Three questions you need to ask about your brand

Traditionally, the people responsible for positioning brands have concentrated on the differences that set each brand apart from the competition. But emphasizing differences isn't enough to sustain a brand against competitors. Managers should also consider the frame of reference within which the brand works and the features the brand shares with other products. Asking three questions about your brand can help: HAVE WE ESTABLISHED A FRAME?: A frame of reference--for Coke, it might be as narrow as other colas or as broad as all thirst-quenching drinks--signals to consumers the goal they can expect to achieve by using a brand. Brand managers need to pay close attention to this issue, in some cases expanding their focus in order to preempt the competition. ARE WE LEVERAGING OUR POINTS OF PARITY?: Certain points of parity must be met if consumers are to perceive your product as a legitimate player within its frame of reference. For instance, consumers might not consider a bank truly a bank unless it offers checking and savings plans. ARE THE POINTS OF DIFFERENCE COMPELLING?: A distinguishing characteristic that consumers find both relevant and believable can become a strong, favorable, unique brand association, capable of distinguishing the brand from others in the same frame of reference. Frames of reference, points of parity, and points of difference are moving targets. Maytag isn't the only dependable brand of appliance, Tide isn't the only detergent with whitening power, and BMWs aren't the only cars on the road with superior handling. The key questions you need to ask about your brand may not change, but their context certainly will. The saviest brand positioners are also the most vigilant.     

11 critical questions to ask when buying a physician practice

Answering probing questions in advance of a practice purchase can help hospital and health system leaders make informed decisions. The questions are intended to stimulate careful consideration before entering into a practice acquisition; no single piece of information or answer should be considered definitive in the final decision-making process. Success depends on having a clear game plan and spending time ensuring that all players-board, management, physician leaders, and the physicians who will be employees--understand and support the plan.     

Latin America in the rearview mirror

Latin American countries are the only Western countries that are poor and that are not gaining ground on the U.S. This paper evaluates why Latin America has not replicated Western economic success. We find that this failure is primarily due to TFP differences. Latin America's TFP gap is not plausibly accounted for by human capital differences, but rather reflects inefficient production. We argue that competitive barriers are a promising channel for understanding low Latin TFP. We document that Latin America has many more international and domestic competitive barriers than do Western and successful East Asian countries. We also document a number of microeconomic cases in Latin America in which large reductions in competitive barriers increase Latin American productivity to Western levels.     

Modeling the bid/ask spread: measuring the inventory-holding premium

The need to understand and measure the determinants of market maker bid/ask spreads is crucial in evaluating the merits of competing market structures and the fairness of market maker rents. This study develops a simple, parsimonious model for the market maker's spread that accounts for the effects of price discreteness induced by minimum tick size, order-processing costs, inventory-holding costs, adverse selection, and competition. The inventory-holding and adverse selection cost components of spread are modeled as an option with a stochastic time to expiration. This inventory-holding premium embedded in the spread represents compensation for the price risk borne by the market maker while the security is held in inventory. The premium is partitioned in such a way that the inventory-holding and adverse selection cost components, as well as the probability of an informed trade, are identified. The model is tested empirically using Nasdaq stocks in three distinct minimum tick size regimes and is shown to perform well both in an absolute sense and relative to competing specifications.     

If you wanted to know the future of small business what questions would you ask?

Small business is a relatively new economic category, which became politically necessary as economic activity flowed from owner-managed enterprises to managerial corporations. Historically, all business operated at a small scale and were centred on the individual artisan. Even now there are strong cultural affinities to individual enterprise. Over the centuries, business has emerged, legitimised by reflexive social notions of entrepreneurship and fuelled by regulated international free trade, competition, property rights and usury. In the process, society’s view of how this market structure serves the individual is increasingly depersonalised, demanding self-reliance and responsibility of the individual separate from the economic institutions that they work for. In this landscape, small businesses are increasingly important but relatively powerless. Questions concerning their future ultimately focus on the role they play in personal and social relationships.     

Learning charisma. Transform yourself into the person others want to follow

Many believe that charisma, the ability to captivate and inspire an audience, is innate. But through research in the laboratory and in the field, the authors, who all work at the University of Lausanne, have identified 2 tactics that help managers become more influential, trustworthy, and "leaderlike" in the eyes of others. Great orators and politicians employ these techniques instinctively, but anyone can learn how to use them. Nine of the tactics are verbal: metaphors, similes, and analogies; stories and anecdotes; contrasts; rhetorical questions; expressions of moral conviction; reflections of the group's sentiments; three-part lists; the setting of high goals; and conveying confidence that they can be achieved. Three are nonverbal: animated voice, facial expressions, and gestures. Though there are other tactics that leaders can use--repetition, humor, talking about sacrifice-the 12 singled out by the authors have the greatest effect and can work in almost any context. And the research shows that they also have a larger impact than strong presentation skills and speech structure. This article explores the 12 tactics in detail, providing examples from business and politics, and offers guidance on how to start implementing them. A manager's goal should be to incorporate them not only into public speaking but also into everyday interactions. They work because they help you create an emotional connection with your audience, even as they make you appear more powerful, competent, and worthy of respect. People who use them effectively will be able to unite their followers around a vision in a way that others can't. And in the authors' study, executives who practiced them saw the leadership scores that their audience gave them rise by about 60%.     

是什么给中国带来奇迹

乾隆是盛世皇帝,可他在1766年可以花的钱并不比2006年施正荣的"无锡尚德"要多.若以"无锡尚德"2007年的预计收入衡量,盛世乾隆的财富和可以控制的开支,远不如今天一个施正荣.正是各国制度的同质化、资本的全球化以及中国的改革开放,造就了像"无锡尚德"这样的中国经济和财富奇迹.     

What to expect from teleconferencing

Like other marvels of the electronic age, teleconferencing has been both oversold and underused. Though it has many potential uses, what managers know, or think they know, about it is generally based on misconceptions. Rather than relying only on vendors of teleconferencing, potential purchasers should first decide what their communication needs are, then choose the system that suits them best. These authors explain the new teleconferencing options and give guidelines for adapting them to a particular company.     

Accounting and the construction of the governable person

The concern of the paper is historical. It addresses one familiar event within the literature of the history of accounting—the construction of theories of standard costing and budgeting in the first three decades of the twentieth century. A different interpretation of this event is offered from that commonly found. This is seen to have significant implications for the relevance of historical investigation to the understanding of contemporary accounting practices. Instead of an interpretation of standard costing and budgeting as one stage in the advance in accuracy and refinement of accounting concepts and techniques, it is viewed as an important calculative practice which is part of a much wider modern apparatus of power which emerges conspicuously in the early years of this century. The concern of this form of power is seen to be the construction of the individual person as a more manageable and efficient entity. This argument is explored through an examination of the connections of standard costing and budgeting with scientific management and industrial psychology. These knowledges are then related to others which, more or less simultaneously, were emerging beyond the confines of the firm to address questions of the efficiency and manageability of the individual. The more general aim of the paper is to suggest some elements of a theoretical understanding of accounting which would locate it in its interrelation with other projects for the social and organisational management of individual lives.     

Accounting and the construction of the retired person

This paper seeks to describe the constitutive role played by accounting in the social safety net for the elderly, and its effects on the individual preparing for retirement. The paper documents the effects of accounting on life-long behaviours, through the objectivization of the individual as a worker, saver, and pensioner. It shows how accounting has, by capturing measures of individual earnings, by enlisting the individual in the preparation of tax returns, and by reflecting back to the individual various accumulations of lifetime savings, attempted to transform that individual not just into a saver who can continue to consume long after ceasing to produce, but into an investor whose interests are aligned with the financial markets. The focus of the paper is the Canadian retirement income system. Starting with an early attempt at retirement income protection, the 1908 government annuities program, the paper develops a genealogy of Canada’s present comprehensive retirement income system. By examining the succession and accumulation of retirement income programs introduced since 1908, the study shows how accounting has functioned as a dividing practice, separating citizens into categories wherein they can be subjected to particular programs. The paper suggests that the accounting technologies used in constructing the Canadian system have fallen short as tools for governing retirement and retirement savings, largely due to their inadequacy as technologies of the self. The paper is of particular relevance to accounting scholars because the aging population in many countries is putting tremendous pressure on retirement income programs. The paper helps us to understanding the role of accounting in shaping political policy on the aged and in preparing citizens for old age.     

Bid–ask bias in cumulated returns: an analytical approach

Several studies in finance and accounting literature have measured security returns subsequent to some economic events over long horizons by cumulating the returns over time. It is well known that when single period returns are cumulated over long horizons, the bid–ask error in the measured returns could be very high. One way of estimating the bid–ask error is by simulation. This paper offers an alternative to the simulation approach and provides a closed form expression for the bid–ask error in cumulated returns. Our analytical approach has two main advantages over the traditional simulation method; first it quantifies the bias precisely and second, it is computationally simpler by several orders of magnitude.     

对金融改革,还有多少期待

当前中国经济发展与改革的难点很多，金融就是其中之一，甚至有人断定：中国未来发展的“可持续”在于金融改革的路径和勇气。     

高科技给保险业发展带来什么

保险是现代国家社会治理的重要政策工具 当今社会,人类面临的各种风险问题层出不穷,技术不仅仅给人类带来了福祉,同时人类也在面临前所未有的挑战.工业革命以来,人类进入了大工业化时代,人类对资源的开发,对自然界的干预规模空前.此外,人类的生活方式、生产方式对人类自身造成了巨大威胁,资源危机、能源危机、环境危机、食品安全问题、自然灾害、人文灾害、人为灾害持续发生,风险必须要得到正视并加以研究.