Students' Entrepreneurial Intentions: The Role of Prior Learning Experiences and Emotional,Social, and Cognitive Competencies

Despite literature acknowledges that emotional, social, and cognitive (ESC) competencies favor entrepreneurial success, research has scantly investigated if they influence entrepreneurial intentions. Moreover, studies use work and extracurricular activities as proxies for competency possession without investigating their impact on competency development. To address this void, we analyze the direct and mediating effects of ESC competencies on self‐employment intentions. Results from a sample of university students demonstrate that higher levels of ESC competencies predict entrepreneurial intent, and only international and cultural experiences indirectly favor self‐employment intentions. This study offers insight to the debate on competency development in entrepreneurial education.     

基于情感偏好的消费选择模型及现实解释

在产品同质化严重、消费者需求变幻莫测的市场中,一系列以情感为核心的品牌营销竞争策略优势突显。消费者需求是一个复杂的心理过程,其消费动机直接受情感因素影响。本文通过构建基于情感偏好的消费选择模型来研究情感对消费行为的作用机理问题。研究发现:满足消费者物质利益需求的物质品牌无法延伸,而情感品牌能够延伸;在物质利益相同条件下,消费者对产品的偏好来源于情感系数的大小。     

Cognitive Processes in the CSR Decision-Making Process: A Sensemaking Perspective

Applying the sensemaking perspective in the field of corporate social responsibility (CSR) is a recent but promising development. Using an in-depth exploratory case study, we analyze and discuss the CSR character of British American Tobacco (BAT) Switzerland. Our findings indicate that BAT Switzerland does not follow traditional patters of building CSR. BAT Switzerland can be classified as a “legitimacy seeker,” characterized mainly by a relational identity orientation and legitimation strategies that might provide pragmatic and/or cognitive legitimacy. We conclude that understanding the cognitive processes underlying the CSR decision-making process is of fundamental value when analyzing and changing the CSR approach of a firm. We discuss boundary conditions of the CSR character framework and expand it by differentiating between process and product legitimacy, as both perspectives have important but possibly different implications for the firm.     

消费失败后顾客情绪反应及其对投诉渠道选择的影响

顾客投诉作为企业与顾客的一种沟通,得到了很多学者和实践者的重视,但顾客在投诉过程中的心理及行为研究较少。文章将情绪引入顾客投诉行为中,把投诉看作一种特殊的沟通,以媒介丰度理论为基础,探索投诉者的情绪反应及其对投诉渠道选择的影响。旨在充实顾客投诉研究,为企业的投诉管理和渠道建设提供一定的指导和建议。     

Incorporating Freud’s Theory on Cognitive Processes into Business Ethics Education

Most educators in business ethics tend toconcentrate on various philosophical theories and theapplication of these theories to ethical dilemmas. Anumber of pedagogical techniques are often used forthis purpose. These approaches concentrate on(conscious) reasoning and decision making. It is thecontention of this paper that an understanding ofFreudian psychology would help students to develop agreater awareness of the unconscious mechanisms thatsometimes come into play when an individual is facedwith a stressful ethical dilemma. Freud and histheories are widely known and have been influential inthe development of many other theoreticalperspectives. Freud demonstrated the importance ofthe unconscious mind on human behaviour. Included inhis theory was an explanation of how various defensemechanisms such as rationalization anddenial are sometimes (unconsciously) used toalleviate feelings of guilt when an individual isconfronted with a particularly stressful moraldilemma. The paper offers suggestions on how egodefense mechanisms can be incorporated into businessethics education.     

Having,Being and Consumption

Marketing needs to recognise the changing priority of consumption. The belief that markets are secure because consumers will continue to be motivated to have an ever-greater array and quantity of goods and services is a shortsighted and erroneous assumption. Consumers are increasingly looking to the market to provide resources and technologies that will enable them to achieve rewarding and sustainable states of 'being'. Drawing on the humanist philosophy of Erich Fromm, this paper advances the case for a 'Marketing of Being', based on a detailed discussion of the changing nature of consumer identity and identification behaviour.     

The Role of Habit,Childhood Consumption,Familiarity, and Attitudes Across Seafood Consumption Segments in Australia

Australian consumers hold very favorable attitudes toward seafood, with key drivers to consumption being taste, convenience, diet variety, and health benefits. Nevertheless, despite these positive attitudes, seafood consumption remains below many other countries. In this article, we investigate the influence of habit including regular childhood consumption, familiarity with seafood, and attitudes toward seafood on seafood consumption and consumption occasions. Habit and lack of familiarity with seafood were found to lead to lower levels of seafood consumption, whereas positive attitudes toward seafood were associated with more regular seafood consumption. People who consumed seafood on a regular basis as a child were more likely to be more familiar with seafood and be in the habit of consuming seafood in adulthood. Patterns of childhood consumption occasions were found to be associated with adult consumption occasions. Based on these findings, we discuss possible strategies and behavioral interventions for further investigation, which are grounded in habit theory and are aimed at changing seafood eating habits, increasing childhood consumption, and reducing the lack of familiarity with seafood.     

Shame‐Free Guilt Appeals: Testing the Emotional and Cognitive Effects of Shame and Guilt Appeals

Although many health communication researchers use the terms “shame” and “guilt” interchangeably, arguably these constructs are distinct and have widely divergent psychological consequences. The purpose of this study was to explore distinct cognitive and emotional outcomes resulting from shame relative to guilt appeals. Specifically, this paper provides empirical evidence that negative outcomes such as anger and perceived manipulative intent are more likely to be associated with shame than guilt. Using an experimental design, participants were randomly assigned to view either a shame or a guilt appeal about getting tested for STDs and completed an online questionnaire. Shame was correlated with both anger and perceived manipulative intent whereas guilt was not. Participants who viewed the shame appeal reported higher levels of shame, anger, and perceived manipulative intent. Tactics for creating shame‐free guilt appeals and future research are discussed.     

Network Imitation to Deal with Sociocultural Dilemmas in Acquisitions of Young,Innovative Firms

This article expands current acquisition literature to include sociocultural challenges on inter‐organizational levels following acquisitions of young, innovative firms. Socioculture here denotes network parties' shared values, belief systems, and practices. Three acquisitions illustrate their consequences. The young, innovative firms and their acquirers are part of different networks, have dissimilar motives for pursuing business, and work within different time frames. To potentially improve knowledge transfer and integration, the acquirer can learn from the innovative firm's network interactions; choose targets among its own network parties; organize its governance into a separate business unit; practice reverse value integration from the acquired party; and carefully promote practices that foster innovativeness. The article contributes to research on acquisitions of young, innovative firms through pointing to how values and practices are interlinked in networks, and how the imitation of the acquired party's network interaction may help to sustain its innovativeness and transfer knowledge between the acquirer and acquired party. © 2013 Wiley Periodicals, Inc.     

全球一体化下的跨区域消费及网络消费

2007年11月25-26日,全国第十一次消费经济理论与实践研讨会在深圳召开。会议由深圳市消费者委员会、深圳大学经济学院承办。会议的主题为"消费和谐与全面建设小康社会"。八十多位领导、专家、学者出席了这次会议。与会专家、学者围绕会议主题展开了热烈的讨论,并提交论文近百篇。这里选登部分发言与论文(下一期续登)。     

Emotional prototypes,emotional memory usages,and customer satisfaction

In this study, we investigated the positive and negative emotion concepts in the prototype perspective and then tested them on customer satisfaction. By studying 612 customers in luxury restaurants, we found that two levels of customer emotions (i.e. positive and negative emotions) as a super-ordinate level, 4 positive emotions (i.e. contentment, happiness, love, and pride) and 5 negative emotions (i.e. anger, fear, sadness, shame, and disgust) as a basic level, and 49 specific emotions as a subordinate level are significantly related to customer satisfaction. We also examined the moderating role of emotional memory (EM) usage in the relationship between consumers’ emotions and their satisfaction. We found that product (food and beverage)-related EM strengthens and service-related EM usage weakens the relationship between customers’ negative emotions and their satisfaction. Interestingly, we found that positive and negative emotions are significantly related to customer satisfaction regardless of experience and store-related EM usage.     

感性信息及其营销传播研究

本文认为,感性信息是源于人的具有文化理性的感性创意的激活知识信息,感性信息在营销传播中熵值较大,冗余较小;营销传播是以接收者或消费者的接受为核心的,悖论心理支配着新消费阶层的消费态度和行为。文章指出,感性信息营销传播所具有的累积性、普遍性、共鸣性、独特性、针对性等五个特质在营销传播中相互作用,最终促使对异常意见的人际支持逐渐减少,合并形成较大的传播效果。感性信息的整合营销必须以消费者为核心,以市场需求为导向,并综合考虑战略目标与战略要素的整合,感性信息与理性信息的整合,各种信息传播渠道的整合,各种可利用传播媒介的整合等各种因素。     

论休闲消费的特征、发展趋势与企业商机

随着人均收人水平的不断提高，休闲经济正在中国悄然兴起。这不仅将会成为高、中收人人群的一个新的消费热点，而且也将对国内产业结构升级与增加就业产生积极的作用。此外，了解休闲消费的主要特征，把握我国休闲消费的发展趋势，有助于企业创造消费时尚，抓住休闲消费的商机．开发潜在的休闲消费市场，本文的目的就在于此。     

信息消费与可持续消费

2007年11月25-26日,全国第十一次消费经济理论与实践研讨会在深圳召开。会议由深圳市消费者委员会、深圳大学经济学院承办。会议的主题为"消费和谐与全面建设小康社会"。八十多位领导、专家、学者出席了这次会议。与会专家、学者围绕会议主题展开了热烈的讨论,并提交论文近百篇。这里选登部分发言与论文(下一期续登)。     

消费环境与和谐消费

消费环境对人的生存、享受和发展,对经济、社会协调发展以及对社会文明的进步都具有重要作用。但我国当前,无论是生态环境还是社会环境,都存在不少问题。为了构建和谐、优美的消费环境,就要端正价值导向,树立环境友好的理念;要切实构建保护消费环境的生产方式和消费方式,并和节约资源紧密结合起来;要加速调整产业结构;要采取经济的、法律的乃至行政的有效手段治理消费环境;要加强消费环境的教育。文章最后还谈到了学科建设问题,认为应该恢复消费经济学的二级学科地位。     

公平消费与消费公平--沉思于《消费经济》创刊20周年

《消费经济》杂志创刊20周年之际,我首先想到的是,它是改革开放的产物,它是市场经济的产物,它是随着我国市场经济的发展而发展起来的。难道不是吗?在市场经济改革前,人们只有凭计划票证获得最低生理需要的消费权利,那还有人们去研究消费从而建立一门消费经济学、创办一份《消费经济》杂志的必要吗?还需要我们去探讨消费模式、消费结构、消费水平、消费市场、消费心理,研究消费者保护、消费文化、消费环境和消费力等一系列消费问题吗?只有转向市场经济了,只有社会财富丰富了,才需要我们开展消费研究和建立消费经济学。记得几年前,我在当时的…