The numbing effect of mortality salience in consumer settings

Nationwide Insurance and Johnnie Walker Scotch aired advertisements that encouraged people to contemplate death. What are the immediate emotional and perceptual outcomes of such advertisements? With five studies, thinking about death was found to attenuate emotional reactions and perceptions, a novel finding in the literature. This attenuation was observed with neural and self‐report measures along with retrospective and prospective assessments of emotion and is an outcome not yet investigated in mortality salience research. Contemplating death dampened people's expectations of emotion in a future consumption experience and diminished the attractiveness of the experience. Similarly, contemplating death affected backward‐looking assessments of emotion, for example, when nostalgic memories are brought to mind. Importantly, this dampening effect of mortality salience was replicated with advertisements that portrayed death‐related concepts and attenuated emotional reactions to subsequent advertisements.     

The social media response to the rollout of legalized cannabis retail in Ontario,Canada

With Canada becoming the first G20 country to legalize the recreational use of cannabis, there has been increasing interest in the emergence of this new retail market. The research utilizes social media analytics to analyze the public's response to the rollout of the government-controlled cannabis retail stores: Ontario Cannabis Store (OCS). The research analyzes 17,162 tweets mentioning the OCS (@ONCannabisStore) on Twitter in the one-year period following the legalization of recreational cannabis. Using thematic analysis, 19 codes are identified and further categorized under six themes—i.e., consignment, product, retail model, policy, producers, and consumers. The research provides valuable insight into the public's perceptions of the newly legalized cannabis retail market on social media. As a practical implication of the research, key concerns and issues with the initial retail rollout are identified, which provides insight into the evolution of an illegal to legal retail market. The methods can be used by future researchers, policy makers, and emerging cannabis retailers to gather and understand cannabis consumers' opinions on social media. Furthermore, the findings can be leveraged to inform future government policies and decisions around the emergence of this new retail sector.     

Drivers of consumer adoption of e-Commerce: A meta-analysis

E-commerce has significantly reshaped consumers’ shopping processes and habits. The need to understand the key drivers of online shopping has received keen attention and fueled a rich strand of studies. To help managers and researchers synthesize this growing body of evidence, we conducted a comprehensive meta-analysis to unearth the factors that influence consumers’ online shopping. Our main takeaways reveal that the most important drivers of online shopping (a) conform to the TAM and TPB theories, in addition to (b) website characteristics and past experience. In particular, the multiple predictors are strongly related to online purchase intentions and purchase behavior, where attitude and convenience show the strongest impact. Furthermore, moderator analyses indicate that cultural traits have specific moderating effects on the links between purchase intention and some of its drivers. For instance, power distance and uncertainty avoidance have a positive effect, while individualism, indulgence and masculinity have a negative one. Finally, we apply meta-analytic structural equation modeling to test a conceptual framework including four groups of drivers (consumer–channel interactions, website characteristics, social influence, and consumer characteristics) and different aspects of online shopping. The findings provide valuable insights for online shopping research and practice.     

Critical thinking in consumer studies: part 2 of a content analysis of Canadian university consumer studies courses

Abstract This paper concludes a two-part study on a content analysis of Canadian university consumer studies courses offered in human ecology, home economics or related programmes. Phase 1 of the study profiles the programmes, professors, students and the results of a content analysis of these courses. This companion research examines the inferred level of learning associated with consumer concepts in the course outlines. Instructors were choosing verbs associated with knowledge and comprehension rather than application, analysis, synthesis or evaluation. Implications regarding the appropriateness of these courses to prepare graduates for consumer-related careers are discussed. Lessons to be learned from the Canadian experience are tendered, especially the need for critical theory, a systems of actions perspective and an ethical, value-based approach in consumer studies courses.     

Convergence and divergence in consumer behavior: implications for international retailing

Converging technology and disappearing income differences across countries will not lead to homogenization of consumer behavior. Rather, consumer behavior will become more heterogeneous because of cultural differences. As consumer incomes converge across countries, the manifestation of value differences will become stronger. This phenomenon makes it increasingly important to understand values of national cultures and their impact on consumer behavior. Retailing strategies for one country cannot be extended to other countries without adaptation. Hofstede’s model of national culture is applied to understand differences in consumer behavior across countries. Examples are provided of consumption differences, their relationships with culture discussed, and selected implications for international retailing management detailed.     

Gatekeepers to consumer markets: the role of retailers in international trade

This study explores how recent developments in the retail sector affect trade in consumer goods. It focuses on three developments in the retail sector: (i) internationalization; (ii) market structure; and (iii) the growing market share of retailers' private labels. Using gravity model estimation techniques it is found that the foreign operations of a retailer are positively related to imports from the host to the home country of the retailer. Imports are negatively related to ownership concentration, while the market share of private labels is negatively related to imports of food and positively related to imports of non-food consumer goods. For both product categories private labels shift sourcing towards poor countries. The trade response to trade liberalization is higher both at the extensive and intensive margin in countries with lower retail concentration.     

A study in international marketing: The development of a consumer database marketing capability

This paper examines the reasons why Seagram Europe & Africa (SE&A) decided to develop their database marketing capability in Europe. The paper describes the environmental changes, external and internal, that led SE&A to re‐evaluate their marketing communications strategy and examine sponsorship and direct marketing opportunities for Europe. The paper focuses on the major issues SE&A addressed when weighing up the strategic role of database marketing. Finally, the key considerations in the development and implementation of an European‐wide database marketing discipline for the division are discussed.     

The effect of characteristics of source credibility on consumer behaviour: A meta-analysis

The aim of this research is to synthesise findings from existing studies on the characteristics of source credibility of electronic word of mouth (eWOM) communications in a single model by using meta-analysis. Findings from 20 research papers show that source expertise, trustworthiness, and homophily significantly influence perceived eWOM usefulness and credibility, intention to purchase, and information adoption. The results of this study add to existing knowledge of the influence of source characteristics on consumer behaviour, which will advance our understanding of information processing. Marketers can use the findings of this meta-analysis to enhance their marketing activities.     

Factors involved in the learning of consumer studies

This study explored links between students’ psychological traits and their expressed preferences for learning approaches, and performance, on a consumer studies degree course. Measures to assess field independence, convergence–divergence and Perry position (a developmental classification based on students’ attitudes to knowledge and learning), and students’ preferences with regard to directed, group, project and practical learning approaches, were administered to 60 final‐year and 56 first‐year students on a consumer studies degree course. Perry position and a preference for a project learning approach were found to correlate most highly with overall performance. Field independence and convergence–divergence did not correlate at statistically significant levels with any element of final degree performance. As students proceeded through the course, they developed an enhanced view of a project learning approach and a diminished view of a group learning approach. On the basis of these findings, a number of recommendations for the teaching and learning consumer studies are put forward.     

Macro-economic determinants of consumer price knowledge: A meta-analysis of four decades of research

For the past four decades, dozens of researchers have studied consumer price knowledge, often with disagreements on the extent of consumer' ignorance about prices. While some of these disagreements have been attributed to research design variations among studies, no inquiry has yet been made on the role of the economic environment on consumer price knowledge. Nevertheless, environmental factors such as interest rates, unemployment, and economic growth may significantly influence consumers' knowledge of prices. Certain economic environments may therefore provide marketers with the ability to utilize pricing tactics which rely on limitations in consumers' knowledge of product prices. Using a meta-analytic framework, this paper synthesizes the results of 297 previous price knowledge studies to document the effects of inflation, unemployment, GDP growth, interest rates, country of study, and passage of time on consumer price knowledge. The meta-analysis results demonstrate that economic factors have considerable influence on explaining variations in consumer price knowledge. Managerial and public policy implications of the findings in light of turbulent economic environments are discussed.     

贸易中间商在出口中相对盛行的影响因素研究——基于2010 年鞋产品企业层面出口数据的实证分析

本文利用2010年中国海关鞋产品企业层面的出口数据,考察了贸易中间商在出口中相 对盛行的影响因素。结果表明：从国家层面看,贸易中间商的经手份额与出口目标 国的市场规模、制度环境呈反比,与出口目标国的关税水平以及中国到出口目标国 之间的距离呈正比;从省市区层面看,贸易中间商的经手份额与中国各省市区的市 场规模呈反比,与各省市区的中介市场发育度呈正比。     

Scarcity tactics in marketing: A meta-analysis of product scarcity effects on consumer purchase intentions

Scarcity tactics are an essential tool for marketers. Cues that signal the current or potential unavailability of a product generally enhance its value and desirability and in turn increase purchase intentions. While there have been earlier reviews, the fragmented nature of the research to date means there is no cohesion across findings. Given that retailers employ a variety of scarcity cues in a diversity of settings, it is important to identify the magnitude of the effect of scarcity cues and how the effect on consumers’ purchase intentions changes across conditions. This research presents a meta-analysis of 416 effect sizes from 131 studies. Results show that demand-based scarcity is most effective for utilitarian products, supply-based scarcity for experiences, and time-based scarcity for high involvement products. The results show that managers need to consider the above factors to maximize the success of scarcity tactics in their marketing campaigns.     

Generalizations on consumer innovation adoption: A meta-analysis on drivers of intention and behavior

Previous research has shown that consumer intentions to adopt innovations are often poor predictors of adoption behavior. An important reason for this may be that the evaluative criteria consumers use in both stages of the adoption process weigh differently. Using construal level theory, we develop expectations on the influence of innovation characteristics across the intention and behavior stages of the adoption process. Using meta-analysis, we derive generalizations on drivers of intentions and actual innovation adoption behavior. The results show important differences across both stages. Consumers show higher levels of adoption intention for innovations that are more complex, better match their needs, and involve lower uncertainty. However, consumers are found to actually adopt innovations with less complexity and higher relative advantages. Adopter demographics are found to explain little variance in adoption intention and behavior, whereas adopter psychographics are found to be influential in both stages. These findings have implications for innovation adoption theory, for managers involved in new product and service marketing, and for future research on innovation adoption.     

Comparisons of factor structures in separate consumer behavior studies

Three methods of comparing factor structures among separate factor analytic studies are examined. Examples are developed for each of the three methods, illustrating typical uses in different research settings. Major characteristics of the methods are compared and summarized. The article is essentially a non-technical and nonexhaustive overview of comparison methods directed to researchers not fully acquainted with the function and utility of these comparatively new techniques. The examples used are developed from a large-scale consumer study, but applications obviously extend to a much broader group of business research situations.     

Why consumer animosity reduces product quality perceptions: The role of extreme emotions in international crises

International crises often influence consumers to reject offerings associated with a hostile country. While research has shown that negative emotions mediate the influence of animosity beliefs on consumer behavior, scholars do not examine the specific influence of different discrete emotions. This study extends prior research by demonstrating that extreme negative emotions of contempt and disgust play a key role in explaining the effects of animosity beliefs on behavior. The strength of these emotions results in a degraded image of the target country that is associated with social exclusion and intergroup hatred. In such circumstances, animosity also reduces product quality perceptions and is extremely difficult to manage. The best strategy is to eliminate any connection between the country of origin and the relevant offering. The findings of this study suggest that rather than assessing negative emotions in general, managers should consider the specific emotional reactions elicited by the country under examination.     

Trauma epidemiology in Puerto Rico: in-hospital morbidity and mortality from 2002 to 2011

This study aimed to describe the distribution of injury mechanisms and to assess the impact of those mechanisms on the morbidity and mortality of trauma. All patients admitted to Puerto Rico Trauma Hospital (2002–2011) for road-traffic collisions (RTCs, 5,371), gunshot wounds (GSWs, 2,946), falls (2,319), pedestrian accidents (1,652), and stab wounds (SWs, 1,073) were selected. Gunshot victims were 1.19 (95%CI: 1.07–1.33) times as likely as road-traffic victims to have an ISS ≥25. Pedestrians were 1.76 (95%CI: 1.49–2.09) times more likely to have a GCS ≤8 than road-traffic victims were. The risk of dying was 2.64 (95%CI: 2.20–3.16) times higher for gunshot victims and 1.51 (95%CI: 1.23–1.86) times higher for pedestrians compared to patients who had had RTCs. Gunshot victims and pedestrians had the worst clinical outcomes. Accordingly, these patients should receive the most aggressive clinical management. Furthermore, it is imperative to develop public health campaigns on trauma prevention.     

A longitudinal meta-analysis of corruption in international business and trade: Bridging the isolated themes

ABSTRACT

This article chronicles the academic debate on corruption in international business and trade. It identifies three themes: contributing factors, consequences, and combating corruption. We found convergence in the literature and that authors tend to remain loyal to their chosen theme. As a result, we found a distressing dearth of research that transcends, integrates, or validates the interrelationships between them. Through our work, we propose the bridging of themes, demonstrating how they interrelate, thereby validating their interdependencies and the broader lens needed through which to observe corruption in international business.     

A comprehensive study of worldwide selfie-related accidental mortality: a growing problem of the modern society

Since Oxford dictionary has described ‘Selfie’, selfie deaths have received a fair amount of coverage but the extent of the problem and the data behind it have not been appropriately explored. The aim of our study is to obtain epidemiological characteristics of selfie-related mortality worldwide with the objective of providing an insight to ‘Why selfie’, ‘Why risky’, ‘Psychological basis’ and ‘measures of control.’ Despite thousands of web pages, very few scientific articles are available in medical journals. So, we went online via Google search engine compiling every reported instance after confirming it and verifying the information in Wikipedia. Non-fatal injuries and non-selfie type of photography-related deaths were excluded from the study. From 2014 to mid-2016, 75 people have died while attempting selfie in 52 incidents worldwide. Mean age of the victims was 23.3 and 82% were male. India is the most affected country and Russia and US being second. Fall from height, drowning and rail accidents are the top three modes of death. Large-scale use of cell phone worldwide and underlying risk in selfie behaviour seems the culprit. Inability to compare selfie with non-selfie photography due to lack of data is definitely a limitation. Worldwide initiatives are being taken like ‘NO SELFIE ZONES’ but still a multifactorial approach is required before it gets too late.     

Representing the political consumer: liquid agencies in the production of consumer voice

ABSTRACT

This paper explores the consumer role in marketplace transformation by examining how political consumers become produced in food retailing. It attends to situated representational practices in a Swedish consumer cooperative that seeks to strengthen consumer voice in markets. Combining notions of political and symbolic representations, the paper demonstrates the production of spokespersons for the cooperatives’ owners who, in turn, work to engage other consumers to voice and enact concerns in the cooperative. Four stages of representational practices are identified: (s)electing, equipping, engaging, and enacting. These practices are conceptualised as part of processes of agencing and concerning: (s)electing and equipping work to arrange consumer agencies, while engaging and enacting refer to ways of concerning others that put agencies into motion. Agencies are proposed as liquid in character and the capacity of consumers to shape markets comes into effect depending upon how agencies continuously become connected to each other.