Doing right,investing right: Socially responsible investing and shareholder activism in the financial sector

In this article, we present an overview of corporate social responsibility (CSR) in the financial sector. We focus on how socially responsible investment and shareholder activism have been integral parts of corporate social responsibility in the financial sector. We examine how the financial sector and its firms are evaluated and rated via a sustainability index, the Dow Jones Sustainability World Index, and show that even leading financial institutions do not employ proactive practices regarding socially responsible investment and shareholder activism. Finally, we provide examples of two companies, UBS AG and the Co-operative Banking Group, that do utilize proactive practices.     

Varieties of CSR: Institutions and Socially Responsible Behaviour

A central concern within contemporary socio-economics has been on the relationship between national institutional configurations and societal outcomes. In this paper, we assess the relationship between legal origin and a range of correlated indicators of social responsibility, focusing on socially responsible investing and voluntary charitable giving. We found that in Common Law contexts, lower levels of social responsibility than in Civil Law contexts, other than in the area of charitable giving, where the converse was the case. We explore the reasons for this distinction, and for the different patterns encountered in post-socialist Central and Eastern Europe. Based on the findings, we identify directions for future research.     

How (not) to market socially responsible products: A critical research evaluation

Growing awareness of their obligations towards society leads an increasing number of companies to produce socially responsible products (SRPs). In order to develop suitable marketing and communication strategies, it is essential to have a realistic picture of consumer priorities, and in the light of these findings, of the viability of classical academic marketing approaches, such as Kotler's societal marketing concept. This study provides a qualitative evaluation of the contradictory research literature on consumer interest in SRP and an assessment of the usability of classical marketing approaches. It contributes essential insights to the ongoing academic debate about a conceptualisation of SRP marketing approaches. Also, it will allow practitioners more ease of access to this debate. Findings show that a majority of consumers prioritise conventional product features and demonstrate low interest in SRP. Consumer research which states otherwise is revealed as methodologically flawed. Most classical marketing approaches are shown to be unsuitable for SRP marketing and communication since they fail to take into account the widespread lack of consumer interest and/or focus on consumer features irrelevant to marketing SRP. Directions for future research on SRP marketing and communication strategies are outlined.     

New insights into socially responsible consumers: The role of personal values

Given increasing interest in both socially responsible consumption behavior (SRCB) and socially responsible corporate practices in marketing, this study addressed the effects of several personal traits on SRCB (i.e., personal values, collectivism, age, and gender). Findings from an online survey revealed that consumers who valued self‐transcendence (e.g., benevolence and universalism) were more likely to engage in socially responsible consumption (e.g., recycling, avoiding, or reducing usage of products that do long‐term damage to the environment) than those who valued social status and prestige, social power, authority, and wealth. Furthermore, the findings show that older adults and women tended to engage in more SRCB than younger adults and men. Findings also indicate that age and gender were antecedents to the values of self‐transcendence and self‐enhancement.     

Sustainable consumption and the financial sector: analysing the markets for responsible investment in Hong Kong and Japan

The origins of the modern socially responsible investment (SRI) movement can be traced to the turbulent period in the 1960s when powerful social undercurrents including environmentalism and anti‐war activism fuelled a rise, in a radical change, in the way society viewed faith, values and commerce. Today, nearly 1 out of every US$9 under professional management in the US is currently invested using social investment strategies while the European green and ethical investment market is estimated to be €1 trillion or as much as 10–15% of the total funds under management. While some preliminary figures and analyses exist for countries outside these two regions, SRI has been, to date, largely explored within the context of North America and Europe. This is unfortunate as the sustainability of SRI as a consumer market is going to depend, to a great extent, to what happens outside of North America and Europe, and most notably in the rapidly developing Asian economies. In this article, I will explore the development of SRI as a mainstream financial consumer instrument in industrialized (Japan) and emerging (Hong Kong/China) economies of the Asia Pacific region. To fully analyse the SRI market development in Hong Kong and Japan, I will examine the following three issues and questions: first, how does the sustainable consumption framework offer a useful lens from which to explore SRI, and why is the Asia Pacific market and policy context so important for the broader issue of sustainable consumption? Second, what precisely is SRI and how did it develop into an important global financial investment vehicle? Third, how did the SRI market develop in the case of Hong Kong and Japan? I will then conclude the article with some analysis on the important lessons SRI market development in Hong Kong and Japan hold for market sustainability of the financial sector and sustainable consumption.     

Measuring responsible financial consumption behaviour

Sound consumption decisions determine individuals’ well‐being; responsible financial consumption behaviour (RFCB) affects not only their finances but also their societal status and emotional state. The failure to manage personal finances responsibly may result in serious long‐term consequences for individuals and society overall. In order to evaluate the concept of RFCB, this study combines two established theoretical frameworks—the family management system and the theory of planned behaviour. The paper investigates the relationships among RFCB, responsible financial attitudes, financial literacy and behavioural control. Its theoretical model is tested on a random sample of 494 respondents and analysed using PLS‐SEM. The results confirm the formation of responsible consumption behaviour by six formative elements: self‐control in spending, planning for the future, seeking information, education, rational decision‐making and solvency. The findings also indicate that all three focal variables have a direct effect on RFCB.     

How materialism affects environmental beliefs, concern, and environmentally responsible behavior

This article examines the relationship between materialism, environmental beliefs, environmental concern, and environmental behaviors. The study used a random telephone survey of 337 US adults. Using a causal modeling approach, the study demonstrates that materialism has a negative effect on environmental beliefs, and these beliefs positively affect environmental concern and environmentally responsible behaviors. The article then provides implications of the results for consumer and environmental policy.     

Socio‐demographical antecedents of responsible consumerism propensity

The paper analyses consumers’ propensity for socially and environmentally friendly products through socio‐demographic indicators. Although the topic has been object of a wide literature, most of the previous studies suffered from methodological or sampling limitations. Hence, the present work addresses such limitations and proposes a study based on a wide heterogeneous sample of 5098 consumers, observed in their real settings. Results show the most responsible consumers are older, well‐educated and wealthy, while gender is not a significant antecedent. The in‐depth analysis of findings thus confirms the usefulness of socio‐demographic variables to understand and determine the profile of responsible consumers. However, the study denies that the propensity to buy responsible products relates to the different sensitiveness of men and women, whereas it underlines that age, education and wealth have a positive relationship. Moreover, the analysis identifies four different profiles of consumer based on the different levels of propensity towards responsible products, which confirms the influence of the socio‐demographic variables. This also allows identifying relevant indications on consumers’ decision making, useful to draw indications on possible effective marketing strategies for responsible products.     

A typology of Polish consumers and their behaviours in the market for sustainable textiles and clothing

The paper discusses Polish consumers' behaviours in the market for sustainable textiles and clothing. The analysis presented in this article was undertaken because of:

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Socially responsible entrepreneurs: What do they do to create and build their companies?

This paper examines 30 entrepreneurs who created profitable companies, and who were also exemplary in their efforts towards social responsibility. It examines their management practices to understand how these socially responsible entrepreneurs created and built their companies. The study reveals that these socially responsible entrepreneurs founded their companies, at least in part, to achieve idealistic objectives, and pursued financial and non-financial objectives simultaneously. Most avoided financing from institutional sources, hired employees for their shared values, and shrewdly leveraged their social identities to differentiate themselves in the marketplace. Many of these entrepreneurs made unusual efforts to create a strong organizational culture and implement sustainable operational processes to meet their self-imposed ethical standards. These socially responsible entrepreneurs gave a substantial amount of their profits to causes of their choosing, and volunteered themselves as role models for other businesses and entrepreneurs to follow.     

低碳经济下的企业社会责任与责任营销

低碳经济下的企业社会责任与责任营销方式对企业的生存和发展有深刻的现实涵义和战略意义。本文在论述基于低碳经济下的企业社会责任后,进一步对其责任营销的特点和路径展开探讨,期望可以抛砖引玉,促进企业关于发展低碳经济的创新思考。     

Price competition between green and non green products under corporate social responsible firm

This article deals with a newsvendor inventory model in light of green product marketing of corporate social responsible firms. In this model, comparison between green and non green marketing is analyzed including subsidy and tax implementation by Government where the Government offers higher subsidy and lower tax to the green producer unlike the lower subsidy and higher tax to the non green producer. There is also price contest between green and non green producer as the demands of the products are dependent on sales price, carbon emission and corporate social responsibility index. Assuming the cost and profit parameters, an expected profit function of the systems is formulated and maximized analytically. Finally, numerical examples are illustrated to justify the proposed model.     

Religion,humanism, marketing,and the consumption of socially responsible products,services, and ideas: Introduction to a special topic section

This introduction to the special issue provides an overview and brief summary of the eight articles that follow and take up the issue's theme. Despite the fact that religion and religious world views exert considerable influence on consumer attitudes and behavior, mainstream business journals have presented little research that explores the relationship between religion and marketing. Articles featured in this special issue examine three themes of interest: (1) the influence of strongly held religious or non-religious world views on the marketing of socially responsible behaviors; (2) how religious world views influence the conduct of marketing; and (3) what marketing scholars can learn from the marketing practices of various religious organizations. The authors extend a note of appreciation to the reviewers of the many papers submitted to the issue and to the editor-in-chief of the Journal of Business Research, Arch Woodside.     

Using consumer perceived ethicality as a guideline for corporate social responsibility strategy: A commentary essay

“Consumer Perceived Ethicality” presents a framework of perceived consumer ethicality as summarized from in-depth interviews with 20 citizens of the United Kingdom and Germany. The framework identifies six broad domains and 36 sub-items (6 for each domain) that serve as examples of consumer-generated “unethical corporate behaviors.” This commentary highlights the contributions, discusses the limitations and presents an alternative perspective on the study of consumer perceived ethicality.     

Measuring Corporate Social Performance in France: A Critical and Empirical Analysis of ARESE Data

This article studies the idea of Corporate Social Performance (CSP) from a critical perspective using empirical elements derived from analysis of year 2000 ARESE data. ARESE is the French first mover social rating agency providing quantified data about the Social Performance of French companies. The paper starts out by reviewing leading CSP models and discussing problems inherent to the measurement of this construct before going on to present and analyse ARESE data - whose suitability for existing models will be discussed.     

Exploring origins of ethical company/brand perceptions — A consumer perspective of corporate ethics

This research provides a consumer perspective of corporate ethics. The study consists of twenty long interviews [McCracken, G., 1988. The long interview. Newbury Park, CA: Sage] with general consumers, and conceptualizes potential sources of consumer perceived ethicality (CPE) of a company/brand by investigating consumers' ethical perceptions of business behavior. The developed taxonomy delineates six domains and 36 sub-domains of CPE origin, relating to the impact corporate behavior has on: (1) consumers, (2) employees, (3) the environment, (4) the overseas community, (5) the local economy and community, and (6) the business community. Findings demonstrate disparities between the consumer and the business perspective and highlight the fact that sources of CPE prove considerably more diverse and complex than the literature suggests, therefore presenting a vital extension to existing research. By providing business managers with a comprehensive assembly of issues which may evoke un/ethical perceptions, the framework may serve as a code of business conduct to prevent, contain, or combat negative CPE.     

Changing the Odds: A Study of Corporate Social Principles and Practices in Addressing Problem Gambling

This paper documents a quantitative study into socially responsible principles and practices adopted in registered clubs in New South Wales Australia to manage one of their social impacts – problem gambling. The survey utilised an adapted version of Aupperle's (1982) corporate social responsibility instrument to measure the priority given to economic, legal, ethical and discretionary principles in club machine gambling operations. The survey also assessed support for certain management practices in responsible gambling. The results indicate that the participating club managers prioritise economic, legal, ethical and discretionary principles respectively, and that these are statistically related to practices they have implemented and support in responsible gambling. The managers most favoured secondary harm minimisation practices, followed by reactive primary intervention. Less favoured were proactive primary intervention and discretionary practices. These principles and practices contrast markedly with those advocated by key stakeholder groups, as expressed in semi-structured interviews and submissions to the NSW Gaming Inquiry. Non-industry stakeholders favoured a more balanced set of principles and a more holistic set of management practices in responsible gambling. The results also provide validation of Aupperle's (1982) instrument when applied to corporate management of a single social impact and for Carroll's (1979, 1991) construct of corporate social responsibility.     

The Land of Realism and the Shipwreck of Idea-ism: Thomas Aquinas and Milton Friedman on the Social Responsibilities of Business

The views of thirteenth century Catholic thinker Thomas Aquinas and twentieth century economist Milton Friedman on the social responsibility of business are contrasted by probing the foundations of their positions. The basis of Aquinas’ normative stance in political economy is found in the metaphysical and moral realism of the classic tradition. The role Descartes and Hobbes played in overturning this philosophical starting point and ushering in an age of ideology is traced out. Friedman’s commitment to Comte’s vision of positivism is revealed and what this entails for metaphysics, ethics, and economics is given.     

CSR and the national institutional context: The case of South Korea

The different institutional contexts in which businesses practice corporate social responsibility (CSR) lead researchers to challenge the validity of the extant standardized global approach. This study follows recent studies in employing institutional theory to explore the specific pressures and factors that lead CSR practices to differ between countries, and how they lead to those differences. The study is a detailed qualitative analysis of CSR practice in South Korea, a country with very different value and governance systems from the US and UK where contemporary CSR evolved. Contrary to simplistic expectations, Korea shows a concern for short-termism more than for sustainability; and a normative more than a strategic orientation in its CSR, where CSR lies at a crossroads between implicit and explicit CSR behavior. The practices reflect many Korean institutional factors, but not in simple and direct ways. Institutional factors interact in intricate ways to create complex and dynamic pressures for CSR practice. CSR research needs to consider these interactions and dynamic processes with care and institutional theory can help provide a sufficiently intricate research framework.