Indian Consumers' Value-Based New Food Product Adoption

In response to increased attention toward Indian markets in general and food markets specifically, multinational companies need to accurately identify the attitudinal and product attribute factors that impact new food product adoption among Indian consumers. Applying integrated decision utility theories, we examined the influence of product familiarity on value-based product purchase decisions and intentions. The results indicate that expected value, perceived value, and purchase intentions are influenced by familiarity; only expected value influences purchase intentions. Marketing implications are also discussed.     

Owner's Factor in Value-Based Project Management in Construction

Owner/client is a significant contributing party within the management of a project in construction. In addition to the payment of the bills related to the project, owner/client has duties and responsibilities such as selecting the professionals, making his requirements understood clearly by other parties, making decisions to recommendations and placing orders. Owner/client has to perform these duties and responsibilities at the right times and in correct ways to have the required quality and value for his/her investment. In performing his/her duties and responsibilities owner could introduce positive and negative contributions to the value of the constructed facility. Value-based project management concerns with owner's/client's value system and helps owner/client in performing his/her duties and responsibilities for the optimum positive contributions to the value of the constructed facility in construction. This paper highlights the principles of value-based project management in construction and investigates the impact of owner contributions to the value of a constructed facility in practice.     

内部控制、价值管理和企业价值

在内部控制理论研究的发展过程中,内部控制局限性一直是与其目标实现相关的最为重要的一个问题,内部控制要想在企业经营管理中发挥更大的作用,就必须着眼于其他途径,朝着多元化、多角度的方向发展。因此,本文另辟蹊径,沿着企业利益相关者合作逻辑,引入时间参数,构建基于企业全体资源要素投入主体共同参与治理的内部控制体系,保障各主体的特定利益,协调各主体的价值取向,促进企业整体价值最大化。     

CRM的2003

积极调整业务,适应发展需要,是正确的业务策略,但不少供应商的调整是盲目的,好像“跑青”,低端业务往高端业务上转型,高端业务往低端业务调整;其实,不同业务的核心能力不一样,“放弃、专注”恐怕是业务发展妙方。     

CRM营销思想

在知道销售什么以及销售给谁后,如果还能计算出进行销售的最好时机不就更好吗?CRM可以让你实现这一点。     

CRM与回头客

据说在天堂工作的厨师都是中国人,而在地狱工作的厨师都是德国人.这虽然只是一个幽默的说法,但足以说明中国饮食的世界口碑.但口碑归口碑,饮食文化如此悠远的中国却至今没有涌现出一个世界级的品牌,倒是被美国来的快餐抢去了不少风头,这不得不说是个遗憾.说到东西竞争,中国饮食的色、香、味是洋品牌们没法比的;但谈到管理,来自东方古国的声音似乎就弱了许多,更别说信息化管理了.     

Strategically embedding CRM

Scepticism and disappointment have replaced initial enthusiasm about customer relationship management (CRM). The disappointing results of CRM projects are often related to difficulties that managers encounter in embedding CRM in their strategy and organisation structure. Fred Langerak and Peter C Verhoef believe that distinguishing between strategic and tactical CRM might lead to more effective understanding and implementation of CRM.     

CRM厂商巡礼

本刊观察: 行业地位:中坚厂商 企业成长类型:厚积博发 核心竞争力:人才、技术、市场和品牌 综合评价:创智PowerCRM具有明显的产品优势,自称要做中国的Siebel。在国际著名CRM厂商还没有把注意力集中在中国市场的情形下,迅速占领中国市场是创智的优势。威胁主要来自国际CRM厂商,比如SIEBEL、PEOPLESOFT等。     

论商业银行的客户关系管理

在市场竞争日益激烈的今天,客户成为商业银行的战略性资源。银行实施客户关系管理(CRM)有利于与客户建立长期的良好关系,避免重要客户的流失,提高客户满意度,从而实现银行利润最大化。所以有必要从细分客户、“一对一”差别化服务以及创办“特色银行”等三个方面来讨论我国国有商业银行实践CRM需要注意的问题。     

Call Center和CRM

要实现Call Center的成本中心向利润中心的转变,就必须与CRM相结合。依据CRM理念,将Call Center采集到的客户信息进行分析和挖掘,并将客户信息与企业的内部/外部资源进行有效整合,再通过Call Center等通道满足客户的需求,实现客户价值。     

CRM:留住顾客

随着商业竞争的不断加剧 ,企业经营者越来越意识到 ,市场竞争的焦点就是争夺顾客。而依靠传统的价格折扣和消费积分的手段 ,虽然可以在短期增加企业的销售量 ,却不能长期地留住顾客。顾客需要的是持久的和个性化的服务。建立和维系稳固的顾客关系 ,实施顾客关系管理能使企业留住顾客 ,给企业带来竞争优势 ,为企业带来更多的利润     

汽车销售与CRM应用

何为CRM？有人认为它是一种概念、一种管理策略；有人认为它是一种技术。其实真正的CRM是策略、组织和技术的集成，也就是说，CRM不是单纯意义上的管理工具，它融合了包括企业策略、管理思想以及IT、通信技术的很多东西。     

Country Effects on CRM Success

Abstract

Customer relationship management (CRM) adoption is growing at a dramatic pace in firms and is significantly impacting customer and business market behaviors. As a result, most firms have started developing and implementing CRM strategies. However, country effects on CRM strategy outcomes in international environments have not been discussed and are the focus of this paper. In this paper, we examine the impacts of marketing infrastructure and marketing institutions on the development of CRM strategies and success in the implementation of such strategies. Our framework has utility in understanding the impacts of country-specific factors in the outcomes of CRM Strategy.     

CRM与数据挖掘技术

电子商务的驱动及客户关系管理 电子商务系统提供了一种商家与客户进行交流的新方式,要求企业管理者以全新的思维来看待未来的客户、未来的竞争对手、未来的技术工具,仅仅把现有的商业流程实现数据处理自动化并不意味着可以在"新经济"时代取得成功.电子商务要求的是管理思维的更新与革命.     

CRM创造企业营销新理念

CRM源于市场营销,是在关系营销、业务流程重组等基础上进一步发展起来的,是企业运用网络技术进行营销管理的创新。从CRM的本质出发,以新浪的CRM为例,可以了解它对核心营销理念的创新,由以产品为中心变为以客户为中心。从CRM对营销管理的创新、对营销策略创新和对营销手段的创新中,可以看出企业发展CRM,将会创造企业营销的新理念。     

商业银行客户关系管理系统(CRM)发展问题的研究

商业银行由于经营模式的变化,迫切需要加强CRM的使用研究。商业银行客户关系管理在我国应用前景广阔,我国商业银行实施CRM战略的系统确之“以客户为中心”的经营思想,使企业以更低的成本和更高的效率最大化地满足客户需求,并最大限度地提高企业的整体经济效益。