The association between cognitive style and accounting students' preference for cooperative learning: an empirical investigation

This paper investigates the use of cooperative learning in accounting education, in particular, the issue of whether an individual's cognitive style impacts upon their preference for cooperative learning techniques. The study extends the existing literature by using the Myers-Briggs Type Indicator to examine the association between all four dimensions of cognitive style and accounting students' preference for cooperative learning. Results show that preference for cooperative learning is significantly associated with the extroversion/introversion dimension [a result which extends the findings of Hutchinson, M., & Gul, F. (1997). The interactive effects of extroversion/introversion traits and collectivism/individualism cultural beliefs on student group learning preferences, Journal of Accounting Education, 15, 95–107.], and with the thinking/feeling dimension, which is a new result in the literature.     

Personality types of accounting students and faculty: Comparisons and implications

This exploratory study presents and discusses differences found in the Myers-Briggs Type Indicator (MBTI) types (personality preferences) of undergraduate and graduate accounting students, as well as accounting faculty members as they apply to two concerns. The first is the ability of today's accounting education programs to attract the types of students demanded by the profession. The second is the propensity of accounting faculty to expand traditional teaching modalities beyond those aimed at disseminating technical accounting knowledge. The results (using chi square tests) indicate significant differences in certain MBTI types among the groups, which have implications for accounting programs as they attempt to implement fundamental changes advocated by the profession and the Accounting Education Change Commission. The implications are discussed as they relate to accounting students who are predominantly extraverts, sensors, thinkers, and judgers, as well as to attracting and retaining a more diverse group of students. The implications of expected changes in teaching modalities are also discussed as they relate to accounting faculty who are predominantly introverts, sensors, thinkers, and judgers.     

Students’ perceptions of their first accounting class: implications for instructors

The purpose of this action research study is to learn directly from undergraduate students, through focus groups, about their experiences in their first accounting class, especially about the students’ knowledge and practice of critical thinking and about which classroom experiences engaged their attention and enhanced learning. The findings show that students want to understand how the first accounting course connects to the business world and to their other classes. Participants were unsure about when and how they practiced critical thinking; for improved learning outcomes, instructors need to keep critical thinking front and center. Students also need instruction in how to study accounting and how to utilize effectively the resources provided in their textbooks and as supplemental tools (e.g. integrated accounting software). Accounting professors must adapt their teaching methods to help students to meet professional demands, such as critical thinking skills and ability to handle a complex global business environment.     

Dominant personality types in public accounting: selection bias or indoctrinated?

Prior studies concerning the personality type and preferences of accountants generally draw conclusions based upon the reports of either practicing accountants, or accounting students, at a single point in time. So while much is known about the personality type of accountants in general, left unexplored is the question of whether public accountants are selected or indoctrinated. Using a Jungian-based personality inventory administered to experienced public accountants, and to accounting students in both their final year of study and three years' postgraduation, we provide empirical evidence of hiring selection bias. Further, the personality preferences of recruits that remain in public accounting appear to evolve to more closely match the personality preferences of experienced public accountants, while the personality preferences of recruits that leave public accounting are unchanged. These results have important implications for individuals seeking to enter public accounting careers, recruiters, educators, and career counselors.     

A longitudinal study of undergraduate accounting students' learning style preferences at two UK universities

A learning style indicates a person's preferred way of learning. Students do not learn in the same way and a number of different learning style preferences exist which can change according to experience, i.e. a student's learning style preference may change over time. For accounting students this experience varies according to the institution attended and the programme of study. This paper presents the results of a study of 410 students enrolled on an undergraduate accounting programme in 1998/1999 at two UK universities where students underwent different experiences. Their learning style preferences are analysed against background variables of gender, nationality and institution attended. Also the changes in learning style preferences of students enrolled on the first year in 1998/1999 and who completed their final year in 2000/2001 are analysed. The study shows that differences in learning style preferences exist and that learning style preferences change over time. The paper discusses the implications of these changes and calls for further work in the area.     

Monetary valuations of university course delivery: the case for face-to-face learning activities in accounting education

Student preferences for delivery options were obtained within a monetary framework by asking students to purchase their ideal course structure. Results show that accounting students prefer to spend more on tutorials but purchase less lecture time; the difference due to the higher cost of tutorials compared to lectures. Face-to-face classes were preferred to web-based materials. Within lectures and tutorials students prefer more time devoted to teacher-centred activities than student-centred activities. Monetary valuations, where students must take into account the cost of delivery as well as effectiveness, provide insights for teaching staff and administrators, who need to simultaneously enhance teaching and learning, satisfy student preferences and operate with limited resources. Online and/or student-centred learning may not be compatible with preferences of accounting students. Teachers need to balance calls to change educational delivery and learning activities with preferences of accounting students, or ensure they educate students on why non-preferred approaches are undertaken.     

Meta programmes for identifying thinking preferences and their impact on accounting students’ educational experience

Meta programmes are a way of indicating unconscious thinking preferences that influence how a person perceives the world, and how that person behaves and communicates with others. Meta programmes provide an easily understood language that can facilitate an understanding on the part of accounting students and faculty, of metacognitive processes, an important pre-requisite to developing the skill of learning to learn. This paper reports the results of an interview-based study which identifies 11 meta programmes important to the specific context of students’ educational experience. Meta programmes are found to affect the ability/inability of certain students to manage the educational process, a result that improves our understanding of why some students are better at coping with the demands of higher education than others. Since meta programmes are considered to operate at an unconscious or metacognitive level, raising awareness of their thinking and learning styles offers students the opportunity to influence, or change, their own cognitive processes involved in learning and therefore to enhance that learning. An increased understanding on the part of accounting faculty of their own and their students’ meta programmes offers potential for improving communication with students and designing more effective teaching and feedback strategies.     

WORLDS APART: STUDENTS' EXPERIENCES OF LEARNING INTRODUCTORY ACCOUNTING

This paper argues that, whilst a substantial amount of educational research has been conducted within the introductory accounting curriculum, there is scope for alternative research founded on a particular view of learning, that of social constructivism. In this view, learning is seen to be a response to a student's perception of, or way of experiencing, his or her particular situation rather than the outcome of a particular personality trait or a conditioned biographical response. This argument is supported by the presentation of the findings of a phenomenographic study into students' experiences of learning introductory accounting within the United Kingdom undergraduate curriculum. This qualitative interview-based research reveals two contrasting worlds of accounting: for most students it is a world of detachment and for only a few is it a world of engagement. Drawing on these findings, the paper proposes that an awareness of the nature of the student experience may provide a new way of viewing the introductory accounting curriculum and a new agenda for future research.     

Do students’ judgment models of instructor effectiveness differ by course level,course content,or individual instructor?

Student evaluations of teaching (SET) are commonly used to evaluate classroom instruction, but their validity in assessing teaching effectiveness is not firmly established. This study investigates a question not previously studied in the literature: the consistency with which students utilize information in evaluating different instructors and courses. Specifically, the study examines students’ relative weightings of six factors in their judgment models for instructor effectiveness. Significant differences (p≤0.0001) are found between the models used to evaluate instructors in upper-level and lower-level accounting courses, instructors in cost/managerial and financial accounting courses, and even different instructors teaching the same course. The data are from the SET instrument used at a major state university, and cover a 6-year period. The findings imply that, in comparing and rewarding instructors based on summative evaluations, one needs to be aware of contingencies that affect students’ judgment models. Some of the differences in models are normatively appropriate, but personality or other extraneous environmental variables may inappropriately influence students’ judgment models of instructor effectiveness.     

Accounting students’ perceptions of effective teaching and approaches to learning: impact on overall student satisfaction

This study is concerned with the ways to improve the quality of learning experiences of accounting students. Drawing on the effective teaching and student approach to learning literature, we hypothesise that effective teaching and students’ approach to learning (deep versus surface learning) are two important predictors of the quality of the learning experience. The hypotheses were tested using survey data of second-year undergraduate students enrolled in two core accounting subjects at an Australian university. The data were analysed using the partial least-squares structural equation modelling approach. The study aims to make a useful contribution to theory and teaching practice.     

论会计教学中的思维教学法

会计专业本科教学的核心目标是让学生掌握专业技能,利用技能解决实际的问题,强调的是知识应用能力。但是在现有的教学方式下,学生学到的只是惰性知识,学习迁移能力差。解决的出路是,在现有教学方法中加强对学生思维模式的培养。思维教学法是帮助学生克服知识应用与学习迁移问题的有用工具。     

Selecting instructional design for introductory accounting based on the experiential learning model

Introductory accounting courses are usually taken by all business majors. The teacher is the manager of the instructional system and must select an instructional strategy from among the many combinations available. It is important for educators to recognize the diversity of learning styles of students in the introductory accounting class so the course can be a more enriching experience for both accounting and nonaccounting majors. The experiential learning model is discussed in association with the teaching modes available to accounting educators. Kolb's Learning Style Inventory (1985) was used to determine the learning preferences for a large group of introductory accounting students. The results of this inventory and direction for the instructional design of introductory accounting courses are presented in this study.     

Using a systems framework to develop higher level thinking skills in cost/management accounting: Experimental evidence

The teaching of learning and thinking skills has become a primary objective of accounting education. Recent cognitive research has emphasized the importance of a framework for the organization of knowledge in attaining these skills. This paper examines whether a systems framework leads to improved long-term learning and higher level thinking skills. The systems framework involves the identification of objectives, users, inputs, and outputs, in addition to the calculation process. A learning experiment was conducted in which the systems framework was used for organizing material presented to students and for practice exercises. This study suggests that the systems framework enhances long term learning and higher level thinking skills. These results support the recent emphasis on information systems in accounting education.     

Perceptions of the Usefulness of Virtual Learning Environments in Accounting Education: A Comparative Evaluation of Undergraduate Accounting Students in Spain and England

As the power of the virtual world continues to manifest itself in people's quality of life and capabilities (including learning), this paper aims to assess accounting students' perceptions of the usefulness of Virtual Learning Environments (VLE) to their learning experiences. It also considers the factors that may influence students' preferences for the VLE compared to face-to-face learning. The study administered a structured questionnaire to final-year undergraduate accounting students in two universities, one in Spain and the other in England, and applied t-test, correlation and factor analyses. Although the results show that students from both countries find VLE tools and techniques useful for their learning, within the frame of the contingency theory of education, the study found that students’ perceptions of the usefulness of VLEs are strongly dependent upon their country of study, due to the significant differences between Spanish and English students in five of the seven VLE contextual factors.     

Instructor Care and Consideration toward Students—What Accounting Students Report: A Research Note

This Research Note reports on a study of students' perceptions of care and respect in the student-instructor relationship. Students in a daytime accounting program at a university in the USA were given the opportunity to respond to questions such as: (1) Have you ever had the feeling that a faculty member or instructor had ‘given up’ on you and your learning in a course? (2) What did the faculty member do or not do to give you that feeling? and (3) What did you do as a result of that feeling, perception? Eighty-one students (50 in the autumn semester of 2009; 31 in the autumn semester of 2010) responded to all questions, with 35% of the total indicating that they felt at least one course instructor had given up on them and their learning in a higher education (post-secondary) course. We examine students' responses to the questions in the context of care, respect, and civility. This Research Note offers several recommendations to help instructors in improving instruction and building better relationships with students.     

A rejoinder to the commentaries on Professor Chambers' 1999 paper the poverty of accounting discourse

The resource presented in this paper introduces and contextualises the teaching of Customer Lifetime Valuation (CLV) to management accounting students. CLV is a relatively recent innovation. It involves calculating the present value of expected net cash flows generated over the lifetime of an organisation's relationship with a particular customer/customer segment and using this information better to manage returns derived from a customer base. The Teaching Resource provides an introduction to the topic, suggested learning objectives, suitable student reading, and an innovative case (OzInsure case) facilitating students' technical competence and evaluation of CLV. Also included are suggested solutions and further background information situating the use and development of the teaching resource. Feedback received from peers and students indicates the utility of the Teaching Resource, and provides guidance as to its future development. More generally, this resource illustrates the feasibility of using instructors' research experiences to inform learning in management accounting.     

Evaluating a method of integrating generic skills with accounting content based on a functional theory of meaning

This paper documents and evaluates an intervention designed to integrate the learning of selected generic skills, particularly analytical thinking and written communication skills, with the learning of accounting content. The method used was to scaffold practice in analytical thinking skills through specially designed writing activities. Content‐focused learning materials adapted from task‐types currently used to teach language skills were used to facilitate the analysis and interrelation of accounting concepts, principles and problems in interpersonal communicative contexts typical of actual accounting practice. The materials, in three assignments, were designed to incorporate: (i) selected generic skills, taken from those listed by the professional accounting bodies; (ii) writing, both as communication and as an instrument for analytical thinking and learning; (iii) knowledge of accounting concepts and principles; and (iv) awareness of the interpersonal dimensions of professional communication. Overall, students showed improved learning outcomes, with improvements of 19 percentage points for non‐Australian students over the three assignments. We were also able to show significant positive relationships between the assessments of assignments 2 and 3 and performance in the knowledge‐based final examination. Improvements in the quality of learning were shown in students’ improved ability to assess their own work.     

An Exploratory Examination of the Relationship between a Short Form of the Keirsey Temperament Sorter and Success in an Introductory Accounting Course: A Research Note

This Research Note examines the relationship between specific questions in the Keirsey Temperament Sorter personality preferences test and performance in an entry level accounting course. It develops a structural equation model linking specific questions in the Keirsey Temperament Sorter personality preferences test to grades obtained by majors in business disciplines other than accounting enrolled in an introductory accounting course at one mid-sized, public university located in the USA. The results indicate that six (6) questions in the Keirsey Temperament Sorter may be associated with success in the introductory accounting course. Those teaching an introductory accounting course may elect to take a few minutes to administer these six questions at the beginning of their first class period. Students who, through their responses to these six questions, do not demonstrate a predisposition for accounting could then be counseled as to what steps they may need to take in to succeed in the course.     

Awareness of the public versus private accounting divide,and its impact on the career path preference of accounting students

This research assesses what knowledge upper-level accounting students possess about the distinctions between the public and private branches of accounting, as well as the influence such knowledge might have on their accounting branch choice. Overall, the study concluded that, before they were aware of the pros and cons of each career path, students preferred a career in public accounting over private accounting. But upon learning the pros and cons of each career path, however, students showed a slight preference toward private accounting. The study suggests research on accountant personality be supplemented by research on the impact of practical knowledge about private versus public accounting work environments on accounting career choice. It suggests greater importance be placed in accounting education on instilling such knowledge.     

Analysis of the learning context, perceptions of the learning environment and approaches to learning accounting: a longitudinal study

This study investigates student approaches to learning over the 3 years of an undergraduate degree course in accounting. The objective of the study was, first, to identify changes in learning approaches over the course duration. Second, the study examined whether any changes in learning approaches were consistent with changes in the context of learning as well as students' perceptions of the teaching/learning environment. The results show that students made greater use of sophisticated learning approaches over time linked to their more favourable perceptions of the teaching/learning environment as they progressed in their course. However, there were no significant changes in learning approach attributable to the learning context. Implications for accounting educators drawn from the findings are discussed.