Australia's Gone Chicken!

Abstract

The gross value of Australia's agriculture industry in 2001/2002 was A$38.4 billion with 65% allocated to exports. The major exports markets are South East Asia, Japan, USA, and the EU. Products include wool, beef, wheat, cotton, sugar, and wine. For Australia there have been significant changes over time in markets and production arrangements in the international arena. This is also true of the domestic market especially in the area of meat products. Australians, once dominant red meat eaters, have now “gone chicken.” The total yearly consumption of meats averages around 110 kg per person. Beef up until recent years has always been the dominant player. However, in the last 30 years chicken consumption has risen from being a marginal food item to being a product that is expected to eclipse beef consumption in the very near future. This paper explores the trends and examines the changes as they are reflected by the behaviour of consumers and market chain drivers. The paper provides suggestions that could be gainfully employed at the consumer behaviour levels for other meat producers.     

A Comparative Assessment of Consumer and Non-Consumer Preference for Beef Cuts Consumption in Malaysia

Malaysia is currently enjoying an economic revival, resulting in a rising per capita income and an increasing urban population. There are consumers whose taste buds have become more accustomed to international cuisines, including meaty Western food, to satisfy their quest for diversity in their new lifestyles. This group of consumers in Malaysia plays an important role in shaping the rising trend in the consumption of meat products, and this changing attitude calls for empirical research to clarify factors shaping it. The results also indicate that there are three factors (attributes of beef cuts, quality and safety, and the variety of Malaysian dishes) that greatly influence the preference for beef consumers toward their consumption of beef cuts. It was also determined that four factors that influenced the preference for non-beef consumers are price of beef cuts, lifestyle, risk associated with beef cuts consumption, taste, and preferences influencing non-beef consumers.     

Canadian Consumer Willingness to Pay for Omega-3 Meat

This study analyzes Canadian consumer willingness to pay for omega-3 enhanced beef, pork, and chicken. Using a nationwide survey conducted by ACNielsen in 2006 and choice modeling framework, results indicate that smaller household, households with high incomes, and households that have previously purchased an omega-3 product are willing to pay a premium for omega-3 beef, pork and chicken. The results also suggest that consumers that have previously purchased an omega-3 product are willing to pay a higher premium for the respective omega-3 meats compared to households that have never purchased an omega-3 product. Also, premiums are highest for omega-3 beef, followed by omega-3 pork, and last, omega-3 chicken.     

新疆主要肉类产品之间的价格波动关联分析

基于2001年~2017年新疆4种主要肉类产品价格时间序列数据,采用VAR模型和脉冲响应方法,分析了猪肉、牛肉、羊肉和鸡肉之间的价格波动关系以及相互影响程度,结果表明:2001年~2017年新疆各肉类产品价格均呈上涨趋势,其中2017年牛肉、羊肉价格与猪肉和鸡肉价格比较上涨幅度更大;短期内,各肉类产品受自身价格波动影响显著,长期内,牛肉、猪肉价格波动是引致新疆肉类产品市场价格波动的主要因子;从价格波动传导机制上看,猪肉和牛肉二者互为彼此价格波动的影响因素;鸡肉价格相对独立,不受其他肉类产品价格影响;羊肉价格受到猪肉、牛肉价格的影响较显著,但羊肉价格波动对猪肉、牛肉价格的影响有限。通过保证猪、牛产业规模化发展,保护扶持羊产业,鼓励发展鸡产业,建立新疆主要肉类市场价格联动的监测预警机制等措施,可以增加新疆肉类产品有效供给,降低肉类产品价格波动,保障新疆主要肉产品供需平衡。     

The effect of core menu attribute,green menu background,and gender on consumers’ attitudes toward korean dishes

Given the healthy eating trends and the growing popularity of Asian cuisines in the USA, this research investigates the interaction effect of gender and two types of health cues, namely core menu attribute (perceived healthiness-chicken vs. beef) and menu background color (green vs. white) on consumer attitudes toward Korean dishes. Our findings indicate that pairing a chicken dish with a green menu background leads to highly favorable attitudes among females. Males, on the other hand, exhibit similar attitudes toward chicken and beef dishes with a green background. Such gender differences are attenuated with a white (neutral) menu background.     

Socioeconomic Effects of Reducing Household Carbon Footprints Through Meat Consumption Taxes

Beef and sheep products represent the largest emitters of greenhouse gases within the meat group. One way of encouraging Scottish households to substitute purchasing lower carbon footprint meat products such as chicken is through a carbon consumption tax. In this article, the effects of such a tax were studied using a dynamic per capita error correction version of the almost ideal demand system (AIDS). The data used in the analysis were from a Scottish household panel dataset for the years 2006–2011, which allowed disaggregation by three socioeconomic groups. The results suggest that the net application of meat taxes is likely to reduce demand for beef and sheep products irrespective of socioeconomic group. Application of all meat carbon consumption taxes has the potential to reduce household demand for meat products, resulting in a likely 10.5% reduction in Scottish meat emissions.     

Measuring Market Power in the Integrated Malaysian Poultry Industry: New Empirical Industrial Organization Approach

This article examines the level of competition that prevails in the Malaysian poultry markets by using the new empirical industrial organization methodology. We follow the Bresnahan (1982) and Lau (1982) oligopoly model, which allows the identification of market power using aggregated time-series data. The methodology involves the estimation of demand and supply equations for the identification of the parameters measuring the degree of market power. This study uses annual data from 1980–2010 to estimate the demand and supply equations of the poultry market in Malaysia. The estimation results show that the demand for chicken meat is inelastic (?0.124), indicating that consumers are not sensitive to price change. On the other hand, income is elastic at 3.636, implying that poultry meat is a luxury. The cross-price elasticity with respect to beef is ?2.405, rejecting beef as a substitute to chicken meat in Malaysia. The coefficient of conduct parameters for the three subperiods of 1980–1990, 1991–2004, and 2005–2010 measuring market power are 0.6740, 0.5540, and 0.5790, respectively. The results indicate imperfect competitive market in the poultry industry as more farmers opt to join poultry integrators.     

A survey of Canadian consumer perceptions of beef in relation to general perceptions regarding foods

Approximately 250 consumers were interviewed in each of three Canadian provinces Nearly all of the consumers interviewed expressed concerns about environmental issues, and a majority expressed strong concerns about such matters. A majority interviewed also felt agriculture and farming had an impact on the environment, and over one-fourth (29–88%) believed modern beef production had an environmental impact. It was also evident that concern over environmental issues has influenced purchasing decisions and consumption patterns. A majority of the consumers interviewed also had concerns regarding the safety and wholesomeness of certain foodstuffs. However, 30·71% of the consumers interviewed considered beef to be an extremely safe and wholesome food and 38·03% indicated that this perception had influenced their purchasing habits and beef consumption. Over three fourths (75·7%) of the consumers interviewed expressed some concern regarding the Canadian meat inspection system. However, much of this concern was dispelled through provision of factual information. Although the quality of beef currently available is generally regarded as acceptable, a significant portion is regarded as unacceptable primarily as a result of toughness. Significant portions of the Canadian consumers interviewed perceived beef quality to have either improved or deteriorated during the past decade, and nearly half of these consumers indicated that these perceived changes had influenced their beef buying and consumption patterns.     

Assessing the demand for value‐based organic meats in Canada: a combined retail and household scanner‐data approach

We apply sets of weekly retail and household scanner data to estimate consumer demand of selected organic and conventional fresh beef products in the Canadian retail market. The main contribution of our study stems from the application of a two‐stage procedure that provides new and deeper insight into consumers' responses to changing retail environment and pricing for organic and conventional meat products. Combined knowledge of point‐of‐sale consumer behaviour for value‐based products, such as organic products, and distinct socio‐demographic profiles of buyers vs. non‐buyers of meat is especially interesting for retail managers and meat industry stakeholders. First, household meat consumption patterns are investigated based on household scanner data that track household's meat purchases in the period 2006–2007. The second step of analysis then involves the estimation of an almost ideal demand system for selected organic and conventional fresh beef products using retail scanner data for the period 2000–2007. The introduction of greater selections in organic product lines across mainstream supermarkets in Canada in response to consumer health concerns is expected to spur retail competition in an otherwise saturated Canadian retail market. The analysis of socio‐demographic profiles in beef consumption using individual household's purchase data reveals that besides regional differences in preferences, household size and resource characteristics are major determinants of point‐of‐sale beef purchase decisions. Our demand system results indicate that organic beef is highly dependent on price and expenditures, whereas demand for conventional beef is mostly driven by income, habits and ‘typical’ Canadian seasonal beef consumption patterns. Altogether, our conclusions on organic beef vs. conventional beef buyers may have further implications for institutional regulations.     

Value‐based labels for fresh beef: an overview of French consumer behaviour in a BSE crises context

In the last decade, the French beef industry has been through two major health scares related to bovine spongiform encephalopathy. This paper describes and discusses changes in beef supply in France from the consumer's perspective. The authors review the initiatives implemented in each crisis and show that the immediate effects (slump in consumption), however spectacular, were not the most lasting effects. By contrast, responses from the industry and the authorities brought about a far‐reaching change in practices by requiring new instruments to be used (traceability). Yet the information conveyed by this innovation cannot readily be appropriated by consumers who are not conversant with the characteristics of beef production systems.     

Estimation of meat demand system in Jordan: an almost ideal demand system

This paper reports the results of the estimation of a linear approximate almost ideal demand system for Jordan meat demand using cross‐sectional data collected by the Department of Statistics in Jordan as part of the household expenditure survey. A censored regression method for the system of equation is used to analyse the meat consumption patterns. This method allows for inclusion of a large number of zero consumption for some foods. Two‐step demand system was estimated. In the first stage, Inverse Mill Ratio is estimated by using probit regression model. In the second stage, the estimated variable is included in the AIDS model to estimate food demand elasticities. The objective of this work is to provide econometric estimates of the different types of demand elasticities for meats in Jordan. To be consistent with the demand theory, the homogeneity, symmetry and adding up restrictions were satisfied in the estimated models. The estimated model was used to obtain estimates of Hicksian, Marshallian and expenditure demand elasticities for meats in Jordan. The results revealed that the demand for mutton and poultry is elastic while the demand for beef and fish is inelastic. The cross‐price elasticities indicate that poultry and beef are substitutes to mutton. The expenditure elasticities confirm that beef and mutton are luxury goods while poultry and fish are necessity goods.     

Meat labels: consumer attitude and meat consumption pattern

This paper addressed consumers’ attitude towards food labels and the influence of different aspects of meat labels on beef, poultry and seafood consumption using data from a national survey in the USA. Approximately 70% of the respondents reported that food labels helped in the purchases of beef and other meat products. While 50% thought that the present level of information on meat labels was about right, about 30% thought that it was insufficient. Similarly, 80, 81, 60, and 80% of the respondents thought that it was very important that meat labels contain information regarding nutrition, ingredients, health claim, and production process respectively. Those respondents who thought that nutrition and ingredient information on food labels were very important also thought that meat labels helped them select beef and other meat products. Consumer preferences for nutrition and ingredient information on food labels were positively related with meat consumption frequency.     

US Trade Policy Power and Sustainable Consumption: Beef and Cars in North East Asia

This paper describes the historical development of the traditionally marked contrast in regional consumption patterns between the Americas and North East Asia, and discusses the impact of these consumption patterns on the environment. Using the literature on consumption of beef and cars as indicators of consumption patterns and sustainability, the paper shows that the consumption style of the Americas is less sustainable than the traditional consumption patterns in North East Asia. However, it is also demonstrated that a change in consumption patterns in North East Asia has taken place throughout the 1990s, resulting in a move toward greater unsustainability. The reasons for this change are discussed, and it is argued that US trade policy power has played a significant role.     

Emu

Abstract

People are making food choices based on fat, calories, and cholesterol, while demanding products that are appetizing. Due to such health issues and the convenience of alternative meat products, consumption of beef has declined among American consumers. In this study emu meat and US Select grade beef ribeye steaks were compared for palatability by a 10-member trained sensory panel. Tests for fat (ether) and moisture (vacuum dry) were performed, along with Warner-Bratzler shear tests. Emu meat was rated as more tender, juicier, and more flavorful than the beef ribeye steaks. Wamer-Bratzler shear measurements were consistent with sensory panel findings. Proximate analysis showed the emu steaks contained less fat and more moisture than the beef ribeye steaks. Emu meat is a “red meat” that may ease consumers' concerns about the consumption of red meat. Its potential as a red meat alternative is due to its tender, juicy, flavorful, and lean qualities.     

How do U.S. and Canadian consumers value credence attributes associated with beef labels after the North American BSE crisis of 2003?

A consumer survey conducted in 2006 (n = 419), and therefore after the first confirmed bovine spongiform encephalopathy (BSE) cases in North America in 2003, employs attribute‐based choice experiments for a cross‐country comparison of consumers' valuation of credence attributes associated with beef steak labels; specifically a guarantee that beef was tested for BSE, a guarantee that the steaks were produced without genetically modified organisms (GMOs) and a guarantee that beef steaks were produced without growth hormones and antibiotics. Considering consumers' socio‐economic characteristics, the results suggest that consumers in Montana (U.S.) and Alberta (Canada) are significantly heterogeneous in their valuation of the above attributes, although consumers' relative valuation of these process attributes does not appear to have changed since the 2003 BSE crisis in each region. Alberta consumers place a significant valuation on beef tested for BSE, which is striking because Canada's current legal environment does not permit testing and labelling of such beef by private industry participants. Montana consumers' valuation was found highest for a guarantee that the steaks were produced without GMO. Effective supply‐chain responses to consumers' valuation of credence attributes, for example, in the form of labelling, should therefore take consumers' heterogeneity into account.     

A dynamic analysis of the impacts of export taxes: The case of Argentinean soy and beef markets

Argentina plays an important role in the global soy market as one of the world's leading exporters of soy products. In an effort to shift its agricultural sector's focus to value‐added exports and to raise revenue, Argentina's government has maintained a regime of differential export taxes on soy products. In addition to soy products, Argentina is a major producer, consumer and exporter of beef. However, over the last decade it has relinquished much of its world market share as its beef exports have fallen because the government has periodically imposed a ban on exports of beef along with maintaining an export tax. As the soy and livestock sectors are inextricably linked, owing to both industries’ intensive land use and the utilisation of soymeal as a feed supplement for cattle, trade policies in one sector have pronounced cross‐sectoral impacts. This study develops a theoretical model of these different sectors and trade policies, incorporating the dynamic decisions of cattle stock management. The model is calibrated to real‐world data on the Argentinean economy, and the impacts of trade liberalisation are quantified. Key results show modelling the various intersectoral linkages and the dynamic implications of cattle stock is essential for obtaining accurate estimates.     

Changing Food Consumption Patterns and Their Impact on the Quick Service Restaurant Industry

Summary

During the past two decades there have been significant changes in U.S. food consumption patterns. Consumers are purchasing smaller quantities of milk, eggs, pork, and beef. They are consuming more poultry, fish, fruits and vegetables. Such trends in food demand are important since they may require corresponding changes in marketing and production strategies for the foodservice industry. This study investigates the driving forces that influence consumer food preferences and the trends in food consumption patterns, and consequently their influence on the Quick Service Restaurant industry.     

Demand Analysis of Meat in Malaysia

One distinct change in Malaysians' food consumption behavior has been the preference toward meat products. Thus it is meaningful to gain insight of meat consumption patterns. As the market becomes increasingly market-led, information on current meat consumption patterns is required to assess how they are likely to change as prices and incomes change. This study attempts to provide a better understanding of demand for meat products in Malaysia. By utilizing data from Household Expenditure Survey 2004/2005, Engel curve analysis was conducted to derive income elasticities of meat products from QUAIDS model. The estimated income elasticities show that current food consumption patterns are showing signs of convergence toward a Western diet, exhibiting tendency for preference toward red meats (mutton and beef) over white meats (poultry and pork). The estimated elastic own-price elasticities indicate that Malaysian consumers are sensitive to the change in prices of the meat products, with other things remain constant.     

A COOL Effect: The Direct and Indirect Impact of Country-of-Origin Disclosures on Purchase Intentions for Retail Food Products

Retailers recently became required to provide specific country-of-origin information for muscle cuts of beef, chicken, pork, lamb, and goat. Drawing from the consumer inference and activation theory literatures, hypotheses are offered regarding how consumers use country-of-origin labeling (COOL) to draw inferences related to specific product attributes and how these inferences, in turn, lead to differences in mediation effects for purchase intentions. Results from a pilot study and two experiments reveal that consumers are more likely to purchase meat when it is identified as a U.S. product. Furthermore, the relative strength of the mediating effects of perceived food safety, taste, and freshness differs as expected. The authors show how the direct and indirect effects of the country-of-origin disclosure are attenuated by the presentation of objective information about the meat processing systems of competing countries. Given the recently mandated COOL disclosures, results have important implications for food retailers, members of the supply chain, and consumers.     

A Cluster Analysis of Young Adult College Students' Beef Consumption Behavior Using the Constructs of a Proposed Modified Model of Planned Behavior

The theory of reasoned action (TRA) served as the theoretical framework for this study. This study focused on the development and analysis of a proposed modified model of planned behavior (MMpB) to investigate the beef consumption habits of young adult college students. The participants were a convenience self-selected sample of young adult college students from a major southeastern and southwestern university. A self-report survey was administered to (N = 914) students in classrooms at both universities. Using cluster and discriminant analysis three distinct cluster groupings were found based on the behavior construct.