温泉旅游基本构件研究

温泉旅游的内容不单纯是洗浴,也不能简单地扩充到常规观光与休闲产品上,温泉旅游还存在着其独有的基本构件.本文指出温泉旅游的基本构件包括泉源、温泉聚落、共有汤、温泉寺院、温泉地的线、入口和温泉故事等对象,应对这些对象进行文化挖掘和组合,从而提高旅游者体验质量和温泉旅游开发的文化含量.     

旅游研究中的"真实性"理论及其比较

"真实性"理论从旅游动机和旅游者认知角度对旅游吸引物进行理论阐释,是旅游研究的核心概念之一,在旅游界引起了热烈的讨论和广泛的争议.本文回顾了旅游研究中的"真实性"理论及其主要流派--客观主义真实性、建构主义真实性和存在主义真实性,在此基础上对旅游研究中的真实性理论流派进行比较研究,以期提高对旅游真实性的认识,更好地指导旅游资源开发.     

界面增长:提高旅游体验总量的重要环节--以构筑温泉旅游"更·宽衣"环节为例

本文提出了旅游体验过程中被忽视的环节棗界面增长问题,并以温泉旅游为例,通过对日本温泉旅游的比较,指出目前我国温泉地的温泉氛围不足,在一定程度上是与忽视"更·宽衣"界面建设有关的.因此,界面增长很可能是目前发展体验旅游的一个有很大潜在力的着眼点.本文最后对旅游体验界面增长的有关技术方面进行了讨论.     

鞍山市温泉旅游发展现状及对策分析

当前,随着居民生活水平的不断提高,对旅游品质也提出了更高的要求。温泉养生旅游更是成为很多游客的旅游选择。在这一背景下,鞍山市依托本地丰富的温泉资源,大力开发温泉旅游市场。本文尝试对鞍山市在温泉旅游发展中存在的一些问题进行分析,在此基础上,深入探讨今后鞍山市温泉旅游的发展对策。     

温泉旅游经济效益四圈层结构研究——以辽宁省弓长岭温泉为例

旅游经济学家认为,旅游可以带来直接经济效益和间接经济效益.在温泉旅游研究中,由于所消耗的温泉水是可以准确度量的,如果仅坚持直接效益与间接效益二分法,势必忽视温泉资源与各种收入的关联.本论文提出了温泉旅游经济效益具有四圈层结构,并给出了具有资源可持续利用意义的吨水效益指标.     

广东省高档温泉度假区游客利益细分研究

广东是中国的温泉旅游大省,随着游客需求的多样化和温泉度假区竞争日趋激烈,对温泉游客进行利益细分非常必要.本文通过对省内4家高档温泉度假区的游客抽样调查,深入探讨了温泉游客的利益取向,运用因子分析、聚类分析的统计方法将游客划分为"公务享受型"、"亲朋情感型"、"康体保健型"3类利益细分市场,并总结出各细分市场的人口统计学特征和出游特征,最后结合实际案例提出针对细分市场进行营销的若干建议,以及今后温泉旅游发展的战略.     

福州温泉旅游品牌的塑造与管理途径

近年来,随着我国经济的发展和人民生活水平的提高,旅游业呈现爆发式增长趋势。在海滨旅游和山地旅游开发相继开展后,温泉旅游作为新的旅游热点项目受到投资者的青睐。福州地理环境优越,城市周边遍布丰富的温泉资源,且在水温和水质上都能达到较高标准。但与全国其他具有温泉资源的城市相比,温泉旅游在福州的发展情况并不十分良好。虽然有政府扶持,但福州温泉旅游品牌的树立和打造还面临着较长的探索之路。本文就主要对福州温泉旅游品牌的开发塑造与管理问题进行了探讨,并提出了相关解决对策。希望通过本文的研究,能够为福州温泉旅游业的建设发展和品牌塑造与管理提供一定帮助。     

温泉旅游开发的主要影响因素综合分析

温泉旅游度假区是我国近期兴起的一类旅游项目。通过大量的实证调查和文献总结，本文对影响温泉旅游开发的主要因素进行综合分析，这些因素是：温泉资源综合素质、自然和人文景观环境、客源市场和交通条件、区域经济发展水平、温泉旅游文化特色、空间集聚和竞争以及决策者行为，它们通过作用于温泉旅游开发选址和开发特色共同影响温泉旅游的发展。     

辽宁省鞍山汤岗温泉旅游发展策略创新研究

国家在"十三五"规划里明确发展温泉旅游,以此为契机,中国温泉旅游行业迎来了一个极为重要的发展机遇。辽宁省温泉资源丰富,温泉历史文化悠久,在温泉康养、旅游产品开发等方面积累了切实而丰富的探索。本文以鞍山汤岗子温泉为例,系统研究温泉旅游发展现状、发展问题、未来趋势,结合国内外实践,并据此提出辽宁省温泉旅游发展的对策。     

基于旅游管理视角下的福建省福州市温泉旅游市场开发研究

<正>旅游是人类在基本生存需求得到满足后产生的一种精神文化追求。文章基于旅游管理视角，文章对福建省福州市温泉旅游市场的发展状况进行了详细分析，并从旅游管理、旅游市场、旅游决策等方面进行了深入探究，以期更好地把握庞大的旅游市场，对促进旅游资源开发、扩大旅游市场、推动决策宣传等方面具有一定的参考价值。虽然福州温泉旅游资源丰富，发展潜力巨大，但福州温泉旅游市场的单一性与特殊性使其发展前景并不乐观。因此，文章从旅游管理的角度出发，针对福州温泉旅游的市场现状、产品设计、服务设施与质量等方面提出了一些建设性建议。     

从建构主义真实性看文学资源的旅游开发——以界首镇“汪曾祺水乡风俗园”项目策划为例

真实性是现代旅游中的重要概念.本文对比了学术界有关真实性的4种理论,认为兼顾旅游客体和旅游体验真实性的建构主义真实性理论符合文学资源亦真亦幻的特点,适宜作为文学资源旅游开发的基础,并以高邮界首镇汪曾祺水乡风俗因项目策划为例,说明基于建构主义真实性理论的文学资源旅游开发流程.     

The role of wellness spa tourism performance in building destination loyalty: the case of Thailand

ABSTRACT

Despite the considerable growth of the wellness spa tourism market, little research has examined the intricate procedure involved in travelers’ loyalty toward Thailand as a wellness spa tourism destination. This research aimed to explore such loyalty formation by investigating the relationships among performances of wellness spa tourism in Thailand, affective experiences, and overall satisfaction. A field survey methodology was used for data collection. Findings of the structural analysis revealed that product performances, affective experiences, and satisfaction were in general significantly associated, and that these variables contributed to a satisfactory prediction for destination loyalty. In addition, the adequacy of the second-order structure of the performances of Thai wellness spa tourism was demonstrated. Moreover, the relative effectiveness of satisfaction in building loyalty was identified. Both affective experiences and satisfaction were also found to have a significant mediating impact. Implications for destination researchers and practitioners are discussed.     

回望“真实性”(authenticity)(上)——一个旅游研究的热点

麦坎内尔(MacCannell)掀起的"真实性"研究热已逾30年,其间,研究视角逐渐从"客观"转向"主观"。这既反映出真实性内涵的延展与变迁,亦凸显旅游主体—游客体验的重要性。然而,就研究者日渐褊狭的视域来看,旅游客体真实性对旅游体验真实性的影响从松散到几近断裂,旅游主体甚至以"悦纳万物"的信仰姿态视一切"存在"为真,从而收获真实的体验。客观真实与主观真实,究竟是谁决定或影响了谁?对此问题的探寻导致学界对旅游客体之"虚假"的重新界定和对旅游体验之"真实"的再度好奇,并因此形成旅游真实性研究的纷争局面。有鉴于此,对国内外真实性研究做一番缘起、视角、界定等方面的梳理和反思,或将对国内相关研究与应用有所裨益。     

Elucidating the relationships among destination images,recreation experience,and authenticity of the Shengxing Heritage Recreation Area in Taiwan

A destination's image and on-site recreation experience can be regarded as precedents of the authenticity perceived by heritage tourists. Historic images attract tourists to experience the authenticity of a heritage destination. This study examines the linear relationships among destination images, recreation experience, and the perceived authenticity experienced by tourists at the Shengxing Heritage Recreation Area in central Taiwan. In total, 536 usable questionnaires were collected. Analytical results indicate that the cognitive and affective images of a destination directly and significantly affect the recreation experience of tourists at a heritage recreation area. Additionally, recreation experience directly and significantly affects perceived authenticity. Moreover, recreation experience has a significant mediating effect on the relationship between cognitive image and perceived authenticity. We conclude that when tourists visit a heritage-based tourism destination, such as the destination under consideration, these tourists gain tourism image and recreation experiences, which strengthens their perceived authenticity of heritage tourism; as a result, these tourists are more likely to contribute to the development of heritage tourism. Applying this theoretical framework to research on heritage tourism further extends our understanding of the behavioural model of heritage tourists. Finally, this study provides a valuable reference for managers striving to develop heritage tourism.     

Tourist experience of slow tourism: from authenticity to place attachment – a mixed-method study based on the case of slow city in China

ABSTRACT

This study connected slow tourism with the concept of authenticity and place attachment using a mixed-method approach. Different factors were seen as likely to influence the behavioral intention. Yaxi town (the first international slow city in China) was chosen as the research site. Results show that authenticity in the context of slow tourism include objective authenticity, constructivism authenticity and existential authenticity. Authenticity partly influence place attachment and behavioral intention; two dimensions of place attachment have significant effect on behavioral intention. Findings of this study can be applied to slow tourism marketing and slow destination management.     

Developing the Spa Assessment Model (SAM) and its application on the Kopaonik-Jastrebac spa zone (Serbia)

The principal aim of this paper is to establish a Spa Assessment Model (SAM) to help assess the current use and tourism potential of spas as tourism products as well as for determining spa visitor preferences. This was achieved through the inclusion of tourism experts who assisted in choosing the subindicators for the model and with the help of visitors who gave their opinion about the importance of each subindicator through a survey. Afterwards, this data was analyzed and compared between two market segments (medical tourists and recreation motivated spa tourists) in order to reveal their preferences. Results indicate the main differences between two market segments and reveal their preferences which further enables the spa management to create a tailor made product best suited to a certain market segment.     

Authenticity in tourism theory and experience. Practically indispensable and theoretically mischievous?

The notion of authenticity arises in tourism research in two ways: In theory, as a contentious, complicated and disputed construct; empirically, as a recurrent theme in accounts of tourist experiences of place and culture and as a quality of tourists' experiences. This duality creates tension over the utility of authenticity in research and theory. We review recent literature on authenticity within tourism scholarship –and more generally– and propose a partial resolution of this tension through demystifying the concept. We do this by highlighting its embeddedness in the activity of both research and tourism. That is, we conclude that authenticity can shed its problematic dualism by understanding how it is used in theorising and the activities of tourism.