A Consumer-Based Approach to Designing Product Line Extensions

A high proportion of new product introductions entail line extensions (e.g., new flavors, sizes, convenience packs, features) rather than totally new products. An attendant problem with line extending involves the possibility of cannibalization of the firm's current products. Paul Green and Abba Krieger describe an approach for designing line extensions that employs consumer tradeoff data and a variety of search heuristics to find "optimal" extensions that explicitly consider the cannibalization of current offerings. The methodology is applied to a case in which an agricultural chemicals firm is introducing a new soybean herbicide.     

Asymmetric Price Effects of Competition

When price dispersion is prevalent, a relevant question is what happens to the whole distribution of equilibrium prices when the number of firms changes. Using data from the gasoline market in the Netherlands, we find, first, that markets with N competitors have price distributions that first‐order stochastically dominate the price distributions in markets with N+1 firms. Second, the effect of competition is stronger for the medium to upper percentiles of the price distribution. Finally, consumer gains from competition are larger for relatively well‐informed consumers. To account for these empirical patterns, we extend Varian's [1980] model by allowing for richer heterogeneity in consumer price information.     

Horizontal Product Differentiation: Disclosure and Competition

This paper studies firms' incentives to disclose horizontal product attributes in a competitive environment. With competition, two elements play an important role: whether (i) firms can disclose only their own product characteristics or also those of their competitors, and whether (ii) competitors can react with their pricing decisions to the type of information disclosed. In all possible cases, full revelation is an equilibrium outcome. More importantly, it is generically the unique equilibrium outcome when (i) advertising is comparative and (ii) prices are also advertised, that is, announced simultaneously with the product information. When advertising is noncomparative or prices are not advertised, many nondisclosure equilibria exist.     

程序公平对新产品开发成功的影响——跨职能整合的中介作用

本文通过对中外汽车合资企业的实地调研,提出将程序公平引入现有关于跨职能整合与新产品开发成功的模型中,并进一步提出跨职能整合在合资企业程序公平与新产品开发成功关系中的中介作用。通过对获取数据的分析,发现合资企业程序公平不仅可以直接影响合资企业的新产品开发成功,而且也可以通过跨职能整合间接影响新产品开发成功,而跨职能整合在程序公平与新产品开发成功关系中起中介作用。     

How Do Capital Markets Influence Product Market Competition?

This article is the written version of the author's keynotepresentation to the inaugural International IndustrialOrganization Conference held in Boston on April 4–5, 2003.It summarizes selectively a literature on the interaction betweenthe capital and product markets at the nexus of industrialorganization and corporate finance, and develops two key insights.First, capital market constraints on an individual firm aredetermined at the level of the industry and depend on productmarket competition. Second, capital markets constrain the productstrategy of firms and thereby influence product market performance.     

产品差异竞争:广告、品牌和服务

差异性使消费者对不同企业的产品有着不同的偏好,进而形成和维持顾客的忠实度,降低产品的可替代性.产品差异化是一种重要的竞争模式,形成、保持和发展差异化是需要成本支持的.本文重点讨论产品的显性差异,包括广告、品牌和服务,因为这些差异化可以在瞬间影响消费者的偏好和决策,从而将产品的差异程度"植入"消费者的意识系统中.     

A Note on Input Price Discrimination Under Bertrand Competition: Simultaneous vs. Sequential Contracting

Review of Industrial Organization - By allowing the supplier to contract simultaneously or sequentially with asymmetric retailers under Bertrand competition, we analyze the welfare implications of...     

Quantifying the Effects of Price Discrimination Under Imperfect Competition*

This article analyzes the effects of broadband carriers switching from price discrimination to uniform pricing. Broadband carriers often use third-degree price discrimination. In Colombia, broadband carriers rely on government-issued socio-economic information to segment markets. I use demand and marginal cost estimates to quantify the effects of switching from price discrimination to uniform pricing in an environment of high income disparity. The results provide direct evidence of large consumer surplus transfers from poorer to wealthier households. Poorer households respond by subscribing to slower Internet plans, which may undermine prior efforts to increase download speeds in this demographic.     

油品市场价格分析与测算

根据国家调整后的成品油定价机制 ,采用北美纽约市场以及欧洲鹿特丹市场汽柴油价格对新加坡市场原油与油品价格关系进行修正 ,对四大油品市场价格进行分析与测算。     

审计市场中的合并、产业专用化投资和价格竞争

本文从产业组织的角度，分析了审计市场的合并、产业专用化和价格竞争等竞争行为，并进一步探讨了这些行为对审计质量和社会福利的影响。本文认为，审计质量的信号传递机制推动了产业中的合并行为，而审计产业的专用化投资行为在于策略性地阻止进入。由于审计产品的异质性、信任品特性以及强大的买方谈判能力使得审计市场存在激烈的价格竞争，而合并和产业专用化投资有助于事务所降低成本。因而，审计市场的竞争提高了社会福利。     

Mortgage Brokers,Origination Fees,Price Transparency and Competition

This article examines the dynamics between mortgage broker competition, origination fees and price transparency. A reverse first‐price sealed‐bid auction model is used to motivate broker pricing behavior. Confirming the model predictions, our empirical analysis shows that increased mortgage brokerage competition at the Metropolitan Statistical Area level leads to lower fees. The findings are robust to different measures of fees as well as different measures of competition. We also provide evidence that broker competition reduces mortgage origination fees on retail (nonbrokered) loans as well. In addition, our results indicate that pricing complexity is an important determinant of fees, and increased broker competition is associated with a higher probability of a loan being priced with transparency. Our results suggest that mortgage brokers increase competition and lower fees in the mortgage market.     

我国彩电产业的价格竞争、价格战与产业绩效

一、彩电产业价格战诱因与动机的初步分析从 2 0世纪 80年代初期至 1 990年为止 ,我国彩色电视机产量和销量都获得了较大的增长。 1 985～ 1 990年 ,彩电产量与市场销量分别从 435 .3万台和 378.6万台增加到 1 0 33万台和980万台。随着国内彩电厂商生产规模的扩大 ,规模经济因素逐渐发挥作用 ,一些在成本结构上具有优势的企业为了更好地扩张规模 ,开始运用价格竞争手段。例如 ,四川长虹于 1 989年率先发起了价格战 ,这为行业领先企业迅速扩大市场份额提供了基础。不过 ,价格竞争在这一时期对业内企业带来的冲击力 ,被两个因素所大大缓解。一…     

民营企业金字塔结构与产品市场竞争

理论界普遍认为,金字塔结构建立存在利益攫取行为和融资优势两种理论解释,但两者孰轻孰重,难有定论。本文采用中国民营制造业上市公司2004—2010年共7年的非平衡面板数据,利用"行业间竞争"、"行业内竞争"两个维度的产品市场竞争变量和金字塔结构层级和复杂度两个衡量指标,实证考察了中国民营制造业上市公司金字塔结构与产品市场竞争之间的相互关系和变化规律,并揭示了金字塔结构产生的主要根源。实证结果显示,对于中国民营制造业上市公司来说,产品市场竞争程度与金字塔结构层级和复杂度呈显著的负相关关系,表明金字塔结构的建立更偏好于控股股东利益攫取行为。在进一步考虑公司利益攫取和融资约束分类的情况下,高利益攫取公司和低融资约束公司表现为显著的利益攫取动机;低利益攫取公司和高融资约束公司则表现为显著的融资优势效应,进一步验证了金字塔结构建立的两种理论学说。这些研究结论不仅丰富和补充了中国民营企业集团金字塔结构建立根源的相关研究,也为企业正确有效利用金字塔结构和健康发展提供了实践支持。     

Real Estate Investments,Product Market Competition and Stock Returns

By limiting operating flexibility, real estate investments are found to increase firm risk, thus expected returns. This study introduces product market competition as a critical determinant of the relation between real estate investments and stock returns. As part of capacity strategies, these investments are generally associated with increased market power and lower cash flow volatility in oligopolistic industries. I present a simple model of oligopolistic competition showing a negative relation between real estate holdings and firm beta, and empirically confirm this prediction. Controlling for product market competition enhances identification of the endogenous relation between real estate investments and stock returns.     

On Stability in Competition: Tying and Horizontal Product Differentiation

We combine Hotelling’s model of product differentiation with tie-in sales. A monopolist in one market competes with another firm in a second market. In equilibrium firms choose zero product differentiation. Due to the tying structure no firm can gain the whole market by a small price reduction. A differentiation effect due to tie-in sales leads to this equilibrium stability.      

Hassle Costs, Price-Matching Guarantees and Price Competition: An Experiment

We experimentally investigate whether the collusion-facilitating nature of price-matching guarantees survives the introduction of hassle costs incurred by buyers to enforce these guarantees. The presence of an arbitrarily small number of positive hassle costs buyers may completely undermine incentives for collusion. To evaluate this possibility, we develop four one-shot price competition models that test the hassle cost argument by varying proportions of positive and zero hassle cost buyers present in the market. Although the theory predicts that the competitive price should emerge in equilibrium in all four models, we experimentally find significant price differences.     

产品定价中的需求价格弹性分析

在大多数情况下 ,产品定价时需求价格弹性的计算多使用点弹性公式 ,这在营销学中是有缺陷的。本文对其进行了分析 ,并提出应使用弧弹性公式指导产品定价     

对电力工程低价竞标的探讨

针对当前电力工程招投标中所出现的低价竞标问题分析了产生的主要原因,进一步论述电力工程低价竞标的可行性,最后提出电力工程低价竞标的基本对策。     

Competition and Price Discrimination: Evidence from the Parking Garage Industry

We study the relationship between competition and price discrimination through an empirical examination of hourly price schedules in the parking garage industry. We find that the degree of price schedule curvature decreases with competition, implying a greater proportionate drop in low‐end prices than in high‐end prices when competition intensifies. Our findings suggest that competition constrains a firm's capacity to exercise price discrimination, confirming the classic textbook theory. We also offer possible explanations for our findings, including a search cost explanation, for which we find some support in the data.