9—10月份高校视频媒体到达率升21％

大学生群体一直被认为是未来社会的动力和消费者主力，而且性质特殊，传统的媒体宣传、产品信息都不能非常有效地覆盖大学生人群。应中国校园视频媒体信语通传媒的邀请，CTR从2006年9月开始连续跟踪上网大学生群体日常商品的消费状况，以及上网大学生日前各类媒体广告的接触状况。     

大学生消费情况分析

大学生群体一直被认为是未来社会的动力和消费者主力，而且性质特殊，传统的媒体宣传、产品信息都不能非常有效地覆盖大学生人群。为了解上网大学生群体日常商品的消费状况，以及他们对各类媒体广告的接触状况，CTR,从2006年9月开始，连续对上海、北京、广州、武汉和西安5城市的大学生进行网上调查。     

常用社交媒体平台对大学生生活方式的影响

文章通过对当代学生常用的社交媒体平台进行调查,比较大学生常用的几个社交媒体平台:微信、QQ、微博三者的异同及各自特点。采用问卷调查方式对大学生群体对于社交媒体使用情况进行统计,分析这些社交媒体对大学生社交圈、学习、消费等行为方式的影响。高校可以据此了解学生的发展情况,制定出一套相对于比较适合的学生管理方案,以帮助其达到更加有效的学生管理规范化、科学化的目的,提高学生管理的工作效率。     

手机媒体对大学生群体文化认同的影响探析

手机媒体在大学生群体中广泛使用,手机媒体具有即时性、移动便携性及"去中心化"等独特的传播特点。手机媒体对大学生群体文化认同是一把双刃剑,可以从重塑大学生媒介素养、利用手机媒体交互平台,构建大学生群体文化认同宣传格局等方面着手。     

校园自媒体运营的分析与思考

截至2015年12月,我国网民规模达6.88亿,其中学生群体的占比最高,为25.2%。由此可见,自媒体的快速发展日益影响着大学生的思想状况和行为习惯,而受校园学习期限的限制,毕业或离校的学生群体有将其行为习惯向社会传导的趋势。在这一特定条件下,研究好校园自媒体的运营策略,具有较普遍的参考价值和内在的社会意义。     

无线营销,下一步如何落子?

移动化时代,移动媒体和用户消费形态产生了巨变,诸如微信、资讯App等移动互联网产品怎样与无线营销和用户洞察结合,营销界怎样应用移动互联网思维创造新营销机会?如今中国网民上网的主流行为已偏向移动化,用户的媒体消费形态也逐渐向移动端转移。据中国互联网络信息中心(CNNIC)《第32次中国互联网络发展状况调查统计报告》显示,截至2013年6月底,我国网民数量达到5.91亿,手机网民规模达4.64亿,网民中使用手机上网的人群占比提升至78.5%。     

校园营销，新生的媒体力量

针对特殊群体的密集式营销 虽然高校学生群体大部分属于没有收入来源的人群，但却极其相反地拥有强烈的自主消费特性。而这样一个群体的消费同质性又非常强，不管是年龄层次、生活消费环境、价值观、审美观、模仿性都可以非常接近。“中国大学生数量庞大，而且高校又是个比较独立的环境，因此就形成了一个半封闭的市场，传统的媒体和品牌推广活动都比较难影响到他们。在这种背景下，     

浅谈大学生消费行为存在的问题及其对策

大学生作为社会中的特殊消费群体,他们的消费意识、消费行为都有着自身的特点。关注这一群体的消费状况及行为,进而提出引导大学生健康消费的对策建议对大学生成人成才有着重要的意义。鉴于此,本文着重研究了大学生消费行为存在的问题,并在此基础上提出引导大学生健康消费的对策建议。     

“双十一”消费者网购特征分析

2018年"双十一"购物狂欢节单日销售额再创新高,突破3000亿元。"双十一"成了一个全民狂欢节,本文将探究盛大购物的消费者动因,并分析不同的群体在参与该购物时,是否有显著的区别。通过对线上线下1033位各行各业的消费者进行调查,利用spss对数据进行处理,可以得出以下结论,在消费特征方面,企事业高层工作人员及金融行业、科教行业的工作者、50岁以上的消费者在"双十一"消费时较为理性;大学生、白领群体、从事艺术媒体类行业人群的冲动消费较为显著;蓝领群体、18-29岁的群体因过度求廉而导致的非理性消费较为明显;大学生群体和从事艺术媒体类行业的人,以及18岁以下的群体和女性群体信息从众和名人跟随从众较为突出。     

媒体主办评选活动与媒体的品牌公信力

媒体主办评选活动是媒体延伸其品牌影响力进行品牌营销的主要方式之一，它的价值在于，媒体拥有一个读者群体，媒体收集读者的消费意见，利用媒体的话语权，将读者对行业内各品牌美誉度、认知度以及消费意见进行整理，进而发布，从而形成媒体的经营影响力。     

纳米技术在聚烯烃中的研究进展

综述了聚烯烃纳米复合材料的优点、使用价值和近年来国内外聚烯烃纳米复合材料的研究进展，并介绍了无机粒子／聚烯烃复合材料和粘土／聚烯烃复合材料，重点阐述了粘土与聚乙烯、聚丙烯纳米复合材料的制备方法及粘土／聚烯烃纳米复合材料插层热力学分析，对目前聚烯烃纳米复合材料存在问题及发展前景进行了探讨。     

Developments in Consumer Protection in India

This paper surveys the major developments in the field of consumer protection in India since 1984, when the statutory provisions for regulating unfair trade practices were incorporated for the first time.Among the developments described in the paper is the strengthening of provisions for consumer protection through amendments to the Act regulating restrictive and monopolistic trade practices (the MTRP Act). Public-sector undertakings and co-operative societies have been brought within the purview of the Act, and consumers have obtained the right to participate in inquiry proceedings before the MRTP Commission.Consumers and their associations have been given the right to seek redress of grievances arising out of the violation of certain pieces of legislation, including the Drugs and Cosmetics Act. The Consumer Protection Act, 1986, was enacted in order to provide speedy and inexpensive redress of consumers' grievances. Redress can now be sought before any consumer court also for negligence or deficiency in medical services.The Bureau of Indian Standards Act, 1986, has strengthened the measures for the standardisation and quality control of manufactured goods.A Consumer Welfare Fund has been set up to provide financial assistance to voluntary consumer organisations and for the general development of consumer movement in the country. A spurt in voluntary consumer organisations in different parts of the country can also be observed.Other developments include the establishment of a separate Department of Consumer Affairs in the Union Government and the setting up of a Consumer Product Testing Laboratory.     

关于我国资产证券化若干问题的探讨

资产证券化是一项复杂的金融工具创新,引进和实施这种新型的融资工具需要大量的配套工作。我国实施资产证券化需要解决特设机构的设立、基础资产的选择、破产隔离、信用增级、会计处理、税收政策以及立法和监管等方面的问题。     

Healthy Investments in Investing in Health

This article discusses socially responsible investing (SRI) and tobacco. SRI allows investors, both institutional and individual, to express their concerns and make their social and ethical stands known to the companies they invest in and patronize. The tobacco industry is active in every country on the globe and generates huge profits, while tobacco use is responsible for 4 million deaths every year.The authors explore past and current views on investment in tobacco, partly based on a survey conducted by the Tobacco Free Initiative of the World Health Organization (WHO). There is clearly a trend toward divestment from tobacco for both ethical and financial reasons. Tobacco-free investments can be both ethically sound and financially profitable.     

Economic Keywords in 2007 in China

RMB exchange rate The exchange rate of Renminbi,the Chinese currency, witnessed an appreciation of around six percent to one U.S. dollar this year. On December 13, the central parity rate stood at RMB 7.3568 against one dollar,according to the Chinese Foreign Exchange Trading System, breaking the 7.36 mark.     

Conflict in Supplier–Retailer Relationships in the Brewery Industry in Cameroon

The authors develop a theoretical framework to explain conflict in supplier–retailer relationships. In addition to traditional influence strategy variables, the framework links conflict to retailer dependence and supplier formalization. The framework is empirically tested in the Cameroonian brewery industry. The findings support the view that channel conflict is inversely related to retailer dependence and supplier formalization. Contrary to expectations, the use of noncoercive influence strategies (information exchange and recommendations) has no significant effect on conflict, while, as expected, the use of coercive influence strategies (threats and promises) increases conflict.     

粤北山区砖园仓储粮机械通风应用研究

在砖园仓机械通风应用试验中,正确运用理论计算,精确得出通风技术数据,依此设计通风系统,结果表明：在实仓运行中,检测的主要技术参数和设计值基本相符,经136h通风,粮温从38℃降至13℃,吨粮降温耗电0.011℃,降温好、电耗低,证明设计方法正确,符合南方稻谷产区,解决了基层普遍存在的砖园仓机械通风盲目设计问题,为规范设计作出了示范,验证了粮层压力正确计算方法。     

Injuries in different socio-economic groups in Finland

Introduction. Suicides are a hidden and unrecognized epidemic in the Indian region, affecting predominantly younger age groups. Information on causative risk factors and mechanisms is not available in the country, which is crucial for designing intervention programmes.

Objectives. To identify and quantify risk factors for completed suicides in the city of Bangalore.

Methods. A case–control study was conducted with the families of 269 completed suicides and 269 living controls within the broader population of the city using psychological autopsy methods.

Results. The study has shown that several factors in the areas of family, marriage, education, occupation, general health, mental health and absence of protective factors contribute significantly for suicides. The cumulative and repetitive interaction of several factors in a complex manner results in suicides. The significant factors were presence of previous suicidal attempt in self (odds ratio (OR) = 42.62), interpersonal conflicts and marital disharmony with spouse (OR = 27.98), alcoholism in self (OR = 23.38), presence of a mental illness (OR = 11.07), sudden economic bankruptcy (OR = 7.1), domestic violence (OR = 6.82) and unemployment (OR = 6.15). Individuals completing suicides did not have a positive outlook towards life, problem-solving approaches and coping skills.

Conclusion. The observed findings are at variance with suicidal causation in the West in some areas operating in a different sociocultural and economic environment. The intervention strategies should include prioritized macro and micro level efforts aimed at individual, family and society.