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1.
网络团购2.0是近年来兴起的一种新型商业模式,它的迅速风靡给传统的网购模式带来了冲击。然而在发展的过程中,团购网站良莠不齐,问题频出,行业发展陷入瓶颈。本文概括了网络团购2.0行业的发展现状,并运用波特的五要素竞争力模型对该行业环境进行分析,得出行业的竞争优势和发展障碍,并提出了适合于团购网站发展的竞争策略。  相似文献   

2.
基于五力模型的Groupon模式团购网站竞争战略研究   总被引:1,自引:0,他引:1  
运用波特五力模型对Groupon模式团购网站的竞争环境进行分析,结果表明供应商的议价能力较弱、购买者的议价能力较强、潜在进入者的威胁较大、替代品的威胁较小,同行业内竞争者的竞争非常激烈。针对这种竞争态势,提出了保持和提升Groupon模式团购网站竞争力的三大竞争战略:成本领先战略、差异化战略、集中化战略。  相似文献   

3.
本文以中小团购网站一一太湖团购网为对象,通过太湖团购网的价值链分析,SWOT分析确定其竞争优势和劣势,对太湖团购网进行竞争战略分析,并提出深化差异化的措施。  相似文献   

4.
本文通过发放社区团购平台消费者使用意愿影响因素调查问卷,利用SPSSAU软件对嘉兴地区180个样本数据进行处理和分析,基于聚类分析和D&M模型实证检验消费者个人因素、信息质量因素、系统质量因素、服务质量因素、产品质量因素等对社区团购平台消费者使用意愿的影响。研究结果表明:信息质量因素、系统质量因素、服务质量因素和产品质量因素均正向影响消费者对社区团购的使用意愿。同时,对嘉兴地区社区团购企业提出了营销模式优化对策:优化供应链环节,提升个性化服务能力;加强团长精细化管理,提升社区团购认同;完善渠道途径,拓展营销方式等,为嘉兴市社区团购市场未来发展提供参考。  相似文献   

5.
4月1日,总局竞争执法局下发了《关于在竞争执法办案工作中实行说理式处罚决定书的指导意见》(以下简称《指导意见》)。此前,3月18日,竞争执法局在武汉市召开专题研讨会,对《指导意见》进行了最后一轮修改完善。作为在竞争执法领域全面实行说理式处罚决定书的标志性文件,《指导意见》要求各省、自治区、直辖市及计划单列市工商局公平交易(竞争执法、经济检查)处(局)结合实际,制定切实可行的实施方案,  相似文献   

6.
本文着重分析了家居用品零售行业的竞争状况,并且通过分析宜家家居在国际市场的发展对策,为更多的中国家具企业的发展壮大和"走出去"战略提供有用的建议。  相似文献   

7.
本文着重分析了家居用品零售行业的竞争状况,并且通过分析宜家家居在国际市场的发展对策,为更多的中国家具企业的发展壮大和"走出去"战略提供有用的建议.  相似文献   

8.
华能 《价格与市场》2012,(11):44-45
电力行业是国民经济的基础产业,也是重要的公用事业。近年来,电力行业特别是发电行业推行市场化改革,逐渐引入竞争,行业生产效率显著提高,可持续发展能力不断增强,较好地满足了不断增长的全社会用电需求,有力保障了国民经济的较快发展。  相似文献   

9.
This paper endogenizes the extent of intra-sectoral competition in a multi-sectoral general-equilibrium model of oligopoly and trade. Firms choose capacity followed by prices. If the benefits of capacity investment in a given sector are below a threshold level, the sector exhibits Bertrand behavior, otherwise it exhibits Cournot behavior. By endogenizing the threshold parameter in general equilibrium, we show how exogenous shocks such as globalization and technological change alter the mix of sectors between “more” and “less” competitive, or Bertrand and Cournot, and affect the relative wages of skilled and unskilled workers, even in a “North–North” model with identical countries.  相似文献   

10.
《Metroeconomica》2018,69(1):60-69
We analyse the endogenous choice of the competition mode (price vs. quantity) in a duopoly model with managerial delegation and unionized labor markets. Depending on the unions' relative bargaining power and the degree of product differentiation, the set of possible outcomes proves to be very rich, including alternatively a unique quantity or price equilibrium as well as multiple asymmetric‐type equilibria.  相似文献   

11.
This paper examines the endogenous choice of competition mode with strategic export policies in vertically related markets when each upstream firm located in each country determines the terms of the two-part tariff contract by maximizing generalized Nash bargaining. We show that (i) choosing Cournot (Bertrand) competition is the dominant strategy for both downstream firms when goods are substitutes (complements), which leads Pareto superior regardless of the nature of goods under the optimal trade policies; (ii) irrespective of rival’s competition mode, the optimal trade policy is an export subsidy under Cournot competition and an export tax under Bertrand competition; and (iii) trade liberalization may give rise to changes of competition mode and increase of social welfare.  相似文献   

12.
We study a multiplayer stochastic differential game, where agents interact through their joint price impact on an asset that they trade to exploit a common trading signal. In this context, we prove that a closed-loop Nash equilibrium exists if the price impact parameter is small enough. Compared to the corresponding open-loop Nash equilibrium, both the agents' optimal trading rates and their performance move towards the central-planner solution, in that excessive trading due to lack of coordination is reduced. However, the size of this effect is modest for plausible parameter values.  相似文献   

13.
In the spring of 1978 the International Energy Agency (IEA) staged the second “Allocation System Test”, a simulation exercise designed to check the ability of 19 OECD countries to cope jointly with another oil crisis. The topicality of such a contingency test is demonstrated by the disturbances in Iran. The following article sheds light on the motives, objectives and mechanisms of the IEA concept. *** DIRECT SUPPORT *** A02GP001 00004  相似文献   

14.
In developing global marketing strategy to compete in world markets, managers must address the challenges of constant change, increased complexity and intense competition, while, at the same time, responding to calls of conscience. However, the appropriate response to these challenges depends on the stage of involvement in international markets, i.e., whether the firm is just entering international markets, is aggressively expanding its international presence or attempting to rationalize far-flung operations. The paper suggests how a firm should respond to these challenges, and shows how using different tools such as information systems technology, creating new organizational forms providing administrative and organizational flexibility, and effective resource deployment at various stages of the value chain can help a firm to cope with them.  相似文献   

15.
Two jurisdictions compete to attract shares of the investment budget of a large multinational enterprise, whose investments confer positive spillovers on national firms. The firm has private information about its efficiency and about spillovers. It is shown that the firm may be harmed by tax competition. Relative to a cooperative tax agreement, tax competition may induce excessive investments in the country where the positive spillover effects are lowest. Also, with sufficiently asymmetric spillovers, investments under competition will be excessively spread out, not properly concentrated to the country where spillovers would be largest.  相似文献   

16.
This paper broadens the protection for sale model of Grossman and Helpman (1994) by incorporating the Krugman-Dixit-Stiglitz model of monopolistic competition, given its importance in explaining the prevalence of intraindustry trade. Several new results arise in this paper. First, the endogenous import tariff will never fall below zero, even in unorganized sectors. Second, the endogenous export policy for organized sectors is not necessarily an export subsidy, and can be an export tax as in unorganized sectors. Third, the level of import protection varies inversely with the degree of import penetration, regardless of whether the sector is organized or not.  相似文献   

17.
This study analyzes the competition for foreign direct investment (FDI) among countries at different stages of development. It is assumed that domestic companies in a more-developed country use more capital in production and that wages in a less-developed country are lower. Countries can compete for FDI by increasing the supply of public inputs in the economy, in addition to (or instead of) offering subsidies or tax reliefs to foreign investors. The results reveal that if governments of competing countries are not allowed to discriminate between domestic and foreign firms, there may be situations in which a less-developed economy will attract FDI depending on the labor cost differential and the responsiveness of foreign investor's and domestic companies' output to changes in the supply of public inputs. If tax discrimination between domestic and foreign firms is permitted, both countries will optimally raise the supply of public inputs, but the more-developed country will always win the foreign investment despite higher labor costs. Thus, governments of less-developed countries may have an incentive to work on an international agreement to disallow tax discrimination.  相似文献   

18.
别有所"球"     
方光明 《大经贸》2001,(10):92-93
看过周星驰、赵薇主演的《少林足球》吗?当我们还在感叹少林功夫与足球结合竟然可以产生如此精妙的球技时,中国男足龙之队已经在米卢掌舵下高速起航,航标直指韩日世界杯。没有比赢球更高兴的事了,兴奋之余的球迷不能在绿茵场报效国门,于是竞相去购买精美的足球精品。"我也是球迷,是球迷见到足球就兴奋,买上自己足球偶像的精品放在房间,别有一番情致。"东川海印体育城千色精品廊前,一位正在购买偶像贝克汉姆饰物的顾客对我说,"足球不分贵贱,球迷只希望它能带来快乐就行了,除此之外,别无所求。"他说自己的老总也喜欢足球,便带了个老总喜欢的足球明星的饰像离开了。来买足球精品的人越来越多,以致我无法安心  相似文献   

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