我国电视购物供应链社会责任管理分析

电视购物是一种新兴的虚拟购物通道,近年来,越来越多的经营者加入这个行业,由此形成了以电视购物企业为核心的现代化供应链。在此背景下,本文通过对电视购物行业供应链进行全面分析,结合湖南电视台快乐购的发展状况,并借鉴国外电视购物行业的发展经验,针对国内电视购物整个供应链管理及其相对空白的售后服务等方面的社会责任问题,提出相应的解决措施,帮助电视购物企业及其供应链成员了解并主动承担社会责任,从而获得稳定长远的发展。     

How consumer shopping orientation influences perceived crowding, excitement, and stress at the mall

While a few researchers have started to chip away at the notion that retail density is always negative, extant studies do not empirically address the question of why some shoppers respond negatively to a specific level of density while others respond positively. We examine this issue by drawing upon field theory (Lewin 1939) to shed light on how shoppers vary in terms of deeper motives (McClelland 1953) to seek control or intimacy with others in retail mall settings, and whether these motives influence shopping orientations. Shopping orientation is then hypothesized to affect perceptions of crowding, and, in turn, subsequent affective responses to the mall shopping experience. Moreover, we examine whether individual differences (gender and age) can help retailers segment those with different shopping orientations and the motives that influence these orientations. We found that task and social shopping orientations were influenced by deeper motives for control and intimacy. The causal relationships between shopping motive, shopping orientation, and consumers?? affective responses of stress and excitement were also discovered. Finally, we address theoretical and managerial implications of our results.     

Defining and measuring recreational shopper identity

The concept of recreational shopper identity, a dimension of the consumer—s self-concept, is contrasted with simple shopping enjoyment, which has characterized most past research on recreational shopping. Two survey studies investigate recreational shopper identity in a clothing shopping context. In Study 1, the Recreational Shopper Identity (RSI) Scale is validated with a sample of 561 adult consumers, demonstrating that recreational shopping is experienced as a true leisure activity. In Study 2, involving 354 adult consumers, the RSI Scale is used to identify three groups of shoppers who differ in the degree to which they incorporate recreational shopping into their self-concepts. Recreational shopping enthusiasts are found to engage more extensively in a range of retail shopping behaviors, to spend more money shopping (i.e., they are not just browsers), and are more “multi-channel” than other shoppers, reporting higher levels of Internet, catalog, and TV home shopping as well as traditional “brick-and-mortar” shopping.     

Can copycat private labels improve the consumer’s shopping experience? A fluency explanation

A top priority among retailers is enhancing the consumer’s shopping experience. With the number of private label products increasing at the same time retailers are shedding slower moving products, understanding how private labels impact the consumer’s experience at the retail shelf becomes critical. While one might think that private labels, in particular those that look similar to their national brand counterparts (i.e., copycat private labels), may hinder the shopping experience by making it more difficult for consumers to choose a product, we find the exact opposite. Adopting a fluency perspective, we show that when copycat private labels are included in a shelf set, consumers with high knowledge of the category experience greater choice ease, and as a result they subsequently evaluate their chosen product more favorably. Importantly, the choice ease and evaluations of novice consumers are found to be unaffected. Consequently, this research provides insights for retailers and manufacturers on how and why copycat private labels positively impact an important aspect of the consumer’s shopping experience (i.e., choice ease).     

Hedonic shopping motivation and co-shopper influence on utilitarian grocery shopping in superstores

Much prior literature has focused on how hedonic shopping motivation operates in hedonic shopping environments such as shopping malls, but few empirical studies have assessed hedonic shopping motivation effects in utilitarian shopping environments. Combining a field survey (Study 1) with observation using video ethnography (Study 2), our research addresses this issue. Our results empirically reveal how, through both psychological and behavioral routes, hedonic shopper motivation affects purchases in a utilitarian shopping environment, specifically a section of a superstore selling predominantly utilitarian products. Hedonic shopping motivation is found to induce consumer impulsiveness (psychological route) while also encouraging shoppers to stay longer in a store (behavioral route), which when combined result in greater consumer purchases than either route alone. Additionally we observe a moderating effect of co-shopper influences on these two routes. Implications of these findings are discussed.     

Peer,parent, and media influences in teen apparel shopping

Recently developed normative versus informative interpersonal influence scales were modified and extended to explore interpersonal influences in teen apparel shopping. Three major influence sources were considered—peers, parents, and the media. Major findings indicated that teens receive significantly more parental influences during special shopping than ordinary shopping; parent- and media-informative influences exceed almost all others whereas media-normative influence is dominated by almost all other influences. These findings suggest that advertisers and marketers could avoid targeting teens with normative messages, since they are more likely to reach teens through informative messages specifically directed at their parents. Teen age, gender, family size, and gift money to teens were found to significantly affect the level and type of teen apparel shopping influences. He is also the founding Director of the Kellstadt Consumer Research Center, University of Detroit Mercy. His doctoral work has been published by Arno Publications, New York, under the titleTowards Measuring Technological Impact of Multinational Technology Transfers to Developing Countries. His recent books includeWasteland Management (Nataraj Publishers, 1982) andNew Product Development: Its Marketing Research and Development (Oxford, 1987). He has published in theJournal of Academy of Marketing Science and theJournal of Consumer Affairs, as well as various conference proceedings. His research interests are marketing ethics, marketing research philosophical orientations, and consumer behavior. Currently he is engaged in a major project related to teenage shopping behavior. She has published inInformation and Management and theJournal of Midwest Marketing, as well as various conference proceedings. Her current research interests are in the areas of consumer behavior, channel strategy, and marketing strategy. She is currently involved in research on teen shopping behavior.     

The effect of interstate highway on driving times and regional shopping center drawing power

Previous studies of the driving times of shopping center patrons have not examined the effect of limited access highways. This study analyzed the impact of interstate highways on the driving times of 204 shoppers at three medium-sized regional shopping centers. Those shoppers indicating usage of interstate highways to reach their shopping destinations were significantly more likely to incur travel times greater than fifteen and twenty minutes than those not using the available interstate roads. In predicting the drawing power of these shopping centers, factors besides mass were found to be useful. These include square footage of shopping goods, stores, and number of parking places.     

浅析网上购物的发展前景

互联网的广泛运用,使电子商务以及网络经济快速发展。网上购物作为一种新的购物方式,广泛被人们接受,网上购物市场呈现出一派蓬勃之势。但是,网民在网上购物的同时,也面临着网上购物领域损害消费者权益的种种问题。如何为消费者营造一个稳定有序的网络购物环境,成为人们生活中亟待解决的问题。     

浅析审计收费与意见购买的关系——基于不变更会计师事务所的探讨

目前,学术界对审计意见购买行为都高度关注,国内外大多数学者都是通过会计师事务所的变更来研究审计意见购买,但本文在研究审计意见购买行为时发现,在我国现有的审计环境下,一般理性的上市公司,如果能够和现任会计师事务所谈判成功从而购买到审计意见,是不愿意更换会计师事务所的。本文在借鉴、吸收前人研究成果的基础上,将理论分析和案例分析相结合,从审计收费的角度,研究不变更会计师事务所情况下发生的审计意见购买行为。     

The continuity factor in retail store display

While future research is necessary to determine the variation in findings by such factors as store type, merchandise type, degree of self-selection, etc., these data do indicate that there is much to be said in favor of display continuity. This, of course, assumes that increased sales per minute is a desirable goal. The desirability of increasing sales per minute should be reviewed from the customer’s point of view as well as from a management’s frame of reference. If the shopping task is viewed as relatively unpleasant, then speed of purchasing becomes a real factor. However, should the customer feel that the shopping act is more one of entertainment relative to procurement, then purchase proficiency is less relevant.     

Are generics buyers deal-prone? On a relationship between generics purchase and deal-proneness

The research finding that deal-prone shoppers and generics buyers are similar to each other in profile, prompted the present study to address whether or not deal-prone shoppers are generic buyers and vice versa. Data were collected from a large Midwest metropolitan area. The factor anlaysis demonstrated that attitudinal differences between deal-prone and generics were significant. This study found that both deal-prone and generics shoppers are economy-minded in shopping. Dealprone prone shoppers, however, were found to be different from generics buyers in that they are more conservative, less confident and less innovative than the latter. Based on the findings, a number of recommendations are made to management of national brdand manufacturers and retailers.     

旅游购物影响过程研究——以深圳华侨城为例

旅游购物对促进旅游地经济发展有重要的作用,它已成为旅游业研究的一个热点。旅游购物受多种因素的影响,不同因素会有不同的影响方式及效果。根据消费者决策理论对旅游购物影响过程进行研究,并将各类影响因素划分为外界刺激变量和心理特征变量。通过分析,证实外界刺激变量与心理特征变量的交互作用对购物结果有重要影响。     

网购认知与顾客抱怨行为的关系研究

在网络购物过程中,顾客会因各种产品质量问题而感到不满意,从而产生抱怨行为。基于此,文章在网络购物背景下,分析顾客抱怨行为的影响因素,通过层级回归方法,重点探讨网购认知与顾客抱怨行为的关系。研究发现网购认知与顾客抱怨行为倾向之间存在正向关系,网购认知越高,顾客抱怨行为倾向越高。并且网购认知对向卖方抱怨、私下抱怨以及向第三方机构抱怨等三类抱怨行为均存在较大影响。因此电子商务企业应加强顾客抱怨管理,提升顾客满意度。     

旅游购物体验研究——以甘肃玛曲为例

在建立旅游体验购物系统模型的基础上,结合甘肃玛曲旅游购物的发展情况,分别从体验支持、体验过程、体验后续三个方面指出目前玛曲存在着旅游购物发展滞后,尤其是购物体验没有得到有效开发和重视等问题,并提出了发展玛曲旅游购物体验的对策。     

Influence of catalog vs. store shopping and prior satisfaction on perceived risk

This paper presents the results of a study which examines the overall amount and types of risk consumers perceive when purchasing the same products by direct mail as compared to retail stores. The effect of prior catalog shopping experience on perceived risk is also examined. The results indicate that despite the gains achieved by the direct mail industry, consumers continue to perceive this shopping mode as being significantly more risky. Differences were also found with respect to the individual types of risk perceived. A significant relationship between perceived risk and the satisfaction/dissatisfaction derived from prior catalog purchase experience was also identified.     

近十年国内购物旅游研究综述

自20世纪90年代末以来,我国购物旅游得到不断发展,对其研究也在逐渐增多。通过文献整理,将研究内容归为供给角度的文化视角下购物旅游商品开发和经济视角下购物旅游市场开发研究;需求角度的购物者的感知风险、满意度、行为和体验等研究;供需角度的双向研究以及购物旅游相关方向研究。由此可见,未来购物旅游的研究视角会不断创新且研究方法将会更加注重定性与定量相结合,研究领域也将不断的细化。     

大学生网络购物行为及心理特征的调查与分析——以嘉兴学院为例

以嘉兴学院在校生为研究对象,通过抽样调查及统计分析,对在校学生网络购物行为特征及购物心理倾向性进行研究.调查结果显示,大学生在网购行为中与其他群体既有共同点又有差异性,主要反应在尝试意愿与风险厌恶的程度两个方面.     

A canadian replication of Mason Haire's ‘shopping list’ study

A Canadian replication of Mason Haire's classic 1950 “shopping list” study produced results that differ considerably from those of Haire's study as well as from those obtained in a 1968 U.S. replication by Webster and von Pechmann. While the authors of the 1968 study concluded that the negative bias towards convenience foods that Haire discovered in 1950 has now disappeared in the U.S., one cannot generalize to the same degree about Canadian consumers. As the Canadian study points out the differences in culture and role perceptions between Francophones and Anglophones as well as between Canadians and Americans cast suspicions upon the all-too-frequent practice of assuming that findings from U.S. market studies hold true in Canada as well.     

网络团购对餐饮企业的影响研究

近年来,随着网络的应用、发展,一种以网络为传播媒介的新型消费方式——网络团购逐渐走进人们的生活中。文章分析网络团购给餐饮企业带来的利好和挑战,提出餐饮企业面对网络团购的应对措施,从而促进我国餐饮企业团购的健康发展。     

虚拟购物的博弈分析

虚拟购物作为一种全新的跨时空的消费行为，越来越显示出其特有的优势。以博弈论作为数理工具，对网上购物的过程进行二元博弈分析，不仅有助于促进交易方双赢结果的实现，而且也有利于建立良性互动的网上购物环境。在网络空间中，一种良好环境的建立，标志着在线信任机制的形成。同时，还意味着一种时尚消费方式的出现。