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1.
Francisco-Jose Molina-Castillo Author Vitae Daniel Jimenez-Jimenez Author Vitae 《Industrial Marketing Management》2011,40(7):1172-1182
The ability to manage existing assets and capabilities (exploitation) and the development of new capabilities (exploration) are arguably among the most relevant new product success factors. However, while exploitation-related capabilities are based on certainties regarding the efficiency of a company, exploration-related capabilities require the analysis of new technologies and processes. In existing literature, there is a gap concerning the trade-off between the exploitation and exploration of competences. Based on the theoretical background of Resource Based Theory, Dynamic Capabilities Theory and Discovery and Creation Theory, a model is proposed to analyze this gap. In this study, which examines 197 manufacturing organizations, we build on the dualities of the two types of competences and their impact on speed-to-market and market performance. The findings indicate that the choice between exploitation and exploration depends on the goals of new product development. While exploitation increases product objective quality, exploration enhances product innovativeness to the firm. Furthermore, we found that both exploitation and exploration constitute important success factors when it comes to launching new products. Finally, moderate effects of competitive intensity and market turbulence are also examined. High levels of market turbulence improve the results of exploitation, while low levels of competitiveness may encourage exploration. 相似文献
2.
Serdar S. Durmu?o?lu Author Vitae Gloria Barczak Author Vitae 《Industrial Marketing Management》2011,40(2):321-330
Extant research has largely ignored empirically examining how information technology (IT) affects new product effectiveness. Using the knowledge-based theory as a foundation, this study examines if, and how, particular IT tools used in the discovery, development, and commercialization phases of the new product development (NPD) process influence NPD effectiveness dimensions, namely, market performance, innovativeness, and quality of a new product. Based on data collected from NPD managers in the US and Canada, the findings indicate that specific IT tools contribute to various measures of new product effectiveness differently. Moreover, the results show the positive effect of these IT tools in different phases of the NPD process. This suggests that with regard to NPD, a decompositional approach that examines the role of IT within each phase of the NPD process is best. Based on these findings, the authors discuss theoretical and managerial implications of the study and suggest paths for future research. Managerially, some interesting results of our study are that decision support systems, file transfer protocols, and concept testing tools would significantly improve NPD effectiveness regardless of the phase they are used. 相似文献
3.
Óscar González-Benito Author Vitae 《Industrial Marketing Management》2005,34(8):797-829
The relationship between market orientation and organizational performance has been the focus of many studies for the last few years. The conclusions reported are very diverse and even contradictory. This ambiguity is reinforced to some extent by the high degree of methodological heterogeneity in the definition and measure of market orientation and organizational performance and the empirical formalization of the relationship between both concepts. This study tackles this question by comparing different methodological approaches. Three key aspects are considered: (1) cultural and operational approaches for measuring market orientation; (2) objective and subjective measures of performance; and (3) the source of information in the organization, specifically the perspective of production and operations. The results obtained from a sample of Spanish industrial firms show a stronger positive relationship for operational market orientation and subjective performance. Moreover, the adoption of ‘operational recipes’ of market orientation by the production and operations function seems to improve organizational performance regardless of the existence of any cultural support for market orientation. 相似文献
4.
Ming-Hung Hsieh Author Vitae Kuen-Hung Tsai Author Vitae Jun-Ren Wang Author Vitae 《Industrial Marketing Management》2008,37(5):580-592
The relationship between product advantage and new product performance has been identified in prior research and cannot be overlooked. However, the moderators between the two constructs have received little attention. This study examines how market orientation and launch proficiency exert contingent influences on the product advantage-performance relationship. Prior research indicates that new product performance is a multi-dimensional concept constituted by different types of performance, yet the way product advantage and its moderators influence certain types of product performance has not been investigated. This study examines the same issues under different dimensions of new product performance. A total of 112 Taiwanese biotechnology firms form the analytical sample. Two interesting findings are revealed. First, product advantage is significantly and positively related to market performance, but has no significant influence on financial performance. Second, market orientation and launch proficiency in tactics indeed moderate the relationship between product advantage and new product performance, either as a whole or in respect to different types of product performance. Obviously, these findings contribute detailed evidence to the theoretical nexus between product advantage and new product performance. 相似文献
5.
中原油田采用先进的质量检测技术与方法,建立了产品质量监测体制,制定了产品质量监测各项制度,在油田内部形成产品质量监测网络,使中原油田产品质量检测逐步走向了规范化、科学化、程序化。通过产品质量监督抽查,提高了油田总体产品质量,促进了油田综合管理水平,使中原油田的社会效益和经济效益全面提高。 相似文献
6.
Alice H.W. Yeung Victor H.Y. Lo Andy C.L. Yeung T.C. Edwin Cheng 《International Journal of Production Economics》2008,114(2):520
Customer knowledge is an important organizational asset that can be exploited to yield competitive advantage to a firm. However, empirical research on the application of customer knowledge to improve operational performance has been lacking in operations management. In this study we explore how customer knowledge can be used to improve operational performance under a supply chain environment in the clothing industry. We first conceptualize the relationship between customer knowledge and operational performance and delineate their attributes based on a review of the pertinent literature. We then formulate several hypotheses based on past studies and interviews with experienced industry personnel. We develop a self-reported questionnaire to collect data to test the hypotheses. Finally, we conduct a number of regression analyses to identify the key attributes (constructs) of customer knowledge that have a significant impact on operational performance. This paper contributes to research by demonstrating that there are relationships between specific customer knowledge and different facets of operational performance, and provides practitioners in clothing manufacturing with managerial insights on how to leverage customer knowledge for operational performance improvement. 相似文献
7.
Product configurator impact on product quality 总被引:1,自引:0,他引:1
Alessio Trentin Elisa Perin Cipriano Forza 《International Journal of Production Economics》2012,135(2):850-859
More and more firms today rely on product configurators to more efficiently and effectively meet increasingly diverse customers’ needs. In literature, however, the discussion of the performance outcomes of product configurator use is limited and largely based on anecdotal evidence. Our paper contributes to fill this gap by developing and empirically testing hypotheses about the relationship between product configurator use and product quality. We find empirical support for the hypotheses that product configurator use improves product quality and that this relationship is negatively moderated by the difficulty for a company to determine the needs of its target market. We conclude by discussing implications of our findings for both research and practice. 相似文献
8.
Traditional location literatureconcludes that firms will optimally differentiate inorder to alleviate a tendency toward competitivepricing. However, it has recently been shown thatfirms will minimally differentiate if they (correctly)anticipate an absence of price competition. Thispaper examines the relationship between productlocation and the sustainability of cooperativepricing, in horizontally and vertically differentiatedmarkets. Further, it describes equilibrium locationswhen firms are able to choose their locations jointlyand when they must choose independently. 相似文献
9.
Timothy L. Sorenson 《Review of Industrial Organization》1999,14(3):281-292
Traditional location literature concludes that firms will optimally differentiate in order to alleviate a tendency toward competitive pricing. However, it has recently been shown that firms will minimally differentiate if they (correctly) anticipate an absence of price competition. This paper examines the relationship between product location and the sustainability of cooperative pricing, in horizontally and vertically differentiated markets. Further, it describes equilibrium locations when firms are able to choose their locations jointly and when they must choose independently. 相似文献
10.
11.
陈国铁 《地质技术经济管理》2008,(6):31-33
综述了模块化的基本理论,分析了模块化与创新的关系,以模块产品的特质出发,解析模块产品在进行创新时所采用的策略类型.并根据模块化与产品的相关理论总结出“性能满足”、“功能满足”、“性能提升”与“功能创造”四种创新策略类型。 相似文献
12.
Li Qian 《International Journal of Production Economics》2011,131(2):505-518
Market characteristics, including intrinsic demand and customer sensitivity on price and product performance level, are distinct at different markets. Comparisons of various product development strategies in one market or two geographically separated markets are conducted for three classes of products: development intensive products (DIPs) with constant unit cost, marginal cost-intensive products (MIPs) with constant fixed cost, and marginal and development intensive products (MDIPs) with non-constant unit cost and fixed cost. Results show that larger demand size, less customer sensitivity on price and/or more sensitivity on performance level lead to more profit, a higher sale price and a not-lower product performance. The customer reservation or the saturation performance level should be generally adopted though the optimal performance level does exist occasionally. Unit cost and/or fixed cost must increase in performance at an increasing rate for the existence of one optimal performance level. Due to the impact of demand size, one high-end (low-end) MDIP or DIP could be introduced into one low-end (high-end) market at a different price if the demand size is significantly large in the low-end market. For DIPs, offering one niche high-end product is not worse than offering the low-end product into two markets. For MIPs with negligible fixed cost, the product line strategy is not worse than the standard product development strategy. Additionally, the product cost reduction approach adopted in one product line has significant effects on the best product development strategy and sequence. 相似文献
13.
Kwaku Atuahene-Gima Author Vitae Luigi M. De Luca Author Vitae 《Industrial Marketing Management》2006,35(3):359-372
This study extends research on entrepreneurial behavior by investigating the relationship between the marketing strategy innovativeness (MSI) and new product performance in technology-based new ventures in China. Specifically, premised on contingent resource-based view we argue that MSI is a firm capability that must be bundled with external managerial relationships and be deployed in the appropriate environment to ensure its success. We found that the team's extra industry relationships and market dynamism enhanced the impact of MSI on new product performance. In contrast, top management team's intraindustry relationships, financial relationships, and technology dynamism hindered the impact of MSI on new product performance. 相似文献
14.
The impact of state shares on corporate innovation strategy and performance in China 总被引:2,自引:2,他引:2
This paper examines the impact of state shares on corporate innovation strategy and performance in the People’s Republic of
China (PRC). Through an investigation of 541 publicly traded companies in five high-tech industries during the period between
2000 and 2005, we find that the presence of state shares have a positive effect on the corporate choice of a process innovation
strategy over a product innovation one. However, this relationship is moderated by the overall ownership concentration ratio.
Moreover, our findings suggest that companies with large state shares prefer to conduct innovations independently rather than
collaboratively with others, and they usually achieve better innovation performance. These findings indicate that the government
play a role as both an investor and a resource allocation coordinator and therefore complicate the relationship between ownership
structure and corporate innovation activities.
Erming Xu (PhD, Renmin University of China) is a professor of management at the School of Business in Renmin University of China. His research interests include corporate governance mechanisms and performance in China, state shares with corporate innovation strategy, Asian business strategy in the emerging markets. His work has appeared in premier journals such as Management World, China Industrial Economy, etc. He is editor of Management Review, Nankai Business Review, R&D Management, Chinese Journal of Management, and Economic Management. He serves as the associate chair of the Chinese Academy of Business Management, and also an independent director of China Telecom Corporation Limited. Han Zhang (PhD, Capital University of Economics and Business) is a lecturer of management at School of Business Management in Capital University of Economics and Business. Her research interests include strategic management and innovation. Her work has appeared in Economic Theory and Business Management and Contemporary Finance & Economics. 相似文献
Han Zhang (Corresponding author)Email: |
Erming Xu (PhD, Renmin University of China) is a professor of management at the School of Business in Renmin University of China. His research interests include corporate governance mechanisms and performance in China, state shares with corporate innovation strategy, Asian business strategy in the emerging markets. His work has appeared in premier journals such as Management World, China Industrial Economy, etc. He is editor of Management Review, Nankai Business Review, R&D Management, Chinese Journal of Management, and Economic Management. He serves as the associate chair of the Chinese Academy of Business Management, and also an independent director of China Telecom Corporation Limited. Han Zhang (PhD, Capital University of Economics and Business) is a lecturer of management at School of Business Management in Capital University of Economics and Business. Her research interests include strategic management and innovation. Her work has appeared in Economic Theory and Business Management and Contemporary Finance & Economics. 相似文献
15.
While strategy scholars primarily focus on internal firm capabilities and network scholars typically examine network structure, we posit that firms with superior network structures may be better able to exploit their internal capabilities and thus enhance their performance. We examine how innovative capabilities—both those of focal firms and those they access through their networks—influence the performance of Canadian mutual fund companies. We find that a firm's innovative capabilities and its network structure both enhance firm performance, while the innovativeness of its contacts does not do so directly. Innovative firms that also bridge structural holes get a further performance boost, suggesting that firms need to develop network‐enabled capabilities—capabilities accruing to innovative firms that bridge structural holes. Copyright © 2005 John Wiley & Sons, Ltd. 相似文献
16.
Drawing on organizational learning and the relational view of the firm, this study seeks to understand the factors that drive supplier innovativeness in the context of cross-border supply relationships. To address this research objective, a survey included 189 parts and components manufacturers (suppliers) in Turkey; hierarchical regression analysis is used to test the hypotheses. The findings demonstrate that interfirm knowledge sharing routines, relation-specific investments, and governance mechanisms may promote supplier innovativeness by expanding the supplier's knowledge resources and encouraging it to invest in innovative activities. In addition, this research emphasizes differentiating effects of the supplier's tier position for the impacts of buyer assistance and cooperative tie. As such, this study contributes to the purchasing and supply management literature by empirically showing how buyer–supplier relationships, particularly in cross-border supply networks, affect supplier innovativeness. 相似文献
17.
Yongjian Li Cansheng WeiXiaoqiang Cai 《International Journal of Production Economics》2012,135(2):637-646
We study optimal pricing and order policies in supply chain management of fashion products (e.g., a fashion apparel category) with consideration of product returns between supply chain partners (B2B). In order to study channel performance and optimal policies, two stochastic models for centralized channel and decentralized channel are, respectively, developed to handle new fashion and off-season product sales. In the centralized channel, closed-form solutions for optimal order and pricing decisions are proposed for new fashion products. Further, in a decentralized channel, the Stackelberg game model is proposed to derive the optimal Stackelberg equilibrium solution, and then a buy-back contract is designed to coordinate the channel. We also perform parameter analysis on performance of the two channel models. Numerical analysis is finally presented to validate our theoretical results and compare channel performances. 相似文献
18.
Chiayu Tu Author Vitae 《Industrial Marketing Management》2010,39(4):672-680
Based on the dynamic capability view, this study examined the balance between exploration and exploitation capability. With this, we proposed a framework that synthesizes the impact of new product creativity and marketing program creativity on new product quality (internal product quality and external product quality), and further understanding the path to performance of new products in a select number of industrial and consumer products. The main findings revealed that the effect of new product creativity in consumer product firms through internal and external product quality was less dominant than those in industrial product firms. In contrast, the effect of marketing program creativity in industrial product firms through only external product quality was less dominant than those in consumer product firms. Additionally, this paper also discusses the research limitations, future research directions, and theoretical and practical implications. 相似文献
19.
Research Summary
In this study, we propose and test a multi‐stakeholder perspective to address variation in innovation performance across firms. Specifically, we analyze how a focal firm's innovation performance is shaped by its political stakeholders (local and central governments) and economic stakeholders (suppliers, buyers, and competitors). Using a data set consisting of over 26,400 Chinese firms, we first find support for our predictions that a focal firm's innovation performance will be enhanced by both its government connections and the innovativeness of its economic stakeholders. We then analyze whether the interdependent effect of these political and economic stakeholders is more likely to be synergistic versus antagonistic, and find evidence consistent with the antagonistic view.Managerial Summary
We show how a firm's innovativeness is influenced strongly by its relationships to external stakeholders. Specifically, we examine the potentially dual‐edged role of political stakeholders (local and central governments) and economic stakeholders (suppliers, buyers, and competitors). Using extensive data on Chinese firms, we find: (a) that the higher the level of government connections, the greater a firm's innovativeness; (b) that firms located in proximity with more innovative economic stakeholders also tend to have higher innovation performance. We also look beyond these independent positive effects to examine the joint effect of these two forms of stakeholder influence, and here we see that more influence is not always better. Specifically, we find that the innovation benefit that typically accrues to firms in proximity to more innovative economic stakeholders is weakened when those firms also have higher‐level government connections. 相似文献20.
The purpose of this study is to examine the relationship between innovativeness, quality, growth, profitability, and market value at the firm level. Building on concepts from a resource‐based view of a firm and organizational learning, innovation and quality literature, we propose the innovativeness–quality–performance model, which describes how a firm's capability to balance innovativeness with quality drives growth and profitability, and in turn drives superior market value. Results of structural equation models indicate that (1) innovativeness mediates the relationship between quality and growth, (2) quality mediates the relationship between innovativeness and profitability, (3) both innovativeness and quality have mediation effects on market value, and (4) both growth and profitability have mediation effects on market value. Implications for theories and practices are discussed. Copyright © 2005 John Wiley & Sons, Ltd. 相似文献