Creating narrative scenarios: Science fiction prototyping at Emerge

Scenarios are stories. In the diverse field of scenario planning, this is perhaps the single point of universal agreement. Yet if scenarios are stories, their literary qualities are often underdeveloped. Scenarios used in business and government frequently do not contain a relatable protagonist, move a plot toward resolution, or compellingly use metaphor, imagery, or other emotionally persuasive techniques of literature. In these cases, narrative is relegated to an adjunct role of summarizing the final results of the workshop. While this neglect of narrative may be reasonable in some contexts, the power of narrative should not be underestimated. Scenario planning methodologies can benefit from using diverse narrative techniques to craft compelling and infectious visions of the future. This article explores the relationship between science fiction and scenarios as story genres and investigates a creative story-telling technique, “Science Fiction Prototyping” (Johnson, 2011). While the method is promising, it is an ultimately problematic means to incorporating narrative into scenario planning.     

Futures of privacy protection: A framework for creating scenarios of institutional change

The future of privacy is a topical issue in the context of debates on mass surveillance and the increasing prevalence of social media sites in everyday life. Previous scenario studies on privacy have focused on macro trends and on forecasting technological developments, and claims about causal influences have remained implicit. This article presents an alternative approach for constructing scenarios of privacy protection. The article focuses on privacy protection as a social institution and builds on the theory of gradual institutional change. The article presents a scenario framework which includes three stages: (1) outlining the dynamics of privacy protection, (2) tracing historical processes and constructing a causal narrative, and (3) creating event-based scenarios. The resulting scenarios are narratives of plausible chains of events which are based on the results of the previous stages. The key difference to typical scenario approaches is the focus on specific actors and types of event sequences in privacy protection. The argument is that by lowering the level of abstraction in this way, researchers and decision-makers can gain a more profound understanding of possible future challenges in privacy protection and of key leverage points in the institutional change process.     

Scenarios and counterfactuals as modal narratives

Scenarios and counterfactuals are two types of modal narrative. Modal narratives concern themselves with contingency and determinism: with questions of possibility and necessity. While scenarios are future-oriented, focused on what might yet be, counterfactuals are narratives of what might have been. Despite this fundamental temporal difference, consideration of the theoretical and philosophical underpinnings of modal narratives as a genre enables us to elucidate some critical issues concerning scenarios as a foresight methodology. In particular, the scenario literature has tended to avoid extended discussion of its implicit assumptions concerning causation, necessity, possibility and contingency. By confronting the modal nature of foresight methodologies more explicitly, the futures community may begin to lay more secure philosophical foundations for their deployment.     

From data analysis to storytelling in scenario building. A semiotic approach to purpose-dependent writing of stories

Scenario building is one of the activities that companies frequently carry out in order to understand and communicate aspects or strategies about the future. Methodologies related to scenario building include, in one way or another, two phases, one oriented to the research of data and analysis, and the storytelling focused on communication. This paper identifies the transition from one phase to the other as a cause of loss of consistency and information that can jeopardize the whole process. It also develops a framework to build narratives or stories from the data obtained in the first phase, turning to diverse semiotic concepts in order to bridge this transition. This methodology is illustrated with an example obtained from Telefonica technology scenarios.     

Narrative futures and the governance of energy transitions

Today's societies confront an enormous challenge with regard to governing complex energy systems change. We argue that futures approaches based on narrative strategies that encourage individual and collective storytelling and meaning construction offer a valuable tool for enhancing societal capacity to meet this and similar governance challenges. We report on a two-day scenario planning exercise that sought to implement and test these ideas. The exercise involved a diverse group of professionals in both energy and non-energy fields, with a question focused on the narrative construction and deliberation of scenarios about Arizona's energy future in 2050.     

Narrative foresight

Narrative foresight focuses on the stories individuals, organizations, states and civilizations tell themselves about the future. Narrative foresight moves futures thinking from a focus on new technologies and generally to the question of what’s next, to an exploration of the worldviews and myths that underlie possible, probable and preferred futures. It is focused on transforming the current story – metaphor or myth – held to one that supports the desired future. From a theoretical account of the narrative turn, case studies are presented of the practice of narrative foresight.     

Strategic stories: how 3M is rewriting business planning

Virtually all business plans are written as a list of bullet points. Despite the skill or knowledge of their authors, these plans usually aren't anything more than lists of "good things to do." For example: Increase sales by 10%. Reduce distribution costs by 5%. Develop a synergistic vision for traditional products. Rarely do these lists reflect deep thought or inspire commitment. Worse, they don't specify critical relationships between the points, and they can't demonstrate how the goals will be achieved. 3M executive Gordon Shaw began looking for a more coherent and compelling way to present business plans. He found it in the form of strategic stories. Telling stories was already a habit of mind at 3M. Stories about the advent of Post-it Notes and the invention of masking tape help define 3M's identity. They're part of the way people at 3M explain themselves to their customers and to one another. Shaw and his coauthors examine how business plans can be transformed into strategic narratives. By painting a picture of the market, the competition, and the strategy needed to beat the competition, these narratives can fill in the spaces around the bullet points for those who will approve and those who will implement the strategy. When people can locate themselves in the story, their sense of commitment and involvement is enhanced. By conveying a powerful impression of the process of winning, narrative plans can mobilize an entire organization.     

Island futures—Does a participatory scenario process capture the common view of local residents?

Scenarios are often developed by small groups of motivated individuals, but how representative are they of community views of desirable futures? A scenario process in the coastal community of Vega in central Norway was complemented by a survey among 200 community residents in which respondents rated a preferred development option from a series of future choices and dilemmas. While the scenario process produced novelty and diversity in thinking about the future, the common community view reflects a more traditionalistic view of the future. Tourism was identified as a key economic opportunity in the scenario process, but the larger island community has little faith in tourism as a future cornerstone of economic development and would rather rely on traditional sectors like agriculture and fisheries. The scenarios brought out richness in future development options, highlighted place identity and support for heritage conservation based on wise use of natural resources. The scenarios were less suited for making decisions about economic investments, but produced salient information about opportunities, uncertainties and complexities of the future. Findings show the need to compliment scenario processes where a small group explores “possible futures” with surveys to explore the wider populations’ views about “preferred futures”.     

New development: Macroeconomic fables

This article uses a structural narratology approach to define four archetypal fables concerning managers and organizations, based on whether the narrative involves growth or decline for the protagonist and growth or decline for the organization which the protagonist leads. This approach is applied to three cases: a celebratory-political narrative about the Conservative Party of Canada's victory in the 2011 federal election; Charles Ferguson's Academy Award-winning documentary ‘Inside Job’ about the 2008 financial meltdown; and the ideological-polemical narratives of the Democratic and Republican parties in the United States. The article concludes that narrative analysis helps us understand the structure of these stories and helps us examine and question the assumptions about economic causation that they incorporate.     

City foresight and development planning case study: Implementation of scenario planning in formulation of the Bulungan development plan

This article discusses the formulation of the Bulungan Development Plan (2002) that sought to formulate a 25 year city vision. The foresight process included how to prepared the process, implemented the scenario planning method, created consensus amongst stakeholders, and formulated graphic and narrative scenarios that explored alternative future for Bulungan. Based on these scenarios, the stakeholders formulated a vision for the city's preferred future. The vision is “excellence in agro industry supported by qualified human resources”.Project debriefing showed that unlike traditional forecasting or market research, the methods of foresight, especially scenario planning, is a more appropriate and powerful planning tool for integrated regional development. The main reason for this is that the future is unpredictable, and scenarios allow stakeholders to make sense of complexity.     

Causal mapping and scenario building with multiple organisations

Thinking and planning for the future is critical in a competitive business world. Scenarios are a common technique for investigating the future, but can be time consuming and challenging to develop, particularly when more than a single organisation is involved. An approach is presented here which shifts the focus of scenario building from the company level to the sector level, whereby a range of organisations engage collectively on a topic of mutual importance. A rapid technique was developed, with simple scenarios being constructed in 2-4 h. This process was implemented in 13 multi-organisational workshops with participants from the construction and building industries, sectors which are traditionally short-term and reactive in their outlook. The resulting feedback, observations and experiences are discussed, together with examples of how the resultant scenarios have been applied. An example of causal map reflection (exposing an individual's causal map to others) is also presented, described and critiqued. It was found that the process was successful in engaging participants in thinking about and discussing the future, appreciating the interconnectivities of the related issues, and understanding the collective implications of their potential decisions, as well as facilitating the socialisation of participant thinking and the construction of collective futures.     

The territorial futures of Europe: ‘Trends’, ‘Competition’ or ‘Cohesion’

The ESPON 2006 scenario project generated three integrated roll-forward scenarios (A roll-forward scenario is a scenario in which the hypotheses define the parameters at the start of the covered time period and the scenario then explores the unfolding of events based on theses hypotheses. This is opposed to a roll-backward scenario in which the situation at the end of the time period is defined and the scenario then explores the path to reach this situation.). In the trend scenario renewed efforts are made for the Lisbon strategy, demanding extra investments in R&D and education. Regional policy will also be continued with vigour. In the Competition Scenario bold decisions are made regarding Europe's continued prosperity. The Lisbon strategy takes precedence over institutional reform and other sectoral policies. In the Cohesion Scenario Europe is confronted with the challenge of fully integrating the various regions in Europe. The budgets for Regional Policy and Rural Development Policy are enhanced and targeted to the most needy regions. The scenarios are described as stories about the future, supported by model calculations and visualised by various maps. They concentrate on urban and rural development and on territorial developments in different parts of Europe, like North-West Europe, the Alpine Space and Central and Eastern Europe. In addition, a proactive, roll-back scenario explores the possibilities to combine competitiveness, cohesion and sustainability. A message, derived from the scenarios, is that independent of the explored policy options the European territory will be confronted with large challenges like a (rapid) decline of fossil energy resources and increasing impacts of climate change. The scenarios appear particularly helpful in the context of the current paradigm shift in European regional policy from a policy for balance to a policy for aggregate growth.     

The New Narrative: Applying narratology to the shaping of futures outputs

Both scenario development and design practices incorporate elements of storytelling, but this use remains undertheorised. This paper will draw upon literary theory, film theory and science fiction criticism to develop an analytical model of narrative structure and rhetorics which speaks to the concerns of scenario developers and designers when engaged in shaping the final outputs or deliverables of a futures project.After highlighting the differing role of telos in art and futures and defining the metacategory of “narratives of futurity”, this paper then defines the terms “story”, “narrative”, “narrator” and “world” in the literary context. It then shows how those concepts map onto futures practice, before going into detail regarding the variety of narrative strategies available across a range of different forms and media, and the qualitative effects that they can reproduce in audiences. There follows the construction of a 2 × 2 matrix based on the critical concepts of narrative mode and narrative logic, within which narratives of futurity might be usefully catalogued and compared, and from which certain broad conclusions may be reached as regards the relation between choice of medium and rhetorical effect. The implications of this analysis are explored in detail.     

Scenarios and the art of worldmaking

In this exploratory paper we propose ‘worldmaking’ as a framework for pluralistic, imaginative scenario development. Our points of departure are the need in scenario practice to embrace uncertainty, discomfort and knowledge gaps, and the connected need to capture and make productive fundamental plurality among understandings of the future. To help respond to these needs, we introduce what Nelson Goodman calls worldmaking. It holds that there is no singular, objective world (or “real reality”), and instead that worlds are multiple, constructed through creative processes instead of given, and always in the process of becoming. We then explore how worldmaking can operationalise discordant pluralism in scenario practice by allowing participants to approach not only the future but also the present in a constructivist and pluralistic fashion; and by extending pluralism to ontological domains. Building on this, we investigate how scenario worldmaking could lead to more imaginative scenarios: worldmaking is framed as a fully creative process which gives participants ontological agency, and it helps make contrasts, tensions and complementarities between worlds productive. We go on to propose questions that can be used to operationalize scenario worldmaking, and conclude with the expected potential and limitations the approach, as well as suggestions for practical experimentation.     

Futures literacy: A hybrid strategic scenario method

What stories do we tell about the future? This article develops a topology of storytelling about the future, which is used to develop a definition of ‘futures literacy’. It goes on to outline a hybrid strategic scenario method for acquiring the capacities of futures literacy.     

Multi-scale narratives from an IA perspective: Part I. European and Mediterranean scenario development

Desertification in the Northern Mediterranean region can be effectively managed only through an understanding of the principal ecological, socio-cultural and economic drivers. Scenarios can play an important role in the understanding of such a complex system. Following the fundamentals of Integrated Assessment, narrative storylines were developed that are qualitative, participatory, and highly integrated. Multi-scale long-term (2030) storylines were developed for Europe, the Northern Mediterranean, and for four local cases. This paper discusses the methodology and results of the process of developing European and Mediterranean scenarios. In Part II, the local scenario development by means of scenario workshops is elaborated upon. European and Mediterranean scenarios were based on a set of three existing European scenarios, that were adapted to fit the specific issues in the Mediterranean region, using the so-called Factor-Actor-Sector (FAS) framework. Resulting scenarios were Convulsive Change (disruptive climate change); Big is Beautiful (oversized EU and powerful multinationals); and Knowledge is King (technological development and mass migration). It proved possible to use and enrich a set of existing European scenarios and to translate them to fit the Mediterranean region. A possible use of this type of narrative storylines is further illustrated in Part II.     

A vision for Nicaragua : Health services in the new century

Nicaragua is facing a crisis in health and health care, and a health futures programme has been initiated to focus concern and mobilize key actors. Two national scenario workshops have been held at which participants constructed several scenarios describing alternative health futures for the country, with particular emphasis on the organization of health services. One or these, a scenario of profound change, was selected by the participants as their vision of the preferred future. It involves more emphasis on health promotion, decentralization of health-care services, broader participation in health matters, improved training for health professionals, and a stronger role for universities and other educational and research centres. Implications of the selected scenario regarding health policies and actions have been identified, among them being the adoption and implementation of the Ottawa Charter on Health Promotion, the organization of local health service networks, and the more active involvement of health professionals in the designing of health systems.     

The Structure of Voluntary Disclosure Narratives: Evidence from Tone Dispersion

We examine tone dispersion, or the degree to which tone words are spread evenly within a narrative, to evaluate whether narrative structure provides insight into managers’ voluntary disclosures and users’ responses to those disclosures. We find that tone dispersion is associated with current aggregate and disaggregated performance and future performance, managers’ financial reporting decisions, and managers’ incentives and actions to manage perceptions. Furthermore, we find that tone dispersion is associated with analysts’ and investors’ responses to conference call narratives. Our results suggest that tone dispersion both reflects and affects the information that managers convey through their narratives.