Note from the Editor

This article examines the theoretical justification and the empirical relevance of the claim that during the process of a country's economic growth, its balance of payments goes through a distinct pattern of balance-of-payments stages. The theoretical analysis shows that this could happen only in very limiting cases. Since the American economy has been presented in the literature as a country where the balance-of-payments actually went through the predicted pattern of stages, the statistical analysis is applied to the U.S. balance-of-payments data over the period 1970-1985. The tests show that the U.S. balance-of-payments has not followed any regular pattern and therefore the balance-of-payments thesis is not verified with the American data.     

一对一:新世纪市场营销发展的新趋势

当今市场营销范式正从大众营销向一对一营销转变。和大众营销相比,一对一营销注重顾客份额而不是市场份额,细分顾客到个体的程度而不是群体的程度,与顾客对话与协作而不是“我说你听,我做你买”,将产品传递给顾客而不是将顾客推向产品。实施一对一营销要创建顾客管理机构,识别顾客的需求和价值,整合顾客数据库,进行批量定制生产。     

One Hot Location, One Croative Chef, One Incrodlble Menu., One East On Third

Re-definining modern American cuisine, One East on Third Chef de Cuisine, Joshua Goetz, has created a unique, fine dining experience revolving around tantalizing 6 and 8 course Tasting Menus - smaller portions so you can sample a wider selection. Hailing from New York, Joshua＇s dishes are fresh and contemporary - like nothing you＇ve ever tasted in Beijing. Samplers aside, his inspired a la carte menu also features individual meals, including specialty house-cured meats and cheeses.     

“一带一路”战略下的连云港市城市定位新探

"一带一路"战略的提出,为连云港市的发展带来了新的机遇和挑战,连云港市迫切需要找准定位,实现跨越发展。在深入调研连云港市发展现状的基础上,通过对连云港市城市营销的SWOT分析、目标市场分析和城市竞争力分析,结合"一带一路"战略指导,分别从城市文化、空间、功能、产业、特色等五方面进行城市定位探索,提出连云港市实现城市定位的对策。     

钻石有价 资源无价

鹿回头公园鹿回头公园鲜花四季盛开,姹紫嫣红,异彩纷呈,还可品尝到海南椰子中的珍品——红椰。鹿回头山脚下有色彩斑谰的鹦鹉鱼群、五光     

一生一世，尽情生活！——菲林格尔木业（上海）有限公司广告创意集锦

企业创建和品牌维护不仅仅是做广告那么简单，没有严谨的行销策略、品牌策略的指导，就难有创意表现的灵光乍现。菲林格尔的每一次品牌广告创意，都与其市场行销策略和品牌定位策略紧紧的联系在一起。     

One For Me,One For You: Cause‐Related Marketing with Buy‐One Give‐One Promotions

A Buy‐one Give‐one (BOGO) donation model features the donation of a physical entity and is a popular cause‐related marketing (CM) promotion format. Little is known about factors that underlie consumer response to BOGO‐format promotions. The current studies, collectively, indicate BOGO promotions evoke a concrete construal mindset [(Trope & Liberman 2003 ). Temporal construal. Psychological Review, 110, 403–421], which influences consumer response in a distinct manner: BOGO promotions enhance promotion attitudes and purchase intention when bundled with utilitarian products, and enhance consumer response through perceived helpfulness of the donated entity.     

工业万亿的转型空间

策划前言一位哲学家在工地上碰见三个正在干活的工人,他问第一个工人:你在干什么?那人说:我在砌砖。又问第二个工人:你在干什么?回答说:我在垒一堵墙。他又问第三个工人,回答是:我正在盖一座宫殿。改革开放已经迈过了三十多个年头,如果说砌砖的成绩,中国已经砌到     

A Note on Quality Choice,Monopoly, and Network Externality

Introducing network externalities into a model of vertically differentiated products, Lambertini and Orsini (2001, 2003) analyze the implications of a monopolist’s quality choice for social optimum. Moreover, they examine how the network externality affects quality, quantity, price, and social surplus. In this note, by looking at the nature of cost functions and the degree of network externalities, we reconsider their results, at least some of which depend upon the specificity of the cost functions.      

Note,advance refunding and municipal bond market efficiency

This study uses the public announcement of an advance refunding to examine the informational efficiency of the secondary market for municipal bonds. The data show that bond yields respond quickly and in the direction predicted. The text discusses methodological considerations and the data sources used in the tests. The results of the study indicate that even for infrequently traded bonds, yields can be expected to reflect fully changes in default risk.     

2007年SEGD设计奖，第一回

环境图形设计协会（SEGD）已经连续15年组织了年度设计大奖赛。今年，组委会搜集了来自十个国家的340件作品，囊括了建筑图形方面的所有范围。Phil Engelke，RTKL的副总裁，在公司的华盛顿分部工作，作为评委会的主席，他说到“没有放之四海都适合的图形解决方式。对于一些大楼来说，这些图形传达适当的严肃。冷静的气质，而有些建筑和环境通过它们来传达感性的感觉。”     

Zhang Hao,Health Is Wealth

Zhang Hao owns great opportunity to store intelligence and knowledge,in her early year.Zhang Hao was graduated from Eco nomic Management Department of People＇s University in 1983 and later finished her study in Advanced Training Program of CEO of Chinese Direct Selling Enterprises in Peking University.In addition,with more than a decade＇s working experience in traditional industry, Zhang Hao began to work on sales of Guozhen serial products of New Era Health Industry since the year 1998.Combining the theory and practice together,Zhang Hao walked out her own journey towards success.     

Zhang Hao,Health Is Wealth

Contribution to the society Zhang Hao owns great opportunity to store intelligence and knowledge,in her early year.Zhang Hao was graduated from Eco- nomic Management Department of People's University in 1983 and later finished her study in Advanced Training Program of CEO of Chi- nese Direct Selling Enterprises in Peking Uni- versity.In addition,with more than a decade's working experience in traditional industry, Zhang Hao began to work on sales of Guozhen serial products of New Era Health Industry since the year 1998.Combining the theory and practice together,Zhang Hao walked out her own journey towards success.     

创建新型城乡关系是城乡发展的战略要务

近年来,按照统筹城乡发展方略,我国在统筹城乡发展、创建新型城乡关系方面做了积极的探索,取得了一定成效,但也要清醒地看到,统筹城乡发展,形成城乡经济社会发展一体化新格局的工作才刚刚起步,一些困扰城乡统筹发展的深层次问题还没有根本解决。因此,必须进一步解放思想,与时俱进,敢于探索,勇于实践,创建新型城乡关系,统筹推进城乡改革发展,实现城乡共同繁荣进步。     

One Market,One Money: Evidence from Canada–United States Economic Integration

In this paper, we focus on the evolution of the optimum currency area (OCA) properties between Canada and the United States. To this end, we specifically investigate the relationship between the intra‐industry trade dynamics of Canadian provinces with the United States and the increasing level of integration between the two countries from 1980 to 1998. Our findings lead us to support the view that integration (real and monetary) improves the conditions under which a monetary union can yield net gains in the long run for the integrating countries. We also find that exchange rate developments exert asymmetric effects on the Canadian provinces.