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1.
Naresh K. Malhotra 《Journal of the Academy of Marketing Science》1996,24(4):291-298
This article presents an analysis of the research published in theJournal of the Academy of Marketing Science (JAMS). A brief history of the journal is chronicled, and its output in recent years is considered. Special attention is paid to
the content of the articles published and the research methods used. An analysis of frequent contributors is also conducted.
Much of the analysis focuses on the past 10 years. The conclusion is thatJAMS has made a significant impact on marketing scholarship and has emerged as a top marketing journal of which all the fellows
of the academy can justifiably be proud.
In an article by Wheatley and Wilson (1987), he was ranked number one in the country based on articles published in theJournal of Marketing Research during 1980–1985. He holds the all-time record for the maximum number of publications in theJournal of Health Care Marketing. He is ranked number one based on publications inJAMS since its inception through Volume 23 (1995). He is also number one based on publications inJAMS during the 10-year period of 1986–1995. He has published 67 articles in major refereed journals. The second edition of his
book titledMarketing Research: An Applied Orientation was published recently (Prentice Hall, 1996). The book has received widespread adoption at both the graduate and undergraduate
levels, with more than 100 schools using it. He is the winner of numerous awards and honors for research, teaching, and service
to the profession.
An erratum to this article is available at . 相似文献
2.
Karin Braunsberger R. Brian Buckler David J. Ortinau 《Journal of the Academy of Marketing Science》2005,33(4):620-632
Cognitive response coding is relevant for researchers who collect cognitive responses from individuals in the form of answers
to open-ended questions or as thoughts produced while exposed to advertising messages. Coding of these cognitive responses
is normally completed by a panel of two to four independent judges. This article is the first to empirically investigate cognitive
intent congruence aspects underlining the data generated through cognitive response coding. The results show that there are
definite gaps in the congruence of cognitive intent between the cognitive coding results that respondents, serving as cognitive
response coders of their own thoughts, can provide and those cognitive response patterns provided by independent raters. The
current study’s results raise a “yellow” caution flag regarding external independent raters’ ability to produce valid cognitive
intent coding patterns that cannot be ignored by future researchers. The authors offer interpretation, implications, limitations,
and directions for future research.
Karin Braunsberger (braunsbe@stpt.usf.edu) (Ph.D., University of Texas at Arlington) is an associate professor of marketing in the College of
Business Administration at the University of South Florida St. Petersburg. Her research interests are in the areas of research
methods, consumer thought processes, and services marketing. Her research has been published in theJournal of the Academy of Marketing Science (JAMS), theJournal of Business Research, theJournal of Services Marketing, and others. She serves as a member of the editorial review board forJAMS.
R. Brian Buckler (bucklerrb@mail.avila.edu) (Ph.D., University of Texas at Arlington) is an associate professor of marketing at Avila University
(since 1996). He teaches both undergraduate and MBA Marketing courses. He is serving a second term as president of the American
Marketing Association—Kansas City, Regional Chapter and has also served as director and vice president of Membership. His
teaching and research interests include marketing strategy, marketing research, and consumer behavior.
David J. Ortinau (dortinau@coba.usf.edu) (Ph.D., Louisiana State University) is a professor of marketing in the College of Business Administration
at the University of South Florida, Tampa. His research interests are in the areas of consumer satisfaction and value evaluations/models;
services marketing and service quality within selected market segments; research methodologies/scale measurement development;
marketing education issues; attitudinal, motivation, and value issues within the consumer behavior framework; and marketing
interactive technologies. His scholarly contributions have been published in theJournal of the Academy of Marketing Science (JAMS), theJournal of Retailing, theJournal of Business Research (JBR), theJournal of Health Care Marketing, theJournal of Services Marketing, theJournal of Marketing Education, and others. He is coauthor (with Joseph F. Hair Jr. and Robert P. Bush) ofMarketing Research: Within a Changing Information Environment (3d ed.). He serves as an editorial board member forJAMS andJBR, as well as an ad hoc reviewer for several other journal outlets. His teaching interests focus on marketing research methods
and scale measurement, consumer/social behavior, and services marketing. 相似文献
3.
Jay B. Barney 《Journal of the Academy of Marketing Science》2014,42(1):24-26
Kozlenkova et al. (Journal of the Academy of Marketing Science 2013) show that resource-based theory has had important implications for marketing. This paper suggests that marketing might have important implications for resource-based theory. 相似文献
4.
J. Andrew Petersen V. Kumar F. Javier Sese 《Journal of the Academy of Marketing Science》2018,46(5):813-836
Recent evidence about the central role played by perceptual constructs in driving performance outcomes has produced a renewed interest in studying customer mindset metrics (CMMs; e.g., satisfaction, service quality, and loyalty intentions). However, we still lack a proper understanding of how (i.e., process) and to what extent (i.e., magnitude) these CMMs ultimately translate into profitability at the customer level. In this study, we integrate CMMs into an individual-level framework of customer behavior and profitability and provide a conceptual understanding of the process through which these metrics influence customer profitability. Specifically, we propose three mechanisms through which CMMs affect customer behavior and profitability: behavioral effect, marketing effectiveness effect, and marketing efficiency effect. We empirically test this framework across two distinct contexts, a B2B high-tech firm and a B2C telecommunications firm. The results demonstrate that these unobservable CMMs have a significant and multi-dimensional impact on customer behavior and customer profitability. Furthermore, we compute the increases in customer behavior and customer profitability that each firm can expect due to increases in CMMs to help firms improve resource allocation and make better decisions about how much (and when) to invest in CMMs. 相似文献
5.
Naresh K. Malhotra Mark Peterson Susan Bardi Kleiser 《Journal of the Academy of Marketing Science》1999,27(2):160-183
This article provides observations on the state of the art in marketing research during 1987–1997. As such, it updates the
earlier state-of-the-art review by Malhotra (1988), which won theJournal of the Academy of Marketing Science (JAMS) Best Article Award. The primary thrust of articles published in theJournal of Marketing Research during 1987–1997 is reviewed to determine important areas of research. In each of these areas, the authors summarize recent
developments, highlight the state of the art, offer some critical observations, and identify directions for future research.
They present a cross-classification of various techniques and subject areas, and make some observations on the applications
of these techniques to address specific substantive and methodological issues in marketing research. The article concludes
with some general directions for marketing research in the twenty-first century.
Naresh K. Malhotra is Regents’ Professor in the DuPree College of Management at the Georgia Institute of Technology. He is listed in Marquis
Who’s Who in America. In an article by Wheatley and Wilson (1987 AMA Educators’ Proceedings), he was ranked number one in
the country based on articles published in theJournal of Marketing Research during 1980–1985. He also holds the all-time record for the maximum number of publications in theJournal of Health Care Marketing. He is ranked number one based on publications in theJournal of the Academy of Marketing Science (JAMS) since its inception through Volume 23, 1995. He is also number one based on publications inJAMS during the 10-year period 1986–1995. He has published more than 75 articles in major refereed journals including theJournal of the Academy of Marketing Science, theJournal of Marketing Research, theJournal of Consumer Research, Marketing Science, theJournal of Marketing, theJournal of Retailing, theJournal of Health Care Marketing, and leading journals in statistics, management science, and psychology. He was chairman of the Academy of Marketing Science
Foundation from 1996 to 1998, president of the Academy of Marketing Science from 1994 to 1996, and chairman of the Board of
Governors from 1990 to 1992. He is a Distinguished Fellow of the Academy and Fellow of the Decision Sciences Institute.
Mark Peterson is an assistant professor at the University of Texas at Arlington. His research interests include methods, affect, international
marketing, and quality of life. His work has been published in theInternational Marketing Review, theJournal of Business Research, and theJournal of Macromarketing. He is on the editorial review board for theJournal of Macromarketing.
Susan Bardi Kleiser is an assistant professor of marketing at the University of Texas at Arlington. She holds a Ph.D. in marketing from the University
of Cincinnati. Her research interests include consumer decision making, product management, international marketing, marketing
ethics, and marketing research and modeling techniques. Her research has appeared inResearch in Marketing, Advances in Consumer Research, and several proceedings. 相似文献
6.
Ina Garnefeld Eva Böhm Lena Klimke Andrea Oestreich 《Journal of the Academy of Marketing Science》2018,46(6):1133-1147
In many industries, it is common practice to extend sales promotions ex post. That is, firms belatedly extend the initial deadline of a promotion shortly before or directly after the previously announced deadline, with the expectation of increased sales. Four experimental studies indicate both positive and negative effects of these ex post extensions. First, customers perceive an ex post extended promotional offer as less attractive, such that their repurchase intentions diminish. This negative effect arises consistently across different boundary conditions, such as different customer and product types. Second, the positive effect of ex post extensions stems from the possibility that the consumer can still use the promotional offer, so it emerges only for potential customers and existing customers of frequently bought products. Companies can mitigate the dark side of ex post extensions proactively, by designing the extensions to last for only a short time or offering an explanation for the extension that highlights the popularity of the initial promotion. 相似文献
7.
Although self-efficacy has been demonstrated to be positively associated with performance-related variables, few studies have
looked at its possible antecedents in the context of personal selling. Applying social cognitive theory, this study posits
that while self-efficacy positively affects performance, the salesperson's learning effort directly affects self-efficacy.
Furthermore, two task-related factors (perceived job autonomy and customer demandingness) and one individual difference variable
(trait competitiveness) are proposed to affect salesperson learning effort and self-efficacy. Two empirical studies show consistent
results regarding the positive effects of learning on efficacy and efficacy on performance as well as the influences of three
exogenous constructs on learning and efficacy. Implications and future research directions are discussed.
Guangping (Walter) Wang is an assistant professor of business at Penn State University at Hazleton. He received his Ph.D. in marketing from Louisiana
State University in 2000. His research interests include sales management, relationship marketing, database marketing, and
e-commerce. His work has appeared or been accepted for publication in theJournal of Vocational Behavior, Journal of Business Research, Journal of Relationship Marketing, Journal of Global Marketing, and a number of national and international conference proceedings.
Richard G. Netemeyer is a professor of marketing in the McIntire School of Commerce at the University of Virginia. He received his Ph.D. in marketing
from the University of South Carolina in 1986. His research interests are primarily consumer and organizational-behavior issues.
His research has appeared in theJournal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of Applied Psychology, OBHDP, JAMS, and others. 相似文献
8.
The impact of research design on consumer price recall accuracy: An integrative review 总被引:1,自引:0,他引:1
For almost half a century, researchers have examined consumer knowledge of prices, often with disturbing and conflicting results.
Although the general findings suggest that consumer knowledge of prices is poorer than assumed in neoclassical economic theory,
significant variations among results exist. The authors synthesize findings from prior studies to determine the impact of
research design choices on price recall accuracy measures. A meta-analysis indicates that a significant amount of variation
in the accuracy of consumers’ price recall is related to research design characteristics such as the presence of financial
rewards, respondents’ task size, and the price elicitation approach. Implications for price awareness research are discussed.
Hooman Estelami is an assistant professor of marketing and codirector of the Pricing Center at the Graduate School of Business, Fordham University.
His research has been published in, among others, theJournal of the Academy of Marketing Science, theJournal of Service Research, theJournal of Product and Brand Management, theJournal of Marketing Theory and Practice, theJournal of Consumer Satisfaction/Dissatisfaction and Complaining Behavior, theJournal of Professional Services Marketing, theJournal of Business in Developing Nations.
Donald R. Lehmann is George E. Warren professor of marketing at the Graduate School of Business, Columbia University. His research has been
published in theJournal of Marketing Research, theJournal of Marketing, Marketing Science, theJournal of Business Research, theJournal of Retailing, theJournal of Product Innovation Management, Management Science, Marketing Letters, and elsewhere. He has written numerous books related to marketing research and marketing management. 相似文献
9.
The impact of suppliers' perceptions of reseller market orientation on key relationship constructs 总被引:1,自引:0,他引:1
Thomas L. Baker Penny M. Simpson Judy A. Siguaw 《Journal of the Academy of Marketing Science》1999,27(1):50-57
A number of researchers have reported the positive benefits of creating and maintaining a market orientation. This study is
one of the first to explicitly investigate the effects of market orientation within a channel context. It is proposed that
a supplier's perceptions of a reseller's market orientation will positively affect the supplier's perceptions of certain key
relationship marketing constructs. Data collected from 380 suppliers were used to test the hypotheses. All hypotheses were
supported.
Thomas L. Baker is an associate professor of marketing in the Cameron School of Business at the University of North Carolina at Wilmington.
He was awarded his doctorate in 1990 from Florida State University. His research has been published in theJournal of Marketing, Journal of Retailing, Journal of Personal Selling and Sales Management, Journal of Business Research, and other journals as well as international, national, and regional proceedings.
Penny M. Simpson is an associate professor of marketing and the David D. Morgan Professor of Marketing at Northwestern State University of
Louisiana. She was awarded her doctorate in 1991 from Louisiana Tech University. Her research interests include channel relationships,
market orientation, and advertising effectiveness. Her articles have been published in theJournal of Marketing, Journal of Academy of Marketing Science, Journal of Health Care Marketing, Journal of Business Ethics,
Psychological Reports, and other journals and proceedings.
Judy A. Siguaw is an associate professor of marketing at Cornell University, School of Hotel Administration. She was awarded her doctorate
in 1991 from Louisiana Tech University. She has published in numerous journals, including theJournal of Marketing, Journal of Marketing Research, Journal of Strategic Marketing, Journal of Business Ethics, andIndustrial Marketing Management. She has also published many conference proceedings, including those for the Academy of Marketing Science, the American Marketing
Association, and the European Marketing Academy. 相似文献
10.
11.
Satish Jayachandran Rajan Varadarajan 《Journal of the Academy of Marketing Science》2006,34(3):284-294
Previous research provides conflicting evidence of the association between the past performance of a business and its competitive
responsiveness, with researchers observing both positive and negative relationships. To clarify this issue, the authors test
a model using survey data from the retailing industry. The model delineates direct and indirect mediated paths through ability
to respond, motivation to respond, and awareness of competitors’ actions to show how past performance can have both positive
and negative influence on competitive responsiveness. However, the overall impact of past performance of an organization on
its competitive responsiveness is positive. The implications of these findings for research, practice, and theory are discussed.
Satish Jayachandran (satish@moore.sc.edu) is an assistant professor of marketing in the Moore School of Business at the University of South Carolina.
His research interests are focused on issues related to the market responsiveness of firms. His research has been published
in theJournal of Marketing and theJournal of the Academy of Marketing Science. He was a recipient of the Harold H. Maynard Award for 2001 from theJournal of Marketing. He was nominated a young scholar by the Marketing Science Institute in 2003.
Rajan Varadarajan (varadarajan@tamu.edu) is Distinguished Professor of Marketing and holder of the Ford Chair in marketing and e-commerce at
Texas A & M University. His teaching and research interests are in the areas of strategy, international marketing, and e-commerce.
His research on these topics has been published in theJournal of Marketing, theJournal of the Academy of Marketing Science, theAcademy of Management Journal, Strategic Management Journal, Sloan Management Review, California Management Review, Business
Horizons, theJournal of Business Research, and other journals. 相似文献
12.
An examination of selected marketing mix elements and brand equity 总被引:46,自引:0,他引:46
Boonghee Yoo Naveen Donthu Sungho Lee 《Journal of the Academy of Marketing Science》2000,28(2):195-211
This study explores the relationships between selected marketing mix elements and the creation of brand equity. The authors
propose a conceptual framework in which marketing elements are related to the dimensions of brand equity, that is, perceived
quality, brand loyalty, and brand associations combined with brand awareness. These dimensions are then related to brand equity.
The empirical tests using a structural equation model support the research hypotheses. The results show that frequent price
promotions, such as price deals, are related to low brand equity, whereas high advertising spending, high price, good store
image, and high distribution intensity are related to high brand equity.
Boonghee Yoo (Ph.D., Georgia State University) is an assistant professor of marketing at St. Cloud State University. His research interests
include brand equity, cross-cultural scale development, service quality, retail productivity, Internet marketing, and marketing
methodology. He has published previously in theJournal of Retailing, theJournal of Business Research, theJournal of Business & Industrial Marketing, theJournal of Service Research, and theJournal of Marketing Channels.
Naveen Donthu (Ph. D., University of Texas, Austin) is a professor of marketing at Georgia State University. His research interests center
on research methodology, site selection models, comparative and outdoor advertising, brand equity, Hispanic consumer research,
cross-cultural issues, and customer satisfaction. His work has appeared in journals such asMarketing Science, theJournal of Marketing Research, theJournal of Consumer Research, theJournal of the Academy of Marketing Science, theJournal of Advertising, theJournal of Advertising Research, theJournal of Retailing, and theJournal of Business Research.
Sungho Lee (Ph.D., University of Illinois at Urbana-Champaign) is an assistant professor of marketing at the University of Seoul, South
Korea. His research focuses on understanding consumers’ cognitive processing of brand and price information, brand extension
and brand equity, and advertising-driven persuasion processes. He has published previously inAdvances in Consumer Research, Asia-Pacific Advances in Consumer Research, Academy of Marketing Science-World Marketing Congress,
Korean Marketing Review, andKorean Management Review. 相似文献
13.
Multi-item scale usage in marketing journals: 1980 to 1989 总被引:1,自引:0,他引:1
The use of multi-item scales reported in six marketing journals during the 1980s is analyzed. The analysis replicates some
aspects of the Churchill and Peter (1984) study and extends the examination to issues not reviewed previously in marketing.
The database for the study is unique in that it attempts to incorporate every instance of scale usage from the defined domain.
Among the findings is that the use of multi-item scales increased substantially during the 1980s but the reliability of those
scales was not different from earlier periods. A majority of scales have their origins in marketing and nearly half of all
scales were used to measure consumer behavior constructs.
He is Director of the Office of Scale Research and has written theMarketing Scales Handbook along with Dr. Hensel. His research has been published in theJournal of the Academy of Marketing Science, Journal of Marketing, Journal of Retailing, Journal of Marketing Education, and many other journals and conference proceedings.
His research has emphasized measurement and advertising issues as well as ethical and social issues. He has published in journals
such as theJournal of the Academy of Marketing Science, Journal of Advertising, Journal of Health Care Marketing, andJournal of Business Ethics. He also co-authored theMarketing Scales Handbook with Dr. Bruner. 相似文献
14.
Zachary G. Arens Rebecca W. Hamilton 《Journal of the Academy of Marketing Science》2018,46(1):130-146
Many brands build market share by acting as a substitute when competitive brands become undesirable or difficult to obtain. Notably, prior research offers competing strategic recommendations for marketers hoping to encourage consumers to engage in substitution. Past research examining substitute selection—measuring consumers’ beliefs about how well one product will substitute for another—suggests that marketers should offer replacements that are similar to the initially preferred product. In contrast, research examining substitute effectiveness—the consequences of substitution—suggests that differentiated brands will enjoy more long-term success. We integrate these two streams of research, explaining why there is a mismatch between substitute selection and substitute effectiveness, replicating and showing boundary conditions for the effects, and testing a managerial intervention that encourages consumers to choose more dissimilar (and more effective) substitutes. 相似文献
15.
Coping with organizational role stress: Intrinsic motivational orientation,perceived role benefits,and psychological withdrawal 总被引:2,自引:0,他引:2
Susan M. Keaveney Ph.D. James E. Nelson Ph.D. 《Journal of the Academy of Marketing Science》1993,21(2):113-124
Researchers have long recognized that individuals in stressful marketing roles find ways to cope with organizational role
stress. This study examines the effects of three psychological coping strategies—intrinsic motivational orientation, perceived
role benefits, and psychological withdrawal—in a model of organizational role stress. Results indicate that intrinsic motivational
orientations reduce perceptions of role conflict and role ambiguity, and increase job satisfaction; that perceived role benefits
positively influence job satisfaction; and that job dissatisfaction is the primary cause of psychological withdrawal. The
study supports the importance of coping efforts in models of organizational role stress among marketing personnel.
Dr. Keaveney’s research interests focus on retailing issues including retail buyer behavior, retail store image, and retail
price promotions. Dr. Keaveney has also published in the areas of marketing organizational behavior, services marketing, and
international marketing. She is co-author with Philip R. Cateora ofMarketing: An International Perspective, which has been published both in English and in Japanese. Dr. Keaveney has published articles in theJournal of the Academy of Marketing Science, Journal of Retailing, Journal of Promotion Management, Journal of Marketing Channels, andJournal of Volunteer Administration.
Dr. Nelson’s research interests include topics in marketing research, consumer behavior, and advertising. He has published
in theJournal of Marketing, Journal of Advertising, Journal of Business Research, Journal of Marketing Research, and serves as occasional reviewer to these publications as well as to theJournal of the Academy of Marketing Science. He teaches courses in marketing management, marketing research, and multivariate statistics. 相似文献
16.
Why don’t some people complain? A cognitive-emotive process model of consumer complaint behavior 总被引:1,自引:0,他引:1
This article reports the development of a theoretical model of consumer complaint behavior by using cognitive appraisal theory
as its foundation. Because of its importance to management and lack of attention in the marketing literature, specific emphasis
is placed on the phenomenon of noncomplaining and the role of consumer emotion in dissatisfying marketplace experiences. The
model presents cognitive appraisal as the key element in the evaluation of consumer threat and harm, which subsequently may
result in psychological stress. Stressful appraisal outcomes are suggested to elicit emotive reactions that, in conjunction
with cognitive appraisal, influence the type of coping strategy used by the consumer. Three coping strategies (problem focused,
emotion focused, and avoidance) are identified and discussed. Key propositions are illustrated by using in-depth interview
data from a sample of older female consumers.
Nancy Stephens is an associate professor of marketing at Arizona State University. She has published a variety of studies on consumer behavior,
services marketing, and marketing communications issues in such publications as theJournal of Marketing Research, theJournal of Advertising Research, theJournal of Advertising, and theJournal of Services Marketing, as well as many conference proceedings.
Kevin P. Gwinner is an assistant professor of marketing in the School of Business at East Carolina University, North Carolina. His research
interests include performance issues of customer-contact service employees, consumer complaint behaviors, and corporate sponsorship
issues. His research has been published in theJournal of the Academy of Marketing Science, theInternational Journal of Service Industry Management, International Marketing Review, and theJournal of Marketing Education. 相似文献
17.
18.
A refinement and validation of the MARKOR scale 总被引:3,自引:0,他引:3
Ken Matsuno John T. Mentzer Joseph O. Rentz 《Journal of the Academy of Marketing Science》2000,28(4):527-539
In this article, the authors attempt to develop an improved market orientation scale built on Kohli, Jaworski, and Kumar’s
market orientation scale (MARKOR). The modified scale is then compared with the MARKOR scale in a validation study. The authors
argue that the scale improves operationalization of the market orientation construct, and the results indicate that the psychometric
properties of the new scale are superior to those of the MARKOR scale. Implications of the results are discussed, and a future
research agenda is offered.
Ken Matsuno is assistant professor of marketing at Babson College. He received his Ph.D. from the University of Tennessee. His research
interests include marketing strategy formulation process and its outcomes and business-to-business marketing issues. His work
can be found in theJournal of Marketing, theInternational Journal of Physical Distribution and Logistics Management, and several academic conference proceedings.
John T. Mentzer is the Harry J. and Vivienne B. Bruce Excellence Chair of Business Policy in the Department of Marketing, Logistics, and
Transportation at the University of Tennessee. He received his Ph.D. from Michigan State. He has published in theJournal of the Academy of Marketing Science, Journal of Marketing, Journal of Business Logistics International Journal of
Physical Distribution and Logistics Management, Transportation Journal, Columbia Journal of World Business, Industrial Marketing
Management, Research in Marketing, and other journals.
Joseph O. Rentz is associate professor of marketing at the University of Tennessee, Knoxville. He received his Ph.D. from the University
of Georgia. His research interests include cohort analysis, measurement issues in marketing, generalizability studies, and
itnerfunctional effectiveness. He has published articles in theJournal of the Academy of Marketing Science, Journal of Marketing, andJournal of Marketing Research among others. 相似文献
19.
Customer mind-set of employees throughout the organization 总被引:2,自引:0,他引:2
Karen Norman Kennedy Felicia G. Lassk Jerry R. Goolsby 《Journal of the Academy of Marketing Science》2002,30(2):159-171
Previous research has provided strong evidence for the benefits of embracing a market orientation, an organizational focus
highlighting the needs of customers, and the creation of customer value. This study extends this focus on the customer to
the individual worker level. A construct, customer mind-set (CMS), is developed that reflects the extent to which an individual
employee believes that understanding and satisfying customers, whether internal or external to the organization, is central
to the proper execution of his or her job. In this exploratory study, the authors develop a parsimonious scale for measuring
CMS. Relationships between CMS and significant organizational variables are examined to establish CMS's validity and provide
some tentative insights into its value to researchers and practitioners. The authors believe the CMS construct will allow
for operational-level analysis of the extent to which a customer orientation is embraced throughout an organization, permitting
managers to implement targeted improvement strategies.
Karen Norman Kennedy is an assistant professor of marketing at the University of Alabama at Birmingham. She earned her Ph.D. from the University
of South Florida. Her research interests include customer orientation and cultural change in organizations, as well as the
evolving role of customers and employees in today's marketplace. Her work has been published in theJournal of Personal Selling and Sales Management, theJournal of Services Marketing, Industrial Marketing Management, and theJournal of Marketing Education.
Felicia G. Lassk is an assistant professor in the Marketing Group of Northeastern University. She received her Ph.D. from the University of
South Florida. Her research interests include customer orientation, salesperson job involvement, and measurement issues. Her
articles have appeared in the theJournal of Personal Selling and Sales Management, Industrial Marketing Management, and theJournal of Marketing Education, among others.
Jerry R. Goolsby is the Hilton/Baldridge Eminent Chair of Music Industry Studies at Loyola University New Orleans. He received his Ph.D. from
Texas Tech University. His research interests include issues related to market orientation and its implementation, customer
and employee relationships, and sales interactions. His work has been published in theJournal of Marketing, theJournal of Marketing Research, theJournal of the Academy of Marketing Science, and other marketing journals. 相似文献
20.
Kevin Mason Thomas Jensen Scot Burton Dave Roach 《Journal of the Academy of Marketing Science》2001,29(3):307-317
A multidimensional approach for accuracy of ratings is introduced that examines consumers’ abilities to assess various brands
across a set of attributes and attribute performances across a set of brands. A model is presented that addresses the roles
of the relevancy of information, attribute-relationship schemata, and consumers’ product category experience on the accuracy
of their brand attribute ratings. Study participants were provided either with relevant or irrelevant attribute information
for various automobile brands and later asked to rate the attribute performances of brands. The results indicate that the
provision of relevant information in the judgment environment increases brand and attribute rating accuracy but does not favorably
affect consumers’ brand attribute-relationship schemata. Rather, consumers’ product experience was directly related to their
attribute-relationship schemata, which in turn were related to improved accuracy of brand and attribute ratings.
Kevin Mason is an associate professor of marketing at Arkansas Tech University. His research interests include consumer information processing
and choice strategies. He has published in theJournal of Marketing Theory and Practice, Journal of Consumer Marketing, Central Business Review, Journal for the Association
of Marketing Educators, andInternational Advances in Economics Research.
Thomas Jensen is professor and Wal-Mart lecturer in retailing in the Department of Marketing and Transportation at the University of Arkansas.
His research interests include consumer information processing, advertising and price perceptions, and retail image and patronage.
His work has been published in theJournal of Consumer Research, Journal of Experimental Social Psychology, Psychology and Marketing, Personality and Social
Psychology Bulletin, Journal of Retailing, Journal of Business Research, and other journals.
Scot Burton is professor and Wal-Mart chairholder in marketing, Department of Marketing and Transportation, University of Arkansas. His
research interests include public policy and consumer welfare concerns, survey research measurement issues, and consumer price
and promotion perceptions. His work has been published in theJournal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of the Academy of Marketing Science,
Public Opinion Quarterly, Journal of Applied Psychology, Journal of Public Policy & Marketing, Journal of Retailing, and other journals.
Dave Roach is a professor of management at Arkansas Tech University. His research interests include information processing, judgmental
accuracy, and organization change. He has published inHuman Relations, Journal of Applied Psychology, International Journal of Computer Integrated Manufacturing, Journal of Information
Technology Management, Journal of Consumer Marketing, Central Business Review, andJournal for the Association of Marketing Educators. 相似文献