会展人共聚“会展风尚大典”

2011年12月23日,由中国会展杂志社主办的“2011会展·风尚·大典”在国家会议中心隆重举办,这是继去年同期举办“会展·十年·风尚·大典”之后,中国会展杂志社第二次举办会展风尚大典活动,主办方志在将其打造成为会展业界一年一度辞旧迎新的“嘉年华”。     

这场战“疫”，会展人未缺席！——会展人如何更好地在家办公？

受新型冠状病毒肺炎疫情的影响,北京、上海、广东等省市发布通知,要求各类企业(特殊行业除外)复工时间不早于2月9日24时。与此同时,全国各地会展企业积极响应及配合疫情防控工作,避免大型聚会活动,防止疫情扩散,原定于2月份、3月份开展的展会纷纷发出延期或停办公告。     

中国会展微评

TOP10本月阅读量排行榜前十截止日期2月29日1实景!抗击疫情,武汉会展场馆变身"方舱医院"2疫情对中国经济有何影响?会展专家分析:要蓄势以待,谋划行业突围3干货收藏丨中国会展业抗击"新冠疫情"对策与发展在线研讨会顺利召开4不让任何受疫情影响的展会因无档期取消第三届进博会筹备工作稳步推进5征集令@所有会展人你也可以为疫情防控做贡献6商务部:第127届广交会各项筹备工作正按计划有序进行7不延期!2020(第四届)中酒展将移师青岛8讲述这些天会展人"抗疫"的感人故事……9关注|关于公示第127届广交会部分品牌展位调整情况的通知10众志成城!国际展览局、2020年迪拜世博局声援中国抗击新冠肺炎疫情。     

会展人如何用英语向外国人解释清楚这场战“疫”？

疫情期间,已经有多个国家和地区对中国公民采取了入境管制措施,再加上部分外媒对中国疫情的过度报导,有不少做海外展会的企业反映:有些客户开始担心中国人身上携带病毒,正考虑是否让中国人参展以及是否来中国参展。面对国外客户,我们应该怎样描述疫情?本期会展英语向大家介绍近期的英文热词和常用表达。     

致敬“12358”

正(山东快书)闲言碎语不多讲,表一表好汉武二郎……(旁白:哎,不对呀,不是说价格举报电话吗,怎么扯到了水浒上?)这位看官,我说你先别急嘛,听我从头说端详:武松景阳岗上打猛虎,从此威名天下扬。现如今的乱涨价、乱收费就似老虎,就需要咱12358学那武二郎为咱百姓的生活主持公道、除暴安良,你说,我用武二郎来比喻他们,有错吗?不对吗?没有道理吗?别净解了毛驴扫磨堂——抬杠。     

微医:互联商医院的抗“疫”能力

近几日,26岁的小佳(化名)惶惶不安,她这两天反复发烧,碍于疫情影响,又不敢去医院。一天,凌晨四点半,实在不安的她准备网上先找医生问问。没想到,这通夜阑人静时的求助立刻就得到了医生的回复。通过仔细询问、诊断症状,医生推测小佳得新冠肺炎可能性较低,应是咽喉炎引起的不适,叮嘱她不要怕,先观察。     

期待“会展人”的盛会——业界人士畅谈第二届中国国际会展文化节

目前,第二届中国国际会展文化节正在火热筹备中,业内人士对此次盛会的关注热情也在不断高涨。在与同行的不断接触中,记者听到了很多"会展人"的"心里话",他们以"会展人"特有的使命感,表达了对此次盛会的期待与祝愿--沈丹阳(商务部国际贸易经济合作研究院副院长)第二届中国国际会     

回顾黄金十年之：致敬“老零售人”

蓦然回首,十年已过。但有些人却一直在我们的：脑海中闪现。他们有的辉煌过、骄傲过,也曾叱咤风云,站在高高的领奖台;他们有的彷徨过、失落过,也曾饮恨沙场,默默转身独自疗伤。十年后的今天,他们或挥别行业,或已开创事业第二春。然而,他们在零售这本厚书上留下了自己的指印,他们给零售业界带来了许多第一次,     

平凡岗位上闪亮的星 致敬青岛市“最美市场监管人”

市场监管工作直面市场主体,更涉及千家万户民生福祉,在优化营商环境、强化市场监管、推进品牌建设、保护创新动力和激发市场活力等方面发挥着重要作用。为了更生动精彩的呈现全国市场监管系统涌现出的新经验、新成绩、新举措、新思路,本刊市监栏目从2022年第一期起,将持续关注全国各地市场监管系统的典型案例、先进事迹、优秀个人等,努力做好综合宣传报道工作。     

向“纳税英雄”致敬

“为什么越富的人越不交税呢？这是不正常的。”近日，朱基总理对国内一些高收入者逃避个人所得税的行为表示了不满。一时间，“富人为何不交个税”成为新闻热点，在普通百姓和富豪阶层中都引起了极大震动。按照税务部门的说法，目前，我国存在着一种“高收入人群高偷漏税率”的现象。据他们调查，全国个税的纳税主体是收入相对透明的工薪一族；至于高收入者的纳税比重，广东省仅占２．３３％，北京市高收入人群集中的海淀区只占８％。而一组被广泛援引的数据更表明：在全国去年７万亿元的存款总量中，人数不足２０％的富人们占有８０％的比…     

China＇s first-half 2009 textile exports fall 11 percent

Intertextile Shanghai Apparel Fabrics, the worlds＇ largest industry event, has already confirmed many fabric mill suppliers from around the world. Among them are several exhibi- tors from the European Union （EU） including Austria, Belgium, France and the United Kingdom, while Italy and Germany will be grouped into country pavilions.     

中国商品:如何亮相欧洲

位于汉诺威的德意志梅斯AG公司(Messe AG)是全球最大的会展机构之一,公司董事会主席恩斯特·罗威(Ernst Raue)负责在世界各国举办的贸易展览工作.本刊"中欧之桥"专栏记者就"中国厂商为什么应去欧洲及怎样到欧洲参展"的话题对他进行了采访.     

Tribute to Colston E. Warne

The daughter of Colston E. Warne reviews the social history of the consumer movement and her father's role in that movement. She speaks of her father's college days, his role as President of Consumers Union (CU) in the pre- and post-war years, CU's role in the beginning of ACCI, and the development of an international consumer movement.     

参展商市场环境认知及其行为影响研究——以义乌“旅博会”参展商为例

基于认知视角,结合参展商对市场认知的特点,构建了参展商市场认知结构模型,并利用探索性因素分析和验证性因素分析对假设模型进行了验证。同时,通过构建结构方程模型,对参展商的市场综合认知对参展预期成果和行为意图的影响进行了实证分析:从整体认知看,经营商对当前旅游商品市场的认知度并不高;从市场综合认知的影响看,其对预期成果和行为意图都有着显著的正向影响关系,同时预期成果对行为意图也有着正向影响关系。     

JBBM at 21 with a Tribute to David T. Wilson: Founding Editor of the Journal of Business-to-Business Marketing

ABSTRACT

Purpose: This article documents the contributions of David T. Wilson to the field of business-to-business marketing in general and his contributions as founding editor of the Journal of Business-to-Business Marketing (JBBM).

Methodology: In-depth interviews were conducted with David T. Wilson’s doctoral students to discuss the impact he had on their education in business-to-business marketing and in their personal lives. The list of dissertations, which Dr. Wilson chaired, co-chaired, or served on committee, was compiled through the cooperation of libraries at Texas A&M University and The Pennsylvania State University. This list was verified through ProQuest, a global information-content and technology company that provides solutions, applications, and products for libraries. Further, information in this article was derived from a literature review of David’s early JBBM editorials and scholarly articles, as well as those of the current sitting editor.

Findings: Results of this research demonstrate David T. Wilson’s long-term commitment to the field of business-to-business marketing over his 33-year career at The Pennsylvania State University. His influence is demonstrated through his research, teaching, and service related to business-to-business marketing.

Research implications: David T. Wilson’s vision for JBBM was to position it as a theoretical journal with an international editorial review board and a global impact, including handing the editorial reigns over to David Lichtenthal, the current sitting Editor since 1995 and Wilson’s 16^th doctoral student out of a career total of 38.

Practical implications: It is the responsibility of the editorial review board to understand the journal’s past to help guide the future. Therefore, understanding the contributions of David T. Wilson, as the founding editor, to JBBM and the field of business-to-business marketing is useful to scholars and managers alike. This understanding provides a valuable historical context.     

同“励”协契 共抗疫情

2020年新年伊始,新冠肺炎疫情爆发,这只突如其来的黑天鹅让诸多行业陷入停摆困境,国际和国内会展市场也受到显著影响,展期原定于会展业旺季2-4月的展览会纷纷宣布延期或取消。即便如此,在共抗疫情,为逆行者强力后援的队伍中,仍然活跃着会展企业的身影。