Juliet B. Schor: The Overspent American. Upscaling,Downshifting, and the New Consumer. New York: Basic Books, 1998.

Journal of Consumer Policy -     

Chaffee,Steven H., and Petrick,Michael J. Using the Mass Media: Communication Problems in American Society. New York: McGraw-Hill, 1974

Abstract

In recent years, a number of internal and external forces have urged companies to pay increased attention to the role that corporate advertising plays in marketing communications strategy. Despite this increased importance, a comprehensive view of current corporate advertising practices does not exist. This study reports the practices of the 500 largest manufacturing and the 300 largest non-manufacturing firms in the U.S. and makes observations on several key management issues, including the definition of corporate advertising, objectives and measurement, funding, and future directions.     

Windfall Income and the Permanent Income Hypothesis: New Evidence

This paper examines consumer response to windfall income. By using data from the 1972–73 Consumer Expenditure Surveys, an attempt was made to test Friedman's permanent income hypothesis. The results revealed that the marginal propensity to consume regular income was greater than the marginal propensity to consume windfall income for windfalls that were large relative to regular income. However, when windfall income was less than ten percent of regular income, the relationship reversed. Implications are drawn for short and long-run fiscal policies affecting consumers     

Bunce,Richard. Television in the Corporate Interest. New York: Praeger, 1976

Abstract

Conventional wisdom suggests that advertisers should approach the use of negative advertising with a great deal of caution. Perhaps because of its success in the political arena, negative advertising has recently been featured more prominently in the marketing of goods and services. Such a tactic is risky given that so little research on the subject is currently available. Prior to using negative advertising (if this genre of advertising should be used at all) in the marketing of non-political goods and services, a better understanding of the factors influencing its effectiveness must be achieved. This paper examines the literature, models, and theory applicable to the study of negative advertising. Thirteen research propositions are suggested.     

Werner Abelshauser. The Dynamics of German Industry: Germany's Path toward the New Economy and the American Challenge. New York: Berghahn Books, 2005. vii + 168 pp. ISBN 1-84545-072-8, $45.00.

Werner Abelshauser is a professor of economic history at theUniversity of Bielefeld. He has written about Germany’seconomic history since 1870, with specific studies concerningKrupp between 1933 and 1951, BASF since 1952, and Germany’seconomic history since World War II. Part of a series devotedto historiography, this volume grew out of     

Price V. Fishback et al. Government and the American Economy: A New History

In Government and the American Economy: A New History, a distinguishedpanel of economic historians chronicles and evaluates how governmenthas shaped U.S. economic development and growth from the colonialperiod to the present. The volume is dedicated to Robert Higgs,whose seminal thesis on the growth of government—thatit is a crisis-induced and persistent process—is one ofthe volume's underlying themes (and the subject of Higgs’chapter titled, "The World Wars"). The other is that government