电子商务环境下的冷链物流质量评价体系研究

SERVQUAL量表作为目前学术界公认的量表,在各行各业中被广泛应用于服务质量的评估工作,本文在SERVQUAL原始量表的基础上,结合消费者网络购物习惯以及冷链物流服务特征,初步设计了由35个指标组成的冷链物流质量评价体系。以此为基础,对收集到的318份问卷的数据进行信度、效度等的分析处理,建立了电子商务环境下的冷链物流质量评价模型。     

服务接触理论及其在服务质量测评中的应用

随着服务经济的发展，服务测评已经成为当前管理科学中的热点问题。经典的SERVQUAL测评方法侧重于对服务感知属性的评价，对于具有复杂过程的服务难以全面衡量，因此必须加以改进，而引入服务接触理论则是一个很好的方法。按照Bitner等人的观点，对服务质量的研究已经进入到服务接触时代，即通过考察服务提供方与顾客之间的关键接触点上的行为来确定服务成败，     

SERVQUAL在服务机构中的应用分析

服务质量以及与其相关的因素，比如顾客满意度等，一直都是服务管理所关注的话题之一。服务质量的衡量方法也成为服务机构管理者非常注意的方面。SERVQUAL对于服务行业来说，是一个简单有效的方法来衡量服务质量，但是也存在着一定的缺陷，在适用性上也存在着不足。     

维护备件服务质量管理中SERVQUAL模型应用

文章针对R公司存在的维护备件服务质量问题，运用SERVQUAL模型量化评价分析运营管理中存在的问题，并提出针对性的改善措施并实施，最后再次通过SERVQUAL模型，对改善后的维护备件服务质量进行分析评价，探究SERVQUAL模型在企业的维护备件服务质量管理活动中的应用。     

基于SERVQUAL理论的卷烟物流服务质量评价

由于烟草行业具有计划经济与垄断的特征,烟草物流企业的服务质量无法依靠已有的物流质量评价方法对其进行评估。文章以SERVQUAL理论为基础,根据烟草物流的具体行业特征对SERVQUAL量表进行调整,设计出涵盖有形性、可靠性、响应性、移情性、保证性的五维评价量表,并通过实证研究证明了其良好的信度和效度,是进行卷烟物流企业服务质量评价的有效工具。最后,根据实证分析结果,为实证主体提出服务质量优化建议。     

基于SERVQUAL模型的通信企业EAP服务质量评估

文章基于SERVQUAL模型,结合通信企业EAP项目的实际情况,修订SERVQUAL量表,以三家已实施EAP项目的通信企业为样本展开研究,重点描述员工对EAP服务质量的期望和实际感知的差异情况,员工对EAP服务质量的认知与整体满意度的相关情况,以及EAP项目的重要程度与表现水平的关系组合,进而提出EAP服务项目的改进建议。     

饭店文化建设的几点思考

现代饭店业在中国的崛起，只不过是近三十年的事。与国外成熟的饭店业相比，中国的现代饭店业还很年轻。但在高度市场竞争压力和严峻市场挑战下，我国饭店行业已经开始日趋成熟。然而，我国的饭店业如何保持可持续发展、什么是饭店的核心竞争力一直是困扰饭店经营的问题。     

SQ-NEED,一种服务质量测评新方法

伴随经济全球化与信息社会的到来,各行各业都将能否提供满足顾客需求的高品质服务视为企业成功的关键,服务质量的测评与改进已成为各类企业日常运营的重点.中国台湾国立中兴大学助理教授丘宏昌(Hung-Chang Chiu)和台湾电力公司董事长林能白(Neng-Pai Lin)在近期的<服务业杂志>上发表了论文<基于需求理论的服务质量测评>,文章依据马斯洛的七种需求理论,利用名义群体法(NGT)和实例调查,提出一种新的包含生理、安全、归属与爱、尊重、自我实现、知识与理解、审美等七方面33项测评项目在内的服务质量测量方法,并称之为SQ-NEED测评标尺.文中根据服务行为和服务对象的特点,选取16类典型服务业,对SQ-NEED和常用的SERVQUAL方法进行对比分析,结果表明SQ-NEED方法不仅具备坚实的理论基础,而且具有合理的可靠性和有效性,特别是在以人为主要服务对象、服务行为的无形性较高的服务业中,如教育、会展、博物馆等,SQ-NEED比SERVQUAL方法更为适用,更能体现出满足高层次需求对于顾客行为的影响力.     

SERVQUAL在服务机构中的应用分析

服务质量以及与其相关的因素,比如顾客满意度等,一直都是服务管理所关注的话题之一。服务质量的衡量方法也成为服务机构管理者非常注意的方面。SERVQUAL对于服务行业来说,是一个简单有效的方法来衡量服务质量,但是也存在着一定的缺陷,在适用性上也存在着不足。     

山东省饭店业竞争力分析

本文构建了饭店业竞争力的二级评价体系，采用主成分分析法分析了目前山东省饭店业的竞争力水平，发现山东省的饭店业存在饭店数量扩张已达一定阶段、经营效益偏低、人力资源管理不够科学的问题，提出了提高山东省饭店业竞争力的针对性措施。     

基于服务科学构建旅游服务质量评价模型的研究

本研究旨在为旅游业提供可靠的服务水平测量工具,帮助旅游管理者找寻服务质量的改进方向,提高服务水平。根据服务科学管理与工程(SSME)的研究方法,界定出旅游服务质量的5个维度,22项指标,在进行了信度、效度检验的基础上建立服务质量评价模型,分析评价了松潘旅游服务质量。     

Measuring social entrepreneurship and social value with leakage. Definition,analysis and policies for the hospitality industry

The aim is to analyze, define and examine the connections between social entrepreneurship and the generation of social value, considering the concept of leakage as a measure of social value creation and distribution for the hospitality industry. The paper also proposes an exploratory-theoretical framework of policies to promote social entrepreneurship in hospitality, reduce leakage, and increase the generation of social value. Firstly, the paper concentrates on the figure of the social entrepreneur as a promoter of social value creation. Secondly, it analyzes social value creation in hospitality and its measurement. Then, the article studies and presents leakage as an instrument to monitor social value created by social entrepreneurship in hospitality. Finally, the paper proposes a wide framework of policies to enhance social value creation in hospitality, through the reduction of leakage and reinforcement of social entrepreneurship. Leakage is a useful indicator to monitor social value creation in the hospitality industry. The reduction of leakage can gauge the success of policies promoting social entrepreneurship activities which improve social value creation for the host society. The paper proposes proper and idiosyncratic measures of social value creation in hospitality. It also provides a mechanism to measure the effectiveness of the actions designed to generate social entrepreneurship and social value, at a destination and also at firm or hotel level. A complete framework of actions and policies addressed to increase social entrepreneurship and social value is also proposed.     

Public service quality evaluation with SERVQUAL and AHP-TOPSIS: A case of Philippine government agencies

This paper proposes an integrated SERVQUAL model, analytic hierarchy process, and technique for order performance by similarity to ideal solution (AHP-TOPSIS) method to evaluate service quality among employment-related government agencies. A case study was conducted in the Philippines to establish critical dimensions attributed to the modified SERVQUAL model investigated covering five government agencies. It is found out that responsiveness dimension needs the most improvement in terms of carrying out quality service while promptness of services is considered as the most important sub-dimension. Furthermore, the proposed approach can enable government administrators to lead its efforts and resources in improving service quality to critical dimensions and sub-dimensions.     

The establishment of a quality management system for the higher education industry

This study is based on the SERVQUAL model and the Plan-Do-Check-Action (P-D-C-A) cycle of TQM to establish a higher education quality management system. In this system, it includes ‘Plan’ and ‘Do’ dimensions to execute ten factors, each dimension complements with each other. The ‘Check’ dimension has four factors and the ‘Action’ dimension has three factors. Each execution factors of the quality management system could reduce the occurrence of five gaps in the SERVQUAL model and facilitate education providers to provide a better service quality. Education providers strengthen an education system by carefully planning and implementation of quality auditing and continuous improvement. The desired result of this study is to possess a more explicit framework for high education industry and provide a proper service for students.     

Fuzzy Decision Making for Market Positioning and Developing Strategy for Improving Service Quality in Department Stores

Conventionally designed questionnaires frequently use the Likert Scale to gauge the feeling of respondents. The dichotomy and the same interval integer are clear-cut. Owing to the fuzziness of human thinking, this approach is inadequate and too simple to rule subject’s way and measure complex human thinking and cognition. Consequently, this investigation integrated the five dimensions of SERVQUAL and adopted a Fuzzy set theory based approach. The five criteria of SERVQUAL were tested for four department stores using Fuzzy set theory to clarify the positioning of service quality in the department store market and propose implementation priorities for different service strategies. This result permits managers to collate the service strategy of the benchmarking department store and its local competitors, and also enables department store decision-makers to consider the weights of the five dimensions when modifying the service strategy. The analytical results can be used to improve strategy development, and to devise superior and more effective management methods.     

基于体验视角的酒店企业知识创新研究

酒店企业所提供的服务好坏主要体现在是否能够带给顾客真正的体验价值,这就决定了其服务知识创新必须从顾客体验的视角来进行,才能不断提升服务品质。基于这一视角,酒店企业可以在对顾客服务中遵循知识创新的SRO-ECI过程,包括暗默知识的共同化(S)、关联化(R)、吸收化(O)、表出化(E)以及形式知识的连接化(C)和内化(I)过程。因此,以不断提升顾客体验价值为目标,遵循SRO-ECI知识创新过程来进行酒店服务知识创新,最终会促使酒店企业取得较高的经营绩效。     

A fuzzy service quality based approach for performance evaluation of educational units

Educational unites try to make efficient use of resources to achieve higher service qualities. This paper presents a new hybrid fuzzy approach based on service quality for performance evaluation of educational units. The proposed approach includes four stages: firstly, evaluation and gap analysis of students' expectations and perceptions in the service quality of educational units are performed based on fuzzy SERVQUAL questionnaires. In the second stage, the corresponding weights of dimensions and sub-dimensions of SERVQUAL are determined via fuzzy AHP method. In the third stage, the educational units are ranked using fuzzy TOPSIS method with respect to service quality sub-dimensions. Finally, a fuzzy DEA method is applied to determine the efficiency of educational units based on their service quality ratings. The approach is used for performance evaluation of eight higher education institutes in Iran. The proposed approach increased the accuracy of performance evaluation of educational units based on service quality.     

基于SERVQUAL的物流园区服务质量评价研究

从服务保障、服务提供和服务质量管理三个方面对物流园区服务做出了详细的阐述,并将SERVQUAL方法应用到物流园区服务质量评价中,从有形性、保证性、响应性、移情性和可靠性五个方面建立评价指标体系对物流园区服务质量进行评估。     

A gap model of purchasing's internal service quality: Concept,case study and internal survey

Traditionally, the monitoring of a purchasing department's performance is primarily focused on cost analysis and the evaluation of suppliers rather than on internal service aspects. Therefore, the main objective of this paper is to develop an instrument for the measurement of the internal service quality of purchasing departments. Based on the SERVQUAL and the general gap model of service quality, a specific gap model regarding purchasing's internal service quality was developed. Similar to previous research, both the perceptions of the actual service and the internal customers’ expectations of the service quality were included. In addition, the model contains a self-evaluation by contrasting the views (expectations and perceptions) of the internal customer with those of the purchaser. The application of this instrument in a large company demonstrates the general usefulness of this instrument. Statements of 145 internal customers and 36 purchasers were available for statistical analysis. The results of this analysis can be helpful in detecting weak points and sources of internal customers’ dissatisfaction.