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1.
    
In a recent article in this journal, Colin McDonald (1993) criticized our research on cigarette advertising and children's smoking. This paper refutes each of his criticisms and shows that our research and that of others in this field provides a convincing argument that cigarette advertising does influence children's smoking. These arguments are now widely accepted, with the only prominent disagreement coming from those with most to lose—the tobacco industry.  相似文献   

2.
    
The supply chain management (SCM) literature is dominated by studies in industrial markets and studies that deal with the supply chains of manufactured goods. This paper develops a framework for conceptualizing and managing the supply chains of services. The few studies that deal with services' supply chains either focus on a particular business service sector or they adopt an unvaried approach to the management of different service supply chains. The paper draws insights from the existing frameworks for SCM and takes into account the peculiar characteristics for the production and delivery of services across several service industries. Based on the analysis of several processes, areas of concern for supply chain managers are identified, and a research agenda for services SCM phenomena is proposed.  相似文献   

3.
ABSTRACT

Recently, we more and more observe service innovations emerging from social interactions among a network of actors inside and outside of organizations. Social computing technologies are the main facilitators of social interactions, hence increasingly play a vital role in the service innovation. Yet, research on the role of social computing in service innovation lacks clear theoretical and empirical basis. This special issue was designed to stimulate research on the intersection of social computing and service innovation. In this paper, we outline a broad research framework in this regard, including the papers in this special issue and areas for future research.  相似文献   

4.
    
Given the importance of content that integrates into consumers' daily lives, marketing academics are becoming more interested in content marketing. Although academics have studied digital marketing research for decades, their understanding of content marketing remains limited. The purpose of this study is to perform a comprehensive review of the existing literature on content marketing and an equally comprehensive research analysis in the field. Accordingly, the study synthesizes 112 items of content marketing literature, using bibliometric analysis and the TCCM framework, to examine the evolution of content marketing research over the last 7 years (2015–2021). Furthermore, the study also develops an integrated conceptual framework, showing antecedents, mediators, moderators, and consequences of content marketing. This systematic review demonstrates that content marketing research continues to develop because of emerging technologies and online platforms, which provide opportunities for enhancing content strategies and practices. Finally, the paper suggests certain areas that have been neglected but which would lead to further investigations that advance this area of study. This comprehensive literature study adds to the body of knowledge on content marketing.  相似文献   

5.
    
The purpose of this article is to examine the present state of international franchising research. We consider the origins and evolution of franchising as an enterprise form and summarize relevant research in this area. We advance and substantiate the premise that franchising research in the global arena has largely followed the geographic expansion trajectory of the franchise industry. And, based on these themes, we conclude by identifying a series of significant research topics in the international franchising domain.  相似文献   

6.
    
Firm strategic change has attracted increased attention from strategic management scholars over the past few decades. With an aim to review the existing research and to provide a future research agenda, this study presents a multi-level analytical framework of the drivers of a firm’s strategic change. Specifically, we focus on the environment-, organizational-, and individual-level factors. Empirical studies at each of the three levels have been thoroughly reviewed. We further discuss the theoretical differences and relationships among the three levels of factors. This study concludes with important theoretical implications for firm strategic change research and also suggests a few future research directions on this topic.  相似文献   

7.
    
This article presents an up-to-date review of academic and empirical research on advertising in social media. Two international databases from business and communication studies were searched, identifying 51 relevant studies. The findings of the identified studies were organized by seven emerging themes: use of advertising in social media, attitudes about and exposure to advertising, targeting, user-generated content in advertising, electronic word-of-mouth in advertising, consumer-generated advertising, and further advertising effects. Besides researched topics and major results, year of publication, journal, theoretical framework, research method, sample, measured constructs, and way of analysis were examined regarding each article. The review concludes by providing an agenda for future research.  相似文献   

8.
    
This paper presents a narrative review of celebrity endorsement research. The review identifies six areas of research on celebrity endorsements (celebrity prevalence, campaign management, financial effects, celebrity persuasion, non-evaluative meaning transfer, and brand-to-celebrity transfer). A review of the research in each area identifies key findings, conflicting results, and research gaps. In addition, this paper reviews the celebrity endorsement literature with a focus on the psychological processes underlying celebrity endorsement effects that has been put forward in the literature. Based on the review an agenda for future research is offered.  相似文献   

9.
    
The recent growth in digital marketing investments and revenues has attracted the attention of both marketing practitioners and scholars. However, this growth has dramatically increased users' exposure to ad messages, encouraging consumers to avoid them. Therefore, ad avoidance has become a major problem for marketing practitioners. Although researchers have become much more interested in this subject over the past two decades, the body of knowledge on ad avoidance in the digital environment remains fragmented due to the lack of a comprehensive review. Therefore, a holistic overview study is needed that focuses on the big picture and can help researchers to understand the literature comprehensively. This study aims to provide a comprehensive understanding of the topic using a systematic literature review approach on digital ad avoidance. To this end, we provide an in-depth content analysis of 56 relevant articles published in 31 peer-reviewed scientific journals up to December 31, 2021. Based on a theories, contexts, characteristics, and methods (TCCM) framework, the study results shed light on ‘what do we know, how do we know, and where should research about digital ad avoidance research be heading?’ Additionally, drawing on the content analysis, we have presented an integrative framework that considers antecedents, outcomes, mediators, and moderators, which can help develop the field systematically and guide future research. By doing so, we think this review meets the need to give an overview of the state-of-the-art scientific body of knowledge on digital ad avoidance and makes important and solid contributions to the literature, practical implications, and future research directions based on the findings.  相似文献   

10.
Service provision is an integral part of hosting refugees. However, the service scholar community has remained rather dormant in regard to focusing on refugee issues. This is indeed surprising given international refugee influx is today one of the more pressing issues for developing and developed countries alike. This research note aims to identify the demands on countries’ “service ecosystems” after an influx of migrants arrives in a country, and suggests research avenues for scholars. Resolving service related issues can assist practitioners and government bodies in how to better design and manage the interface between refugees and the new (service) ecosystems these actors have entered when reaching a host country. Therefore, this research note outlines the challenges of such refugee in- or through flux relating to service provision by focusing on the incoming actors (refugees) as well as the resident actors (locals, service providers, government bodies etc.). Repercussions as well as the subsequent agenda for inquiry for service scholars outlined refer to the various system levels from micro to macro, such as on individual, family, city, regional, state and national level, but also outside the system on an international level.  相似文献   

11.
    
How does ChatGPT, and other forms of Generative Artificial Intelligence (GenAI) affect the way we have been conducting—and evaluating—academic research, teaching, and business practice? What are the implications for the theory and practice of marketing? What are the opportunities and threats, and what are some interesting avenues for future research? This editorial aims to kick off an initial discussion and stimulate research that will help us better understand how the marketing field can fully exploit the potential of GenAI and effectively cope with its challenges.  相似文献   

12.
This introduction to the Journal of Business Research special issue on anti-consumption briefly defines and highlights the importance of anti-consumption research, provides an overview of the latest studies in the area, and suggests an agenda for future research on anti-consumption.  相似文献   

13.
This article provides a definition of corporate␣governance and highlights the challenges in adapting understanding of governance to the privately-held firm. We emphasize the need to develop the scope of governance in privately-held firms beyond the traditional agency theory focus in the financial economics literature relating to large publicly-listed corporations. There is a need to draw on and integrate an array of theoretical perspectives from both economics and other social science disciplines as well. We present a schematic model of corporate governance which places the contributions presented in the special issue in context and which serves as a guide to highlighting gaps in the research base. We review the principal issues relating to corporate governance in privately-held firms which relate to: governance in different organizational contexts (institutional context; the industrial sector within which the firm finds itself, the ownership context of the firm, and the stage within the firm’s life-cycle); the scope of corporate governance; and other internal governance mechanisms to be considered We identify areas for further research on corporate governance in privately-held firms with respect to processes of governance, organizational contexts, assumptions about the owners, executive remuneration, financial reporting, the nature of the dependent variable relating to the expected outcome of different approaches to governance and various methodological issues. We suggest a need to develop governance codes for privately-held firms that are flexible enough to take account of the different types of governance needs of firms at different stages in their life-cycle.   相似文献   

14.
SUMMARY

This study presents an exploratory investigation of the effect of political frames applied in advertising communication on audience evaluations of source credibility. Framing is the filtering of reality by any message that leads the audience to a certain conclusion of what and how to think about an issue. However, this process is not automatic since variables like communication source and the credibility attributed to that source can influence the communicator's ability to transfer the salience of issue frames to the audience. The results of this study show that societal issues, such as terrorism, might be more productively sponsored by governmental offices or not-for-profits than by for-profit organizations.  相似文献   

15.
关于回扣的探讨   总被引:7,自引:0,他引:7  
回扣是一种突出的社会经济现象,尤其是近些年来在医药、建筑等行业中既被一些人大肆追逐,又显得声名狼藉。因此,如实地认清回扣的本来面貌,对于从事市场经济活动与经济理论探讨都是十分必要的。从回扣与假冒伪劣、垄断、产权等的关系,得出了判别两类回扣的标准。由此说明,回扣本身既不是被认为的那么丑陋、可恶,也下是那么只身独立、神通广大,从而正确有效地对待回扣及防治消极作用和不良后果。  相似文献   

16.
建设跨流域调水工程,可以实现水资源的优化配置,改善生态环境,促进经济和社会的可持续发展。在介绍国内外主要跨流域调水工程概况的基础上,总结了这些水利工程在工农业发展、农业灌溉和生态环境等方面的效益及跨流域调水工程引起的一些弊端。提出我国典型的跨流域调水工程——南水北调工程应遵从可持续发展水利思路,充分发挥工程的综合效益。  相似文献   

17.
This paper aims to verify the current status of the research on coopetition applied to Tourism. In order to overcome the lack of tools for analyzing competitive advantage generated by relational components, this paper suggests the use of the coopetition construct as a methodological tool for analyzing the cooperation in networks for the management of tourism destinations. To that end, we performed a bibliometric analysis on ‘tourism coopetition' in scientific research papers published from 1995 to 2015 and indexed in the Web of Science and SciVerse Scopus databases. This helped us to conclude that coopetition is a behavior representing the key organizational methods of tourism destinations, especially when considering the interdependence and complementarity of this sector; thus, it should be a fundamental topic of tourism research. In this sense, the paper presents a research agenda in order to establish coopetition as key to understanding the behavior of all those involved in tourism at a particular destination.  相似文献   

18.
    
This research examines how individuals respond differently to recommendation options generated by ChatGPT, an AI-powered language model, in five studies. In contrast to previous research on choice overload, Studies 1 and 2 demonstrate that people tend to respond positively to a large number of recommendation options (60 options), revealing diverse consumer perceptions of AI-generated recommendations. Studies 3 and 4 further illustrate the moderating effect of recommendation agents and indicate that choice overload elicits distinct patterns of consumer reactions depending on whether the recommendations are from a human or AI agent. Lastly, Study 5 directly measures consumer preferences for recommendation agents, revealing a general preference for ChatGPT, particularly when a large number of options are available. These findings have significant implications for recommendation system design and user preferences regarding AI-powered recommendations.  相似文献   

19.
阐述了农业节水灌溉的三大体系,并指出节水必须遵循经济规律同时要考虑综合效益.  相似文献   

20.
对我国2005-2007年间发生控制权转让上市公司的实证研究显示,我国上市公司最终控制人的控制层级与获取的超控制权收益正相关,法律保护水平与超控制权收益负相关。研究表明最终控制人的控制链条越长,其获取的超控制权收益水平越高,而较好的法律保护水平能够抑制其超控制权收益的水平。由此带来的启示是:应采取政策措施推进控股股东缩短控制链条,发展核心能力,既能有效降低控股股东的超控制权收益,也有利于促进其获取合理收益;同时应进一步落实对中小股东的法律保护,改善执法效率。研究还显示对最终控制人较高的股权制衡水平能够显著降低其获取的超控制权收益。  相似文献   

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