The corporate social challenge for the multinational corporation

The modern corporation has come to be regarded as a dynamic force for subverting traditional norms in repressive societies. However, the role that MNCs can play in transforming the socio-political landscapes of most host countries is largely circumscribed by the actions that host governments can take. In the case of South Africa, the vast disparities and inequalities created and maintained by many years ofapartheid rule are limiting factors to the trickle-down effect that would normally take place. The paper argues that under the existing circumstances, the corporate withdrawal strategy proved to be the most effective catalytic role MNCs could play in the transformation of SA society.The author, holder of an M.B.A. and a Ph.D. in Strategic Management, is a native of South Africa. He lived there and worked for a large MNC prior to going to the U.S. nine years ago. He teaches at the University of Massachusetts' School of Management in the areas of Business Policy & Strategy, Organization Theory, and Business and Its Environment. He is the Director of the M.B.A. program.     

A Team-Taught Course in Business Ethics & its Synthesizing Capstone Assignment

This article describes a course in Business Ethics, team-taught by a professor of philosophy and a professor of business administration. Written by the philosopher, it focuses on the philosophical materials of the course. It details the use of primary sources, but with a very practical aim: the extraction of a Moral Decision-Procedure, a step-by-step way of applying abstract philosophy to ethical issues in business. Three philosophical assignments are described, leading to the capstone assignment, which is designed to integrate the philosophical material of the course with the practice of business. The capstone assignment has the format of business problem analysis. Ethical issues are raised, and addressed, in language appropriate to business. However, in a series of footnotes keyed to those discussions, the ethical issues are examined more fully, with heavy reliance upon primary sources in philosophy.     

Corporate social monitoring in South Africa: A decade of achievement,an uncertain future

Corporate social monitoring has reached its most systematic form and has had the most practical impact with regard to companies doing business in South Africa. The Sullivan Principles have guided the monitoring system for U.S. companies, of which about 166 remain in South Africa and about 140 have withdrawn. However, corporate social monitoring in South Africa is currently subject to certain tensions. The Rev. Sullivan has called for the withdrawal of U.S. companies, and has himself withdrawn from the monitoring effort.This paper discusses the economic climate for U.S. business in South Africa both historically and currently, the conflicting pressures experienced by U.S. companies remaining there, and the effectiveness of strategies aimed to create pressure for companies to withdraw, including divestment resolutions, purchasing restrictions, and sanctions.Current attempts to retain a form of corporate social monitoring are described. The potential politicization of the system is discussed, with particular attention paid to the formation of a new structure which could come to provide the moral leadership formerly provided by the Rev. Sullivan. However, corporate social monitoring could become confused with an anti-sanctions lobbying effort on the part of corporations, and would lose credibility if this were to occur.Karen Paul is an Associate Professor of Management at Rochester Institute of Technology. The research for her article was completed while she was 1987–88 Peace Fellow at the Bunting Institute of Radcliffe College, and was also supported by a Fulbright Senior Research Grant.     

The World Is Watching: Polaroid and South Africa

This article examines the Polaroid Corporation’s "experiment"in South Africa during the 1970s, which began after AfricanAmerican workers pressured the company to pull its operationsout of South Africa in protest of the white minority government’sapartheid policies. It argues that Polaroid’s initiatives,little studied until now, led other American companies to questiontheir presence in South Africa and inspired both student divestmentmovements at Harvard and other colleges and universities andthe efforts of Leon Sullivan, whose 1977 "Sullivan Principles"urged American companies to treat their workers in South Africaas they would treat their counterparts in the United Statesin an effort to battle racism and apartheid. Despite Polaroid’sefforts, engagement with South Africa and apartheid proved futile,which initiated a larger movement to completely disengage fromSouth Africa.     

Transaction cost economics in practice: Applications and evidence

Transaction cost economics (TCE) has been criticized for presenting an undersocialized view of human nature, for confusing cause and effect, and for being ad hoc. This article attempts to rebut the last charge by reviewing a large body of empirical evidence on contracting and economic organization. Specifically, we maintain that enough empirical work has been carried out to shift the burden of persuasion to TCE's skeptics. As we show, the empirical evidence lines up remarkably well with the logic of organization described by TCE. After a conceptual and methodological review, we survey a range of studies on vertical integration (including forward integration into marketing and distribution), complex contracts and hybrid modes of organization, transfer pricing, and multinational corporations. We conclude with a discussion of the implications of TCE for business organization.This paper draws on material in Shelanski and Klein, 1995.     

The economics of open source software for a competitive firm

Large quantities of software, ranging from operating systems to web servers to games, are now available as open source software or free software. In many cases, this software is backed by large profit seeking corporations such as IBM. Traditional economic analysis is used to identify the costs and benefits to firms of using open source rather than proprietary solutions, particularly in the case of the firm releasing code to the world when not obliged to do so. Examples of large companies backing open source are examined in light of the profit motive. Additionally, open source is also analyzed as a quasi-public good.     

The leverage of foreigners: Multinationals in South Africa

This article argues that foreign multinational corporations (MNCs) in South Africa cannot evade an ethical choice, how best to exercise their leverage against apartheid? Disinvestment is only one, ambiguous option. MNCs need clear ethical goals and an effective strategy. Both arise from the political economy of the MNC (1). It involves 3 relationships, between the MNC parent and its subsidiary; the MNC home society and host society; and the MNC home state and host state. That political economy explains the MNC's dependency (1a) and modernization effects (1b). Those effects give foreigners some leverage against apartheid; but an effective and ethical MNC strategy is needed (2). It involves four goals: dismantling apartheid, a mixed economy, full democracy, and a negotiated peace (2a). It suggests a sequence of MNC/home state options from Do Nothing or Divest to More Corporate Activism, Home State Support, and International Sanctions (2b). But victory is not around the corner; rather, we are all condemned to freedom.     

Meta-learning about business ethics: Building honorable business school communities

We propose extending business ethics education beyond the formal curriculum to the hidden curriculum where messages about ethics and values are implicitly sent and received. In this meta-learning approach, students learn by becoming active participants in an honorable business school community where real ethical issues are openly discussed and acted upon. When combined with formal ethics instruction, this meta-learning approach provides a framework for a proposed comprehensive program of business ethics education.Linda Klebe Trevino is Associate Professor of Organizational Behavior at the Mary Jean and Frank B. Smeal College of Business Administration, The Pennsylvania State University. Her research focuses on the management of ethical-unethical behavior in organizations and justice in disciplinary situations.Donald L. McCabe is Associate Professor of Management at the Graduate School of Management, Rutgers — the State University of New Jersey. His research focuses on decision making and interpretive processes under conditions of uncertainty, and the management of ethical behavior in organizations.     

Asian Transnational Corporations and Labor Rights: Vietnamese Trade Unions in Taiwan-invested Companies

According to the reports in the past decade, some Asian subcontractors, mainly Taiwan, Hong Kong and Korea transnational corporations, tend to be labor abusive in their overseas investment destinations like China or Southeast Asia. Taking Vietnam as an example, this paper raises questions as to why Taiwanese transnational companies can control workplace unions in a trade-union-supportive regime. Given the government s constraint of political rights, and the individualized workplace unions, the function of trade unions in Vietnam is destined to be limited. The trade unions turn out be an arm of management, rather than representing workers interests in these transnational companies. This article also explores the influence of the newly developed codes of conducts from Western buyers. In the survey of three companies which are required to follow the codes of conduct by buyers, trade unions had no more freedom than those in companies without codes of conduct. The paper discusses the implications of this research, offering strategies for labor rights improvements.Hong-zen Wang is the director of the Graduate Institute of Southeast Asian Studies at the National Chi Nan University, Taiwan. A sociologist, he has written widely on Asian labor and class issues. The most recent article The Impact of the State on Workers Conditions–Comparing Taiwanese Factories in China and Vietnam will be published in Pacific Affairs. His current research interests include industrial relations in Taiwan-owned or partially owned factories in Vietnam and the impact of global anti-sweatshop movement on the third world factories.     

Individual and organizational characteristics of women in managerial leadership

Women are making a substantial impact on the employment market, both in terms of overall numbers as well as by appointment to male-dominated organizational roles. Research on women in leadership positions within organizations has concentrated on two main foci. Firstly, the identification of relevant individual and organizational characteristics and secondly, on the impact of these variables on the women in management roles. This paper presents the findings from a series of studies in relation to these broad dimensions. Dr. Rowney was the chairperson of the Management of Organizations and Human Resources Area from 1978 to 1980 and until recently held the position of Associate Dean of the Faculty of Graduate Studies. During 1988 she was a Visiting Professor to the Jiatong University in Xi'an and to the Australian Management College in Mount Eliza, Victoria, Australia. Commencing in January 1990 she will be at the International Management Center in Budapest, Hungary. Consultative activities have included such organizations as the Alberta Wheat Pool, Alberta Gas Ethylene, Gulf Canada and Technology Systems International. Research papers have been published in numerous journals including the Journal of Canadian Petroleum Technology, Canadian Personnel and Industrial Relations Journal, Canadian Psychological Review and Canadian Journal of Behavioural Science. Her more recent publications include A Comparison of Burnout Across Public/Private Sector Managers and The Relationships Between Risk Propensity, and Individual and Job Environment Variables, Journal of Health and Human Administration; and A Preliminary Investigation of Burnout Dimensions in Intact Work Groups, Proceedings XXIV International Congress of Psychology. Currently, Dr. Rowney is involved in a major cross-cultural study of the environmental context of management and personnel in several countries. This research is an extension of projects involving women in management, stress, burnout and the public/private sector. Dr. Rowney is also a registered O.D. consultant and member of the International Advisory Board of the O.D. Institute. Dr. Cahoon has published numerous articles in journals such as Academy of Management Review, Canadian Public Administration, Journal of Health and Human Resource Administration Organization Development Journal, Canadian Journal of Petroleum Technology, and Leadership and Organization Development Journal. He has served as a member of the National Executive of IPAC and on the editorial board of the International Journal of Public Administration. Dr. Cahoon was a member of the Directing Staff of the Australian Administrative Staff College in Mount Eliza, Victoria, Australia from September 1, 1986 to July 1987. Some of his more recent publications include the chapter Overcoming Resistance to Affirmative Action in R. Rentschler's, T. Tullock's and K. Cole's (Eds) Affirmative Action in Action: A Guide to Implementation, JPMA (Inc.), Melbourne, Australia, 1987; and the article Management Development: A Competency Based Approach, The Practicing Manager, Vol. 8, No. 3, April 1987. His conference papers include: The Interaction Between Worksite Variables and Personal Characteristics for Female Managers (with Julie Rowney, JIA), presented at the Third International Interdisciplinary Congress on Women, Dublin, Ireland, July 1987; and The Challenge of Human Resource Management: Maximizing the Human Asset Potential, presented at the Annual Conference of the Victoria Council for Educational Administration, Melbourne, Australia, June 1987. He is currently involved in a longitudinal study on the status of women as managers, stress and burnout. He is completing a text on Public Management in Canada and looking at the organizational and human resource implications of downsizing.     

Values in Decision-Making Processes: Systematic Structures of J. Habermas and N. Luhmann for the Appreciation of Responsibility in Leadership

"Ethical Leadership" in modern multicultural corporations is first the consideration of different personal and cultural value systems in decision-making processes. Second, it is the assignment of responsibility either to individual or organisational causalities. The task of this study is to set the stage for a distinction between rational entities and the arbitrary preferences of individuals in economic decision making processes.Defining rational aspects of behaviour in economics will lead to the formal structures of organisational systems, which are independent of concrete but varying values. Luhmann's Theory of systems of communication describes the internal dynamic forces of economic communication processes in terms of formal structures. On the other hand Habermas' Theory of discourse integrates the previous relationship between individual subjectivity and rational behaviour. Habermas gives an indication of how to separate subjective values and meaning from rational arguments in rational communication processes. The translation of these theoretical structures into practical applications for decision making processes and decision taking acts links the ethical, or value-oriented, context precisely to both individual and organisational areas of responsibility.     

Issues management and ethics

Issues management (IM) is becoming widely accepted in the business-and-society literature as a policy tool to enhance the social performance of corporations. Its acceptance is based on the presumption that firms have incorporated ethical norms into their decision-making process. This paper argues that IM is simply a technique to identify, analyze, and respond to social issues. It can be used either to improve or forestall corporate social performance. Different values will steer IM practitioners in different policy directions.If IM is to be more than a social gadget, designed to promote the firm's narrow economic objectives, it must be self-consciously grounded in ethics. Stakeholder analysis and the comprehensive corporate ethic are concepts that can help forge links between ethics and the administrative process, between values and decision-making in IM. Jeanne M. Logsdon is Assistant Professor of Management at Santa Clara University. She received a Ph. D. in Business and Public Policy from the University of California, Berkeley in 1983. Her dissertation received the Best Dissertation Award from the Social Issues in Management Division of the Academy of Management. A brief summary of her dissertation, Organizational Responses to Environmental Issues: Oil Refining Companies and Air Pollution, appears in Research in Corporate Social Performance and Policy, vol. 7.David R. Palmer is Assistant Professor of Management at Santa Clara University where he teaches courses in Business Policy and Business and Public Policy. He holds an MBA from the Harvard Graduate School of Business Administration and a Ph.D. in Business and Public Policy from the University of California, Berkeley.     

The Methods Used to Implement an Ethical Code of Conduct and Employee Attitudes

In the process of implementing an ethical code of conduct, a business organization uses formal methods. Of these, training, courses and means of enforcement are common and are also suitable for self-regulation. The USA is encouraging business corporations to self regulate with the Federal Sentencing Guidelines (FSG). The Guidelines prescribe similar formal methods and specify that, unless such methods are used, the process of implementation will be considered ineffective, and the business will therefore not be considered to have complied with the guidelines. Business organizations invest enormous funds on formal methods. However, recent events indicate that these are not, by themselves, yielding the desired results. Our study, based on a sample of 812 employees and conducted in an Israeli subsidiary of a leading multinational High-Tech corporation headquartered in the US, indicates that, of the methods used in the process of implementation, one of the informal methods (namely, the social norms of the organization) is perceived by employees to have the most influence on their conduct. This result, when examined against employee tenure, remains relatively stable over the years, and stands in contradistinction to the formalistic approach embedded in the FSG. We indirectly measure the effectiveness of the percieved most influential implementation process methods by analyzing their impact on employee attitudes (namely, personal ethical commitment and employees' commitment to organizational values). Our results indicate that the informal methods (manager sets an example or social norms of the organization) are likely to yield greater commitment with respect to both employee attitudes than the formal method (training and courses on the subject of ethics). The personal control method (my own personal values) differs significantly from all the other methods in that it yields the highest degree of personal ethical commitment and the lowest degree of employees' commitment to organizational values.     

Evidence of creative destruction in the U.S. economy

Schumpeter discusses the importance of innovation and new firm entry in a capitalistic economy as a means to creatively destruct oligopolies and generate new economic wealth. He warns of R&D becoming the arena of professional engineers in large corporations; Schumpeter feared the obsolescence of entrepreneurship would result in an increasing concentration of wealth among large corporations and toward socialism.Using a longitudinal data base of U.S. corporations over the period 1961–1980, this paper statistically tests several aspects of Schumpeter's analysis. Overall our results give some support to Schumpeter's creative destruction hypothesis, though there exists some sensitivity to the measure of size used. We find most of the firms exiting the ranks of the largest 500 firms (as measured by assets) are those with ranks in the 401–500 range; there is also evidence of churning as the same firms enter and exit the top 500 over time. Additionally, we find that merger has gained prominence as the reason why firms exit the top 500. Among our conclusions is that further work is needed on the role of mergers in the growth-and decline-of entrepreneurial firms.     

Ethics in organizations: A framework for theory and research

In a climate of increasing interest and activity within the field of business ethics, as yet there exists no coherent conceptual framework for organizational theory and research. From a review of current thinking and previous writings a framework of concepts is suggested to help set an agenda for empirical research. The elements of this are, first, a taxonomy of ethical domains: the foci of organizations' and their agents' ethical concerns and conduct. Second, it is considered how ethical functioning might be analysed in terms of causal relationships between expressive forms, voluntary action and instituted forms. Third is discussed ethical process, the means by which ethical awareness is aroused. Fourth and last, the paper examines how normative evaluations might apply to the ethical condition of organizations and their agents, meaning change or stability in reputation and integrity. At each stage of the argument possible objectives for research are developed.Professor Nigel Nicholson is Chairman of the Organisational Behaviour Group and Director of the Centre for Organisational Research at London Business School. Previously, he led investigations into Individual and Organisational Change at Sheffield University's Social & Applied Psychology Unit, and has also held visiting appointments at American, Canadian and German universities. He has published 8 books and over 65 articles on a wide range of topics, and been honoured with an award from the Academy of Management for his contribution to theory.     

Student views of “ethical” issues: A situational analysis

This paper reports on selected attitudes of a sample of third-year undergraduate business students in a major urban university. The focus of the research is on respondent perceptions of certain aspects of the employee-employer relationship. Such issues as use of the company car for a personal trip, use of the company copy machine for personal copies, calling in sick when some personal time is needed, eating at the very best restaurant on a business trip and others are explored. Half of the students surveyed were asked to respond as though they were employees of the company. The other half were asked to respond as though they were the President of the company. Both groups seemed to reflect a certain amount of flexibility in their responses to the issues presented. The assumed position of the respondent, the situation, did influence the responses given. Dr. Jones is currently Professor of Management and Political Science at Georgia State University. His previous publications include two books and articles in such journals as International Journal of Management, Industrial Management, Public Administration Review, Public Personnel Management and Management World.     

The ethical concerns of contemporary Zimbabwean managers: A preliminary sounding

An MBA course has recently been introduced in the Department of Business Studies at the University of Zimbabwe. Applications for the course are numerous, so selection can be very rigorous. Thus the students admitted to the course comprise many of the country's most promising junior managers. As an assignment for a course on business ethics, the students were asked to discuss an ethical problem they had met in the course of business. An analysis of the problems discussed is quite revealing. Besides several miscellaneous issues, the problems discussed focussed on sexual harrassment, nepotism, political pressure and particularly public corruption. The emphasis on public corruption is probably explicable in terms of the particular individuals admitted to the MBA course; it should not be explained by claiming that Zimbabwe is just one more corrupt third world country. Most surprising is the total absence of any problems relating to issues of race or to trading with South Africa, which might have been considered the major ethical issues in Zimbabwe business life. The lack of problems relating to these two issues is more difficult to explain.Paul Gifford is Professor of Philosophy and Religious Studies at the University of Zimbabwe. He has published several articles on the cultural and religious developments of Southern Africa. Peter McBurney is a Doctoral Canadidate at the Australian Graduate School of Management in the University of New South Wales. He was awarded the University Medal in Statistics, Australian National University (1980). He is co-author of The Construction of an Index of Socio-Economic Status.     

The OECD Guidelines for multinational enterprises

In July 1976 the OECD adopted voluntary guidelines for multinational enterprises. These guidelines deal, among other things, with transfer pricing and other transactions between companies which belong to the same multinational enterprise. The purpose of the present article is to analyze the OECD Guidelines from the point of view of business ethics. It is shown that inherent in the guidelines is a conflict between different goals. In the latter part of the article it is shown how this conflict could be solved. Claes Hägg is Associate Professor at the Dept. of Business Administration, University of Stockholm, Sweden, where he was previously Research Associate. His most important publications are Just Price and Equal Opportunity (to appear in this journal), On Profit Measurement and Value Estimates, Management International Review 19 (1979), 103–107, Discounting and Bayesian Spectral Analysis. Economics Letters 1 (1978), 129–132, and Possibility and Cost in Decision Analysis, Fuzzy Sets and Systems 1 (1978), 81–86.     

Justice: The root of american business ideology and ethics

Although there are many conceptions of Justice, these different perceptions can provide many interesting insights into a business person's ethical standards as well as that person's decision-making processes. Using the Bishops' Pastoral Letter on the U.S. Economy as the basis for asking questions about justice, twenty-four business executives were interviewed about their conception of justice. An analysis of these interviews reveals that this group of businesspeople operated under very different conceptions of Justice at the Macroenvironmental and Microenvironmental levels. This result has some interesting implications not only for those scholars concerned with business ethics but for everyone who has a stake in business education.Men are called good, chiefly on account of their Justice. Cicero, 56 B.C. Ideology is applied philosophy. Lodge, 1986 Richard McGowan, S. J. is an Assistant Professor of Operations and Strategic Management at Boston College. His research focus involves examining both the rationale behind business and public policy decisions as well as determining the effectiveness of these policy measures. Some of his recent publications include Deciphering the Japanese Import Quota, Policy Studies Journal (1988) and Public Policy Measures and Cigarette Sales: An ARIMA Intervention Analysis Study JAI Social Issues Management Volume (1989).     

Ethical aspects of “Japanese leadership style”

This article describes three characteristics of the Japanese Leadership Style (JLS): self-realization, appreciation of diverse abilities, and trust in others, which have both positive and negative ethical implications. In addition to illustrating how JLS allows Japanese corporations to avoid some of the ethical problems plaguing U.S. corporations, the authors will explain how these characteristics engender the loyalty and initiative of Japanese employees which promote incremental innovation and competitive advantages. Implicit in this discussion is the premise that both the American and Japanese business communities, by analyzing their own ethical issues and leadership styles, can learn from each other.Iwao Taka is a Visiting Research Fellow in the Department of Legal Studies at The Wharton School. He is an Assistant Professor in the International School of Economics and Business Administration, Reitaku University in Japan. His publications include Business Ethics: A Japanese View, Intuitive Decision-Making and Creative Destruction, and Japanese Entrepreneurship after World War II.Wanda D. Foglia, Esquire, is a Teaching Fellow in the Department of Legal Studies at The Wharton School where she is pursuing a Ph.D. in Criminology. A former Assistant District Attorney, her research focuses on approaches for promoting the individual's commitment to ethical and law-abiding behavior. She has recently coordinated a Project to Integrate Ethics Into the Wharton Undergraduate Curriculum.