把头痛的事情交给别人

把公司网络的控制权交给陌生人会不会让你晚上睡不着觉呢?     

《公司的坏话》

本书是中国软实力研究中心董事长李天田女士的新著,内容属于"有深度的公司八卦"。一家公司的故事,不论是属下匍匐在地的马屁文化,还是揪出公司无间杀手,从高管辛苦而不叫座的个人形象塑造,到问题重重的二代接班,那些让企业家和高管们睡不着觉的事,在任何一家公司,都可能正在上演。而聪     

网购消费能节省多少?

都知道网购便宜,但到底能省多少钱可能没人说得清。近日,国内购物搜索一淘网算了个账:2011年,我国网民通过网购消费总共省了3250亿元。在所有商品中,男女内衣、家居服产品的平     

放飞金色梦想——走进冀东油田南堡展厅

冀东南堡油田，一个不见经传的名字，随着共和国总理温家宝的视察，和一句“高兴得睡不着觉”的肺腑之言，在2007年“五一”国际劳动节，吸引了全世界的目光。     

淘宝分拆狂想曲

一淘、淘宝网、淘宝商城、阿里巴巴和万网,如果再加上＂旺旺＂,这将是马云手中张力极强的一张电商大网。马云正在实现其商业理想的道路上一路狂奔,他的对手还能有几个？马云最近很＂烦＂也很激昂。不只是因为支付宝的事情闹得他里外不是人,也不仅是他在日本与软银董事长孙正义的欣然一抱,更是因为淘宝一分为三之后＂大阿里战略＂架构的清晰化,     

好企业是扛过股灾的唯一理由

这些天和很多人一样，我也在受着煎熬和痛苦。我的痛苦不会此其他人小，甚至更大。作为资产管理者，受人之托，信任无价，这种信任是很沉重的，所以才会痛苦甚至睡不着觉。     

科技之剑劈开沉寂已久的地宫之门

中国石油天然气集团公司在渤海湾滩海地区发现储量规模达10亿t的整装优质大油田——冀东南堡油田,这个令温家宝总理兴奋得睡不着觉的大油田,是40多年来我国石油勘探最激动人心的发     

超越关键字

微博、Facebook、苹果Siri、一淘,正在让搜索变得更加个性化、立体化,而不再局限于关联语句。陈沛笔直地坐在沙发上,双手撑在膝盖上应对记者提出的众多不确信。作为中搜总裁,与李彦宏同期进入互联网搜索领域,陈沛却没能创造百度那般的辉煌,这让从事近     

品味,更因品位

江南春（分众传媒董事局主席）：品酒能让浮躁蜕变＂每个人都不可能做到脱俗,此时我们需要一个空间来静静地反思,对我们这些成天忙碌的人来说,这种反思尤其重要。因此,我也愿意推荐更多的人静静地品上一杯红酒,让躁动的心平静下来,理清自己的思绪。＂江南春说。     

管理故事：蜗牛和夜蛾

在一个美丽的夏夜,一只蜗牛背着自己的沉重的壳笨重地向前爬着,迎面飞来了一只夜蛾。 ＂老兄,这么晚了,这是要上哪儿啊？＂夜蛾问。 ＂天太热了,睡不着,出来走走。＂蜗牛回答道。＂你怎么走得这么慢啊,你看我的速度要比你快多了。＂夜蛾用讥讽的口吻说。     

聚划算凭什么

它是团购里的奇迹,是什么原因造就了这个奇迹呢？3月6日,一向顺风顺水、高歌猛进的聚划算＂意外＂迎来一次成长阵痛——因内部管理出现纰漏,阿里巴巴当天宣布免去总经理阎利珉（花名＂慧空＂）的职务。没有人怀疑阿里巴巴在内部反腐问题上的决绝态度,     

腾讯如何挖淘宝墙角

淘宝商城新规引爆新一轮B2C平台争夺战,面对腾讯的橄榄枝,中小卖家会离开吗？     

马云变阵

时变、势变,马云的阿里巴巴也到了需要改变的时候。以协同平台为基础、以金融、云数据串联起生态圈,马云正打造一个＂小而美＂的新阿里。     

反思“捐款门”

在猝不及防的大灾面前,企业究竟应该承担怎样的社会责任?当万科在5月12日汶川大地震当天捐出220万元人民币时,没有人会想到,这个数字会让万科和掌门人王石深陷在指责的汪洋大海中。最初来自社会的质疑是万科捐少了。但是,当王石在博客上关于"200万元是个合适的数额"以及"普通员工     

崩溃的篱笆——密码、黑客与无奈的信息安全

奇虎360主管手机安全的副总裁李涛和乌云漏洞发布平台的创始人佥0心,有着相同的癖好：从不使用信用卡、从不在网上购物、从不在手机上装任何有LBS功能的应用软件。“这个世界毫无安全可言。”这是两个多年从事信息安全工作的人的共同心声。     

Differential effects of firm generated content on consumer digital engagement and firm performance: An outside-in perspective

Social media contains a massive amount of information, which provides researchers and practitioners with an invaluable source of data to conduct research from end-users' perspectives, in order to influence firm strategic choices. Although an extensive amount of research has been developed in B2C and B2B marketing context, few social media studies take a dive into potential linkages between external and internal marketing contexts in an industry specific paradigm. This study aims to bridge B2C and B2B social media marketing, by adopting the outside-in perspective as theoretical lens. Using a large-scale dataset, collected from a micro-blogging site, and consumer-oriented information assembled from multiple sources, we empirically examine the inter-relationship between firm-generated messages, consumer digital engagement, and firm sales performance in the movie industry. Theoretically, this study builds upon the outside-in perspective and extends the current knowledge of the outside-in perspective to the social media context. It also bridges the B2C and B2B marketing literature by demonstrating that the insight garnered from B2C social media interactions should be integrated into the B2B firm interactions, communications, and decision makings. Managerially, this study provides movie practitioners with important implications.     

求变的IT大卖场

一个周六的下午，沈伟开下来到“村里”买台笔记本电脑。还在找车位呢，几个小伙子殷勤地围上来：“大哥，您要买什么？我们这里有最新的本儿，还有各种型号的数码相机！”确定沈伟是来逛电脑城后，一个小伙子立刻带他到最近的一个车位，然后在其他几个竞争对手揶揄的嫉妒中，领着沈伟到了电脑城。     

Understanding corporate B2B web sites' effectiveness from North American and European perspective

The globalization of economic activities has led multinational business-to-business (B2B) firms to use their corporate web sites extensively to communicate with their stakeholders. Using a field study of 368 business customers, this paper examines three factors of information that influence corporate web sites' effectiveness in a B2B context and whether these factors differ by web site user's national origin. Results indicate that informativeness of a corporate web site is important for both North American and European visitors. Quality of information is important for European users but not an important aspect for North American users. Usability is the most important factor for North American users but it is not important for European users. Implications of these results are discussed for managerial practices and further research.     

全网营销我先行

全网营销开始变得有些复杂。以前,敢于吃螃蟹的品牌企业一般都是采用"淘宝开店+淘宝外分销"的路线,两者泾渭分明,梳理起来也容易。但如今,包括京东、当当、苏宁易购、亚马逊、库巴以及重组后的腾讯电商等独立B2C开始做大,人人都在谈开放平台,卯足了劲大举招商,大有群英战淘宝的势头。     

Do birds of a feather flock together? Platform’s quality screening and end-users’ choices theory and empirical study of online trading platforms

We propose a model which incorporates both quality and quantity in end-users’ interactions and analyze how platforms can use quality screening to alleviate information asymmetry and motivate end-users’ participations. We address the question from theoretical and empirical perspectives. In the theory, we build a model in which two platforms compete but only one of them screens sellers’ products. We show that the quality screening influences consumers’ expectations of product quality and their choices of sellers and platforms. The resulting screening effect, together with the network and competition effects, further drives sellers to enter different platforms. The equilibrium result indicates that sellers’ incentives to join the platform that screens products follow a non-monotonic relationship with respect to the observable quality of products. We estimate the model in Alibaba’s Platforms - Tmall and Taobao. The results are consistent with the theory. Counterfactual analysis suggests quality screening benefits consumers and Alibaba.