怪兽玩具风靡全球的启示

口袋怪兽这种玩具现正在全球各地市场大行其道,深受各国儿童的喜爱.近年来,购买怪兽玩具的热潮不断升温,销售一再创新高.究竟这玩意儿凭什么取得如此成功,可以风靡全球玩具市场而立于不败之地呢?     

Sales Promotions: Practice,Regulation and Self-Regulation Around the World

Sales promotions are on a growth curve in many countries. A recent IAA survey focused on their use, regulation and self-regulation in 36 countries. This paper defines the various types of sales promotions and analyses their advantages and disadvantages before reporting on the major findings of the IAA survey.     

Windows and Doors Around the World—The Global Market for Fenestration Products

A look at the global market for fenestration products JEL Classification L700     

Determinants of Export Diversification Around the World: 1962–2000

Using a large dataset for 79 countries covering the period 1962–2000, this study analyses the main determinants of export diversification (concentration). We explore the role of several factors and we use three different indicators of export concentration. We find robust evidence across specifications and indicators that trade openness induces higher specialisation. In contrast, financial development does not seem to help countries to diversify their exports. Looking at the effects of exchange rates, in some of the results, a negative effect of real exchange rate volatility on export diversification is detected, but no significant effects of exchange rate overvaluation. There is also evidence that human capital accumulation contributes positively to diversify exports and that increasing remoteness tends to reduce export diversification. We also explore the role of terms of trade shocks. Most of the results suggest an interesting interaction between this variable and human capital: improvements in the terms of trade tend to concentrate exports, but this effect is lower for those countries with higher levels of human capital. This evidence suggests that countries with higher education can take advantage of positive terms of trade shocks to increase export diversification.     

Selling the Sewing Machine Around the World: Singer's International Marketing Strategies, 1850-1920

The sewing machine was one of the first standardized and mass-marketedcomplex consumer durables to have been diffused widely aroundthe world before 1920. This global diffusion was almost thesole responsibility of one firm, Singer. Despite its Americanorigins, Singer’s success lay principally overseas. Newdata provide insight into the company’s internationalmarketing strategies. Although the firm had a reputation formarketing sophistication, Singer did not depend on price discrimination,extensive advertising, or loss-leading expansion of retail networksin its overseas markets. Rather, its success was due to thecharacteristics of consumer demand for sewing machines, featuresthat combined with its strategic investments in market supportservices and in its selling organization to create Singer’senormous competitive advantages in foreign markets.     

Social Media Around the GLOBE

Building on the GLOBE study of cultural values, this article explores the impact of societal culture on organizational social media use. The analysis reported in this article is based on data collected from the Fortune Global 500 organizations regarding their use of six different types of external social media. The results of the analysis indicate that societal culture has to be considered an important factor for organizational social media use.     

从洋打工女说开去

二、三十年前,随着日本经济的腾飞,日本的电器、汽车等相继大举进入欧美和世界市场,而日本游客的频出国旅游使得欧美的一些旅游观光和度假胜地,在原有的英文、法文和西班牙文的标识和批示牌上,纷纷加上了日文,以吸引和方便大批日本游客.     

EXPERIENCING the World at the 2010 Shanghai World Expo

From July until November in 2010,which totals up to almost four months,I was employed as astudent ambassadorat the United States Pavilion at the Shanghai World Expo.My job responsibilities consisted mostly of introducing the various parts of the Pavilion to Chinese guests(in Chinese of course).Naturally this gave me a lot of time to interact with them and talk to them about their views on the Expo,other countries including the US,and their very own native China.When not working,I would explore the other ...     

有车族谨防成为有病族

<正>近年来,随着经济的快速发展和人民生活水平的提高,我国机动车保有量持续快速增长,其中私人汽车拥有量增速明显。截至2007年底,全国汽车保有量达5696多万辆,其中,私人汽车达3533多万辆。新近由零点研究咨询集团与北汽福田汽车有限公司共同发布的《2007福田指数——中国居民生活机动性指数研究报告》显示:越来越多的有车族享受着比无车族更     

Maquiladoras: the First World Abusing the Third World?

The industrial border region between Mexico and the USA is notorious for its physical, social and moral squalor. But is it entirely a matter of total exploitation or is the answer to the title’s question more complex than a simple yes? The author is completing his MBA degree at London Business School, is an American citizen and has a background as a consultant in information technology.     

试论环鄱阳湖旅游成长三角的构建

区域旅游合作成为旅游产业化发展的必然趋势,并呈现出多种合作模式,其中旅游成长三角就是新经济下的一种新的合作模式。围绕着环潘阳湖地区构建庐景龙旅游成长三角模式的区域协作具有必要性和可行性。为促进环鄱阳湖旅游成长三角的区域经济发展,必须制定实施环鄱阳湖旅游成长三角的旅游网络化、旅游产品特色化和发展环鄱阳湖城市群等战略措施。     

Humane Entrepreneurship: How Focusing on People Can Drive a New Era of Wealth and Quality Job Creation in a Sustainable World

During the next 15 years, 40 million jobs need to be created each year in order to keep pace with population growth and foster greater participation of small and medium‐sized enterprises (SMEs) in a globally integrated economy. Our paper proposes a new theory that integrates the sustainable use of natural resources, better use of produced capital, and further investment in human capital. Our new theory, Humane Entrepreneurship (HumEnt), encompasses three key research domains: Entrepreneurship, Leadership, and Human Resource Management. The HumEnt theory presents a new perspective on how to create 40 million quality jobs each year and helps address global challenges.     

休闲消费:社会进步的驱动器

休闲消费在世界范围内的日益普及和推广,是社会进步、经济发展和人民生活水平不断提高的表现。研究和探讨休闲消费的产生条件、主要特征及其综合的经济文化效应,对于树立正确的休闲消费观念和推动社会经济文化的进一步发展,具有重要的现实意义。一、休闲消费的产生条件休闲消费作为人类生活消费的一个重要方面,受多种因素制约,人类社会的不同历史时期,由于具体情况不同,休闲消费的观念、方式、内容表现出较大的差异。事实证明,休闲消费的产生有其实现条件,主要包括以下几个方面:1.休闲消费产生的经济条件。在资本主义社会之前,存在少量的休…     

企业家与产业集群发展的动力——基于复杂系统理论的观点

产业集群是一个复杂自适应系统,其中企业家个人处于将技术、集群向前推进的最好位置.然而,在现有的集群文献中,很少从复杂系统的角度研究企业家与产业集群成长的互动关系.从复杂系统理论研究发现,在企业集群形成和发展的所有阶段,企业家的动力作用都是极其明显的,企业家是集群发展的原动力.     

Exploiting the Wired-up World

This article describes part of a research project sponsored by the European Commission and the Swiss Government called Project Achieve