Teaching Business Ethics: The Role of Ethics in Business and in Business Education

The paper begins with an examination of traditional attitudes towards business ethics. I suggest that these attitudes fail to recognize that a principal function of ethics is to facilitate cooperation. Further that despite the emphasis on competition in modern market economies, business like all other forms of social activity is possible only where people are prepared to respect rules in the absence of which cooperation is rendered difficult or impossible. Rules or what I call the ethics of doing, however, constitute just one dimension of ethics. A second has to do with what we see and how we see it; a third with who we or what I describe as the ethics of being. Of these three dimensions, the first and the third have been most carefully explored by philosophers and are most frequently the focus of attention when teaching business ethics is being discussed. I argue that this focus is unfortunate in as much as it is the second dimension which falls most naturally into the ambit of modern secular educational institutions. It is here that moral education is most obviously unavoidable, and most clearly justifiable in modern secular teaching environments. I conclude by describing the importance of this second dimension for the modern world of business.     

A Role for Ethics Theory in Speculative Business Ethics Teaching

The paper discusses the role that ethics theory might play in business ethics teaching. It is noted that little attention is devoted to the explanation and application of ethics theory in business ethics textbooks, which suggests that ethics theory is held in low esteem by business ethics educators. This relative disregard has been justified by some critics on the basis of the limited usefulness of ethics theory to business ethics pedagogy. Notwithstanding these criticisms, the paper argues that ethics theory can play an important role in business ethics teaching which conforms to a speculative agenda. A speculative agenda is described, and a contribution that ethics theory can make to it is explained. This constitutes a form of immanent critique, which enables putative statements of business ethicality to be subjected to critique against the cultural values upon which their credibility rests. Ethics theory is offered as a mediating resource to facilitate such critique. Some criteria that the presentation of ethics theory needs to meet if it is to fulfill this speculative agenda are also outlined.     

FOCUS: Using a Computerised Game in Teaching Business Ethics

Games have become a standard tool in management education. The authors have cooperated on developing just such a teaching aid for business people and management students interested in playing the business game ethically. Dr Higginson is Director of The Ridley Hall Foundation, Ridley Hall, Cambridge, CB3 9HG and Geoff Moore is Principal Lecturer at Newcastle Business School, University of Northumbria at Newcastle, Newcastle upon Tyne NE1 8ST.     

Epistemological and Pedagogical Challenges of Teaching International Business Ethics Courses

International business ethics courses imply four basic epistemological and pedagogical challenges: (a) understanding various perceptions of ethics and values/virtues; (b) identifying ethical maxims among religious/spiritual traditions; (c) designing international business ethics courses as dialogical experiences; and (d) deepening our personal contribution to others’ learning process. This article argues that those epistemological and pedagogical challenges could determine the design and the contents of international business ethics courses: facing up to compatible/incompatible ethical theories (philosophical questioning), identifying ethical maxims among religious/spiritual traditions (religious and spiritual questioning), and reading our actions/decisions as quasi-texts (literature-bound questioning). Business ethics teachers could take those challenges upon themselves and design their business ethics courses accordingly. For each of the four challenges, a specific ethical issue is described; advice for teachers as well as ethical questions for debate and personal development are provided.     

The Middle Path: Using Dual-Investor Theory in Teaching Business Ethics

Graduates of business ethics courses often fail to apply what they have learned to decisions in business life because, this study finds, neither stakeholder theory nor shareholder-oriented theories seem satisfactory – less than 7% of respondents felt either view achieved the best balance between social responsibility and making a profit. Dual-Investor theory offers students a framework within which to articulate and think through the ethical dimensions of business decisions, a framework 77.8% of respondents overall and 82.1% of business students claimed they were most likely to use in making their own decisions. The paper provides three sample cases illustrating the instructional advantages of Dual-Investor theory and points out several ways instructors might use Dual-Investor theory in business ethics courses.     

Staff Attitudes to Talking Openly About Ethical Dilemmas: The Role of Business Ethics Conceptions and Trust

To ensure ethical employee behavior, companies often utilize several forms of mostly one-way communication such as codes of conduct. The extent to which these efforts, in addition to informing about the company stance on ethics, are able to positively influence behavior is disputed. In contrast, research on business ethics communication and behavior indicates a relatively clear, positive link between open workplace dialogue about ethical issues and ethical conduct. In this article, I therefore address the question: What influences employee attitudes to talking openly about ethical issues? Answers are proposed on the basis of focus group interviews with staff at the Denmark and Brazil affiliates of the global healthcare company Novo Nordisk. It was found that interest in discussing ethical issues was influenced by two main factors: employee conceptualizations of business ethics and the level of inter-collegial trust, credibility, and confidence. In this article, by examining these phenomena, I aim at providing insight that can both inform scholars in these fields as well as help managers in their attempts to promote open workplace dialogue about ethical issues.     

Business Ethics in North America: Trends and Challenges

This conceptual paper analyses the arguments which have been made in favour of a transition towards humanistic management. In order to reconcile economic as well as moral arguments an integrative model of humanistic management is presented. This model outlines prospective lines of empirical research especially in the area where business conduct is profitable but not humanistic.     

FOCUS: Teaching Ethical Business* Creating and Using Vignettes to Teach Business Ethics

Brief thumbnail sketches capture group interest and show the relevance of ethical considerations in real life situations. Bill Bain has considerable experience of business and is currently a PhD student at the Management School of London University's Imperial College, 53 Prince's Gate, Exhibition Road, London SW7 2PG.     

Moral Dilemmas in Business Ethics: From Decision Procedures to Edifying Perspectives

There have been many attempts during the history of applied ethics that have tried to develop a theory of moral reasoning. The goal of this paper is to explicate one aspect of the debate between various attempts of offering a specific method for resolving moral dilemmas. We contrast two kinds of deliberative methods: deliberative methods whose goal is decision-making and deliberative methods that are aimed at gaining edifying perspectives. The decision-making methods assessed include the traditional moral theories like utilitarianism and Kantianism, as well as second order principles, such as principlism and specified principlism. In light of this assessment, we suggest taking a closer look at two perceptive models, casuistry and particularism. These models are used for dealing with moral dilemmas that provide for edifying perspectives rather than decision-making. These perceptive models, though less scientific and not as good at prescribing an action, are more human in the sense that they enrich our moral sensibilities and enhance our understanding of the meaning of the situation. Yotam Lurie is a Senior Lecturer in Philosophy and Ethics at the Department of Management at Ben-Gurion University of the Negev, Beer-Sheva, Israel. Lurie holds a Ph.D. in Philosophy from the University of Illinois at Urbana-Champaign. His research focuses on a variety of issues in applied ethics, particularly within the context of business and professional ethics. Robert Albin is a Lecturer in Philosophy and Ethics and the Chair of the Department of Liberal Arts and Sciences at Sapir College, which is located in the Negev Region, Israel. He holds a Ph.D. in Philosophy from Ben-Gurion University of the Negev. Research interests are in the fields of Philosophy of Culture and applied ethics with a special interest in journalistic ethics. He published a book on the topic: A Chronicle of the Decline of Rationality: Ethics in the Practice of Journalism, 2004. (in Hebrew).     

Teaching Business Ethics: Targeted Outputs

Business ethics is once again a hot topic as examples of improper business practices that violate commonly accepted ethical norms are brought to our attention. With the increasing number of scandals business schools find themselves on the defensive in explaining what they are doing to help respond to the call to teach ‘‘more’’ business ethics. This paper focuses on two issues germane to business ethics teaching efforts: the ‘‘targeted output’’ goals of teaching business ethics and when in the curriculum business ethics should be taught.     

Who's Who in Business Ethics Teaching Business Ethics in Post-Communist Prague

Management students at the Economic University of Prague have recently been introduced to the subject of Business Ethics. Lidmila Něemcová, who designed and teaches the course, describes their and her reactions.     

Teaching Business Ethics: Theory and Practice

Business ethics teaching can be improved when ethicists integrate the ethical theories they apply to business with the organizational design of the course. By utilizing three techniques – implementing a Total Quality Management-style survey and review, nominating and electing class virtues, and telling personal stories of moral action – classes can be organized to operate by the social contract, rights, stakeholder, and virtue theories that dominate business ethics literature. Classes then become laboratories for the practical articulation and application of the theories as well as providing real examples of the theories in action. This methodology produces benefits for the particular class and for the development and refinement of the theories themselves.This paper describes each of the three pedagogical techniques; and then explicitly relates them to these leading business ethics theories to demonstrate how the integration can lead to a community seeking and discovering moral truth in the classroom.     

Impacts of Teaching Business Ethics in Korea

This is the first study on the impact of teaching business ethics in a typical Asian culture, Korea. Eight scenarios involving business decision were administered to undergraduate management major students before (n = 120) and after (n = 128) a semester course titled Business Ethics, with control group (n = 91 before and after). The analysis indicated that teaching business ethics has positive impacts on the student as a whole, especially on younger male students who had no work experience.     

Effective Teaching of Ethics in International Business

A unique pedagogical tool using vignettes from international settings in a game format is presented to effectively teach business ethics. Using role playing, participants evaluate ethical dilemmas from the perspective of a business corporation, an employee of the organization, and as a member of the larger community. By having to recognize and adopt positions on a large variety of ethical situations, participants learn the particular, and sometimes unexpected aspects of social responsibility in international business.     

Business Ethics Teaching: Using Conversational Learning to Build an Effective Classroom Learning Environment

Building an effective classroom learningenvironment requires that business ethicsteachers pay particular attention to creating aclassroom environment that values the ideasothers have to offer. This article discussesthe importance of conversational learning tobusiness ethics teaching for effectivelearning. The paper also considers thebusiness ethics teacher's role in using aconversational learning approach to teachingbusiness ethics and some learning processesused to create a classroom climate conducive tothis approach for those interested in creatingnew kinds of conversation in their businessethics teaching efforts.     

Emotion and Cognition in Business Ethics Teaching

This paper focuses specifically on taughtcourses in business ethics for post-experiencestudents. The theme of this paper is thatvalues have a dual nature, involving bothemotional and cognitive elements. This dualnature is not always clearly acknowledged byparticipants in business ethics courses. Thisleads to a range of different ways in whichmisunderstanding can arise, and which is oftennot well handled in ethics classes. Twoparticular examples are considered: theseparation of personal and professional ethics,and the tendency for people to manage risk inprobabilistic terms rather than in human. TheKohlberg model is critiqued briefly, andpreference is given to Forsyth's model ofethical decision ideologies. The paperconcludes with some suggestions of positiveapproaches to business ethics teaching,involving virtue ethics and the critical theoryof Jurgen Habermas. This involves abandoningclassroom based tutition for a more personaldevelopment oriented approach.     

Conversations Across Continents: Teaching Business Ethics Online

The paper focuses on an online business ethics course that three professors (Painter-Morland, Fontrodona and Hoffman) taught together, and in which the fourth author (Rowe) participated as a student, from their respective locations on three continents. The course was conducted using Centra software, which allowed for synchronous online interaction. The class included students from Europe, South Africa and the United States. In order to assess the value of synchronous online teaching for ethics training, the paper identifies certain knowledge, skills and capacities that are crucial to the moral development process within individuals. The paper argues that the online teaching method succeeds in creating an environment within which important ethical knowledge and skills might be developed. It provides an in-depth reflection on the advantages and dis-advantages of online teaching and proposes improvements on the way forward. One of the major advantages relates to its ability to facilitate cross-cultural discussion and debate on ethical issues and foster insight into contextual influences on ethics management within an international arena.     

A Role for Business Ethics in Facilitating Trustworthiness

The relationship between ethics and trust is ambiguous as ethics can promote trust, whilst trust can simultaneously be abused resulting in unethical behaviour. In this contribution to the debate on trust and ethics the focus is specifically on the role that ethics can play in facilitating trustworthiness. The article starts with a definition of the concept trustworthiness. It then reports on an empirical longitudinal study on trustworthiness that was conducted in a South African company in the insurance industry. The facilitators of trustworthiness that were identified in this study and their relative contributions to trustworthiness are then discussed. Finally the implications of these findings for the ethical conduct of managers are discussed. It is demonstrated how ethical managerial conduct can enhance the trustworthiness of managers.     

Scholarship of Teaching International Business: Challenges and Opportunities

International business (IB) is an important topic for business schools as business is global, but much business school teaching of IB still seems inadequate. IB education can be challenging but also presents many opportunities. We need to build our knowledge base of effective IB teaching methods and procedures. Such knowledge can not only be used to improve the teaching of IB, but it can also improve data-driven resource allocation for teaching IB. Clearly, the Journal of Teaching International Business has an important role to play in these processes.