团队精神型领导与研发团队创新行为的关系——团队自省性和团队外部社会资本的影响

研发团队创新行为对企业获取竞争优势至关重要。以往研究相对忽略了精神性因素对团队创新行为的动力机制。文章借鉴创新成分理论和创造力系统理论,聚焦于精神性因素对团队创新行为的动力机制以及团队外部社会资本的调节效应。通过对106个研发团队329名研发团队成员数据的统计分析表明：团队精神型领导对团队创新行为具有显著正向影响;团队自省性在团队精神型领导和团队创新行为之间具有部分中介作用;团队外部社会资本调节了团队精神型领导对团队创新行为的正向影响,团队外部社会资本越高,团队精神型领导对团队创新行为的正向影响也越强,反之越弱。团队外部社会资本还调节了团队自省性在团队精神型领导和团队创新行为之间的中介效应,团队外部社会资本越高,团队精神型领导通过团队自省性的中介进而对团队创新行为的影响也越强,反之越弱。研究结论拓展了中国组织情景下精神型领导在团队层次的影响效应研究,也拓展了团队创新行为的精神性动力因素及其动力机制的实证研究。     

Segmentation and communication in the industrial marketplace

This article reports the results of a study undertaken in an intensely competitive industrial market in which the sponsoring company needed to identify those segments of the market that would lead to sales growth. The marketing planning and segmentation literature is used to provide conceptual guidance in developing a viable marketing strategy. Commercially available data were combined with data obtained from a telephone survey to identify potential new customers and to test a series of hypotheses. The results of the study suggest that 1) awareness of the company by potential buyers, 2) the size of the buyer's firms, and 3) the geographic location of the buyer's firms are all related to the buyers' interest in the company's products and their willingness to receive both impersonal and personal communications from the company.     

Changing the marketplace one behavior at a time: Perceived marketplace influence and sustainable consumption

This study introduces the construct of Perceived Marketplace Influence (PMI) and investigates its role in mediating the relationship between environmental concern and sustainable consumption behavior. A nationwide survey shows that Perceived Marketplace Influence plays an important role in mediating the relationship between concern and behavior, providing an explanation for prior inconsistencies in this relationship. Accordingly, Perceived Marketplace Influence plays a purposeful role in transforming environmental concern into behavior. This project extends previous research on the relationship between values, beliefs, and behavior by showing that one's perception of influence on the marketplace behavior of others significantly influences one's own marketplace behavior. Improved understanding of this relationship provides updated guidance to firms and policymakers for projecting and encouraging sustainable consumption behavior.     

城市农贸市场何去何从

据农业部统计,截至2000年底,全国大型农贸市场已经发展到5000多家,已形成包括蔬菜、海产品、肉类、果品等经营品种齐全的网络体系,成为城市农产品流通的主导力量.     

Language and advertising effectiveness: code-switching in the Korean marketplace

Using two languages within an advertisement is increasing across many markets, throughout the world. By investigating code-switching effects between the Korean and English languages, this study is the first to directly test the Markedness Model perspective in the Korean marketplace. Furthermore, this study introduces a new type of code-switching (transliterated code-switching) between two alphabetic languages and assesses the impact of code-switching on advertising effectiveness across the different types. The results of Study 1 indicate that Korean–English (KE) code-switching and transliterated Korean–English (TL-KE) code-switching were significantly higher in attitude toward the slogan and product evaluation than English–Korean (EK) code-switching. However, there was no significant difference in the dependent variables between TL-KE and KE slogans. Study 2 tested the role of the perceived difficulty of the English words as a moderating variable. It was found that the KE slogan was more effective than the TL-KE slogan when difficult English words were embedded in the slogans, whereas no difference was found between the two slogans when the English words were perceived as easy. Implications for advertisers are presented and future research areas are discussed.     

Re-imagining the marketplace: addressing race in academic marketing research

Race is a marketplace icon. How so? By holding true to an icon’s defining characteristics: high visibility, divisiveness, and uncritical devotion. In this brief musing, we describe how despite its centrality to market activities, race is uncritically addressed in academic marketing research. We next introduce the Race in the Marketplace (RIM) Research Network, a newly-formed interdisciplinary collective of scholars and scholar-activists that seek to break race of its iconic standing and bring greater equity to markets by disseminating critical, collaborative, and transdisciplinary race-based market research that supports liberatory public policies and community actions. We close with a call to join our effort to reimagine the marketplace through the critical examination of what has been a perpetually overlooked icon in marketing academia.     

Narratives of technology consumption in the face of marketplace discrimination

This study presents a phenomenological inquiry into the lived experiences of discriminated consumers to understand how they liberate themselves from offline marketplace discrimination. We explore the critical role that information technology plays to facilitate this process, revealing how discriminated consumers use technology to prepare for battle offline, temporarily seek refuge online, and withdraw permanently online. Our findings have implications to the technology consumption literature by highlighting how discriminated consumers may adopt technological consumption practices that allow them to successfully navigate the marketplace.     

Social responsibility in the marketplace: asymmetric information in food labelling

This paper takes as its focus the adoption by the Co-operative Wholesale Society of what appears to be a socially responsible stance on food labelling practice and policy through the publication of a public report and a proposed code of practice. The central issue in the debate surrounding labelling is the question of ‘asymmetric information’ (when one party knows more about a product than the other). In order to function, markets need perfect information. The existence of asymmetric information gives rise to ‘market failure’ which prevents the ‘free market’ from functioning according to the laissez faire model. It can be argued that regulation will overcome this problem. However, this paper counters this argument on several grounds. In the first part of the paper labelling is examined as a textual construction, and ethical dimensions are revealed through an awareness of discourse and signification, which gives rise to a view of packaging as a version of reality partially built through connotation and association. The second part of the paper examines political and regulatory concerns. Marketing and economic theories are discussed in terms of their impact upon ethical issues in food labelling. Sense is made of various arguments about the policy and practice of food regulation – particularly in the wake of the James Report calling for the establishment of a Food Standards Agency. Tactics for resisting regulation are also examined. The paper analyses the role and motivation of the CWS in taking these steps. Consideration is given to the issue of where responsibility for information giving and public health education might lie, and what phenomena act as barriers to increased public awareness and action on dietary matters. Finally the debate over food labelling is used as an example of why it is problematic (and possibly unethical) to promote the free market model as the only sensible alternative to other modes of economic organisation.     

Bio-politicizing consumption: neo-liberal consumerism and disembodiment in the food marketplace

How consumerism proliferates in society is central to consumer culture studies, yet little research has examined the power of consumerist discourses in shaping consumption at the intersection of marketing with State regulation. Drawing on Foucault's notions of governmentality and bio-power, a discourse analysis is conducted of food date labeling regulation. The study problematizes how labeling actualizes a form of neo-liberal consumerism within manufacturing and retail in which consumption is enacted as a site of bio-political control. Labeling, it is argued, fosters unsustainable excess consumption in the name of life and health of people by temporalizing and standardizing consumption, as well as disembodying the marketplace as an area for knowledge creation in consumption. Accordingly, the study discusses two processes “bio-politicizing” consumption that seek to dispense responsibility and re-distribute embodied consumption competence. Finally, it highlights the potential in people to resist such consumerism by developing alternative subjectivities and embodiments in the marketplace.     

Pleasure and arousal in the marketplace: Interpersonal differences in approach-avoidance responses

A theory of individual response to environments is discussed. This theory is extended to apply to consumer responses in the marketplace. An empirical study that tests this theory is described. This study examines individual differences in patronage behaviors and attitudes based on emotional responses to an outdoor retail market. In this study, it was found that a consumer's emotional response to an environment is instrumental in resultant patronage behaviors and attitudes.     

老年人的精神需求及其社会政策意义

养老问题实质上是老年人的需求与满足问题。精神需求是老年人需求的基本方面和重要内容。老年社会政策应关注老年人的精神需求,建立老年人精神支持和精神保障机制,以提高老年人生活质量,促进社会和谐与稳定。     

"''''浙商''''人文精神"研究的内容和方法——首期"''''浙商''''研究月度论坛"综述

“浙商”迅速崛起和快速发展蕴含和呈现着丰富而又深刻的人文精神,它既是浙商取得成功的真正奥秘所在,又是浙商存在局限的根本原因所在,需要我们去揭示和阐明。为此,浙江省社科重点研究基地——浙江工商大学“浙商”研究中心举办了首期“‘浙商’研究月度论坛”,与会专家和企业家就“‘浙商’的人文精神”这个主题各抒己见,观点鲜明,丰富的思想和观点可以概括为“‘浙商’的人文特性”、“‘浙商’的伦理精神”、“‘浙商’的人文传统”和“‘浙商’人文精神的研究方法”等。其核心是继承中国传统文化特别是浙江工商文化传统,接受西方文化影响,凝结实践经验的具有综合性和原创性的自主与相关统一的主体性人文精神。     

Competing in the global marketplace: The case of India and China

As the world economy becomes increasingly integrated and globalized, U.S. companies face unprecedented opportunity, as well as challenge. In the global marketplace, China has made great strides in economic and commercial developments. The business community observes that China is becoming a manufacturing base for the world in providing quality products at low prices. As more business people turn their attention to China's progress, however, they are missing out on an important part of the equation: its neighboring country, India, which may deserve more attention than it has received. In this article, we attempt to present an argument that India could be a viable alternative in competition with other countries on the world stage. In spite of its problems, the Indian government and people are determined to increase Indian contribution to the world economy. As such, India may serve as its next frontier.     

Consumer vulnerability and exclusion: A study of carers in the tourism marketplace

Abstract

Carers – a growing, multidimensional, context-specific, yet transient community (three in five of the population during a lifetime) – have been largely neglected in the marketing literature. Focusing upon the impediments to tourism participation this consumer group faces, the paper explores issues of carer engagement, consumer vulnerability, and societal exclusion from the perspective of two carer groups: senior carers and cancer carers. Conclusions reached demonstrate how challenging many carers find tourism-marketplace engagement and confirm carers can indeed be considered as vulnerable consumers. They introduce us to a range of circumstances that prompt exclusion and call upon policy makers to recognise the existence of multiple categories of vulnerability in accommodating the needs of this consumer. A future research agenda is outlined. This argues for the need to review the wider implications of the findings beyond the geographical constraints of this study, and to explore also their application to other vulnerable consumers.     

Addressing privacy predicaments in the digital marketplace: A power‐relations perspective

The utilization and governance of the internet and adjacent disruptive technologies have created numerous challenges to ensuring consumer online privacy. This study employs the power–responsibility equilibrium theory to explore emerging online privacy issues in the data‐driven marketplace. This exploratory study, based on semi‐structured interviews, explains why online shopping consumers are increasingly worried about their privacy and why they behave in a manner that could be detrimental to the consumer–vendor relationship. The findings suggest that deficiencies of corporate privacy responsibility and regulatory protection have deprived consumers of privacy empowerment. These deficiencies have also accentuated perceived privacy contract violations to trigger privacy concerns and subsequent defensive responses. We identify enhancement of consumer privacy empowerment and assuagement of privacy contract violations as two separate mechanisms of addressing online privacy issues. We also highlight the importance of addressing power and responsibility dynamics for maintaining a healthy information‐exchange environment.