China Mobile's SWOT for the Olympics

This is the first time the Olympic Games held in China. The Beijing Olympics are a golden opportunity for Chinese companies to promote their products around the world. On the other hand, it is also a great challenge. Take ChinaMobile, the mobilecommunication partner for the ⅩⅩⅨ Olympics, as an example. His marketing performance in this Olympic feast could be analyzed by S.W.O.T.     

Hi-tech Olympics

7 years ago, China proposed three principal ideas of ＂Green Olympics, High- tech Olympic and Humanities Olympic＂, among which High-tech Olympic refers to applying the modern science technology to every side of Olympic Games, as a result making the 2008 Beijing Olympic Games a sports show which is equipped by the advanced scientitic and technical achievement.     

北京奥运——中国物流业的机遇与挑战

随着2008北京奥运的临近,奥运的各项筹备工作更是引人关注,成功举办奥运物流是关键因素之一,本文通过对08奥运为中国物流业带来的机遇与挑战的分析,对中国物流业的参与奥运提出建议,以促进我国物流业更好的发展。     

Volunteer High Performance Work Systems and Service Performance: An Empirical Study of Beijing Olympic Volunteers

This study examines the key human resources factors that affect volunteers’ service performance from the perspectives of volunteers and managers in the Beijing Summer Olympic Games of 2008. Survey data were collected from 1,727 volunteers and 243 managers at the Beijing Olympics test events held at 10 venues between November 2007 and April 2008. Regression analyses and a moderation test were combined to test the hypotheses. A set of high performance work systems (HPWS) for volunteers in the Beijing Summer Olympic Games were developed which include performance management, training, recognition, teamwork and volunteer participation. Volunteer HPWS were positively related to psychological empowerment, which was in turn positively related to service recovery performance. Moreover, transformational leadership moderates the relationship between volunteer HPWS and psychological empowerment in such a way that the relationship is stronger when transformational leadership is at a higher level than when it is at a lower level. Implications and limitations were also discussed.     

后奥运时代北京旅游纪念品市场发展探析

2008年奥运会举办之后,虽然首都旅游市场依然繁荣,但旅游纪念品市场发展不容乐观,甚至有倒退回奥运之前的迹象。本文基于旅游纪念品市场发展的CBPET分析模式,对比研究了目前与奥运时期首都旅游纪念品市场发展状况,阐述了后奥运时代北京旅游纪念品市场存在的问题,并借鉴北京奥运旅游纪念品成功经验,提出了解决对策。     

论现代奥林匹克运动会的商业运营机制

如何更好地运用奥运会自身的商业资本,挖掘其巨大潜力,创造最大财富,服务奥林匹克运动,造福社会,是值得我们探讨的一个问题。本文主要从电视转播权的运营、门票出售的策略、奥运产品的商业开发等物流手段和开创新的竞争机制等几个方面,详细地论述现代奥林匹克运动会的商业运营机制。     

Ethics, the Olympics and the Search for Global Values

The backlash against the Olympic Games reflects the failure of the major global institutions in dealing with the social and ethical consequences of globalisation in areas such as the environment, poverty, terrorism and natural disasters. Disillusionment with the Olympic Games mirrors the disenchantment with the perceived values of globalisation, including winning at any price, commercial exploitation by MNCs, intense national rivalry, cronyism, cheating and corruption and the competitive advantage of advanced nations. How could the Olympic Movement reverse this perception? The most important change would be in the area of leadership. Revitalising the Olympic spirit will require a revolution at the IOC. Character, credibility and communication will be the critical success factors. Before appointing the next President of the IOC, there is an exciting opportunity to reconceptualise the Games as a platform for building a framework of global values to counter-balance the naked economic priorities currently dictating the pattern of globalisation. In reinventing the Olympic Games, it is important to recognise that the modern Games are based upon an anachronism. The idea that amateur sport is both the key to individual moral development and world harmony is largely an invention of the British aristocracy, whereas the original Greek Games not only celebrated the classical ideal of `a sound mind in a sound body', but also involved professional athletes and commercial activity. In making the Olympic Charter relevant to the 21st century, and in making the Olympics more than just a speculator sporting event, there is a strong case for the Games to include a wider spectrum of activities, including arts programs and policy forums, which address the well-being of all humanity in a competitive global economy.     

我国企业在奥运营销与采购中存在的问题与对策研究

随着北京2008年奥运会的临近,"奥运营销与采购"成为中外企业提升品牌价值,实现品牌飞跃的又一新途径。本文运用文献综述法总结了国内企业在进行奥运营销与采购过程中存在的问题,提出相应的营销与采购对策,以供大家探讨。     

奥运赞助商北京奥运会赞助营销效果实证研究

2008年北京奥运会带动了体育赞助营销在中国的迅速发展。奥运赞助对企业来说，是巨大的投入。奥运赞助的效果究竟如何，在现有的营销研究中鲜有涉及。本文介绍了笔者和益普索（Ipsos）公司的研究人员共同进行的企业奥运赞助营销实证研究。通过调查数据的采集和分析，我们发现，消费者并不能有效区分奥运赞助商和非奥运赞助商，但是奥运赞助有助于提高企业及其品牌的形象，增强消费者对其产品和服务的购买意愿。     

Approaching Olympics

The People＇s Republic of China will host the 29th Olympic Games. one of the largest Olympics in history,this August, from exact date 8 to 24. This grand Game will expect 10,500 athletes, 180,000 accredited staff, 22,000 media, and 230 VIPs by that time. There are seven major venue sites, six outside of Beijing, comprising Hong Kong, Qingdao. Qinhuangdao, Shanghai. Shenyang, and Tianjin.     

E-sports:Ranking from Edge to Mainstream

On August 16,the 2004 Athens Olympics raised the curtain, and the third China E-sports 2004 just started two months ago. CIG held a large-scale news conference to declare the opening of national E-sports in Beijing in such a special way to celebrate the Olympic Games.     

北京奥运中的绿色物流对策分析

发展绿色物流是适应经济全球化的需要,要实现我们所提倡的“绿色奥运”、“人文奥运”等口号,在物流领域我们必须大力推行“绿色物流”,克服现阶段我们在物流领域中的一些不足之处,使“绿色物流”不仅成为2008年北京奥运会、更成为我国经济可持续发展一个重要的砝码。     

Olympic Effect Always Works？

Hosting an Olympics games encourages city regeneration and is usually accompanied by an improvement in facilities and transport links.As the 2008 Olympic Games approaching,Beijing is eager- ly preparing for this historic event. The property market is always one of the biggest beneficiaries of this kind of global event.     

Ancient and Modern Architecture Emanate-The Vigor of New Beijing

Beijing,with a 3,000-year history, is the combination of Chinese traditional Culture and the modern fashion. The 2008 Beijing Olympic Games undertakes millions of people's passion and dreams. At the start of the preparing the grand pageant,three concepts were put forward, in which, culture-highlighted Olympics embodies the culture of great splendor of Beijing.     

The location effect: how some atlanta clubs won the “olympic ring”

The surge of visitors to Atlanta for the 1996 summer Olympic games brought different amounts and types of business to private clubs, depending chiefly on each club's location. The downtown city clubs, located near the Olympic venues, forecasted more business, while suburban country clubs anticipated a drop-off in business. The expectations of both sets of clubs—favorable and unfavorable—were essentially fulfilled. Dinner business at the downtown clubs exceeded the managers' optimistic forecasts, while the golf and food-service receipts at the suburban clubs generally did not even meet those clubs' scaled-back expectations.     

奥运经济对中国物流产业的影响

奥运会是当今世界备受瞩目的文化和体育盛事,对奥运会举办城市和举办国的经济和社会的促进作用是不言而喻的,其运动员数量以及所需的各种设备物资和服务量都是巨大的。奥运村是各国代表团赛时居住地,奥运村物流承担着奥运村内仓储、运输、装卸等服务任务。本文对2008北京奥运村物流的内容、其需求特征进行了分析,并提出了加强物流基础设施建设、整合物流资源、发展绿色物流等运行建议。     

Bump,Set, Spike: An Analysis of Commentary and Camera Angles of Women's Beach Volleyball During the 2004 Summer Olympics

SUMMARY

Content analysis was employed to examine the commentary and camera angles of six beach volleyball games from the 2004 Summer Olympic Games. Based on previous research in the area of gender and sport commentary, and based on pre-coverage of the Olympics, it was expected that a high level of sexualized talk and concentration on the athletes' body parts would be prevalent. While sexuality and sex difference were not found in audio coverage of the games, they were highly evident in the video coverage of the games. More than 20% of the camera shots were found to be tight shots of the players' chests and just over 17% of the shots were coded as buttock shots, which, it is argued, leaves viewers with lasting memories of players' bodies rather than of memories of athleticism. Such analysis of the visual coverage of the games confirms that sex and sexuality were used to not only promote the athletes but to sell the sport to viewers around the world.     

后奥运经济下我国贸易结构优化驱动分析

在奥运经济的作用下,功利性的投资、劳动力市场的聚集效应以及非制度因素的改变,会在水平结构和层次结构两方面影响国内居民的需求模式。同时由于经济政策的时滞性以及投资的乘数作用、加速作用,这种影响会对后奥运时期的经济运行有持续性的影响。从需求贸易理论的角度出发可知,奥运经济下投资、就业、非制度因素对需求的影响,是通过需求模式的改变来影响国内的产业结构、消费结构、及贸易模式的发展和变化,成为后奥运经济下优化贸易结构的驱动。     

奥运项目融资BOT方式下的信息不对称风险分析

举办2 0 0 8年奥运会所需的场馆和大量附属设施大多采取项目融资的BOT方式,从招投标开始到场馆的建设、运营、管理和维修存在各类风险。其中由于信息不对称所引起的有讨价还价风险、逆向选择风险、道德风险。负责奥运建设的部门必须根据BOT项目建设的特点设计合理的招投标方式和筛选标准,减少项目联合体的机会主义,保证奥运场馆高标准、按期完成     

北京绿色奥运给予绿色物流的重要启发

绿色物流是现代物流业的发展方向,但可供参考的成功经验并不多。北京成功地举办了一届令人赞叹的绿色奥运之后,我们看到了精彩,得到了启发;尤其在解放思想、勇于创新、强化管理三个方面,北京实现绿色奥运梦想的经验,对于我们发展绿色物流的启发特别深刻,值得借鉴。