Climate change and the air travel decisions of UK tourists

Whilst much effort has been made to communicate to the public the importance of reducing carbon footprints in the home, one area where emissions are growing rapidly and little attempt has been made to increase consumer understanding of the impacts is holidays, particularly those involving air travel. Using focus group research, this paper explores tourists’ awareness of the impacts of travel on climate change, examines the extent to which climate change features in holiday travel decisions and identifies some of the barriers to the adoption of less carbon-intensive tourism practices. The findings suggest that many tourists do not consider climate change when planning their holidays. The failure of tourists to engage with the climate change impact of holidays, combined with significant barriers to behavioural change, presents a considerable challenge in moving the tourism industry onto a sustainable emissions path. The findings are discussed in relation to theoretical perspectives from psychology and sociology.     

Travel behaviour: a study of older Malaysians

The worldwide demographic shift towards population ageing has made older adults an attractive market segment not only for developed countries but also for developing countries such as Malaysia. This study explores travel behaviour among older adults living in Malaysia. Using non-probability quota sampling, 1356 older adults responded to the personal interviews carried out in Peninsular Malaysia. The main travel motivations were ‘to spend time with friends or family’ and ‘relaxation’, and the most preferred destinations were big cities. The majority of the respondents preferred to travel in tour groups. Their decision to travel was largely influenced by cost and recommendations from their family. During their holiday, common problems faced by them were tiredness, health problems and worries over safety and security. There were significant differences with respect to their travel behaviour, among the different ethnic groups and religions. Based on the results, this paper provides some management implications to marketers and other tourism organisations.     

Profiling Sport Tourists: The Case of Super 12 Rugby Union in the Australian Capital Territory,Australia

The concept of sport related tourism has become more prominent in the last few years as both an academic field of study and an increasingly popular tourism product (Gibson, 1998). Sport tourism includes travel to participate in a passive (e.g. sports events and museums) or active sport holiday (e.g. scuba diving and cycling), and it may involve instances where sport or tourism itself is the dominant activity or reason for travel. However, little research has been undertaken to examine the profile of sport tourist market segments in an attempt to understand these segments and their potential as tourism markets. This paper will examine one such attempt to profile sport tourist spectators through surveying sport tourists attending Super 12 Rugby Union matches at Bruce Stadium, Canberra in April/May 2000. The paper discusses the preliminary results of this exploratory study, and examines the sporting behaviour and travel behaviour of spectators. The paper will then discuss differences between spectator characteristics with an emphasis on examining high yield segments based on sport and travel behaviour, and will conclude with a discussion of future research possibilities.     

The Tourist Bubble and the Europeanisation of Holiday Travel

This account explores certain aspects of the developments in international, interEuropean holiday travel as a part of the phenomena characterised as modernity and Europeanisation. The focus is on the idea of 'travelling parochialism', i.e. whether large proportions of contemporary international holidaymakers and other travellers on their tours within Europe adopt some kind of furtherance of a home-like culture. The main point of departure is the idea of the 'tourist bubble' understood here as a territorial and functional differentiation and as an expectation of holidaymakers going abroad. The concept of 'travel ecumene' is introduced to examine implications for travellers of the development of a western European travel system. Moreover, the study analyses the extent to which the notion of the tourist bubble is still beneficial in comprehending significant aspects of inter-European holiday travel in relation to current discourses of internationalisation, Europeanisation and cosmopolitanism. The paper also discusses advances of cosmopolitan predilections and aspirations and their possible influences on contemporary international European tourism.     

Modelling inbound international tourism demand to Portugal

In this paper the Johansen cointegration analysis of time series is used to model the Portuguese inbound international tourism demand from five countries of origin—France, Germany, The Netherlands, Spain and UK. This approach examines the long‐run relationships between the demand for holiday visits and the variables that affect holiday travel such as income, destination prices and travel costs (airfares and road costs). Demand functions, for each country of origin, are estimated using annual data on tourism flows from 1975 to 1997. Copyright © 2002 John Wiley & Sons, Ltd.     

Tourism destination preferences of low-cost airline users in the East Midlands

Increasing demand for air travel, associated with the boom in low-cost airlines, has assisted tourism growth. Expanding opportunities from regional airports underpin an increased propensity to fly. This paper examines European tourism destination preferences and price sensitivity to fly by population segment from an air travel household survey in the East Midlands region of the United Kingdom. Of the eight typical low-cost airline destinations presented to respondents cultural locations such as Rome are preferred. Weekend break leisure trips are particularly attractive to those in employment. Price sensitivity, suggests that increasing financial pressures will have an impact upon growth, however demand for an annual holiday is important, particularly for families.     

Pedagogies of Cultural Change: The Rotary International Youth Exchange Program and Narratives of Travel and Transformation

Every year, Rotary International sends thousands of American teenagers to live in foreign lands. Rotary is responsible for teaching students about travel and culture and for preparing teens for their year-long intercultural experience. Rotary International Exchange Students are ‘embedded tourists’, living in their host countries in order to ‘acquire’ a binational subjectivity. Rotary International's Program is a pedagogical site, where students are taught how to think about and consume cultural difference and are given ways of conceptualising tourism, travel, cultural adaptation, and personal transformation. Based on over three years of ethnographic research with Rotary clubs in the US Midwest and New England, this paper explores the narratives utilised by Rotary International as they socialise American teenagers for study abroad. The paper asserts that Rotary's narratives employ many of the tropes utilised in Euro-Western tourist and travel accounts. At the same time, the Rotary International Youth Exchange Program sees its students as cultural change agents and thus helps to cultivate in these students a sense of global citizenship by fostering a commitment to cultural diversity and an interest in intercultural communication. Hence, Rotary International's Youth Exchange Program is intentionally designed to bring about cultural change.     

How to communicate sustainable tourism products to customers: results from a choice experiment

This multiphase and empirical study explores the best communication style for reaching different international tourism markets and provides an understanding of how purchase decisions could be better influenced in travel brochures. A pre-test experiment evaluated the perceived emotionality and rationality of communication elements in a fictional travel brochure designed for a typical beach holiday but managed according to sustainability principles. In phase two, a choice experiment was conducted to test how Swiss, German, British and US travellers could be influenced by varying visual and textual communication elements in the fictional brochure (based on Mexico for US respondents and Menorca for all others). The choice experiment produced 3006 responses from an online survey in the four countries. Results confirm a general preference for emotionally laden communication styles for sustainable tourism products, while respondents were indifferent to the emotionality of standard product feature communications. Respondents did not show a preference for the inclusion of a graph explaining the product's sustainability attributes.     

Choice behavior of tourism destination and travel mode: A case study of local residents in Hangzhou,China

The social and economic growth as result of promoting the rapid development of tourism in China has brought tremendous pressure on the urban transportation systems. Research of travel behavior concerning the characteristics of tourists has provided effective information for transportation planning. Due to different city plans, public transportation system design, car parking design and management, etc., the local situation in developed countries differs from the counterpart in China. However, little research has studied the factors influencing the choice of travel destinations in tourism. The research aims to study the tourism destination and mode choice behavior of tourists and provides suggestions to improve tourism transportation service system. An online questionnaire survey is used to collect data including the travel characteristics and personal attributes of local tourists in different holidays in Hangzhou, China. A multinomial logit model is constructed with the trip destination set as the dependent variable. Results show that age, residential type, car ownership, companion type and holiday length have a significant impact on destination choice. To determine what influences modal choice for such trips, a second logit model is established with travel mode set as the dependent variable with the explanatory variables of age, gender, companion type, car ownership, holiday length and travel destination found to be significant. The results demonstrated that people aged 26 to 44 prefer suburban areas, and they are the main group driving to their travel destination. Public transport use frequency decreases when the destination is located outside of the main tourist area. Finally, suggestions have been proposed to mitigate the congestion and parking problem based on model analysis from the perspective of the bus line setting, transfer improvements, and the policy to limit cars, respectively.     

The Poetics of Tourist Experience: An Autoethnography of a Family Trip to Eilat1

This paper is an autoethnographic exploration of a tourist’s experience. Through interpreting qualitative material, in the form of a poem I wrote in 1994 about a short familial excursion to an Israeli seaside resort city (Eilat), the research seeks to sensitively describe the intricacies of travel experience. The research explores the advantages of the autoethnographic method of inquiry, and discusses tourism-related emotions and memories in the context of performance and representation. The paper joins recent efforts in attempting to challenge and loosen the grip of positivist epistemologies and discourses on mainstream tourism studies, by illustrating the emotional complexities and contradictions in the travel experience of tourists. In line with traditions of critical research in sociology, the exploration sheds light on the materiality of texts and on the role language plays in tourism, viewing the poem read in this paper (‘Quiet Eilat’) simultaneously as a representation, performance and material object of discourse.     

Exploring the factors influencing the travel motivations of US medical tourists

Medical tourism (also called medical travel, health tourism, or global health care) is a term initially coined by travel agencies and the mass media to describe the rapidly growing practice of travelling across international borders to obtain health care. In the past decade, the attempt to achieve better health while on holiday through relaxation, exercise, or visits to spas has been taken to a new level with the emergence of developing countries as destinations for medical tourism. It has grown dramatically in recent years primarily because of the high costs of treatment in rich countries, long waiting lists, the relative affordability of international air travel, favourable economic exchange rates, and the availability of well-qualified doctors and medical staff. Keeping in mind the rapid growth of this industry, a study was conducted to shed light on the importance of different factors that influence the travel motivations of US medical tourists to international destinations.     

Representing protected areas: a critical discourse analysis of tourism destination building in a Greek travel magazine

The present paper examines the way protected areas are constructed as tourism destinations by the information sources (i.e. a Greek travel magazine) that are consumed by potential visitors to such areas. Specifically, it explores what form of tourism is proposed for virtual visitors, whether it is ecotourism (i.e. both tourism and environmentalism) or simply a nature‐based one (i.e. exclusively tourism). Examining the way a Greek travel magazine builds protected areas as tourism destinations, and consequently what expectations are created for readers and potential visitors to such areas, the focus of the present paper is on whether the media contribute to the failure on the part of visitors to protected areas, who are the majority of the people engaging in ecotourism activities, to incorporate environmentalist besides tourism pursuits in their travel experiences. The analysis suggests that the travel magazine cultivates the view that other protected areas (with a tradition in mass tourism) are suitable for nature‐based tourism, others (with great ecological interest) for environmentalism, but few for ecotourism. This means that visitors to protected areas will probably have a difficulty in combining tourism with environmentalist pursuits, rather than in developing environmentalist concerns in general. Copyright © 2006 John Wiley & Sons, Ltd.     

Critical issues in health and wellness tourism: an exploratory study of visitors to wellness centres on Gran Canaria

The growing commodification of health care and therapeutic landscape, as well as the recent growth in international demand for wellness services and treatments, has led to the proliferation of destinations and enterprises that have selected health and wellness tourism as part of their corporate strategy, including coastal tourism destinations such as the Spanish island of Gran Canaria. This study discusses the commodification of health care and landscape, the relationship between everyday life and going on holiday, as well as the motives for medical and wellness tourism. Wellness tourism development on Gran Canaria is also analysed as a case study that could prove useful for those working on diversification within coastal tourism. An exploratory study of European visitors to wellness centres on the island is also presented. Major findings and contributions relate to socio-demographic characteristics, motives for the visit to the island, the importance of the wellness offer, tourist and travel behaviour and wellness behaviour both at the destination and at the place of residence. Another contribution refers to differences in the use of wellness centres and treatments among visitors, based on their place of origin, gender, age, marital status and job situation. Management and marketing implications are also suggested.     

Transport and tourism: roadmap to integrated planning developing and assessing integrated travel chains

The article reviews planning strategies in tourism and transport based on experiences from a German project on event travel. Firstly, the concept of ‘travel chains’ is introduced as a way to create sustainable tourism products. These ‘travel chains’ combine travel and tourism activities, with particular attention to the ‘transit region’. Secondly, an assessment tool has been developed which aims to offer a practical approach to assessing the sustainability of transport services and packages. The concept of the measurement tool and the selection of indicators are presented and illustrated by the assessment of a ‘travel chain’ tested in the summer of 2003.     

Australian climate concern and the ‘attitude–behaviour gap’

Anthropogenic climate change poses considerable challenges to all societies and economies. One significant contributor to human-induced climate change is tourism transportation, particularly aviation. This paper addresses the relationship between climate change concerns, the energy-intensive nature of tourist consumption, and unrestrained tourist air travel behaviour in the context of Australia. Following Barr et al. [(2010). “A holiday is a holiday”: Practicing sustainability, home and away. Journal of Transport Geography, 18(3), 474–481], it seeks to understand public climate concern within the context of routine everyday (‘home’) lives and occasional tourist (‘away’) decision-making, with a specific focus on air travel. It draws upon 20 in-depth semi-structured interviews conducted in Australia between March and June 2011. The findings highlight the contradictory nature of environmental concerns and consumption decisions in everyday and tourist contexts. This is evident in widespread domestic consumer practices that are motivated, all or in large part, by climate concerns, set against almost complete disregard and neglect of responsibility to modify existing air travel practices. Our results highlight the magnitude of the challenge involved in shifting deeply entrenched air travel behaviours despite the growing urgency of radical emission reductions. It also highlights the need to consider consumer responses to climate change not in isolation, but in relation to industry drivers and strong government policy interventions.     

The perceived effects of holiday‐taking upon the health and wellbeing of patients treated for cancer

The role that holidays play within health and wellbeing has been addressed infrequently within academic research. Much of the work that does exist has tended to focus upon illnesses or health complaints arising as a consequence of travel. Any beneficial health effects of travel largely have been neglected. This paper reports the empirical findings of a qualitative study conducted to determine the perceived effects of holiday‐taking upon the health and wellbeing of a group of cancer patients, a population ignored by the tourism community. Four perceived effects are identified relating to personal health, social effectiveness, personal identity and regaining independence, and the implications of these findings discussed. Copyright © 2003 John Wiley & Sons, Ltd.     

An Exploratory Use of Web Content Analysis to Understand Cruise Tourism Services

Research within the cruise industry now has the ability to utilize Web‐based content analysis. This paper provides an example of a methodology that explores patterns of co‐creation of value on board cruise ships using holiday reviews retrieved through Web content mining from CruiseCritic.com . The aim is to add to the field of co‐creation and cruise tourism by providing an approach to exploratory Web‐based data collection. With the use of a data‐driven approach to knowledge discovery, this paper provides a means to achieve a deeper understanding of guest‐to‐guest and guest‐to‐staff interactions on board cruise ships. Copyright © 2012 John Wiley & Sons, Ltd.     

A narrative review of Asian female travellers: looking into the future through the past

Following the rise of tourism in Asia, a growing female travel market has been observed in the region. Nevertheless, limited research has considered the travel experience of Asian women. In response to the dearth of research on Asian female travellers, this study employs a narrative synthesis approach through a postcolonial feminist lens to review the extant literature on Asian female travellers, with the aim to contribute to a cultural understanding of the historical and contemporary travel practices of Asian women. Based on this review, it is evident that Asian women’s travel behaviour is influenced by cultural identities and gender stereotypes. However, existing literature has also demonstrated the agency of Asian women in resisting discriminatory gender practices in tourism, which is represented in the transformation of the identity of Asian female travellers. Accordingly, an agenda for future research is proposed and some implications for the industry are discussed. This study addresses the western-centric and androcentric criticisms in tourism field and provides an alternative reading of women’s travel behaviour from an Asian perspective. This study has contributed to the critical tourism scholarship in Asia and has built an important foundation for future research on Asian female travellers, an area that is not well investigated.     

‘Scary … but I like it!’ Young tourists' perceptions of fear on holiday

This paper explores young tourists' perceptions of fear on holiday. The work on which this paper is based is important because it sheds light on tourists' emotional experiences on holiday, which are central to increase our understanding of tourist behaviour. The importance of investigating perceptions of fear has been recognized within a number of different disciplines, such as psychology, sociology, criminology, and marketing. Indeed, it has been argued that fear may provide significant information concerning an individual's motivations, preferences, and patterns of behaviour. Despite this, perceptions of fear within the tourism experience have remained relatively unexplored. It is often assumed that perceptions of safety and security may influence individuals' destination choice. However, there is a paucity of studies concerning tourists' perceptions of fear during the tourism experience. This paper is based on three months of qualitative fieldwork conducted on the island of Ios, Greece in the summer of 2007. More specifically, participant observation and semi-structured interviews were methods employed for data collection to explore young tourists' perceptions of fear. The possibility to develop a rapport and build a relationship with young tourists on Ios was crucial to collect valuable information concerning tourists' background, their emotions, expectations, perceptions, and the context in which perceptions of fear were experienced and expressed. The study found that most holidaymakers on Ios participated in activities perceived as risky in order to experience fear. In this respect, young tourists deliberately sought fear and thrill to increase their levels of pleasure and enjoyment during the tourism experience. The results suggest that fear may play a positive role in the tourism experience of young tourists, which should no longer be ignored by tourism scholars.     

‘Homesick tourism’: memory,identity and (be)longing

‘Homesick tourism’ commonly refers to the travel of Germans who visit their former homes in what is now Poland and other Eastern European countries, from which they were expelled in the wake of the second World War. The paper first differentiates homesick tourism from related types, with which it is often conflated, notably roots tourism, personal heritage tourism and migrant return travel. Drawing on travel reports written by German homesick tourists, the role of memory is identified as the defining criterion. It is shown that homesick tourists are characterised by a unique ‘tourist gaze’. Such clear definition and differentiation are useful in order to better understand and analyse the homesick tourism phenomenon, because homesick tourism is arguably a much wider international phenomenon, albeit unrecognised and sometimes politically contested. Much can be learnt from the German experience in this regard. As the homesick tourism phenomenon is soon going to be over, due to the passing of the survivor generation, the paper ends with the suggestion that Poland is in an ideal position to develop a genuine form of roots tourism targeted at future German tourists.