Consumers' attitudes and intentions towards credit card usage in an advanced developing country

The purpose of this empirical study is to investigate consumer attitudes and intentions towards credit card ownership and usage in an advanced developing country. In particular, knowledge structures, beliefs, likes and dislikes as well as attitudes of credit card owners in the possession and use of credit cards are investigated. Data for the study were collected from 673 credit card holders and non-holders in the largest Turkish city of Istanbul with a total population of over ten million. Managerial and public policy implications for banks and credit card issuing firms are offered for orderly decision making purposes.     

College students and credit card companies: Implications of attitudes

More knowledge and understanding is needed regarding the mechanisms influencing college student attitudes toward credit card companies and the behavior that students exhibit using credit cards. Prior literature in the area has been sparse. The current article is an attempt to fill the gap in existing literature. Using survey data, we try to find the determinants of college student attitude toward credit card companies and the responsible use of credit cards. Our findings indicate that a strong positive link exists between student attitude toward credit card companies and responsible credit behavior. Two distinct groups of students are identified – one with a positive attitude toward credit card companies and positive credit use behaviors; the other with the opposing attitude and behavior. Reward cards, payment behavior, number of credit cards, modes of acquisition, awareness about credit card policies, purpose for using credit cards, impulsiveness and certain student characteristics are all indicated as variables that help discriminate between the two different student groups. Our findings have implications for both higher education institutions and credit card firms.     

Credit card ownership and usage behaviour in Saudi Arabia: The impact of demographics and attitudes toward debt

Because of the Islamic prohibition of interest, in Saudi Arabia, there has long been a debate about the acceptability of owning and using credit cards. Available industry statistics, however, suggest that card ownership and usage may be on the rise. In this study, we empirically examine the extent and nature of credit card ownership and usage in the country, and how these are impacted by consumer demographics and attitudes toward debt. Using data from a structured survey, we find inter alia that credit card penetration in the country is relatively low, female Saudis are more likely than males to own the cards, card usage tends to be selective, attitude toward debt is a significant determinant of card ownership but not usage behaviour, and evaluation of card attributes is fairly positive among cardholders. Theoretical, managerial, and public policy implications of the findings are discussed.     

信用卡使用意向成因分析及其营销策略研究

本文在计划行为理论的基础上,使用结构方程模型等数理统计方法,探析了消费者信用卡使用意向的影响因素,进而建构了消费者信用卡使用意向模型。研究表明,计划行为理论中信用卡态度和知觉行为控制变量对消费者信用卡使用意向有重要影响。此外,研究还进一步将消费者信用卡态度区分为便利性态度、金钱与信用态度,实证研究显示便利性态度对信用卡使用意向有重要影响,这种区分是合理的和必要的。最后,研究提出实务建议,为中国信用卡业务的完善和发展提供决策依据。     

The implications of the FTC's clear and conspicuous standards for the communication of credit card information to young consumers

College students are an important target market for credit card companies and are substantial users of this form of credit, even though they may not have the appropriate knowledge to make informed decisions regarding credit cards. Specific to financial services marketing, the focus of this study is to ascertain whether college-age students recall and understand disclosed information in credit card commercials. This study analyzes the effectiveness of three disclosure standards advocated by the Federal Trade Commission (FTC) which are intended to ensure that consumers (such as college students) are appropriately informed. Specifically, this study focuses on: (1) modality, (2) audience consideration and (3) distraction level present during the disclosure presentation. Tests of the impact of these standards on consumer recall and comprehension of disclosed information have been mixed and the extant research has failed to test all of the standards in combination. An important contribution that this research makes is the reconciliation of differences found in previous research, while revealing the effects that implementing multiple FTC standards has on college students’ recall and comprehension, perceptions of recall and comprehension, and attitudes and behavioral intentions.     

The implications of the FTC's clear and conspicuous standards for the communication of credit card information to young consumers

College students are an important target market for credit card companies and are substantial users of this form of credit, even though they may not have the appropriate knowledge to make informed decisions regarding credit cards. Specific to financial services marketing, the focus of this study is to ascertain whether college-age students recall and understand disclosed information in credit card commercials. This study analyzes the effectiveness of three disclosure standards advocated by the Federal Trade Commission (FTC) which are intended to ensure that consumers (such as college students) are appropriately informed. Specifically, this study focuses on: (1) modality, (2) audience consideration and (3) distraction level present during the disclosure presentation. Tests of the impact of these standards on consumer recall and comprehension of disclosed information have been mixed and the extant research has failed to test all of the standards in combination. An important contribution that this research makes is the reconciliation of differences found in previous research, while revealing the effects that implementing multiple FTC standards has on college students’ recall and comprehension, perceptions of recall and comprehension, and attitudes and behavioral intentions.     

Are college students at greater risk of credit card abuse? Age,gender, materialism and parental influence on consumer response to credit cards

Two studies examine age, gender, parental influence and materialism effects on consumers’ credit card attitudes and behavior. Credit card commitment and use are greater among older adults than college students. Women outperform men in managing balances. Materialism heightens commitment, trust and use, but interferes with outstanding balance management. Parental influence can improve students’ commitment, trust, use and balance management while discouraging overuse. Parental influence also mediates materialism's effect on trust and balance management. Overall, findings show college students are not more vulnerable than older adults to credit card abuse, but that students who are female, materialistic and with less parental influence are at more risk.     

Influence of the attitudes of Emirati students on their choice of accounting as a profession

The purpose of this paper is to determine the association between Emirati students’ intentions to major in accounting and their attitudes, their subjective norms, and their perceived behavioral control. The main findings of the study show that the attitudes as well as and the subjective norms of Emirati students towards accounting are significant indicators of intentions to choose the accounting profession for their careers. The study offers valuable insights for practitioners and educators who need to rectify any misconceptions among Emirati students about accounting by clarifying and promoting the actual outcomes and opportunities offered by this profession.     

Internet,consumer spending,and credit card balance: Evidence from US consumers

Utilizing the 2013 Survey of Consumer Finances data, the present study aims to examine the role of the Internet in carrying a credit card balance among US households. The central question of this study is whether or not households with Internet access have more favorable attitudes toward incurring more credit card balance. This study further investigates whether education, income, gender, age, race, etc., make any differences in carrying credit card debt when households have access to the Internet. Our results with the Tobit model show that having access to the Internet increases the probability of carrying a positive credit card balance by 4% to 5% compared to those who do not have access to the Internet. This result does not apply to older Americans. Our results further indicate that education decreases the probability of carrying a positive credit balance for households that have access to the Internet, while income and liquid assets may have little positive effect on that probability. The results suggest that Internet leads to more debt, but education could alleviate that debt.     

Implications for brokerage firms’ financial disclosures: From CSR perspectives

Given the importance of transparency in today's financial environment, it is surprising that limited research has examined investors’ attitudes toward brokerage firms’ financial disclosures and how their attitudes toward brokerage firms’ financial disclosures influence subsequent responses such as perceived trust and attitude toward brokerage firms. Research on Corporate Social Responsibility (CSR) practices and the Social Contract Theory suggests that investors may put a relatively high value on brokerage firms that practice financial disclosures responsibly. This research probed the relevance of this assumption by testing the relations among investors’ attitudes toward brokerage firms’ financial disclosures, attitudes toward CSR practices, perceived trust toward brokerage firms, attitudes toward brokerage firms and behavioral intentions toward brokerage firms with a survey study. The study used brokerage firms’ financial disclosures in general as the focus of this study's survey questions and a convenience sample consisting of investors. The results suggested that investors’ positive attitudes toward brokerage firms’ financial disclosures positively enhanced their attitudes toward brokerage firms’ CSR practices and perceived trust toward brokerage firms, whereas investors’ attitudes toward brokerage firms’ CSR practices mediated their attitudes toward financial disclosures to enhancing their perceived trust toward brokerage firms. Moreover, investors’ attitudes toward brokerage firms mediated their perceived trust toward brokerage firms on enhancing their behavioral intentions toward brokerage firms.     

对个体工商户受理信用卡业务制约因素的探析

为防止恶意套现,2009年8月央行出台了有关加强银行卡安全的文件,明确规定严格收单结算账户管理,禁止将特约商户（含固定电话支付业务的特约商户）的个人结算账户设置为信用卡收单账户。本文在对克拉玛依地区银行卡推广使用情况调查的基础上,阐释了关闭信用卡受理功能后对市民、商户造成的不利影响,分析了转开单位结算账户受理信用卡存在的成本较大、手续烦琐,且现金流动不便的问题,并提出了相关对策建议。     

Factors affecting customers’ continued intentions to use Islamic banks

No study has concurrently verified the religious motives and attitudes that affected the customers’ continued intentions to use Islamic banks along with the importance of other factors and attributes associated with conventional banking services. This study examines factors affecting customers’ attitudes toward Islamic banks based on data obtained from interview surveys conducted in Jordan. The findings show that customers’ religious motives, their evaluations of a bank's compliance with Islamic law as an indication of the customers’ religious attitudes toward Islamic banks, and the ease of access to credit had a positive effect on the customers’ intentions to continue using Islamic banks. More specifically, the findings suggest that customers who continuously transact with Islamic banks more strongly emphasize religious attitudes, rather than credit constraints (such as the degree of access to credit) and religious motives. This study further reveals that religious attitudes, rather than mere religious motives, were the primary criterion for the customers’ continued intent to use Islamic banks, especially when considering the strong effect of their religious attitudes toward Islamic banks.

     

Consumer reactions to unfamiliar technologies: mental and social formation of perceptions and attitudes toward nano and GM products

Abstract

Using focus groups, the research analyses the mental and social processes through which consumers form perceptions and opinions about unfamiliar technologies and the derived products, taking the perception of nanotechnology and nano-products, GM and GM products as example. Our findings suggest that limited understanding of the technological principles and lack of (visible) products prevent the formation of experience-based attitudes and behavioral intentions. In this context, consumers interpret and assess cognitive interventions such as product labels or product information, as well as the trustworthiness of unfamiliar information sources, based on heuristic clues, association, mutual reassurance and previous attitudes. The established determinants of technology risk perception (e.g. knowledge, social norms, perceived risks and benefits and controllability) were the subject of constant deliberation and negotiation among participants. Consequently, the perception of risk and technology communication interventions might vary greatly across different locations and segments of the public, complicating risk communication and trust-building.     

Risk perceptions,moral attitudes,and anticipated guilt in US consumers’ climate change behavioral intentions

Various reports and research have documented the risks of global warming on humans and the non-human environment. A growing amount of media coverage positions the fight against global warming as a moral issue. However, additional research needs to be conducted regarding whether individuals’ risk perceptions are related to their moral attitudes and whether their moral attitudes toward global warming are associated with their behavioral intentions to alleviate global warming. Based on a cross-sectional survey (N = 572) and structural equation modeling analysis, the present investigation situated moral attitudes within a larger theoretical framework (i.e. the theory of planned behavior). Results found that the American public’s moral attitudes were predicted by subjective norms and risk to others and the environment, but not risk to themselves. Moral attitudes, in turn, predicted anticipated guilt. Collectively, moral attitudes, self-efficacy, anticipated guilt, and consideration of future consequences predicted one’s intentions to engage in behaviors to alleviate global warming. Both theoretical and practical implications are discussed.     

The influence of change agents' behavioral intention on the usage of the activity based costing/management system and firm performance: The perspective of unified theory of acceptance and use of technology

This study adopts the viewpoint of the Unified Theory of Acceptance and Use of Technology (UTAUT) model to examine the change agents' behavioral intentions in the implementation of an activity based costing/management (ABC/M) system. ABC/M is an important management system that emphasizes the allocation of overhead costs on the basis of cost drivers, in order to provide relevant information for improved decision-making. A change agent is a person chosen to cause organizational change. Senior managers and often chief executives usually play the role that implements change. The behavioral intentions have been identified as a proactive attitude and action for promoting the ABC/M system in this study. Since there is little evidence of ABC/M adoption outside the United States and European countries, this research used Taiwanese companies as the sample. Questionnaires were used to investigate the factors influencing change agents' behavioral intentions to promote ABC/M systems and the type of facilitating conditions that affected the extent of usage of ABC/M systems. The questionnaires were carried out through the perspective of user acceptance of information technology (IT). Furthermore, the aim of this paper is also to explore whether use of the ABC/M system will produce an improved effect on performance. The empirical results from 100 valid responses collected indicate that performance expectancy and social influence directly affect change agents' behavioral intentions. Both change agents' behavioral intentions and facilitation conditions are important constructs that affect the extent of usage of ABC/M systems. The extent of ABC/M usage is also significantly associated with relative financial and non-financial performance. The results demonstrate that the adaptive UTAUT model is applicable for measuring change agents' behavioral intentions in current implementations of ABC/M systems. The study also reveals the positive effect of change agents on the performance of ABC/M systems.     

我国商业银行信用卡品牌定位的思考

本文指出目前我国商业银行信用卡品牌定位存在重知名度、缺乏品牌意识,同质化严重、不能体现品牌差异,重广告宣传、缺乏品牌核心价值三大误区,其产生原因主要是发卡行缺乏有效的市场细分和精准的市场定位,在此基础上笔者提出了信用卡品牌定位系统,信用卡品牌定位三大步骤和信用卡品牌定位八大策略。     

Understanding credit card payment behavior among college students

College students remain a lucrative target market for credit card companies even after the advent of the Credit Card Act of 2009. Unfortunately, many students are not prepared to use credit responsibly or make payments in a timely manner. Numerous studies reveal risky student credit behaviors, lack of credit knowledge or irresponsible management of credit. However, there remains a need for more information on college students’ payment behaviors. This paper aims to explain credit card payment behavior among college students by segmenting college students into payment behavior groupings. Using an online survey, students provided their credit card payment activity and demographic characteristics. The results of this study shed light on different credit card payment behaviors by segmenting college students into four behavioral segments based on useful characteristics. Clear distinctions exist between segments who behave in responsible ways versus those who do not practice responsible behaviors. These segmentation results add to the understanding of Lyons (2004; Journal of Consumer Affairs 38 (1): 56–80) who determined a means of identifying Financially at Risk students (FAR) with payment behavior. Given potentially dangerous effects of targeted credit card marketing to college students, findings about payment behavior of college students will help policymakers, credit card companies and college administrators.     

Tax compliance in a social setting: The influence of social norms,trust in government,and perceived fairness on taxpayer compliance

Voluntary tax compliance is important for governments around the world as they try to manage budget deficits. Traditional methods to improve tax compliance, such as increased audits, can be costly to implement. The purpose of this study is to examine the influence that social factors have on individuals' tax compliance intentions. Results of a survey of 217 U.S. taxpayers found support for the influence of social factors on tax compliance. This research concludes that social norms influence compliance intentions indirectly through internalization as personal norms. Specifically, as the strength of social norms in favor of tax compliance increases, personal norms of tax compliance also increase, and this leads to a subsequent increase in compliance intentions. We also conclude that trust in government has a significant influence on both perceived fairness of the tax system and compliance decisions. This study adds to current tax research in two important ways. First, the results suggest that the influence of social norms on tax compliance is largely through internalization as personal norms. Second, to the best of our knowledge this is also the first tax compliance study in which perception of fairness is modeled as a function of trust rather than vice-versa. This research may help taxing authorities develop less costly and more effective strategies for increasing taxpayer compliance.     

Religiosity and cross-country differences in trade credit use

Using the firm-level data over 1989–2012 from 53 countries, we find religiosity in a country is positively associated with trade credit use by local firms. Specifically, after controlling for firm- and country-level factors as well as industry and year effects, we show that trade credit use is higher in more religious countries. Moreover, both creditor rights and social trust in a country enhance the positive association between religiosity and trade credit use, while the quality of national-level disclosure mitigates the aforementioned positive association. These results are robust to alternative measures of religiosity, alternative sampling requirements and potential endogeneity concerns.     

Merchants and credit cards: Determinants,perceptions and current practices — A case of Malaysia

The credit card industry is made up of two business segments: the issuance of credit cards to consumers and the acquisition of merchants into the credit card payment scheme. Accepting credit card payments is an important business decision that involves cost, benefits and risk considerations. The paper discusses the merchants' personal and business characteristics and the perceptions of merchants towards the credit card payment system, both of which contribute significantly to merchants' acceptance of credit card payments. It is found that perceptions related to the social influence and performance expectancy constructs of the Unified Theory of Acceptance and Use of Technology play the most important role in a merchant's decision.