A Case for Wanderlust: Travel Behaviors of College Students

A case for wanderlust, or a strong desire to travel, was developed in an elaborate study involving numerous variables. Findings indicate that wanderlust begins with early, and varied, travel experiences and continues and inspires future travel behavior. Overall, college students exhibit a high level of interest in both leisure and business travel. The impact of past experience is dramatic with a strong relationship between travel experiences prior to college, while in college, and expectations after college. A financial commitment to this desire to travel was also found, particularly among females who exhibited a higher level of wanderlust for leisure travel. Overall implications for the travel and tourism industry are discussed.     

基于“共同创造”的旅行社转型研究——以奖励旅游为例

网络化使旅行社的转型成为一个迫切的问题,商务旅游市场是旅行社转型的重要阵地,而定制化是商务旅游市场区别于传统大众观光旅游市场的重要特征,如何满足顾客的定制化需求是旅行社面向商务旅游市场转型的重要问题。文章以奖励旅游为例,指出与顾客组成项目小组共同创造价值是解决定制化实现旅行社面向商务旅游市场转型的有效方式,然后对旅行社与顾客如何共同生产、共同创造价值进行了分析,最后从参与驱动因素的角度将顾客参与共同创造分为外在性参与与内源性参与。     

The choice between business travel and video conferencing after COVID-19 – Insights from a choice experiment among frequent travelers

COVID-19 has accelerated the substitution of videoconferencing for business travel. However, little research exists about the decision-making behavior of business travelers considering virtual alternatives. We fill this gap by reconceptualizing the decision-making process and investigating the fundamental choice between face-to-face (FtF) and virtual communication (VC) using an adaptive choice-based conjoint analysis. We argue that the process of decision making of business travelers is distinct to that of leisure travelers, as the fundamental decision between FtF and VC occurs prior to subsequent travel decisions. We show that the purpose of the meeting, the character of the message, and the location of the meeting are the decision attributes of greatest importance. Using a novel methodology we present a holistic decision model that increases the theoretical understanding of business traveler decision-making and provide practitioners with comprehensive insights relevant to travel policy development, and executives in the business travel market with guidance with management decisions.     

Managing business travel: Developments and dilemmas in corporate travel management

Work organizations today often depend on communication and interaction between persons working in geographically dispersed locations. As a consequence, business travel has increased considerably over the past few decades, and large companies and public authorities often employ travel managers to implement efficient travel routines. The present paper investigates the professional practice of travel management. Using interviews, policy documents and existing literature, it examines recent developments in this field and identifies a number of dilemmas and challenges that travel managers experience in their attempts to control travel behaviour and travel costs in their organizations. These dilemmas occur in travel managers’ relations with other stakeholders in the business travel process - travellers, senior managers, suppliers, and travel agents. An additional dilemma concerns the role of ‘virtual meetings’ (via telephone, video or the Web) and their potential to serve as substitutes for or complements to travel and face-to-face meetings.     

携程旅行网春秋国旅网e龙旅行网内容交付性研究

旅行电子商务网站成功的关键因素之一是能否提供满足消费者需求的内容,基于瑞奇曼（Rachman）和布奇南（Buchanan）的研究方法,对国内三个著名旅行网站的内容交付性进行了研究,讨论了我国旅行电子商务网站在内容建设方面存在的问题以及改进的方法。     

Causality between business travel and trade volumes: Empirical evidence from Hong Kong

The study employed the Engle‒Granger vector autoregressive model to investigate the causality relationship between business travel and trade volumes among Hong Kong and Mainland China, Taiwan, and the United States (US) from 2002Q1 to 2012Q4. This study presented evidence that a long-run equilibrium relationship (cointegration) between Hong Kong and the US. Additionally, the US showed bidirectional causality between the two time series variables; however, business travel does Granger-cause trade volumes for the case of Mainland China and Taiwan. The concept of the linkage between business travel and trade volumes was demonstrated in this study. Significantly, this study is expected to benefit Hong Kong policy makers by enabling better planning to attract and understand the fluctuations in international business visitors from its three key trading partners.     

Marketing Ecotourism Through the Internet: A Case of Ecotourism Business in Thailand

The advance of Internet technology is having a profound impact on the traditional modes of selling tourism products and contributing to the growing importance of online marketing of the travel and tourism industry. In the case of ecotourism, studies examining Internet-based ecotourism marketing are still limited. This study aims to examine how ecotourism business is marketed through the Internet by focusing on Thai ecotourism business. Subjects investigated are travel business members listed on the website of the Thai Ecotourism and Adventure Travel Association (TEATA). Data are qualitatively analyzed using content analysis to examine marketing and ecotourism web-based context promoted through the Internet. The results indicate that the travel companies examined in this study provide a variety of products and services to meet the diverse travel needs and preferences of tourists. When examining the web-based ecotourism marketing, most businesses provide insufficient marketing and ecotourism information to promote ecotourism experience. In particular, ecotourism messages they provide are only partially aligned with ecotourism principles. Recommendations are given for improving online ecotourism marketing to better satisfy tourists' needs and expectations.     

A Comparison of Long-Haul and Short-Haul Business Tourists of Hong Kong

A number of studies have demonstrated the impact of distance on the volume, profile and behavior of pleasure tourists. To date, none has examined the effect of distance on business tourists, even though they represent a significant share of all travel. Distance exerts two inter-related effects on travel. The decaying effect on demand with increased distance is well established. Distance also acts as a “filter”, advantaging some groups for short-haul travel and effectively excluding others from long-haul travel. This filtering effect results in substantially different observed behavior between short and long-haul pleasure markets. This study examines the filtering effect of distance on tourist profile and subsequent behavior of business travelers who visited Hong Kong. The sample includes eight short-haul and six long-haul markets. Substantial differences are observed in the profile and resultant behaviors of the two cohorts, although the differences are more subtle among business tourists than pleasure tourists.     

Important attributes of lodgings to gain repeat business: A comparison between individual travels and group travels

The purpose of this study is to investigate the attributes of the satisfaction that are related to the lodging-guests’ tendency to revisit the lodgings and to compare these attributes among the different travel styles, such as individual travel, travel with friends or as a couple, and travel with family. We examine 6351 guest evaluations from a highly popular travel reservations website. Multinomial logistic regression analyses are performed and they show that the important attributes for lodgings to gain repeat business vary among their guest's travel styles.     

旅游2.0:构建新的旅游服务模式

本文通过对Web 2.0在国内外旅游类网站上的应用的调研和文献研究,来介绍Web 2.0如何在旅游行业中的应用.通过对目前Web 2.0中的技术如博客、播客、维基(Wiki)、RSS等在旅游网站中的应用来说明旅游类网站在Web 2.0中的可发展性.     

基于RBV的旅游电子商务采纳关键成功因素研究

拳文基于企业资源观(RBV),从战略、资源、能力3个维度构建了影响旅游电子商务采纳的7个因素集合.本文根据成功的旅游电子商务实践经验,采用AHP分别识别了传统旅行社和旅游中介网站两类电子商务采纳的关键成功因素.结果显示,企业战略、复合型人力资源、共享信息能力以及合作流程能力是两类企业共同的关键成功因素.研究进一步发现,两类企业的采纳模式存在明显差异,传统旅行社侧重于内部资源优化,而旅游中介网站侧重外部资源整合.     

Bleisure: motivations and typologies

ABSTRACT

The theme of motivation in travel and tourism research has been largely dominated by a leisure focus and has consequently failed to reflect the changing landscape of business travel. This paper focuses on exploring the motivations of different types of “bleisure travelers”: individuals who combine leisure with professional business obligations when abroad. We employ a multi-disciplinary mixed-methods approach, using photo-elicitation to identify and describe five types of bleisure. As existing theories of tourist motivations have mainly been developed in a leisure context, they fail to fully capture the nuanced scope and subtle context of business and leisure motives. We therefore draw upon experiential learning, boundary-less career theory, expectancy theory, and social capital theory in order to put forward contemporary insights on the nexus between business and leisure tourism.     

我国旅游保险业发展探析

本文在分析旅游保险特点及其根源的基础上,结合我国旅游业发展的实际得出了如下结论:①法定保险商业经营导致了我国的旅游保险不保险;②旅行社无法承担旅游保险销售的重任;③利益问题使我国的旅游保险陷入了困境;④旅游保险产品与服务体系亟需建立.同时认为,我国旅游保险业的健康持续发展,其根本措施在于旅游保险体系的创新.     

The impact of business travel on travelers' well-being

Mobility as a primary feature of our society nowadays requires a new perspective on our changing lifestyles and its impact on human wellness. The study extends the scope of the Job Demand-Resource Model which offers a way of thinking about how job characteristics influence employees' health and well-being, to examine business travelers' well-being with hedonic experiences in their travels especially considered. Through 34 qualitative interviews, it was found that business travel can function as demand and resource, affecting well-being in negative and positive ways. The dynamic patterns of these impacts were further discussed, indicating that not only does professional utility count, but also the emotional factor. The study enriches the Job Demands-Resources model and adds to prior literature on business travel.     

Establishing a model of low-carbon tour promotion for use by travel agencies from the perspective of shared value theory

Low-carbon tourism represents a new trend in the area of tourism development. This study applies shared value theory to investigate promotional campaigns for low-carbon tourism, while also discussing the effect of such campaigns on the image and operating performance of tourism businesses. 368 samples from Taiwan were examined using structural equation modeling (SEM). The results showed that the promotion of low-carbon tours by travel agencies has a beneficial influence on their image as a “social business,” as well as overall performance. Additionally, employees working in long-standing travel agencies are more likely to believe that promoting low-carbon tourism will benefit their company's social business image, while employees with less seniority are more likely to think that agencies with a positive social image enjoy better business performance. This study confirms that low-carbon tours, public attitudes, and government-certified signs are important factors in promoting low-carbon tourism.     

The Effects of Travel Agent Characteristics on the Development of Trust: A Contingency View

Abstract

Trust is a key factor in the establishment of long-term relationships between travel agents and their customers. Prior research across service industries has documented that both “person-related” (e.g., empathy, politeness, and customer/service representative similarity) and “offer-related” (e.g., customization, competence, reliability, and promptness) service representative characteristics have an impact upon trust. However, the relative importance of these characteristics, and in some cases the direction of their relationships with trust has varied across studies. In this paper, we posit a contingency model of trust, suggesting that within the travel agency industry, the effects of the above variables on trust will be moderated by length of customer/service provider relationship. Our model is tested in a business-to-business context by means of a mail survey involving 487 small business owners. The small business owners provided data about their relationships with their travel industry service providers (i.e., agents). Our results demonstrate how corporate travel agencies can work toward the establishment of trust with their clients under varying market conditions.     

Challenges in Mobile Business Solutions for Tourist Destinations—The Trial Case of St. Moritz

SUMMARY

Mobile business applications in tourism have been developed in the last years for various platforms and services. However, most of the applications have been tested in lab-like conditions. The article describes the trial case of St. Moritz, Switzerland. With the help of the Destination-Pilot acceptability, usability, and market potential for mobile information services have been tested in a real environment situation. The trial involves numerous visitors and tourist enterprises. The paper presents opportunities and limitations to so called mobile travel recommender systems. Strong emphasis is put on the methodical and technical challenges in the set up trial phase as well as on potential business models for exploitation.     

从西方经济史看旅游起源若干问题

目前有关旅游起源不同认识的症结在于如何看待原始人类的出行。本文不同意以原始人类迁徙具有被迫性和求生性来否定其为旅行或旅游,认为西方古代经济史提供的基本事实表明,近代以前与谋生相关的旅行、特别是商业旅行大都曾程度不等地带有被迫和求生的色彩,因而从逻辑和历史的角度,被迫性和求生性都不宜作为区分原始迁徙和古代旅行的标尺。本文提出,原始人类迁徙与后世旅行的区别主要在于它不具备旅行活动的基本特征和社会意义。     

Teleconferencing and its effects on business travel

With escalating travel and convention costs some organizations are looking to teleconferencing by satellite as a possible solution. Although with certain disadvantages over the conventional meeting, it can allow for a maximum of cost-effective information exchange over a geographically disparate area. The author provides an overview of this young industry and discusses what effects teleconferencing will have on business travel.