涉入程度、时间压力与广告信息对银行潜在客户的说服力

本研究以顾客区隔与时间压力的观点来检视商业银行广告信息框架效果的说服力.本研究结果指出,当面对具有高涉入程度的银行潜在顾客,且广告中的优惠信息是具有时间性的情况下,正面框架的信息会比负面框架的信息更有说服力,然而,如果广告中的优惠信息并不具有时间性,对于这些高涉入程度的银行潜在顾客,负面框架的信息会比正面框架的信息更有说服力.相对地,不论是使用正面框架或是负面框架信息,也不论广告中的优惠信息是否具有时间性,都不会对那些涉入程度低的银行潜在客户产生说服力.     

投资者对银行金融产品的选择行为研究

本文基于投资者对个人金融产品的选择行为,研究信息明暗示程度、多面性和论据质量等因素对于不同人格特质的投资者面对金融产品宣传信息时投资决策态度的影响。结论表明:具有促进性调节焦点的趋利型银行客户偏好具有弱论据质量的单面明示性结论信息,而具有防御型调节焦点的避害型投资者偏好具有强论据质量的双面暗示性结论信息。因此,对趋利型投资者,明示性信息更具有说服力,在宣传个人金融产品时应多强调正面信息,提供较少可分辨属性;对避害型投资者,暗示性信息更有效,应全面告知正面和负面信息,更多强调产品的可分辨属性。     

媒体报道的信息中介作用:来自我国银行授信的证据

本文基于中国上市公司的媒体报道数据,实证检验了媒体报道对企业获取银行授信的影响。研究发现,在整体上,新闻媒体发挥了重要的信息中介作用;媒体关注度越高、正面报道倾向越强,企业越容易获取银行授信。进一步研究表明,媒体报道对银行授信的作用主要存在于非国有企业、市场化程度高的地区和资产负债率高的企业中;媒体报道对银行授信的影响存在一定的中长期效应;与负面报道相比,媒体正面报道在银行授信中的作用更为显著。本文不仅丰富了媒体报道与银行授信领域的研究,而且为新闻媒体信息中介作用的有效发挥提供了政策启示。     

银行“后大集中”时代应用热点——渠道综合前置

先看一个在欧洲银行习以为常的服务场景：当顾客在ATM机上取款时．屏幕上显示的信息会因为他的个人情况而不同。当顾客因为升迁而薪水增加可能考虑换高级轿车时．显示的会是某款新车的广告。而生了小宝宝的母亲看到的是则会是尿不湿等婴儿用品的广告，一位正在考虑买房的先生面对的则可能是楼盘广告。     

消费者情绪对移动银行使用意愿的影响

本文基于消费情绪理论,构建了消费者情绪与移动互联网环境下移动银行使用意愿关系的模型,并以常州市商业银行移动支付使用客户为研究对象进行实证研究。研究发现,性别对移动银行使用意愿没有显著影响,而愉悦、唤起以及正面支配对消费者使用意愿具有显著影响。同时,不可观察异质性能显著影响消费者情绪进而对移动银行使用意愿产生影响,对于移动银行使用意愿低的消费者,消费者情绪各维度都会显著影响移动银行使用意愿;而对于使用意愿高的消费者而言,负面情感(包括负面愉悦、负面唤起)则不会显著影响移动银行使用意愿。     

渠道综合前置 大集中后的新热点

在欧洲银行常常可以看到这样的服务场景：当顾客在ATM机上取款时，屏幕上显示的信息会因为他的个人情况而不同，当顾客因为升迁而薪水增加可能考虑换高级轿车时，显示的可能是某款新车的广告，而对刚生了宝宝的母亲，她从ATM上看到的则可能是尿不湿等婴儿用品的广告。这似乎让人觉得不可思议。其实，这就是银行渠道综合前置底层数据挖掘的巧妙之处，它全面统一了银行的各个渠道如ATM、电话银行、网络银行等，并将各个渠道的处理在前置上进行整合，实现全方位的客户关系管理。     

零售银行柜面业务流程再造，重塑网点价值

一、银行柜面业务现状 伴随信息化和金融自由化时代的到来，金融领域竞争日趋白热化，金融产品的综合性和复杂性日益提高，顾客变得更有选择性，银行需要更有人情味。此情况下，片段化的银行业务流程框架越来越难以满足市场需求。目前国内银行柜面业务有以下几方面问题。     

怎样服务“黄金客户”

近日，读《生活中的经济学》一书时，书中“银行为您服务”一说令笔者颇感兴趣，讲的是美国有3.3万多家银行和储蓄所在说,孙会放弃任何一位潜在的顾客，所以，当一个陌生人来到这儿，就可能有消息灵通的银行人员找上门来拉生意。美国比较大的银行都有专门的国际业务部，那里有通晓世界银多种语言的业务员。碰到一位业务员用乡音向你这个 陌生人解释一大堆花花绿绿的广泛和说明书时，你多半会被他的热情和负责精神所感动，于量你会解除戒备心理，对银行服务条地示的模糊之处也就不会用疑虑的眼光仔细推敲，这时，你便成了这家银行的顾客。     

浅论商业银行的营销思路

（一）更新观念，树立现代商业银行的市场营销意识。现代商业银行必须具备以下方面的意识：现代营销是广告、销售促进和公共宣传的有机组合，而不是“广告＋促销”的简单方式的拼合，是微笑与友好气氛的内在结合体。现代营销不单单是一种创新，更重要的是，对自身目标市场的准确选择与定位。定位就是试图按实际业务范围把一家银行同其竞争银行区别开来，以成为某一细分市场中的较佳银行。定位的目的在于帮助顾客了解竞争银行之间的真正差异，这样顾客就能挑选对他们最适宜的、能为他们提供最大满足的银行。     

家族涉入、业绩预告与股价崩盘风险

本文考察家族企业治理模式的有效性,以家族涉入对股价崩盘风险的影响为切入点,从社会情感财富的视角为家族涉入的有效性提供证据。研究发现,家族涉入程度越高,发生股价崩盘风险的概率越低。机制检验发现,家族涉入通过提高业绩预告质量来降低股价崩盘风险,具体表现为披露更准确和更及时的业绩预告。进一步研究发现,当业绩预告的披露形式精确度更高以及在自愿性披露的背景下,家族涉入对股价崩盘风险的抑制作用更强。本文的结论丰富了家族企业与股价崩盘风险的研究内容,且对业界如何提升家族企业治理水平以及维护资本市场的稳定具有一定的指导意义。     

Bayesian Premium Rating with Latent Structure

We propose a fully Bayesian approach to non-life risk premium rating, based on hierarchical models with latent variables for both claim frequency and claim size. Inference is based on the joint posterior distribution and is performed by Markov Chain Monte Carlo. Rather than plug-in point estimates of all unknown parameters, we take into account all sources of uncertainty simultaneously when the model is used to predict claims and estimate risk premiums. Several models are fitted to both a simulated dataset and a small portfolio regarding theft from cars. We show that interaction among latent variables can improve predictions significantly. We also investigate when interaction is not necessary. We compare our results with those obtained under a standard generalized linear model and show through numerical simulation that geographically located and spatially interacting latent variables can successfully compensate for missing covariates. However, when applied to the real portfolio data, the proposed models are not better than standard models due to the lack of spatial structure in the data.     

The development of the group accounts disclosure system in Japan

The Japanese disclosure system of consolidated statements was introduced in 1977 and extensively revised in 1997. The role of the bureaucracy has been significant in these developments and seems to be part of Japan's closed culture. However, other explanations could also be applied. In particular, although Japanese firms opposed such disclosures on the basis of preparation costs, the Japanese government had to modernize the disclosure system, including consolidation, in order to develop the securities market regardless of an individual company's interests.     

Moments of Compound Mixed Poisson Distributions

Recursive formulae are derived for the evaluation of the moments and the descending factorial moments about a point n of mixed Poisson and compound mixed Poisson distributions, in the case where the derivative of the logarithm of the mixing density can be written as a ratio of polynomials. As byproduct, we also obtain recursive formulae for the evaluation of the moments about the origin, central moments, descending and ascending factorial moments of these distributions. Examples are also presented for a number of mixing densities.     

The designing of corporate accounting law in Japan after the Second World War

After the Second World War, during the neutralization of the controlled economy of wartime Japan, a design for a Corporate Accounting Law was elaborated by the Investigation Committee on the Business Accounting System. The Investigation Committee tried to establish not only new business accounting standards but also a central and independent administrative organ of corporate accounting regulation on the basis of the Corporate Accounting Law. The Corporate Accounting Law was expected to lay the legal foundation of the new corporate accounting regulation regime in Japan. Nevertheless, even though the original design of the fundamental accounting law was never realized, it should be considered the starting point for our understanding of external accounting history in post-war Japan.     

The deliberation around accounting techniques: accounting for depreciation and foreign exchange in an Indian jute company, 1870-1900

This paper examines the way two accounting techniques, namely depreciation and foreign exchange, were deliberated on, between 1870 and 1900, in an Indian jute company whose shareholders resided in the UK. The arena for these deliberations was the conflictual relationship between controlling and non-controlling shareholders as to how best to account for depreciation and foreign exchange especially when the particular accountings affected distributional issues such as the dividend decision. The purpose of this paper is to analyse and explain the processes by which a company's accounting practices emerge and develop as a contest between different interests. Accounting framed the parameters of the deliberations and provided the language of power and dissent. The paper uses a rich archive that includes narrative and accounting material.     

Pricing Dynamic Insurance Risks Using the Principle of Equivalent Utility

We introduce an expected utility approach to price insurance risks in a dynamic financial market setting. The valuation method is based on comparing the maximal expected utility functions with and without incorporating the insurance product, as in the classical principle of equivalent utility. The pricing mechanism relies heavily on risk preferences and yields two reservation prices - one each for the underwriter and buyer of the contract. The framework is rather general and applies to a number of applications that we extensively analyze.     

Guidelines for Manuscripts Submitted to The China Journal of Accounting Research

正The China Journal of Accounting Research"CJAR"(ISSN 1755-3091)publishes quarterly.It contains peer-reviewed articles and commentaries on accounting,auditing and corporate governance issues that relate to the greater China region.We welcome the submission of both theoretical and empirical research papers pertinent to researchers,regulators and practitioners.Authors should note:1 Submissions must be original     

International harmonization of Japanese accounting standards

Historically, Japanese accounting standards have been quite distinct from International Accounting Standards (IASs) which have been perceived as being modelled on British-American accounting standards. However, in the 1990s, after the publication of E32 in 1989 and the IASC-IOSCO Agreement in 1995, the Business Accounting Deliberation Committee (BADC), the standards-setting body in Japan, has pursued a policy of harmonization with IASs. Accounting standards relating to consolidated financial statements of companies that make cross-border offerings of securities or operate worldwide are being revised drastically. This paper focuses on the development of international accounting harmonization and its impact on Japan.     

Commodity financialization and sector ETFs: Evidence from crude oil futures

We investigate the diversification benefits of energy assets in the setting of commodity financialization using data on crude oil futures and Sector ETFs (SPDRs). Correlations between commodities and financial assets increased during the post-Commodity Futures Modernization Act (CFMA)/commodity bull cycle period, resulting in lower benefits of diversification. However, we find that conditional correlations between crude oil futures and sector ETFs meaningfully increased only since the 2008–09 financial crisis. The results therefore suggest that the financial crisis, rather than CFMA regulation, explains changes in the diversification benefits of commodities. Moreover, we find that oil futures returns are less correlated with SPDRs than with the S&P index. Thus, energy futures, and crude oil in particular, offer the potential for diversification benefits in sector-style investing.     

Dutch accounting in Japan 1609-1850: isolation or observation?

The trading station or factory maintained by the Dutch East India Company (VOC) was Japan's sole window on the Western world during most of the Tokugawa period (1600-1868). While many aspects of the factory's role in Dutch/Japanese cultural exchange have been researched little is known in the West of the accounting at the factory. This paper considers the possibility that double-entry bookkeeping employed by the Dutch may have been diffused to the Japanese. The available evidence is synthesized after considering the accounting system in the Dutch factory.