demonstrate the role of parody in consumer resistance; (ii) we outline the subversively playful nature of parodic consumer resistance; and (iii) we empirically demonstrate how parodic holiday celebration unsettles dominant discourses and conventions.     

Reaching Goals and Doing Good: Exploring Consumer Responses to Meaningful Advertisements

The purpose of this study is to investigate how consumers respond to meaningful advertisements, which promote products or brands by portraying moral virtues and life meaning. The authors present findings of an online survey in which participants reported their responses to two meaningful advertisements. A conceptual model was proposed and tested based on the survey data. Results demonstrated that when viewing meaningful advertisements participants' perceptions of meaningfulness positively influenced their feelings of elevation, which leaded to favorable attitudes towards the advertisement and brand. Empathy served as a moderator in the conceptual model. Participants who felt low empathy actually experienced stronger feelings of elevation. This study presents how consumers respond to portrayals of moral virtues and life meaning in advertisements. It contributes to the literature of advertising by demonstrating that the emotion of elevation benefits advertising effectiveness. It has significant implications to advertising professionals as well.     

The art of writing literature review: What do we know and what do we need to know?

A literature review article provides a comprehensive overview of literature related to a theme/theory/method and synthesizes prior studies to strengthen the foundation of knowledge. In the growing International Business (IB) research field, systematic literature reviews have great value, yet there are not many reviews published describing how researchers can design and develop classic review articles. In explaining the purpose, methodology, and structure of a systematic review, we provide guidelines for developing most insightful and useful review articles. By outlining steps and thumb rules to keep in mind, we present an overview of different types of review articles and explain how future researchers could potentially find them useful. In addition, we introduce nine articles finally selected for this special issue of systematic literature review-Looking back to look forward International Business research in the days to come.     

Managing distance in international purchasing and supply: a systematic review of literature from the resource-based view perspective

The aim of this research is to find out how the extant literature on international purchasing and supply management (PSM) covers the elements of capability from the perspective of distance. A priori, we form a framework of capability driving elements and conclude that distance—in its multiple dimensions—is the fundamental management aspect in international PSM. Equipped with analytical frameworks and a bottom–up process for identifying emergent themes, a systematic literature review was conducted on a representative sample of scholarly literature on international PSM, using the NVivo analysis software and a data display as tools. We identify several capability relevant themes from the literature, and provide a distance-based a posteriori conceptualisation of international PSM, founded in the information processing theory, with the source-user, user-user and source-source distance types driving the information processing requirements, and loading avoidance, policy-based and enhancement mechanisms determining the information processing capacity.     

Revisiting the Honorable Merchant: The Reshaped Role of Trust in Open Innovation

We examine trust mechanisms in innovation within a number of inter‐ and intraorganizational contexts and outline the challenges posed by open innovation to those mechanisms. The organizational contexts that we have chosen for examination are supply chain development, clusters, and employee involvement. We argue, through an in‐depth literature review that is supported by examples, that trust is being highly reshaped to better suit the growingly open innovation environment, which in many ways resonates with the historical concept of the honorable merchant. Our findings provide a better understanding of how trust facilitates the flow of information in open innovation and show how trust is becoming increasingly intermediated. Our systematic overview provides a rich context for further empirical research and innovation management practice. © 2015 Wiley Periodicals, Inc.     

Gendering consumer ethics

Consumer ethics research has greatly enhanced our knowledge of the social and environmental consequences and considerations of consumption choices. We argue, however, that gender theory introduces important aspects of ethical enquiry currently overlooked. To build our argument, we undertake a critical literature review that assesses current gender theory and related applications in gender and consumption research. In doing so, we offer a conceptual pathway that elucidates the intersection of gender with consumer ethics in relation to three distinct levels of understanding; socio‐economic, embodied‐affective and representational. Although fundamentally intertwined, for our current purposes, these are analytically distinct. Implications and avenues for future research into gendering consumer ethics are discussed.     

Conceptualizing leadership across cultures

In this article, we summarize research on how the meaning of leadership varies systematically across cultures, and describe the conflict in the literature between the quest for universals and the identification of cultural contingencies in leadership theory. We review the literature on the relationships between cultural dimensions and leadership, and discuss implications of this range of research for management practice.     

A State-of-the-Art Analysis of Food Consumption Studies

Abstract

A review of empirical food consumption studies is offered in this paper. A large number of recent food consumption studies from the areas of food and nutritional science, psychology, social psychology, sociology, anthropology, and consumer research are brought together. Twelve research themes are identified from the literature review and key findings and their implications are discussed. A heuristic and evaluative classification is developed to get a systematic understanding of the research issues covered by current food consumption research. A few suggestions for future food consumption research are mentioned on the basis of research gaps identified by the classification. To conclude, the theoretical prospects of studying food-related value conflicts and cross-cultural differences in emotional eating are spelled out in detail.     

Consumer spirituality

ABSTRACT

Consumers increasingly turn to the marketplace in search of spiritual well-being. In this introduction to the special issue, we unpack the concept of consumer spirituality. We define consumer spirituality as the interrelated practices and processes engaged in when consuming market offerings (products, services, places) that yield 'spiritual utility'. The market offerings are purposely designed to quench consumers’ thirst for meaningful encounters with one’s inner self or a higher external power. We identify three vehicles – materiality, embodiment, and technology – that consumers engage with to access consumer spirituality. By unpacking the concept of consumer spirituality along three themes - (1) shaping markets for consumer spirituality, (2) the means for accessing consumer spirituality, and (3) making sense of and researching consumer spirituality - we provide a future research agenda to advance scholarly explorations of consumer spirituality and to facilitate a systematic development of this nascent body of literature in marketing and consumer research.     

Using the Analytical Hierarchy Process (AHP) to Construct a Measure of the Magnitude of Consequences Component of Moral Intensity

The purpose of this work is to elaborate an empirically grounded mathematical model of the magnitude of consequences component of “moral intensity” (Jones, Academy of Management Review 16(2),366, 1991) that can be used to evaluate different ethical situations. The model is built using the analytical hierarchy process (AHP) (Saaty, The Analytic Hierarchy Process, 1980) and empirical data from the legal profession. One contribution of our work is that it illustrates how AHP can be applied in the field of ethics. Following a review of the literature, we discuss the development of the model. We then illustrate how the model can be used to rank-order three well-known ethical reasoning cases in terms of the magnitude of consequences. The work concludes with implications for theory, practice, and future research. Specifically we discuss how this work extends the previous work by Collins (Journal of Business Ethics 8, 1, 1989) regarding the nature of harm variable. We also discuss the contribution this work makes in the development of ethical scenarios used to test hypotheses in the field of business ethics. Finally, we discuss how the model can be used for after-action review, contribute to organizational learning, train employees in ethical reasoning, and aid in the design and development of decision support systems that support ethical reasoning.     

Conceptualising Meaningful Work as a Fundamental Human Need

In liberal political theory, meaningful work is conceptualised as a preference in the market. Although this strategy avoids transgressing liberal neutrality, the subsequent constraint upon state intervention aimed at promoting the social and economic conditions for widespread meaningful work is normatively unsatisfactory. Instead, meaningful work can be understood to be a fundamental human need, which all persons require in order to satisfy their inescapable interests in freedom, autonomy, and dignity. To overcome the inadequate treatment of meaningful work by liberal political theory, I situate the good of meaningful work within a liberal perfectionist framework, from which standpoint I develop a normative justification for making meaningful work the object of political action. To understand the content of meaningful work, I make use of Susan Wolf’s distinct value of meaningfulness, in which she brings together the dimensions of objectivity and subjectivity into the ‘bipartite value’ of meaningfulness (BVM) (Wolf, Meaning in life and why it matters, 2010). However, in order to be able to incorporate the BVM into our lives, we must become valuers, that is, co-creators of values and meanings. This demands that we acquire the relevant capabilities and status as co-authorities in the realm of value. I conclude that meaningful work is of first importance because it is a fundamental human need, and that society ought to be arranged to allow as many people as possible to experience their work as meaningful through the development of the relevant capabilities.     

Religion,spirituality, and well-being: A systematic literature review and futuristic agenda

Informed by religion and psychology literature, this study reviews the literature on religiosity, spirituality, and psychology to support existing theory development in the current emergence of “Management, Spirituality, and Religion” field of study, encourage new contextual thinking and develop a framework to guide businesses on the integration of spirituality and religiosity at work given their documented benefits in relation to personal well-being and productivity. Using the Web of Science (WoS) database, the paper reviews and synthesizes recent research in a systematic, transparent, and reproducible manner. In addition, to verify and include the state-of-the-art of high-quality scientific articles, we refer to the Chartered Association of Business Schools list leading to the adoption of the following criteria: (a) journals listed in the ABS ranking as 3- and 4-star class, (b) indexed under the field of ethics (i.e., ETHICS-CSR-MAN), (c) articles published between 2000 and 2021, and (d) topical relevance. The review extends the existing literature by developing a framework for organizations that helps in identifying possible linkages between religiosity, spirituality, and employee well-being. This was done by (1) extending the six indicators of Ryff's well-being framework, (2) highlighting potential spiritual practices for individuals and organizations and their implications, and (3) presenting a framework that is contextualized to the extent possible and that can serve as a useful guide for organizations. Insights from our review yield in turn two key propositions: (1) workplace spirituality and individual spirituality are both important for employees' well-being, and (2) individual religiosity is an important factor for personal well-being. This offers in turn reinvigorated awareness and new insights into the topic under study. The study highlights in closing an array of future possible research directions.     

Impulse buying: A systematic literature review and future research directions

This paper performs a comprehensive analysis of academic research on impulse buying following a systematic literature review approach. Drawing on the TCCM framework suggested by Paul and Rosado-Serrano, we synthesize the impulse buying literature and develop a future research agenda. Accordingly, this review synthesizes impulse buying research in terms of theory development, context, characteristics, and methodologies to examine the development of the literature over time. This systematic review shows that impulse buying research is fragmented and still developing due to its transition from a traditional retail environment into different online channels. Furthermore, this paper proposes a conceptual framework based on the literature synthesis, presenting antecedents and mediators of impulse buying behaviour. Finally, this review identifies overlooked areas in impulse buying literature and provides insightful directions to advance research in the domain. Overall, this research effort makes a significant contribution to consumer behaviour literature, specifically to impulse buying literature.     

A Systematic Literature Review of Servant Leadership Theory in Organizational Contexts

A new research area linked to ethics, virtues, and morality is servant leadership. Scholars are currently seeking publication outlets as critics debate whether this new leadership theory is significantly distinct, viable, and valuable for organizational success. The aim of this study was to identify empirical studies that explored servant leadership theory by engaging a sample population in order to assess and synthesize the mechanisms, outcomes, and impacts of servant leadership. Thus, we sought to provide an evidence-informed answer to how does servant leadership work, and how can we apply it? We conducted a systematic literature review (SLR), a methodology adopted from the medical sciences to synthesize research in a systematic, transparent, and reproducible manner. A disciplined screening process resulted in a final sample population of 39 appropriate studies. The synthesis of these empirical studies revealed: (a) there is no consensus on the definition of servant leadership; (b) servant leadership theory is being investigated across a variety of contexts, cultures, and themes; (c) researchers are using multiple measures to explore servant leadership; and (d) servant leadership is a viable leadership theory that helps organizations and improves the well-being of followers. This study contributes to the development of servant leadership theory and practice. In addition, this study contributes to the methodology for conducting SLRs in the field of management, highlighting an effective method for mapping out thematically, and viewing holistically, new research topics. We conclude by offering suggestions for future research.     

Progress without a venture? Individual benefits of post-disruption entrepreneuring

Entrepreneurial action only rarely results in the full transition to venture creation. Yet, extant research has focused almost exclusively on explaining how entrepreneurial action influences venture performance outcomes such as emergence and growth. Therefore, to advance theory, there is a need to uncover other outcomes of entrepreneurial action by decoupling it from venture creation. In this study, we begin such decoupling by exploring how entrepreneurial action can create individual benefits irrespective of venture emergence and financial success. We collected longitudinal data from a group of individuals who, due to forced migration, experienced significant disruption and then engaged in entrepreneurial action with the general goal of adapting to a new (to them) context. From this data, we integrated theory on entrepreneuring to develop a grounded model of post-disruption entrepreneuring. This model has three main components: (a) disruption assessment impact—interpretation of how the disruption will influence one's ability to pursue tasks and goals that provide meaning in life; (b) use of entrepreneuring—function and application of entrepreneuring activities in addressing opportunities or threats; and (c) projected goals—anticipated outcomes that provide meaning, motivation, and purpose. These attempts at assessing the contextual conditions provide individuals with an objective way of framing their situation. Thus, entrepreneuring can serve as an accessible mental structure that facilitates adaptation. In elaborating on post-disruption entrepreneuring, this study contributes to the literature by demonstrating the generative capacity of entrepreneurial action even in the absence of venture creation.     

Connections Among People,Things, Images,and Ideas: La Habana to Pina and Back

This paper is a photo essay of images of Cuba taken by the authors in the fall of 2003. Through an analysis of the photos, our initial goal is to deconstruct reigning tropes and myths surrounding Cuba. By implicitly asking, “what is a photo?” the essay also tackles the larger issues of representation, meaning creation and understanding—of marketplaces, consumption, brands, and culture. We suggest that photographer and subjects are both agents and producers of meaning and ideas in which the interplay becomes the source for analytic understanding. In the deconstruction we offer our sense of Cuba. In the end, the essay is a journey, intellectual and otherwise.