浅谈关系营销及其在医药营销中的运用

关系营销模式强调以“关系”为导向,企业在营销过程中与参与营销活动的各方成员建立并维持长期稳定的关系,从追求每一笔交易的利益最大化转向追求各方利益最优化。在关系营销模式下,企业通过与消费者、供应商、中间商、竞争者、政府机构及企业内部员工之间的双向沟通交流、协作共赢,最终实现企业的长期稳定发展。     

基于供应链的营销物流研究

物流与营销的关系密不可分,而营销物流更是企业降低成本、增加收益的重要途径.在供应链环境中探讨了营销物流,同时指出了营销物流供应链的特点.最后以供应链中的制造商、批发商、零售商为切入点,对直供营销物流、零售支持型营销物流、产销联盟营销物流模式分别进行了分析.     

政策营销研究综述

文章结合国内外对政策营销的研究,主要从政策、政策营销概念及其策略模式等方面进行了介绍。首先,介绍了政策概念的综述;其次,对政策营销的发展进行了总结,并且综述了政策营销的概念定义;最后,对政策营销的模式以及营销策略,进行了综合总结。     

浅析中国式的众筹营销

众筹是互联网金融的创新,它不但冲击了传统的融资模式,也对营销产生了深远的影响。本文分析中国的各种众筹现象,探讨了众筹与营销之间关系,众筹营销可能遇到的问题,并对众筹营销进行了展望。     

我国第三方物流服务一对一营销模式与策略研究

对第三方物流服务一对一营销模式进行了分析介绍,并提出了第三方物流服务一对一营销模式集成模型,最后,从实施过程模型和评价方法两个方面提出了第三方物流服务一对一营销模式的实施策略,指出一对一营销要以与顾客建立互动交流关系为核心,深入了解客户,从而为客户提供最佳的定制个性化服务。     

智能电网下的网络化电力营销建设探讨

智能电网是电网技术发展的必然趋势,必然会对电力营销体系的发展产生重要的影响,促进现代化电力营销体系的建设。本文对网络化电力营销的必要性和优势进行了分析,并对智能电网下网络化电力营销的发展策略作简要介绍,论述了网络化营销观念与模式的变革。并结合国内电力营销环境,为我国相关改革与发展提出了建议。     

基于客户关系管理的企业市场营销策略及应用研究

客户关系管理是指企业通过发展经销商和最终用户对企业产品和服务更为积极的持续关注和偏好,以此而提升企业竞争力的一种营销策略。本文通过对企业在市场营销过程中,企业客户管理关系的重要性进行分析和研究,对基于客户管理关系模式下的市场营销策略进行探究,有利于营销方式的贯彻实施和客户管理关系的良好发展。     

汽车市场的营销模式

本文分析影响汽车营销模式的因素和国内外汽车营销渠道发展的现状,结合我国的汽车消费市场,对国内外汽车营销模式进行了比较,预测了我国汽车营销的发展趋势,并提出了适应我国的汽车营销渠道模式。     

基于运销营关系的物流企业市场营销体系创新

首先分析了运销营关系下的物流企业市场营销体系,对运销营一体型和分离型运作模式的优缺点进行了归纳,在此基础上提出了运销营分离模式下的营销体系在组织体系、流程体系和营销管理方式上的创新模式。     

基于市场细分的中小物流企业关系营销研究

文章以中国物流行业全面开放环境下的发展为背景,根据中小物流企业自身发展特点,利用关系营销理论,对中小物流企业的关系营销问题进行了相关研究。认为中小物流企业应该在市场细分的基础上实现专业化经营,找准定位,避开与物流巨头的正面竞争。同时从加强与企业的沟通与互动、提高服务质量及保持持续的质量改进等三方面对中小物流企业的关系营销进行了分析与研究。     

Development in Information and Communications Technology (ICT) Statistics at the Australian Bureau of Statistics

This paper outlines the ICT statistical developments that the ABS has undertaken over recent years. These developments have been on both the supply side (ICT industry) and the demand side (use of IT by sector). The content of ABS ICT surveys has changed significantly over the last few years and are expected to develop further in line with industry changes and emerging policy needs.
Recent developments in household collections have been the inclusion of IT use questions in the 2001 Census of Population and Housing and in various ABS social surveys such as Children's Participation in Culture and Leisure Activities. Annual business IT use surveys are now conducted and include topics such as Internet commerce and IT security. Biennial ICT industry surveys are conducted to provide data on ICT production, imports and exports, ICT industry employment, performance and structure information. An Internet activity survey is run every six months and provides regional Internet access details and infrastructure details on Internet service providers.
A major development for 2002–03 will be the compilation of an ICT satellite account. ABS intends to produce an ICT Information Development Plan to guide its future statistical development work in the ICT field.     

Value at Risk in the Suburbs: Eminent Domain and the Geographical Politics of the US Foreclosure Crisis

Several US counties and local governments have recently considered a novel solution to the foreclosure crisis. They plan to use eminent domain to compel the owners of mortgage debt—and specifically of private‐label mortgage‐backed securities—to sell the debt to the government at a price reflecting the loan's market value. The government would then restructure the debt and resell it to new investors. The plans are striking because—in contrast to both development‐driven eminent domain and the federal subprime bank bailout—they would force investors to assume asset devaluation and increased long‐term risk. Notably, the plans have emerged as an instance of financialization‐focused politics in suburbs and suburban cities of color, specifically majority‐black and ‐Latino/a suburbs. Local support for the plans, we argue, is rooted in the long‐term disinvestment of these ‘suburbs of exception', which became targets of subprime lending and eventually sites where the ‘financial exception' has been localized. But these demographic shifts, fragmentation and fiscal pressures have at the same time created a suburban political terrain in which the plans have gained their strongest political support.     

Towards a Theory of Serendipity: A Systematic Review and Conceptualization

Serendipity – the notion of making surprising and valuable discoveries – plays a major role in the success of individuals and organizations alike. Previous research has established the importance of serendipity and identified important individual- and organizational-level antecedents. However, the literature has been dispersed and the boundaries of the concept have been blurry, leading to a lack of conceptual clarity and structure, and thus limiting validity and managerial actionability. Based on a systematic literature review, I synthesize existing management-related research on serendipity and explicate the emergence and composition of serendipity in the organizational context. I first identify three necessary conditions that differentiate serendipity from related concepts such as luck or targeted innovation: agency, surprise, and value. Then, I draw from the literature on sensemaking, event-based theorizing, and quantum-based approaches to management to conceptualize the process of cultivating serendipity in the organizational context as a process of enabling potentiality and materialization, and develop a multi-level theory of (cultivating) serendipity. This conceptualization contributes to our collective understanding of how, why, and when (i.e., under what conditions) organizations can leverage the value in the unexpected, which opens up fruitful avenues for further research.     

Accountability of NGOs in Bangladesh A critical overview

NGOs in Bangladesh have been recognized as effective change agents in the socio-economic arena throughout the world. Their contributions in micro credit, non-formal education and primary health care are widely known. NGOs play a significant role in society. NGO accountability, as a result, has become a critical issue. NGO accountability in Bangladesh has been examined here in relation to patrons, clients and themselves. Of the three relationships only accountability to patrons is in a near satisfactory state. Accountability to clients is handicapped by lack of opportunities of beneficiaries to participate meaningfully in NGO policy making. Accountability to themselves is adversely affected due to the adherence to a strictly hierarchical system and the influence of founding and charismatic NGO leaders.     

Towards an Asian model of human resource management? A comparative analysis of China,Japan and South Korea

There has been much discussion regarding the possible decline and weakening of national systems of human resource management (HRM). Yet, culture and institutions are often cited as the major stumbling blocks to this outcome. Such constraints may dissipate in the analysis, particularly if ‘regional clusters’ are considered where geographic and cultural closeness and ‘openness’ to similar economic pressures exist. In such cases, it might be postulated that convergence in HRM will occur. We argue that China, Japan and South Korea represent such a cluster. This article examines these countries, to see if a degree of convergence is taking place and if it is towards an identifiable ‘Asian’ model of HRM. A model of change is presented that distinguishes between levels of occurrence and acceptance. Details of the development and practice of HRM in each country are then set out. The article ends with a discussion and implications section and a brief conclusion.     

Ansätze und Ergebnisse anglo-amerikanischer M&A-Forschung

Based on a review of established U.S. management journals (1995–2003), six schools of thought are identified within the Anglo-American M&;A research: “Capital Market”, “Principal/Agent”, “Industrial Organization”, “Organizational Behavior”, “Human Resources” and “Strategic Management”. The literature review shows that the definition of M&;A success, the methods applied, and insights from empirical research differ according to the respective school of thought. Empirical studies focus on the resource combinations of merger partners, the specific circumstances of merger negotiations, and on integration management as antecedents of merger performance. Unfortunately, empirical findings have not yet provided reliable explanations for M&;A success. Based on the current state of Anglo-American M&;A research, the authors discuss implications for business practice, identify research gaps, and propose areas for future research.     

Introduction of New Technology with a Sound Transition of the Input-Output Structure

We examine the general equilibrium repercussions associated with the introduction of new technologies, using the generalized Leontief system that allows technological substitutions. We show that an untested introduction of cost-increasing technologies in any industry may result in creating a non-productive technological structure that does not satisfy the Hawkins-Simon condition, following the autonomous dynamic adjustment process with structural transitions in the economic system. Therefore, we propose a practicable control scheme of introducing cost-increasing technologies that strictly avoids the creation of non-productive structures in all periods of structural transition, using the available information on the ex ante technological structure.     

The Creation of the Office for National Statistics

A new Office for National Statistics was created in the United Kingdom in 1996 following a series of developments designed to strengthen the relevance and integrity of statistics. This paper describes these fundamental changes and sets out a blueprint for future progress. It also sets current developments in the United Kingdom in an historical and international context.     

What helps? Women engineers' accounts of staying on

We have considerable understanding of the obstacles that women engineers encounter and the reasons that they leave the field, but we know less about what enables them to remain. Adopting an interpretivist approach, this article examines how a group of British women engineers in two FTSE 100 companies account for “staying on” in their male‐dominated work settings. We delineate four specific forms of help that facilitate women's retention in the field. We argue that exposure to help leads to women developing a habitus that enables them to continue working in engineering. To conclude, we draw on our findings to outline HR practices that will facilitate supportive relationships in the workplace and pave the way towards developing more positive organisational climates.     

论现代物流企业的发展观

物流业经过诸多年的发展目前已经成为最热门的行业之一,物流企业的注册数量也与日俱增,达到前所未有的规模。毋庸置疑,任何企业都希望自己迅速做强做大,并成为真正现代物流企业的典型代表,要实现这一目标一个首要问题就是要解决现代物流企业的发展观问题。