An experimental study of auctions with a buy price under private and common values

eBayʼs Buy It Now format allows a seller to list an auction with a “buy price” at which a bidder may purchase the item immediately and end the auction. When bidders are risk averse, then theoretically a buy price can raise seller revenue when values are private (but not when values are common). We report the results of laboratory experiments designed to determine whether in practice a buy price is advantageous to the seller. We find that a suitably chosen buy price yields a substantial increase in seller revenue when values are private, and a small (but statistically insignificant) increase in revenue when values are common. In both cases a buy price reduces the variance of seller revenue. A behavioral model which incorporates the winnerʼs curse and the overweighting by bidders of their own signal explains the common value auction data better than the rational model.     

Sequential negotiations with costly information acquisition

Negotiations about a merger or acquisition are often sequential and only partially disclose to bidders information about each otherʼs bids. This paper explains the seller optimality of partial disclosure in a single-item private-value auction with two bidders. Each bidder can inspect the item at a nonprohibitive cost. If a revenue-maximizing seller cannot charge bidders for the information about the otherʼs bid, then the seller optimally runs a sequential second-price auction with a reserve price and a buy-now price. The seller prefers to keep the bids confidential and, sometimes, to hide the order in which he approaches the bidders.     

Multi-unit auctions with private information: an indivisible unit continuous price model

We construct a model of multi-unit auctions in which I bidders bid for two indivisible units of a common value good. Using a first-order approach, we find that there are equilibria in which bidders bid the same price for both units in the discriminatory auction, but not in the uniform auction. When there are only two bidders, under certain conditions, there are linear equilibria for both the discriminatory and the uniform auction formats. In all equilibria, bidders equalize the expected marginal benefit of bidding to the marginal costs of bidding. We show that comparison of the seller??s expected revenue across auction formats depends only on the ratio of the precision of private information to the precision of public information.     

Bid Functions in Auctions and Fair Division Games: Experimental Evidence

In auctions a seller offers a commodity for sale and collects the revenue. In fair division games the object is collectively owned by the group of bidders who equally share the revenue. We run an experiment in which the participants face four types of allocation games (auctions and fair division game under two price rules, first– versus second–price rule). We collect entire bid functions rather than bids for single values and investigate price and efficiency of the different trading institutions. We find that the first–price auction is more efficient than the second–price auction, whereas economic rationality assuming heterogeneous bidders suggests the opposite. Furthermore, we study the structure of individual bid functions.     

Auctions with a buy price

eBay and Yahoo allow sellers to list their auctions with a buy price at which a bidder may purchase the item immediately. On eBay, the buy-now option disappears once a bid is placed, while on Yahoo the buy-now option remains in effect throughout the auction. We show that when bidders are risk averse, both types of auctions raise seller revenue for a wide range of buy prices. The Yahoo format raises more revenue than the eBay format when bidders have either CARA or DARA. Bidders with DARA prefer the eBay auction, while bidders with CARA are indifferent between the two. Part of this work was completed while Reynolds was a visitor at Instituto de Analisys Economico in Barcelona and while Wooders was a visitor at Hong Kong University of Science and Technology. We are grateful to these institutions for their hospitality.     

Asymmetric information about rivals'' types in standard auctions

We study auctions in which bidders may know the types of some rival bidders but not others. This asymmetry in bidders' knowledge about rivals' types has different effects on the two standard auction formats. In a second-price auction, it is weakly dominant to bid one's valuation, so the knowledge of rivals' types has no effect, and the good is allocated efficiently. In a first-price auction, bidders refine their bidding strategies based on their knowledge of rivals' types, which yields an inefficient allocation. We show that the inefficient allocation in the first-price auction translates into a poor revenue performance. Given a standard regularity condition, the seller earns higher expected revenue from the second-price auction than from the first-price auction, whereas the bidders are better off from the latter.     

First-price auctions with resale: the case of many bidders

We study first-price auctions with resale when there are many bidders and derive existence and characterization results under the assumption that the winner of the initial auction runs a second-price auction with an optimal reserve price. The fact that symmetrization fails when there are more than two bidders has been observed before, but we also provide the direction: weaker bidders are less likely to win than stronger ones. For a special class of distributions and three bidders, we prove that the bid distributions are more symmetric with resale than without. Numerical simulations suggest that the more bidders there are, the more similar the allocation is to the case without resale, and thus, the more asymmetric the bid distributions are between strong and weak bidders. We also show in an example that the revenue advantage of first-price auctions over second-price auctions is positive, but decreasing in the number of bidders.     

Premium auctions and risk preferences: An experimental study

In premium auctions, the highest losing bidder receives a reward from the seller. This paper studies the private value English premium auction (EPA) for different risk attitudes of bidders. We explicitly derive the symmetric equilibrium for bidders with CARA utilities and conduct an experimental study to test the theoretical predictions. In our experiment, subjects are sorted into risk-averse and risk-loving groups. We find that revenues in the EPA are significantly higher when bidders are risk loving rather than risk averse. These results are partly consistent with theory and confirm the general view that bidders' risk preferences constitute an important factor that affects bidding behavior and consequently also the seller's expected revenue. However, individual subjects rarely follow the equilibrium strategy and revenue in our experiment is lower than in the symmetric equilibrium.     

Second chance offers in auctions

This paper examines situations in which a seller might make a second chance (take-it-or-leave-it) offer to a non-winning bidder at a price equal to their bid at auction. This study is motivated by the take-it-or-leave-it second chance offer rules used by eBay and a number of state procurement agencies. Equilibrium bidder behavior is determined for IPV sealed bid first price, second price, English, and Vickrey auctions when a second chance offer will be made with an exogenous probability $p$ . In all but the Vickrey auction (which elicits the dominant strategy of bidding one’s value) equilibrium bids are lower than if there were no possibility of a second chance offer and higher than if a second chance offer will be made for certain. Further, the possibility of a second chance offer erodes the strategic equivalence between second price bids and English auction drop out levels. If bidders are risk averse (with CRRA preferences), this difference leads to expected revenue dominance of the second price over the English auction, both of which dominate the Vickrey auction. The first price auction is also shown to revenue dominate the Vickrey auction, and moreover, numerical results and intuition from existing literature suggest that the first price auction revenue dominates the second price auction.     

Auctioning divisible goods

Summary. We derive equilibrium bidding strategies in divisible good auctions for asymmetrically informed risk neutral and risk averse bidders when there is random noncompetitive demand. The equilibrium bid schedules contain both strategic considerations and explicit allowances for the winner's curse. When the bidders' information is symmetric, the strategic aspects of bidding imply that there always exist equilibria of a uniform-price auction with lower expected revenue than provided by a discriminatory auction. When bidders are risk averse, there may exist equilibria of the uniform-price auction that provide higher expected revenue than a discriminatory auction. Received: November 4, 1999; revised version: March 9, 2001     

Asymmetric auctions with resale: An experimental study

We study auctions with resale based on Hafalir and Krishna's (2008) [6] model. As predicted, weak bidders bid more with resale than without, so that average auction prices tend to increase. When the equilibrium calls for weak types to bid higher than their values with resale they do, but not nearly as much as the theory predicts. In other treatments outcomes are much closer to the risk neutral Nash model's predictions. Bid distributions for weak and strong types are more similar with resale than without, in line with the theory.     

Premium auctions and risk preferences

In a premium auction, the seller offers some “payback”, called premium, to a set of high bidders at the end of the auction. This paper investigates how the performance of such premium tactics is related to the bidders? risk preferences. We analyze a two-stage English premium auction model with symmetric interdependent values, in which the bidders may be risk averse or risk preferring. Upon establishing the existence and uniqueness of a symmetric equilibrium, we show that the premium causes the expected revenue to increase in the bidders? risk tolerance. A “net-premium effect” is key to this result.     

Optimal auctions with information acquisition

This paper studies optimal auction design in a private value setting with endogenous information gathering. We develop a general framework for modeling information acquisition when a seller wants to sell an object to one of several potential buyers, who can each gather information about their valuations prior to participation in the auction. We first demonstrate that the optimal monopoly price is always lower than the standard monopoly price. We then show that standard auctions with a reserve price remain optimal among symmetric mechanisms, but the optimal reserve price lies between the ex ante mean valuation of bidders and the standard reserve price in Myerson (1981). Finally, we show that the optimal asymmetric mechanism softens the price discrimination against “strong” bidders.     

Private information revelation in common-value auctions

When a seller has information that could help bidders to estimate asset value, a dictum of auction theory has been that all such information should be publicly announced to bidders. The possibility of privately revealing this information to one or more bidders is introduced. Seller in some circumstances may attain higher expected revenue through revealing his information privately. Examples show that the role of private revelation is more complex than simply generating bidder asymmetry.     

Behavior in second-price auctions by highly experienced eBay buyers and sellers

We report on sealed-bid second-price auctions that we conducted on the Internet using subjects with substantial prior experience: they were highly experienced participants in eBay auctions. Unlike the novice bidders in previous (laboratory) experiments, the experienced bidders exhibited no greater tendency to overbid than to underbid. However, even subjects with substantial prior experience tended not to bid their values, suggesting that the non-optimal bidding of novice subjects is robust to substantial experience in non-experimental auctions. We found that auction revenue was not significantly different from the expected revenue the auction would generate if bidders bid their values. Auction efficiency, as measured by the percentage of surplus captured, was substantially lower in our SPAs than in previous laboratory experiments.     

Bounding revenue leakages at scale-bid timber auctions: evidence from Wisconsin state forest auctions

Bid skewing is a potential issue when timber is sold at scale-bid auctions and the seller’s timber-cruise estimate is used for bid evaluation. I illustrate the problem and its potential effect on seller stumpage revenue, and then quantify the impact of species-specific reserve prices as well as species-specific bid caps using data gathered from 41 Wisconsin State forestry auctions.     

Bundle and separate sales in auctions with entry

A seller sells dissimilar objects while taking the auction rule as given. Should the seller sell the objects separately or as a bundle? Generally, when the number of bidders is small bundling helps to stimulate the competition and raise revenue. In this paper, we show that if entry is costly enough the process of endogenous participation generates sufficient competition to make bundling unnecessary in auctions. Thus whether a bundle auction generates a higher or a lower revenue ultimately depends first on the level of the entry costs and then, possibly, on the number of potential bidders.     

Equilibrium reserve prices in sequential ascending auctions

We study a model where bidders have perfectly correlated valuations for two goods sold sequentially in two ascending-price auctions. The seller sets a reserve price before the beginning of each auction. Despite the lack of commitment by the seller, we characterize an equilibrium and study its properties. Strategic non-disclosure of information takes the form of non-participation in the early auction by low-valuation bidders, while high-valuation bidders bid up to their true valuations. Some buyers who would profitably buy at the reserve price refrain from participating in order to decrease the second-auction reserve price.     

Multiple-Object Auctions with Budget Constrained Bidders

A seller with two objects faces a group of bidders who are subject to budget constraints. The objects have common values to all bidders but need not be identical, and may be either complements or substitutes. In a simple complete information setting we show: (1) if the objects are sold by means of a sequence of open ascending auctions, then it is always optimal to sell the more valuable object first; (2) the sequential auction yields more revenue than the simultaneous ascending auction used recently by the FCC if the discrepancy in the values is large, or if there are significant complementarities; (3) a hybrid simultaneous-sequential form is revenue superior to the sequential auction; and (4) budget constraints arise endogenously.     

Risk aversion in auctions with asymmetrically informed bidders: A “desensitizer” from uncertainty

In the context of first-price auctions with asymmetrically informed bidders, we show that risk aversion not only increases a player’s bid, but also makes him less sensitive to the probability that other bidders are informed about his private valuation.