广告传播模式的变革:从显意识传播到潜意识传播

网络广告的出现使得中国广告传播模式发生了巨大的变革：传统的显意识传播逐渐被潜意识传播所代替。潜意识广告大致有五种类型：快速切换、背景反转、植入／置入、双关、声光学处理。随着认知神经技术在广告中的应用,以FMRI为代表的技术,使得潜意识广告的效果测量成为可能,尽管存在一系列道德上的争议。     

我国城乡居民环境意识研究

人口与资源环境之间的协调对社会转型具有重要意义。本文利用SPSS软件对我国最新一次的综合社会调查（CGSS2006）的全国性数据进行了回归分析,研究发现,结构特征相比个体特征更能影响居民的环境意识;城市居民和农村居民的环境意识有着不同的生成逻辑;作为个体经历的环境事件在环境意识的生成中发挥重要的建构作用。在这个意义上,城乡居民的环境意识同时表现出了社会结构规制和社会事件建构的面向。     

关于环境意识内涵的探究

过去,我们曾对环境意识的概念进行过探讨,但对环境意识的内涵尚未很好地研究。环境意识应当主要包括哪些主要内容,我们应该从几方面去提高人们的环境意识呢？通过一段时间的思考,我把环境意识的内涵归纳成为五大类基本要素,即：环境科学知识要素、环境忧患意识要素、环境法律意识要素、环境道德意识要素和环境自觉参与意识要素。     

全球化经营环境与企业全面竞争意识浅析

企业要想生存和发展 ,就必须认识和预见那些将极大影响其前途命运的各种环境变化 ,特别是突发性的危机事件。在全球化进程中 ,非市场的因素越来越多 ,更加复杂化、国际化、多样化、立体化的竞争已经不可避免。树立全面竞争意识 ,积极应对 ,对于逐渐成长但羽翼未丰的中国企业而言至关重要     

基于信息化环境的大学教育传播中师生关系的研究

高等教育作为社会系统中的一个子系统,也毫不例外的受到信息化时代的影响,大学师生关系也受到了冲击。建立新型师生关系成为当前高等教育人才培养工作中的重要课题。本文对目前信息化环境中大学师生关系的发展预测,提出了目前大学师生关系存在的问题,并针对问题提出了解决策略,对信息化环境下的大学师生关系提出了新的要求。     

谈建筑设计中的环境意识

环境意识是一种现代意识,它认识到人是生活在环境之中的。环境包围着人,也影响甚至支配人的行为,而人也能影响环境甚至改变环境。要认识到人是\"环境的人\",环境是\"人的环境\",环境与人二者密不可分。环境设计强调人的\"参与\",体现\"以人为本\",即体现人的物质生活和精神生活的需求。当代建筑学的观念认为:建筑是人类开拓生活空间的环境科学和艺术。     

大学生公共环境意识教育研究

通过对大学生公共环境意识现状调查发现,大多数同学有保护公共环境的主体性意识,但缺少自觉自愿行为;近三分之一的同学知行不一;少数同学缺乏公共环境意识。借助加强劳动意识教育、强化宣传教育、充分运用活动载体等方法来提高大学生公共环境意识,使之自觉践行。     

旅游区管理者环境意识评价研究

近年来,随着社会、经济的进步,旅游业在我国得到了迅猛发展,已成为我国国民经济新的增长点和第三产业发展的重点,作为旅游业重要支柱的旅游区,在各地旅游业发展中的地位和作用也日益凸现。面对日益增长的资源需求与维护生态平衡矛盾的日益尖锐,旅游区管理者更应该提高环境意识。但目前对旅游区管理者环境意识缺乏定量的衡量尺度,因此,开展对旅游区管理者环境保护意识的量化研究有着特别重要的意义。     

基于动态演化博弈的环境群体性事件舆论传播机制研究

在环境群体性事件频发的今天,正确引导民众舆论的发展方向十分重要。文章构建了一个环境群体性事件的舆论传播动态演化博弈模型,对其传播机制进行了定量分析,找到了影响舆论传播的关键性因素,并为政府正确引导舆论方向提供了理论参考和决策建议。     

Environmental Management Accounting: A Case Study Research on Innovative Strategy

The aim of this paper is to conduct an in-depth study on environmental management systems developed in the ceramic tiles sector. This study is conceived as an improvement on a previous survey related to an environmental diagnosis of the ceramic tiles sector where some incongruities between environmental explicit speeches and environmental actions were detected. Such incongruities revealed that firms assumed to be highly environmental committed while from facts this commitment was not so high proved. So, it was necessary to introduce case study research methodology to clarify and to understand the reasons of these inconsistencies. The main objectives of our case study research are two. The first one consists in determining the relationship between firms and environment, analysing environmental positions in companies assumed in their environmental strategy and their environmental behaviour reflected in facts, while the second one attempts to establish the role played by the accounting information system in the environmental management systems of the companies in the sector. Our case study research reveals the elaboration of a larger amount of environmental accounting information for internal use than for external one. This fact is due not only to the inexistence of regulations about environmental disclosures in Spain, at that time, but also to the importance of environmental internal accounting information for management which supports the prevalence of decision-usefulness theory in the implementation of environmental management systems.Lecturer of Management Accounting in the Department of Finance and Accounting of the University Jaume I of Castellon (Spain). PhD in Business Management, with a focus on Environmental Management Accounting. Participant in several research funding programmes related to Environmental Management in Spain, Scotland and Guatemala.     

An Empirical Study of Environmental Awareness and Practices in SMEs

With increasing awareness of environmental issues, there has been rising demand for environmental-friendly business practices. Prior research has shown that the implementation of environmental management practices is influenced by existing and potential stakeholder groups in the form of external pressures from legislators, environmental groups, financial institutions and suppliers, as well as internally by employees and owner/manager attitudes and knowledge. However, it has been reported that despite business owner/managers having strong “green” attitudes, the level of implementation of environmental-friendly practices is low. In order to explore the connection between pressures for improved practices and the management actions taken, this article examines how influence from various stakeholders is related to awareness of environmental issues, and how this awareness relates to actions taken within the businesses to reduce the environmental impact of their operations. The results indicate that legislation does result in general environmental awareness, and that organizations are then willing to␣change their business processes and environmental strategies. However, despite their actions they have little awareness of the benefits that might arise from cost reductions from their environmental-friendly practices. Those influenced by their suppliers act to reduce waste, but do not put into place formal environmental management systems, or use environmental messages to market their goods or services. Nevertheless, it can be argued that they have a real commitment to environmental issues, as evidenced by a willingness to voluntarily contribute to environmental organizations.     

Developing a Global Mindset Through Short-Term Study Abroad

ABSTRACT

The purpose of this paper is to introduce a practical, effective method of teaching short-term study abroad courses to increase students' global awareness and lay the foundation for the development of a sophisticated global mindset in future managers. The global mindsets discussed in the literature coincide with the levels of cognitive complexity found in the critical thinking literature. Building on these traditions, we construct an approach based on facilitated, group discussion. One major advantage of this technique is that, because it is done in a group setting, it is less time-consuming for faculty than other ways of providing feedback to students during study abroad courses. Given that short-term study abroad courses have become a popular way to internationalize business school curricula, this approach offers a way to maximize the impact of these experiences.     

Environmental Reporting of Global Corporations: A Content Analysis based on Website Disclosures

Today, more corporations disclose information about their environmental performance in response to stakeholder demands of environmental responsibility and accountability. What information do corporations disclose on their websites? This paper investigates the environmental management policies and practices of the 200 largest corporations in the world. Based on a content analysis of the environmental reports of Fortune’s Global 200 companies, this research analyzes the content of corporate environmental disclosures with respect to the following seven areas: environmental planning considerations, top management support to the institutionalization of environmental concerns, environmental structures and organizing specifics, environmental leadership activities, environmental control, external validations or certifications of environmental programs, and forms of corporate environmental disclosures.     

环境管理会计工具的特征化

在分析了当前外部环境报告自愿披露实践的局限性、企业当局环境责任和信息需求的基础上 ,提出了一个由货币—实物、时间分期、时间长度和信息搜集频次等维数构成企业内部环境管理会计 (EMA)特征框架 ,将目前EMA方法和工具进行分类。根据该特征框架 ,企业管理阶层可以按照特定的决策和责任背景选择合理的环境管理会计工具来控制环境影响。     

A Global Analysis of Orientation,Coordination, and Flexibility in Supply Chains

Global supply chains are growing rapidly, and the ability to manage cross border logistics operations has become a necessity to maintain a competitive advantage in a dynamic environment. This research addresses current gaps in the literature by investigating the buyer–supplier integration dynamics in a global context with a focus on the antecedents and outcomes involved in the process. Empirical data from 320 U.S. based manufacturing companies that source from overseas was collected and used to test the framework. In addition to providing empirical evidence for the importance of orientation on collaboration, operational coordination, and integration this research explains how manufacturing companies can enhance the flexibility of their global suppliers and how that impact their logistics as well as overall firm performance. Managerial and research implications are provided as well as areas for future research.     

环境保护中政府的职责与完善

环境保护是当代政府的一个重要职责,政府在环境保护中有着不可取代的作用,作为环境保护的组织者和领导者,近几年政府在环境保护方面也做了不少工作,环境保护工作也取得了积极的进展。但是环境恶化状况尚未得到根本遏制,环境事故频繁发生。论述了如何优化政府的环境保护责任。