民营中小企业社会责任的基础结构

企业社会责任日益引起研究者的关注与企业界的重视。民营中小企业履行社会责任离不开一定的环境基础,社会经济发展水平、社会道德意识、国家司法制度、企业经济利益、企业家精神构成其基本条件;同时,亦需要特殊的要素来支撑,分别为企业生命周期、企业规模、行业特点、企业管理能力。     

基于SWOT分析的中小企业社会责任问题研究

中小企业是我国经济发展的重要组成部分,应积极主动地承担社会责任,实现企业、社会和环境的和谐发展。本文采用SWOT分析法对我国中小企业承担社会责任的优势、劣势及面临的机遇和威胁等因素进行分析,找出中小企业社会责任履行中存在的问题,并提出了一些对策和建议。     

企业社会责任对组织韧性创新的影响——基于中国制造业上市公司的多维实证分析

组织韧性是指企业能够积极应对外部环境的动荡,并通过销售的可持续增长和财务稳定性来提高运作能力。本文以2016—2020年467家中国制造业上市公司面板数据为依据,通过实证分析从企业社会责任的股东、员工和社会三个具体维度研究其对组织韧性的影响。研究结果表明,三个维度都对企业绩效可持续增长有显著的正向影响,而股东和社会维度的企业社会责任与企业财务波动之间存在显著的负相关关系。基于此,本文提出:要进行外部评价体系创新、内部财务组织架构创新和社会意识创新,以促进企业整体评价体系的重构,提升企业履行社会责任的内生需求,引导企业强化履行社会责任的自觉意识。     

Researching Corporate Social Responsibility Communication: Themes,Opportunities and Challenges

Growing recognition that communication with stakeholders forms an essential element in the design, implementation and success of corporate social responsibility (CSR) has given rise to a burgeoning CSR communication literature. However this literature is scattered across various sub‐disciplines of management research and exhibits considerable heterogeneity in its core assumptions, approaches and goals. This article provides a thematically‐driven review of the extant literature across five core sub‐disciplines, identifying dominant views upon the audience of CSR communication (internal/external actors) and CSR communication purpose, as well as pervasive theoretical approaches and research paradigms manifested across these areas. The article then sets out a new conceptual framework – the 4Is of CSR communication research – that distinguishes between research on CSR Integration, CSR Interpretation, CSR Identity, and CSR Image. This typology of research streams organizes the central themes, opportunities and challenges for CSR communication theory development, and provides a heuristic against which future research can be located.     

企业社会责任与商业伦理

作为社会系统中的一份子,企业组织的责任问题越来越受到人们的关注。这种关注不仅来自于理论界,更多的来自于企业周边的群体和利益相关者。本文从理论入手,透视市场经济体制下,企业如何履行自己的社会责任,并对现代企业如何构建社会责任体系,提出了一些观点。     

家族企业社会责任:研究述评与未来展望

在企业社会责任不断重构家族企业商业模式和可持续发展路径的背景下,家族企业的社会责任问题日益成为社会关注的热点。尽管过去十多年来学者们从多种理论视角对家族企业社会责任的前因和结果等议题展开了颇具成效的研究,但研究成果呈现出碎片化和模糊化的特征。基于此,首先区分了家族企业与非家族企业社会责任的不同内涵,明晰了家族企业社会责任的内涵与特征;其次,整合并评述了不同理论视角下家族企业社会责任的行为动因,并系统归纳了家族企业社会责任的影响效应,在此基础上构建了家族企业社会责任研究的逻辑框架;最后,对家族企业社会责任的未来研究方向进行了展望。     

企业财务关系与企业社会责任——小议企业财务关系中企业社会责任的缺失

本文从企业财务关系中企业社会责任意识的缺失对社会和谐、社会主义市场经济秩序、企业文化等五个方面的影响讨论了企业社会责任的重要性及其缺失可能带来的后果。     

企业社会责任、企业声誉对员工满意度影响的实证研究

构建了企业社会责任、企业声誉和员工满意度的关系模型,以西北工业大学深圳地区和西安地区MBA班工程硕士学员为调研对象,欲探讨现阶段企业员工对企业社会责任的认知状况。通过构建结构方程模型,实证分析发现:企业社会责任对企业声誉有显著正向影响;企业声誉对员工满意度有显著正向影响;企业社会责任不直接对员工满意度产生影响,而是通过影响企业声誉后对员工满意度产生作用。     

Policies to Support Corporate Social Responsibility: The Case of Telefónica

This interview examines Telefónica's projects and efforts in the area of corporate social responsibility. Telefónica is one of the world's largest multinational firms in the telecommunications sector. It is present in 25 countries, serves more than 260 million customers, and employs a staff of approximately 285,000 professionals. The company is still advancing and finding new opportunities to increase its capacity to innovate, improving ways of doing business, enhancing customer satisfaction, and helping educate customers. In this interview, Oscar Maraver (managing director of the human resources area), Jose Buqueras Dobato (director of HR planning), and Alberto Andreu Panillos (director of corporate reputation and identity and environmental affairs) explain and share their vision of policies developed both internally with employees and externally with customers. Their approach includes a strong emphasis on corporate social responsibility.     

Corporate Social Responsibility in China: a Preferential Stakeholder Model and Effects

Research interest in examining corporate social responsibility (CSR) in developing economies is on the rise; however, our knowledge of the role of government in CSR remains limited. The aim of this paper is therefore to bridge this gap with an investigation into the specific CSR strategies that global firms have developed in the world's largest emerging economy and a nominally communist country, namely China. Drawing on institutional theory and a relational governance perspective, we posit that rather than adopting a canonical holistic CSR stakeholder model as typically observed in Western countries, these firms adopt a preferential stakeholder model using government‐aimed and consumer‐aimed CSR strategically. Our empirical study sampled 17 global retailers operating in China, with a dataset compiled to include their CSR web announcement data and firm performance data. The results of partial least squares modelling suggest that only government‐aimed CSR plays a salient role in enhancing retailers' performance. Copyright © 2012 John Wiley & Sons, Ltd and ERP Environment     

Temporal Orientation and Corporate Social Responsibility: Global Evidence

There has been a growing emphasis on the importance of a long-term perspective in academia and practice. Yet understanding of the interdependency of those factors – the temporal preferences embedded in organizations and in societal values as well as the influence of temporal orientation of investors – remains limited. We theorize whether and how a firm's corporate social responsibility (CSR) is affected by the societal temporal orientation, its time horizon, and its investors' time horizon. Using a global sample, we confirm that CSR activity is higher when a country has a long-term orientation culture, when the firm has a long-time horizon, and when the controlling institutional investor has a long-term investment horizon. We also find that the national culture's long-term orientation heightens the effect of a firm's long-time horizon on its CSR. Further, our results show that the effects of temporal orientation are more pronounced in environmental than in social CSR.     

社会责任与企业价值创造机理:一个研究框架

目前对企业承担社会责任的经济后果还没有取得一致的结论,在社会责任对企业价值创造的具体影响机理、程度和计量方式等企业关心的重要问题上还缺乏系统的研究。通过构建社会责任对企业价值创造影响的社会责任、信誉资本与企业价值创造的规范性分析框架模型,可以揭示企业承担社会责任对企业长期价值影响的方向、影响机理和影响程度等亟待探索的关键问题。本文提出了社会责任与企业价值研究领域的研究内容与分析方法,为进一步研究社会责任与企业价值的内生决定关系提供了全新分析框架。     

企业生命周期阶段与其社会责任战略研究

随着世界经济的高速发展,深层次的环境问题和社会问题日益凸显。企业社会责任问题已成为国内外理论和实践研究关注的焦点。本文在肯定可以从企业战略的视角下考虑企业社会责任的承担和其对社会责任体系的建立有积极作用的同时,运用生命周期理论,分析企业在不同发展时期的发展战略和相应的企业的社会责任的承担,希望促进企业的综合竞争力的提高和推动社会责任体系的完善。     

Corporate Environmental Initiatives in Small and Medium Sized Enterprises and Their Outcomes: A Longitudinal Study

The impact from corporate business activities on the natural environment and society at large has been in focus for quite some time. The focus has often been on corporate environmental sustainability initiatives reflecting industry's response to concerns expressed by key stakeholders as well as the potential influence on the bottom line and the competitive situation. Much less investigated is the extent to which management itself perceives that corporate environmental initiatives actually lead to positive results. This is the very focus of this research, which is based on data collected by identical surveys of industrial companies in Denmark over a number of years. The results indicate a slightly increasing involvement over time, but also that the level of results achieved is lower than the level of initiatives taken. That is, the reactive attitude reported previously still seems to be prevailing. The results also seem to indicate that the size of the company may have a negative influence in some situations, since smaller companies seems to be better at achieving results compared with medium sized companies. Copyright © 2014 John Wiley & Sons, Ltd and ERP Environment     

Reconsidering the ‘Symmetry’ Between Institutionalization and Professionalization: The Case of Corporate Social Responsibility Managers

The assumption of a mutually supportive, ‘symmetric’ relationship between institutionalization and professionalization is central to the institutionalist perspective on professional work. Our inductive qualitative study of corporate social responsibility (CSR) managers in multinational corporations (MNCs) prompts to rethink the validity of this assumption. We show that as the institutionalization of CSR advances and consolidates, CSR managers are pushed to the organizational periphery. This indicates that the relationship between professionalization and institutionalization can be ‘asymmetric’ under certain conditions. To advance the study of this asymmetry, we develop a conceptual framework and a set of corresponding propositions that explain why some groups are able to advance their professionalization projects, while others cannot. Our study makes three main contributions to the literature: First, we explicate under which conditions the relationship between institutionalization and professionalization is more likely asymmetric than symmetric. Second, our explanation of the shifting organizational positions of different professional groups allows for further delineating occupational from organizational professionals. Third, we contribute to the CSR literature by examining the dynamic yet ambiguous role of CSR managers as driving forces behind the implementation of CSR.     

Institutional Antecedents of the Corporate Social Responsibility Narrative in the Developing World Context: Implications for Sustainable Development

Efforts to understand the background to perceptions and manifestation of corporate social responsibility (CSR) in the developing world need to focus on establishing their link with the challenges of socio‐economic governance and societal expectations and cultural traditions. This signifies a departure from a western centric understanding of CSR but also an over‐focus on CSR as philanthropy. This study considers the Malawian tourism industry and finds that its colonial legacy, post‐colonialism development thinking and the national education system explain the prevalence of a ‘CSR as philanthropy’ agenda. When these factors interact with challenges of socio‐economic governance and societal expectations, however, the universality thesis that has often been associated with the theory and implementation CSR can be challenged. These findings therefore suggest a shift from the western centric CSR thinking to a CSR perspective that is strongly grounded in local values and norms and which meets the expectations of the global society. This indicates a way forward if CSR is to be adequately institutionalized in the developing world. Copyright © 2017 John Wiley & Sons, Ltd and ERP Environment     

The Impact of Board Structure on Corporate Social Responsibility: A Temporal View

Time plays an important role in corporate social responsibility (CSR) decisions. In the context of time and the boardroom, the consideration of CSR can be affected by board structure. For example, because of considerable short‐term pressures, this study posits that insiders on the board are less likely to prioritize the longer‐term time horizons needed to affect CSR. Following this perspective, a hypothesis is put forth that insiders generally have temporal orientations that are more short term in nature and that they therefore have a negative effect on CSR. A study of 300 of Australia's largest firms confirmed this hypothesis. However, when inside director compensation linked to environmental and social metrics and inside director CSR training are introduced as moderating variables, their interactive effects lead to positive results: both positively moderate the negative insider–CSR relationship in environmental and social dimensions. The study contributes to a temporal view of boards of directors, as well as to corporate governance and CSR. Copyright © 2016 John Wiley & Sons, Ltd and ERP Environment     

Extending the Boundaries: An Assessment of the Integration of Extended Producer Responsibility Within Corporate Social Responsibility

The paper examines how extended producer responsibility (EPR) as an environmental policy approach and, more broadly, product management strategies are characterized within corporate social responsibility (CSR). The author summarizes the key concepts and arguments for sustainable product management strategies with an emphasis on the collection of discarded products at end of life, and identifies primary tools for recognizing and advancing product management strategies within CSR such as sustainability reporting and product standard and certification programs. The article analyzes 121 CSR reports for references to EPR and, more broadly, end‐of‐life management strategies for discarded products. It concludes with recommendations as to how CSR practices can more effectively recognize product management strategies as well as how EPR policy can be enhanced to further embed product end‐of‐life management strategies and activities within the CSR activities of firms. Copyright © 2015 John Wiley & Sons, Ltd and ERP Environment     

社会责任的契约分析:基于蒙牛和伊利的案例启示

以企业的契约分析为起点,通过三聚氰胺事件中的蒙牛和伊利两家公司的案例,首先对社会责任的性质进行解读,指出企业组织、市场和政府管制作为社会责任契约的履行机制存在互补性,并探讨了社会责任缺失的不利经济后果。其次,通过社会责任与业绩的关系分析,指出二者之间并不存在单一的正向或负向关系——业绩为社会责任提供动力但不能成为企业应否履行社会责任的行动标准,社会责任的履行需要企业、市场、政府管制多方面的互补与契合。继而构建了一个基本的模型,分析行业自律和政府监管在践行社会责任方面的各自特点。最后,分析了三聚氰胺事件中企业社会责任缺失的原因及建议,并进行理论反思。     

Conformance and Deviance: Company Responses to Institutional Pressures for Corporate Social Responsibility Reporting

This paper analyses how large Danish companies are responding to new governmental regulation which requires them to report on corporate social responsibility (CSR). The paper is based on an analysis of 142 company annual reports required by the new Danish regulation regarding CSR reporting, plus 10 interviews with first‐time reporting companies and six interviews with companies that failed to comply with the new law. It is concluded that coercive pressures from government have an impact on CSR reporting practices. Further, the analysis finds traces of mimetic isomorphism which inspires a homogenisation in CSR reporting practices. Finally, it is argued that non‐conformance with the new regulatory requirements is not solely about conscious resistance but may also be caused by, for example, lack of awareness, resource limitations, misinterpretations, and practical difficulties. Copyright © 2013 John Wiley & Sons, Ltd and ERP Environment.