论营销团队建设与管理

随着现代企业环境的信息化、全球化、人本化,企业间的竞争也愈发激烈,传统的个人营销模式已完全被团队营销模式所取代,如企业拥有高效的营销团队可在激烈的市场竞争中占据强大的竞争优势。文章阐述了企业团队建设的重要性,以及高效团队所具备的特征,并分析了我国目前卷烟营销团队存在的观念老化、能力老化、心态老化、精神状态老化等问题,同时对建设高效营销团队的途径进行了探讨。     

Effects of school team embeddedness on team trust and potency

This research surveyed a total of 323 local and foreign university students in Taiwan to examine the relationships of on- and off-the-team embeddedness with team behaviors by using the job embeddedness scale (JES) developed and validated by Lee et al. (Acad Manag J 47(5):711–722, 2004) and Mitchell et al. (Acad Manag J 44(6):1102–1121, 2001). The two composites of team embeddedness were measured with a total of 28 items, which asked students the extent to which they valued the attachment to their class team and school. For both local and foreign students, this research found that on-the-team embeddedness would affect team trust and team potency significantly while team trust would cause a positive direct effect on team potency. For foreign students, however, off-the-team embeddedness would not affect team potency significantly until team trust was introduced as a mediator. Moreover, significant differences were found in the relationships of nationality and years in university with off-the-team embeddedness. This study provides original evidence for the application of JES to school team relationships, and the link between school embeddedness and team effectiveness.     

三网融合与IPTV应用

随着时代的进步,原来制约三网融合的各种不利因素逐渐被解决,比如网络的承载能力、内容的制作能力和网络的传输效率。部门管制和政策方面的约束也得到了一定程度的解决。本文对当前三网融合的现状进行深入剖析,并且在广电网络的实际尝试应用,可以帮助我们更好地把握行业未来的发展方向,做更有针对性地准备。     

用人当学西门子

身居世界企业500强第23位的德国西门子公司,在用人上更有一套.始终坚持科学的人才观,是其长盛不衰的秘诀之一.     

Multiproject team assignments

We consider expected profit maximizing mechanisms for a principal who has to allocate a group of agents among a number of projects, assuming that the principal has incomplete information about each agent's ability type, and the agents follow the Bayes-Nash or the dominant strategy equilibrium behavior. We find that while expected profit maximizing mechanisms are similar to the optimal auction (Myerson, 1981), the incentive compatibility constraints are much more restrictive. Interestingly, these constraints are satisfied if each agent's characteristics change in a consistent manner not only with types, but also from project to project. Received: 30 April 1997 / Accepted: 22 December 1998     

蜇伏13年的资本高手重出江湖 章鹏飞的新资本玩法

现代联合控股集团董事长章鹏飞最近有两件喜事：其一，筹划了近两年的资本之旅最终功德圆满，现代集团以将天目药业（600671）收入囊中而完成了“借壳上市”。     

“华南虎”的想象力--中南恒展房地产有限公司总经理梁启生谈高尔夫人生

高尔夫圈内一直流行一句话：“高尔夫就是泛地产”,高尔夫与地产水乳交融。从这一期开始,我们将陆续推出“休闲高尔夫”栏目,展现跨界英雄的飞扬风采。     

企业家从经济学中能学到什么

企业家在生产和经营中会遇到许多实际问题.如果带着这些问题去"活学活用"经济学,企图直接找到答案,获得"立竿见影"的效果,肯定会失望.经济学不能直接解决具体问题,更不能保证你成功.经济学能提高你的整体素质,为你分析问题提供一些工具和方法,为你解决问题提供思路.换言之,它给你的不是猎物,而是打猎的方法.     

在中国的企业还需要学习很多

中国企业们希望的基业长青,仅仅是依靠过去草莽崛起时的经验克隆是远远不够的。毫不夸张地说,那些不能适应刻下经济格局变化的企业,在未来三到五年,就会边缘化,甚至被淘汰     

高绩效团队建设浅探

文中主要谈及对高绩效团队建设的必要性,从怎样认识团队的战略意义到规范团队管理：从如何导入团队绩效管理,建立强势团队文化到团队的学习和发展、团队领导力的提升等方面进行了论证。为企业进行团队建设与管理的具体实践提供一定帮助。     

Interpersonal team leadership skills

To say that a team leader's job is a tough one is certainly not saying enough. It is up to the team leader to manage a group of people to be individuals but yet work as a team. The team leader must keep the peace and yet create a revolution with this group all at the same time. The good leader will require a lot of education, training, and tons of practical application to be a success. The good news, however, is that the team leader's job is a rewarding one, one that they'll always feel good about if they do it right. How many of us get the opportunity to take a group of wonderful, thinking individual minds and pull from them ideas that a whole team can take to success? Yes, the job is indeed tough, but the paybacks are many.     

Paying for team results

When employees work in teams, the whole organization benefits with better results and increased profits. But what benefits do employees get as a result of teamwork? How can their attention be properly focused on the kinds of results the organization needs? And, how should they be rewarded for producing the desired results? Let's explore the options.     

三网融合下有线电视运营的问题与对策

近年来,国家已经决定加快推进电信网、广播电视网和互联网的三网融合,这必将给有线电视网络建设带来很大的机遇和挑战。本文首先介绍了有线电视在三网融合的大背景下的一些优势和劣势,然后从体制、营销、技术三方面提出了在信息化的背景下有线电视网络建设的对策。     

皮影戏文化与动画产业联姻的探讨

对于处在初级阶段的中国动画产业来说,借助传统文化资源以扩大市场影响力,是低成本启动产业链的一种方式。本文以影戏文化为例探讨了这种借助的可能性,同时,就这种开发对皮影戏文化传承所可能产生的影响予以了阐述。     

影视剧的造型性叙事策略分析

发展至今,影视事业亦绝非常规意义上的静止性符号,更多是一种动态且复杂的变动语言系统。本文以影视剧的造型性叙事策略为研究对象,针对造型性叙事策略的应用问题展开了较为详细的分析与阐述,希望能够引起各方工作人员的特别关注与重视。