首页 | 本学科首页   官方微博 | 高级检索  
相似文献
 共查询到20条相似文献,搜索用时 15 毫秒
1.
While the global emergence of e-commerce has led businesses to take advantage of the technologies available to them to enhance their use of e-commerce, small and medium-sized enterprises (SMEs) are known for not adopting information technology to create jobs. Due to the dearth of studies of SME adoption of technology in transitioning European countries such as Slovakia, (Saffu, Walker, and Mazurek 2012 Saffu, K., J. H. Walker, and M. Mazurek. 2012. Perceived strategic value and e-commerce adoption among SMEs in Slovakia. Journal of Internet Commerce 11 (1):123. doi:10.1080/15332861.2012.650986.[Taylor &; Francis Online] [Google Scholar]), it is imperative to understand the factors that differentiate SME e-commerce adopters from non-adopters. Adoption and non-adoption factors of 230 Slovakian SMEs were empirically examined using logistic regression. Compatibility and Organizational Readiness, Decision and Operational Aids, and External Pressure were significant for discerning e-commerce adoption. Practical, policy, and research implications are presented. This study goes beyond the determinants of e-commerce adoption and contributes to the understanding of factors that distinguish between adopters and non-adopters of e-commerce for Slovakian SMEs.  相似文献   

2.
    
Objective: The purpose of this study was to identify specific beliefs regarding eating two cups of fruits among ninth‐grade youth attending public high schools in easternNorth Carolinautilizing the Theory of Planned Behavior (TPB). Methods: A preliminary open‐ended questionnaire was used to elicit beliefs about fruits. These beliefs along with statements adopted from the literature tailored toward fruit intake were used to develop a survey instrument. This survey was subsequently used to measure the variables of the TPB. There were 157 students (103 girls [65.6%], mean ±SD age =14.69 ±0.79 and 54 boys [34.4%], mean ±SD age = 14.74 ±0.89) from two schools who completed the final copy of the survey. Results: Attitude, subjective norms, and perceived behavioral control significantly predicted intention to eat fruits, accounting for 55% of variance. Conclusion: The findings of this research suggest that peer leaders may have a significant influence on intentions to eat fruits.  相似文献   

3.
The extended Theory of Planned Behavior (TPB) incorporates environmental concern, a critical variable in green marketing literature, intending to achieve triple bottom line (TBL). In this context, this study aims to validate TPB and its extended form (mediating role of TPB variables), as well as the Theory of Reasoned Action (TRA), to predict Indian consumers’ green product purchase intention. We collected primary data from 521 respondents as input, establishing validity through confirmatory factor analysis (CFA). Our empirical results of structural equation modeling (SEM) show that extended TPB has higher predictability than TPB and TRA in green marketing settings. Consumer attitude and perceived behavioral control significantly predicts purchase intention whereas subjective norm does not. Our findings also suggest that TPB mediates the relationship between environmental concern and green products purchase intention. An additional construct in the new model considerably contributes to improving the understanding of green products purchase intention formation and could become a sustainable mainstream variable.  相似文献   

4.
电子商务对中小企业核心竞争力的作用机理研究   总被引:3,自引:0,他引:3  
本文认为,电子商务作为知识经济时代新型的商务模式,是中小企业构建核心竞争力的重要手段,它有利于企业降低产品成本和管理成本;有利于企业提高管理效率,改善管理环境,提高经营效率;有利于中小企业开拓市场空间,创造新的市场;有利于满足顾客的潜在需求和用户对产品种类的极限化需求。文章提出,电子商务的积极作用“内化”为企业的核心竞争力,还需要有相适应的企业文化作为支撑和保障,企业文化是中小企业核心竞争力的支撑因素,中小企业建立与电子商务相适应的企业文化,关键是要建立企业自身的核心价值观,消除观念误区,克服认识不足。  相似文献   

5.
E-commerce is a strategy for rapid growth, especially by small and medium sized businesses (SMEs). However, the adoption rate of e-commerce by SMEs in Latin America is still undersized. The authors compare the theory of planned behavior (TPB) and the theory of reasoned action (TRA) using structural equation modeling to determine which is better at predicting e-commerce adoption intentions among 210 SME managers/owners in Chile. Contrary to previous research with American respondents, the study does not find significant differences between the two theories. Thus, academics should select the more parsimonious model (TRA) to study e-commerce adoption issues in developing countries.  相似文献   

6.
Using real-life purchase behavior data of apparel and survey information, this study compares the Relationship Quality and the Theory of Planned Behavior models. The attitude towards the buying behavior, the subjective norm and perceived behavioral control (antecedents of the buying intention in the Theory of Planned Behavior) are better predictors of behavioral intentions than Relationship Quality. In both models intentions fully mediate the impact of attitudinal antecedents on behavior, both in terms of purchase incidence and purchase behavior (amount spent, number of visits, and types of products bought). Frequency and recency of prior buying behavior and, to a lesser extent, its monetary value, predict subsequent purchase incidence, above and beyond the impact of attitude and intention. Attitudinal antecedents of behavior significantly predict buying behavior, but they become insignificant when buying behavior is included in the model.  相似文献   

7.
仿冒品现象已成为商业社会中备受关注的问题,而消费者的重复消费是它盛行的重要形态之一。本文建立消费者的仿冒品满意度整合模型,来明确仿冒品被重复消费的缘由与机制。通过调查和分析得到了以下主要结论:第一,消费者的产品涉入度、奢侈品消费动机、品牌消费认同和诚信意识对于仿冒品的绩效期望和绩效感知分别有较为显著的影响;第二,仿冒品的绩效期望和绩效感知分别对于它的满意度和重复消费有较为显著的正向影响。这些表明,仿冒品的重复性消费以消费者的专业性和诚实性为基础,并受到较高的消费预期和真实的用后感驱动。这些都为知名品牌战略制衡仿冒品提出了严峻挑战。  相似文献   

8.
    
Study abroad experiences are becoming increasingly common with business students. In this study, we build upon previous research into the motivations of students to study abroad by using Ajzen's Theory of Planned Behavior as a theoretical basis for indentifying the factors which might influence their intention to study abroad. A survey administered to 188 business students and subsequent analysis supported Ajzen's theory that attitude, perceived behavioral control, and subjective norms all were significant predictors of intention. This study also identified gender specific differences in the various factors.  相似文献   

9.
    
The significant attention and growth surrounding sustainable foods has created a demand for research investigating different factors that can aid in predicting and explaining consumer behavior. This article utilized an attitude-behavior framework, the Theory of Planned Behavior (TPB), to identify factors that might influence consumer valuation of organic, fair trade, and local labeled food. Approximately 1,000 consumers from a 2008 nationwide survey were used in data analyses. Some TPB determinants proved successful in understanding consumer motivations (behavioral control, social norms). These results can be used by a wide variety of food marketers to connect with consumers to promote effective marketing strategies of sustainable food products  相似文献   

10.
    
The United Arab Emirates (UAE) is a young, oil-rich country, where national youth display a clear preference for public sector employment. Growing youth unemployment reinforces the importance of non-government employment, including entrepreneurship. This study investigates UAE national youth intentions toward entrepreneurship through the Theory of Planned Behavior and the Entrepreneurial Intention Questionnaire (EIQ). Analysis (N?=?544) identifies the direct influence of attitude and perceived behavioral control and indirect influence of subjective norms on entrepreneurship intention. Results also examine several demographic variables and highlight the potential importance of family and social groups in promoting entrepreneurial intentions in this emerging country context.  相似文献   

11.
    
The Theory of Planned Behavior (TPB) is successful in predicting consumer intentions for a wide variety of products and behaviors. However, little is known about how effective the TPB is when the behavior under study is embarrassing. To this end, this paper extends the TPB to create a conceptual model to examine the role of anticipated negative emotions on channel intention. An empirical study was conducted whereby the model was tested using survey data on the purchase of Regaine (a hair loss product that is embarrassing to buy) in Boots (a well-known UK multichannel drugstore). The embarrassing nature of Regaine created differences in the importance that emotions played when consumers intend to purchase using face-to-face channels (such as the physical drugstore) as against multichannel options or the internet. The results were analyzed using partial least squares structural equation modelling (PLS-SEM). The effectiveness of the TPB was improved. The variance explained (R2 to intention) was 0.44% for the total sample, 49% for the drugstore, 58.4% for the internet, and 42.5% for multichannel.  相似文献   

12.
    
Fruit and vegetable consumption of Native Americans was compared with that of non‐Native Americans and determinants of fruit and vegetable intake for both populations were found based upon the Theory of Planned Behavior. A one‐time survey was conducted as part of a larger research project funded by the South Dakota Department of Health. The survey was administered in local grocery stores and supermarkets in six South Dakota communities, including two located on Native American reservations. Of the 1000 distributed surveys, 499 were returned with 230 being usable, resulting in a response rate of 49.9%. Wilcoxon signed‐rank test and two regression models were tested using SAS 9.2 software. Dependent variables were fruit and vegetable intake. Attitudes towards health, fruit and vegetable consumption, perceived difficulty, subjective norm and intention were also measured. Community size, family income, employment status and participation in food assistance programmes [Supplemental Nutrition Assistance Program or Women, Infants, and Children (SNAP or WIC)] were socio‐demographic control variables. Overall, Native American participants consumed more fruit and vegetables at home and had a more positive attitude towards healthy diets than non‐Native American participants. SNAP or WIC participation, family health, exercise, intention to live healthier than parents, buying healthy food, and fruit and vegetable consumption when eating out were positively associated with fruit and vegetable consumption among Native Americans, while participation in the SNAP or WIC programme had a negative influence on consumption among non‐Native American participants. Family health, exercise, buying healthy food, fruit and vegetable when eating out, and intention to buy healthy food were positively associated with fruit and vegetable consumption among the non‐Native American population. Theory of Planned Behavior variables (e.g. attitude towards healthy food) significantly contributed to the model explaining fruit and vegetable consumption. The fact that SNAP and WIC participation had an opposite influence on the two populations warrants further research.  相似文献   

13.
    
This study adopts a revised model of the Theory of Planned Behaviour incorporating self-identity and desire for unique consumer products to understand and predict consumers’ motivation to drink craft beer in Germany (N=210) and Italy (N=211). Data were analysed using Partial Least Squares modelling (PLS) approach. The findings provide support that the extended TPB model is a useful tool for understanding the consumers’ choice to drink craft beer. The results confirm the major role played by consumers’ attitudes and self-identity. Mediation analysis indicates a potential indirect effect from self-identity, subjective norms and the desire for unique consumer products on individual behaviour both in the German and Italian sample. Implications for theory are discussed for further research developments within the context of consumption of crafted food products.  相似文献   

14.
ABSTRACT

This paper investigates the critical determinants of mobile commerce (m-commerce) adoption in small and medium-sized enterprises (SMEs) in Vietnam. A comprehensive review of the related literature leads to the development of a conceptual framework to better understand m-commerce adoption in organisations. This framework is then tested and validated using structural equation modelling on the data collected from 513 Vietnamese SMEs. The study shows that perceived benefits, perceived compatibility, perceived security, organisational readiness, organisational innovativeness, customer pressures, government support, and managers’ IT knowledge are the critical determinants of m-commerce adoption. This study contributes to a better understanding of m-commerce adoption in developing countries, particularly in Vietnam. It can facilitate the development of m-commerce in SMEs by providing evidence-based strategies and policies.  相似文献   

15.
Creation of Biotech SMEs in France   总被引:1,自引:0,他引:1  
The paper examines the determinants of the creation of high tech SMEs at a regional level. Relations between the scientific and technical profile of a region, the size of the local market for biotech products and services, and economic development are explored in the French biotech industry during the 1990’s. Empirical analysis shows that a high level of scientific activity within a region is necessary to sustain a continuous flow of new business creation. The likelihood of firm creation depends on scientific and technological organizational factors like cooperation between academic and private organizations. Regional policies can have positive impact on firm creation, especially by promoting diversity and excellence in science. However, contrasting with the U.S. results, the size of the local market for biotech products and services matters in the industry development.  相似文献   

16.
17.
    
Increased activity by U.S. students to study abroad has invited several studies that have investigated the reasons for U.S. students to study abroad. Literature in the context of study abroad choices has been fragmented, with each study presenting an ad-hoc set of factors the author/s deem as important or that have been shown to be important in previous literature. However, no study to date has attempted to identify a theoretical framework that explains why these factors should be important in explaining the intention to participate in a study abroad program. In this study, we use the theoretical background of the Theory of Planned Behavior (TPB) and trait theory to unify the existing body of literature and arrive at a model that predicts study abroad intentions. We test this model by means of a survey administered in a U.S. university.  相似文献   

18.
中小型企业财务管理问题及对策探析   总被引:1,自引:0,他引:1  
当前,我国很多中小型企业普遍存在资金短缺、财务制度不完善、财务管理混乱、治理能力低等问题,严重影响着企业发展。建立健全的财务管理系统是中小型企业提升管理能力、促进企业健康发展的关键环节。中小企业应全面建立财务管理体系,完善企业自身现有的财务制度;根据自身实际情况合理有效地制定一套财务管理目标;建立并运用正确的管理方式加强资金管理,控制现金流;重视并加强财务综合管理,有序进行对相关人员的再教育和培训,从而促进企业全面提高管理水平。  相似文献   

19.
ABSTRACT

Under colonial rule, sub-Saharan Africa was self-sufficient in food production, and much produce was exported from Africa to Europe. Prior to obtaining independence, in 1957, Ghana-formerly British West African Gold Coast-had one of the most prosperous economies on the African continent. The same is true for Togo, which was administered as part of Afrique Occidentale Française from World War I until its independence in April 1960. Since these two countries obtained independence, however, Indigenous population growth has not been matched by a growth in agriculture and business activity. Today, both Ghana and Togo are net importers, even in basic grains. Can government policy help?  相似文献   

20.
Papadopoulos  George A.  Arbab  Farhad 《NETNOMICS》2000,2(2):101-116
Modern electronic commerce environments are heavily web-based and involve issues such as distributed execution, multiuser interactive access or interface with and use of middleware platforms. Thus, their components exhibit the properties of communication, cooperation and coordination as in CSCW, groupware or workflow management systems. In this paper we examine the potential of using coordination technology to model electronic commerce activities and we show the benefits of such an approach. Furthermore, we argue that control-oriented, event-driven coordination models (which enjoy some inherent properties such as security) are more suitable for electronic commerce than data-driven ones which are based on accessing an open shared communication medium in almost unrestricted ways. This revised version was published online in August 2006 with corrections to the Cover Date.  相似文献   

设为首页 | 免责声明 | 关于勤云 | 加入收藏

Copyright©北京勤云科技发展有限公司  京ICP备09084417号