时尚动感激情魅惑--全新Volvo S40强劲上市

面对心仪的设计，关注的目光中会流露出与内心共鸣的欣赏。在Volvo汽车公司为新车发布而精心准备的时尚艺术晚会上，人们就以这样一种神往的目光投向Volvo新推出的紧凑型轿车——全新Volvo S40。仅从其抛弃传统的反常规的设计理念，人们已经隐隐感到现有的同级进口豪华车阵营将遇到颠覆性的挑战。     

全球女装掀起你的盖头来

纺织品配额退出历史舞台后,全球纺织服装尤其是发展中国家的供应商面临重新洗牌的激烈竞争。中国,站在世界纺织聚焦中心,随着印度、巴基斯坦、越南等纺织服装国家的崛起,以及东南亚国家宽松的纺织品配额设限、产品价格低成本等多重夹击,现状并非乐观。中国,将何以应对?日前,来自全球纺织业界的精英,汇聚上海世贸商城,召开”新时代女装贸易与采购“高层论坛,话锋所及,直奔”全球女装的市场格局及消费趋向”主题。且听业界精英说事——     

冬季的时尚羽绒的世界——记第25届上海惠罗羽绒服饰博览会

连续举办24届,并已获得“上海名牌”、“上海羽绒第一家”荣誉称号的第25届上海惠罗羽绒服饰博览会将于10月28日隆重开幕!第25届惠罗羽博会的主会场设在南京东路100号惠罗公司商场三楼、四楼,同时还将陆续在全市设立十多处分会场,使羽博会形成了一张幅射全市、方便消费的立体销售网络。作为协办单位的国家服装质量监督检验中心（上海）站,     

世界集装箱船队增长迅速

集装箱运输已成为当今国际贸易货运的主要方式之一。现今世界上已有上百个国家和地区的400多个港口约万余个泊位开展了集装箱运输,成为国际贸易最重要的货运方式。根据有关数据统计,整个20世纪90年代,世界集装箱船的数量以年均9.7的速度增长;箱位量更是以12.2%的速度膨胀。进     

If all their products seem the same,all the parts within a product seem the same too: How brand homogeneity polarizes product experiences

Many different factors affect brand homogeneity, including the different products associated with a brand, how they are made, and how they are branded. How does the perceived homogeneity of a brand’s offered products, in turn, affect consumers’ experiences with those products? Nine experiments reveal that consumers have more polarized judgments of product experiences when the sampled products are perceived to belong to more homogeneous brands. When a consumption experience is positive, the consumer has an even more positive experience when they think the sampled product came from a homogeneous brand; however, when a consumption experience is negative, the consumer has an even more negative experience when they think the sampled product came from a homogeneous brand. This polarization occurs because the individual product inherits the brand-level quality of perceived internal consistency—when a brand seems homogeneous (i.e., consisting of homogeneous products), consumers also perceive any individual product from the brand as similarly consisting of homogeneous ingredients or parts. We suggest that brand homogeneity leads to selective processing of individual product experiences, which makes products seem more coherent, products rated faster, and ratings of different product ingredients or features more highly correlated. The perception that all of the parts within the individual sampled product are homogeneous in quality polarizes judgments of the product experience.     

全球农药的技术进步与市场变化

本文介绍了世界新农药研发方面的进展，重点介绍了拜耳的业绩。总结了世界农药市场的发展现状，比如农药范围不断扩大，安全性要求越来越高，生物农药开发备受重视等情况。最后介绍了世界农药企业进入中国市场的情况。     

服务中国汽配全球化

全国工商联汽摩配商会自成立以来．备受行业人士关注，商会的工作宗旨是：充分反映会员的愿望与要求．为会员提供各项服务．并保护会员的利益和权益；在政府、会员、用户之间发挥桥梁和纽带作用．致力于振兴中国汽摩配行业．     

分子农业正在世界各地悄然兴起

<正> 基因修改这一概念正逐步被人类所接受,世界转基因作物种植面积的增长率已经连续6年达到2位数。2002年,世界上共有16个国家的近600万农民种植了近5900万公顷的转基因作物。据国际农业生物技术获取服务机构预测,到2005年,全球转基因作物的市场价值将达到50亿美元。然而,当人们围绕转基因食用作物问题进行激烈争论时,世界正悄悄地发生着另一场植物生物技术革命,即分子农业的发展。     

Go all out for China leading and world class green products

＂As the industry leader, Shanghai Waigaoqiao Shipbuilding insists that the corporate future comes from pursuit for sustainable development,＂ said Wang Qi, general manager of Shanghai Waigaoqiao Shipbui...     

Minding the competition: The drivers for multichannel service quality in fashion retailing

PurposeConsumer purchasing behaviour has changed substantially in the light of recent developments in E-Commerce. So-called ‘multichannel customers’ tend to switch retail channels during the purchasing process. In order to address changing consumer behaviours, multichannel fashion retailing companies must continue to learn how to provide excellent service to such customers. Drawing on expectation confirmation theory, this paper investigates drivers for service quality from the perspective of multichannel fashion customers.Design/methodology: This paper approaches the topic of multichannel service quality by adopting a social constructionist research paradigm, utilising an abductive approach and an embedded case study research strategy. It aims to explore the lived experiences and perspectives of individuals in the context of an evolving complex and multidimensional phenomenon. The paper seeks information-rich cases and therefore views service quality through the eyes of experienced German multichannel customers. A customer perspective helps to explain the phenomenon of multichannel service quality and helps to disclose the meaning that these customers give to it. The sample size for this research consisted of 18 in-depth interviews and two focus groups including ten focus group participants. As such, a process of methodological triangulation was followed.FindingsIntegration quality is identified as the essence of competitive advantage for multichannel retailers. The paper conceptualises integration quality as a catalyst, which plays a supporting role in reinforcing the reactions of the physical and electronic service quality in order to provide an optimised service quality experience.Originality/valueThis paper looks at retailer/customer interactions in the context of purchases of a fashion product at a retailer using different retail channels. It highlights the distinctive requirements of multiple-channel systems within which the focus should not only be to enhance and improve physical and/or electronic service quality, but must also be about the integration of the service offers of each channel. The paper contributes to the interpretation of multichannel service quality with a new concept that explains the phenomenon from the perspective of customers.