共查询到20条相似文献,搜索用时 46 毫秒
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从当年中关村的路边店起家,发展为中国最大的消费电子B2C平台,再到中国最大的综合性B2C购物平台,京东商城的超高速发展,都是因为刘强东倔强地坚持自己的信念。 相似文献
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近期,有关Facebook和亚马逊要推自有智能手机的传闻不绝于耳。这其中究竟有几分必要?即便推的话,又能有多少胜算呢? 相似文献
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作为电商公司、科技公司以及大数据公司的亚马逊,制造出了性感而又可靠的APP亚马逊的客服人员接到了一个很奇怪的电话——“不是我想买的,是我家猫!”有位美国顾客称家里的猫趁他刚离开Kindle Fire的时候, 相似文献
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S. A. Bergen 《R&D Management》1977,8(1):39-42
The make or buy decision is one which is frequently faced. The factors to be considered are many and various, and in some cases interactive, and because of the many departments involved there is danger that the decision will end up being taken on an ad hoc basis. This situation can be prevented by reformulating the policy statements in the form of a logic diagram which ensures that the same questions are answered in the same sequence by all departments. This approach has been put to practical test and found to be very useful in a variety of ways. This paper describes the method and illustrates its use by reference to three examples. 相似文献
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<中国纺织>:目前国内纺织服装业已经把"创新"和"品牌"作为旗帜高高地举起.谁都知道在这两方面进取是一个非常艰难的过程,不可能一蹴而就.真维斯作为一个跨国性企业和成功的大众品牌,有什么好的理念和做法向我们的企业介绍? 杨勋:就创新来说这是企业的生命力和可持续发展的源泉所在.按我个人的体会,要创新必须先学习,也就是从学习开始.国内外成功的经验都不了解,市场和消费需求什么也不清楚,拿什么去创新?因此学习是第一位的,是创新的基础性工作.需要多出去走走看看想想,先上好"学"然后静下心来思考研究,写论文,这样才有资格和条件去谈创新,否则创新只能是句口号,不会变成实际的行动. 相似文献
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This paper investigates the interaction between consumer learning and advertising using a simulation model. Consumers use advertising to estimate the quality change, but learn advertising's trustworthiness through their consumption experience. Firms spend on not only advertising but also R&D to improve its product quality, following satisficing principles. We found that, if consumer learning is slow, an advertising-intensive firm captures most of the market in the long run despite its low product quality; in this sense, advertising misleads consumers. When learning is fast or when consumers do not rely on advertising at all, advertising is unlikely to mislead them. Easy imitation of rival products also prevents advertising from being misleading. These results are consistent with existing empirical findings on advertising-quality relationships. 相似文献
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We show that there is no single “best solution” in the leasing versus company ownership problem for the fleet administration industry as a whole. Because of the different styles and traditions of firms and because of the emphasis on intangibles beyond economics, a unifying framework of reference including the variety of factors is developed as a hierarchy and evaluated for priorities serving as a useful tool to guide each company to make its decision whether to lease or to buy. This appears to be an effective way for assessing tradeoffs previously regarded beyond the realm of measurement. 相似文献
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Anne Parmigiani 《战略管理杂志》2007,28(3):285-311
Transaction cost economics, neoclassical economics, and the firm capabilities literatures propose theories of the firm that typically depict firm boundaries determined by a dichotomous choice: the make or buy decision. However, none of these theories presents a satisfying explanation as to why firms would concurrently source, i.e., simultaneously make and buy the same good. This study combines these organizational economics theories and compares when firms make, buy, and concurrently source through surveying small manufacturing firms. Support was shown for aspects of all three theories, with evidence indicating that concurrent sourcing is a distinctly different choice, rather existing along a make/buy continuum. Copyright © 2007 John Wiley & Sons, Ltd. 相似文献
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This article argues that the study of total quality management (TQM) failure is a valuable vehicle to extend our knowledge of strategic change management. The article reviews the literature on TQM and, after reporting the findings from an in-depth case study concludes by discussing the meaning of 'failure' and the lessons for managing strategic change that can be learnt from the study of TQM decline. 相似文献