A model for electronic commerce success

This paper attempts to develop a framework for electronic commerce (e-commerce) success. Key factors impacting e-commerce are identified from a detailed literature review. These factors are then differentiated according to their contribution to the success of e-commerce and according to the locus of impact. The final model is then cast in a structural equation modeling framework comprising four exogenous variables (internal driver, internal impediment, external driver and external impediment) and one endogenous variable (e-commerce success) with 24 observed variables. Data are collected via a questionnaire-based survey from large Australian companies. The study results suggest that increased benefits (both internal and external) from the use of e-commerce significantly predict the perceived and/or expected success of e-commerce. However, lowering of impediments (internal and external) does not significantly affect the success of e-commerce.     

Managing channels of distribution in the age of electronic commerce

The emergence of electronic commerce (e-commerce) has created a new business paradigm, one that presents marketers with noteworthy opportunities and challenges. Perhaps the greatest impact is in the area of channel management. The top issue for many business-to-business (B2B) firms today is channel conflict. In this paper, we investigate the effect of introducing the Internet channel into an already complex, multichannel distribution system from the perspective of the supplier firm. We describe strategies for proactively managing conflict, both externally with channel partners and internally among the subunits responsible for managing the channels. Twelve propositions for research are developed; eight relate directly to the marketing mix and four focus on channel communication and coordination. All of the research propositions offered are mechanisms by which suppliers can influence the level of channel conflict they experience. Dedicated channel management groups, documentation of channel strategies, and superordinate goals are identified as strategies for minimizing unwanted conflict.     

Global marketing effectiveness via alliances and electronic commerce in business-to-business markets

Numerous changes in the global business climate have intensified global competition through new forms of competition as well as the addition of new competitors. As a result, domestic and international firms have to develop and implement marketing strategies that are aligned with the current global competitive realities. This study explores the influence of three overarching developments that stand out as having a dominating role in the shifting international competitive landscape: (1) the rapid growth of global business activities by existing firms and new entrants, for example, through increased international outsourcing (i.e., the intensification of importing activities); (2) the transition to managing supply chain systems through greater coordination of entire distribution channels, alliances, and relational exchanges; and (3) the emergence and increased strategic deployment of electronic forms of exchange, particularly with respect to information access, storage, and retrieval, as means of more efficient management of domestic and global network of operations and market intelligence. Managerial and research implications of these trends are discussed.     

How does customer orientation (in)congruence affect B2B electronic commerce platform firms' performance?

Business-to-business (B2B) electronic platforms have become important channels for transforming traditional modes of transaction. The success of these platforms relies heavily on the platform firms' customer orientation (CO) practices, which are designed to attract both sellers and buyers. This study draws on the cross network effect theory to explore whether and how a B2B e-commerce platform firm's (in)congruent CO strategic initiatives toward sellers or buyers affect the firm's performance. In addition, the moderating effects of seller-side and buyer-side demand uncertainty on the relationship between CO (in)congruence and platform firm performance are investigated. The analysis of data collected from 185 B2B electronic platform firms in China reveals that CO incongruence is more beneficial to firm performance than CO congruence. Furthermore, when seller-side demand uncertainty is high, an increase in seller-focused CO incongruence (i.e., higher seller orientation than buyer orientation) or buyer-focused CO incongruence (i.e., lower seller orientation than buyer orientation) improves or impedes a B2B e-commerce platform firm's performance, respectively. However, when buyer-side demand uncertainty is high, an increase in either type of CO incongruence does not improve firm performance. These findings contribute to the literature on and practices of B2B e-commerce and customer orientation.     

试析电子文件与电子档案

文章介绍了电子文件作为一种信息传播方式的优势与缺陷。并就加强电子文件的科学管理应注意的几个方面进行了阐述。     

Technological communities and the diffusion of knowledge

The external acquisition of technological knowledge is a central theme in research on technology management. In this paper it is argued that technological communities may provide a useful unit of analysis to study information and knowledge exchange among scientists and engineers working on a particular research agenda. Based on a worldwide survey of more than 700 individuals engaged in the research and development of neural network technology, the dynamics within that particular community are explored. The primary focus is to compare the characteristics of academic and industrial researchers, with special attention given to the timing of their entry into the field.     

桂林工商开展“六一”儿童节市场专项检查

时间:2012年05月28日来源:人民网一广西频道人民网桂林5月28日电在"六一"儿童节来临之际,为维护少年儿童身心健康,有效净化节日市场消费环境,桂林市工商局统一部署,从5月下旬开始在全市范围内开展以儿童食品、图书音像制品、玩具、网吧为重点的儿童消费市场执法大检查,确保广大少年     

汽车电子市场财源滚滚

自从1908年美国福特公司开始生产大众型汽车,汽车工业已迈过近一个世纪的发展历程.包括汽车维护保养、加油和修理等相关服务业务在内,2004年全球汽车业已成长为与排名世界第5的法国国内生产总值(GDP)相当的大产业,年产值为19,600亿美元(参见表1).据世界汽车工业协会的预测,到2020年汽车工业年产值可达30,000亿美元.以汽车电子市场占全球汽车产业15%计,目前其市场规模约为3,000亿美元.     

贵州工商抽查发现8批次儿童塑料玩具不合格

为加强全省流通领域儿童塑料玩具商品质量监督管理,更好地保护广大儿童的身体健康、安全,2012年,贵州省工商局对流通领域儿童塑料玩具商品质量进行了定向监测。本次监测委托贵州省理化测试分析研究中     

电子垃圾现状与处理、处置对策探讨

随着电子产业的飞速发展,电子产品使用量的迅速增加,国外电子垃圾大量涌入中国,同时国内电子垃圾数量也日益增多,如果得不到及时、合理的处理、处置,将会产生严重的环境污染,对人类健康造成极大的危害。总结国外及国内电子垃圾现状,从几个方面对目前电子垃圾的处理、处置对策进行了探讨。     

电子阅览室教育功能的提高

探讨如何发挥电子阅览室的功能,提高对学生的教育功能。通过分析学生在电子阅览室使用计算机的情况,提出加强对学生的上机引导工作。提高学生使用计算机的技术,提高自己的水平。加强电子阅览室的教育功能,提高学生的素质。     

Innovation strategies in the electronic mail marketplace

The author examines several crucial aspects of three types of office communications technologies: facsimile, communicating word processors, and computer based message systems. By identifying the technical, service and cost characteristics of each, he analyzes and compares their potential patterns of adoption and innovation.     

Bigger and safer: the diffusion of competitive advantage

Research on the diffusion of technologies that give competitive advantage is needed to understand the role of technology in competition. Predictions on which firms first obtain useful technologies are made by cluster theory, which holds that the diffusion is geographically bounded, and network theory, which holds that adoption is more rapid in central network positions. These predictions can be evaluated using data on the diffusion of supplier innovations that give competitive advantage to firms in the buyer industry. Here, the diffusion of new ship types is studied using the heterogeneous diffusion model and data on shipping firm‐shipbuilder networks, showing that valuable innovations remain rare because they are not adopted by distant firms in geographical and network space. The strong influence of geographically dispersed interfirm networks on technology diffusion justifies a greater role of interorganizational networks in the theory of competitive advantage. Copyright © 2008 John Wiley & Sons, Ltd.     

The diffusion of television advertising

This study is an empirical examination of the diffusion of the use of network television advertising by manufacturing firms. The results indicate that manufacturers of consumer goods were likely to make use of television advertising sooner than manufacturers of producer goods and that, among producers of consumer goods, those producing more easily differentiable products were likely to adopt sooner than those producing more standardized products. Manufacturers of products sold in larger geographic markets were found to adopt sooner than those producing products sold in smaller markets. Larger market share was also found to induce earlier adoption of television advertising.     

中国电子企业走出去竞争力分析

华为和中兴通过优质低价策略成为欧洲主流运营商的设备供应商, 联想通过收购IBM PC部门成为全球个人电脑行业的第三大供应商, 海尔通过在30多个国家建立本土化的设计制造基地跻身世界知名品牌,     

The limitations of market-based regulation of the electronic communications sector

The European Union has recently implemented a system of regulation for the sector based on principles of competition law. The regulatory framework includes 18 markets where Regulatory Authorities should consider imposing ex ante obligations on dominant players. The paper explores the economic methodology being employed in particular to define market boundaries and concludes that the sector is too unstable for this approach to provide predictability and encourage long-term investment. In particular, emerging infrastructures and services can easily be captured while legacy networks remain subject to perpetual regulation. There are significant costs of excessive regulation and alternative approaches may be better.     

也谈电子工业的"反哺"

在阅读贵刊"电子信息产业何时‘反哺'"(10月刊第64页)一文后,感触颇深,很有启发.当前,我国电子工业的生产技术、生产工艺以及应用技术都达到了一定水平,但是我们恰恰是忽视了这三方面的基础开发,原因就在于这是与"趋利化经济"潮流相背离的.     

The diffusion of technological innovation in the commercial banking industry

This paper examines the propensity of organizations to adopt technological innovations. Technological innovations evolve from the stock of skills which organizations have accumulated over time. Linkages with extramural sources of technology are presumed to be important as well. Hypotheses are tested on a sample of commercial banks. Findings show that prior experience in information technology, in tandem with a variety of interfirm linkages, will affect the banks' decision to adopt this innovation.